Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Harley-Davidson appears to be a company with a cheap valuation but noticeably weakened operating profitability. A P/E of 13.57 is below the industry median, while P/B of 0.84 and P/S of 0.66 also look restrained, supporting the idea that the stock may be undervalued. At the same time, the P/FCF ratio of 0.00 looks anomalous and calls for caution: it may reflect unstable cash flow or the specifics of the calculation, so this signal cannot be interpreted as a clear positive. The company’s balance sheet is relatively solid: debt/equity of 0.36 is below the industry level, current ratio of 1.90 and quick ratio of 1.66 indicate comfortable liquidity, and debt has declined noticeably in recent years. A key strength is the reduction in long-term debt and the preservation of a significant amount of shareholders’ equity and cash. However, earnings quality and operating efficiency are weaker than the industry’s: ROE, ROA, ROI, and return on tangible equity are significantly below the median, and gross, operating, and net profit margins also lag behind. The 5-year margin trend has generally deteriorated: gross margin has fallen from higher levels, and operating margin and net profit margin have also retreated from peak values. Revenue remains large and above the industry median, but growth alone does not offset the weak conversion of sales into profit. EPS and forward EPS look better than the median, which partially softens the picture, but current profitability still does not appear sustainably strong. The dividend yield of 0.68% is moderate and does not provide a strong additional case for revaluation. Overall, the fundamentals support a moderately cautious view: the shares do not look expensive, but the quality of earnings and operating efficiency currently limit revaluation potential. For the target price, this is more of a small downside adjustment to the base forecast than a reason for a substantial revision.

Harley-Davidson, Inc.

Сильный индекс, значительно упал. Быки в растерянности.

Strong index, significantly down. The bulls are confused.

Сильный индекс, незначительно вырос. Рынок на стороне быков.

Strong index, slightly up. The market is on the bulls' side.

Средний индекс, значительно вырос. Приток средств в лонги резко увеличился и находится на высоком уровне.

Medium index, significantly up. The inflow of funds into longs has increased sharply and is at a high level.

HOG looks inexpensive on valuation multiples and has strong liquidity, but weak margins and low profitability limit its re-rating potential.

The S&P 500 Index ($SPX) (SPY) closed up by +0.66% on Monday, the Dow Jones Industrial Average ($DOWI) (DIA) closed up by +0.18%, and the Nasdaq 100 Index ($IUXX) (QQQ) closed up +0.87%. December E-mini S&P futures (ESZ26) rose +0.67%, and December E-mini Nasdaq futures (NQZ26) rose +0.88%.
Stock indexes settled higher on Monday, with the S&P 500 climbing to a 1.5-month high and the Nasdaq 100 climbing to a new record high. Strength in the Magnificent Seven technology stocks on Monday supported gains in the broader market. Also, M&A activity was supportive of stocks after Schneider Electric agreed to buy PTC Inc. for $22.6 billion, and C.H. Robinson Worldwide agreed to purchase RXO for $5.8 billion. In addition, Monday’s -1% decline in WTI crude oil lowered inflation expectations and improved market sentiment, boosting stocks.
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Limiting stock gains on Monday were signs of price pressures in the US services sector that boosted bond yields and are hawkish for Fed policy. The 10-year T-note yield rose to a 24-yer high of 5.35% and finished up +4 bp at 5.31% after the Sep ISM services prices paid sub-index rose more than expected to a 4-year high.
The US Sep ISM services index fell -0.5 to 54.9, slightly weaker than expectations of 55.0. The Sep ISM services prices paid sub-index rose +1.4 to a 4-year high of 74.0, stronger than expectations of 73.3.
Nov WTI crude oil prices (CLX26) fell more than -1% on Monday and were under pressure after Saudi Aramco lowered the price of its Arab Light crude to Asian buyers by $5 a barrel below a regional benchmark for November delivery, a wider cut than expectations of a $5 a barrel increase. Crude prices also fell after Saudi Arabia said crude supplies through its East-West pipeline had risen to 80% of capacity as of Saturday.
Markets are discounting a 24% chance of a +25 bp Fed rate hike at the next FOMC meeting on October 27-28.
Overseas stock markets settled higher on Monday. The Euro Stoxx 50 closed up +0.06%. China's Shanghai Composite did not trade, with markets in China closed for the week-long Golden Week holidays. Japan's Nikkei-225 Stock Average rallied to a 3-month high and closed up +2.40%.
Interest Rates
December 10-year T-notes (ZNZ6) closed down -4.5 ticks. The 10-year T-note yield rose +4.4 bp to 5.315%. The 10-year T-note yield climbed to a new 24-year high of 5.347% on Monday as signs of price pressures in the US services sector weighed on T-notes. The Sep ISM services prices paid sub-index rose more than expected to a 4-year high. Also, higher inflation expectations were bearish for T-notes after the 10-year breakeven inflation rate rose to a 2.5-week high of 2.380% on Monday. In addition, supply pressures are weighing on T-notes as the Treasury will auction $119 billion in T-notes and T-bonds this week, beginning with Tuesday’s $58 billion auction of 3-year T-notes. Monday’s -1% decline in WTI crude oil prices was supportive for T-notes.
European government bond yields moved higher on Monday. The 10-year German bund yield rose +3.1 bp to 3.493%. The 10-year UK gilt yield is up +5.2 bp to 5.418%.
Eurozone Aug PPI rose +8.2% y/y, stronger than expectations of +7.6% y/y and the largest increase in 3.5 years.
The Eurozone Oct Sentix investor confidence index fell by -2.4 to 2.7, weaker than expectations of 4.2.
ECB Chief Economist Philip Lane said a measured ECB response is appropriate to control inflation as policymakers assess how a second wave of energy shocks affects the economy.
The UK Sep S&P services PMI was revised upward by +0.4 to 52.1 from the previously reported 51.7.
Markets are discounting an 13% chance of a +25 bp ECB rate hike at the ECB’s next meeting on October 29.
US Stock Movers
The Magnificent Seven technology stocks were mostly higher on Monday, a positive factor for the overall market. Tesla (TSLA) closed up more than +2%, and Nvidia (NVDA) closed up more than +2% to lead gainers in the Dow Jones industrials. Also, Meta Platforms (META) and Microsoft (MSFT) closed up more than +1%, and Alphabet (GOOGL) closed up +0.86%. Conversely, Apple (AAPL) closed down -0.24%, and Amazon.com (AMZN) closed down -0.05%.
Software stocks moved higher on Monday, a positive factor for the overall market. Autodesk (ADSK) and Atlassian Corp (TEAM) closed up more than +4%, and ServiceNow (NOW), Intuit (INTU), and Workday (WDAY) closed up more than +1%.
Strength in cybersecurity stocks on Monday was another supportive factor for the broader market. Okta (OKTA) and Cloudflare (NET) closed up more than +3%, and Zscaler (ZS) closed up more than +2%. Also, Fortinet (FTNT), SentinelOne (S), and Gen Digital (GEN) closed up more than +1%, and Crowdstrike Holdings (CRWD) closed up +0.97% and Palo Alto Networks (PANW) closed up +0.86%.
PTC Inc (PTC) closed up more than +33% to lead gainers in the S&P 500 after Schneider Electric agreed to buy the company for $22.6 billion, or about $205 per share in an all-cash deal.
RXO Inc (RXO) closed up more than +22% after C.H. Robinson Worldwide agreed to buy the company for $5.8 billion, or about $30.25 per share.
Cerebras Systems (CBRS) closed up more than +9% after OpenAI CEO Altman said the company is “a close partner” of OpenAI.
Vylor Inc. (VYLR) closed up more than +9% after Mizuho Securities initiated coverage on the stock with a recommendation of overweight and a price target of $84.
Harley-Davidson (HOG) closed up more than +6% after Citigroup upgraded the stock to buy from neutral with a price target of $33.
C.H. Robinson Worldwide (CHRW) closed down more than -10% to lead losers in the S&P 500 after agreeing to purchase RXO for $5.8 billion.
Insmed (INSM) closed down more than -6% after announcing that CFO Bonstein will step down, effective October 30.
Lennar (LEN) closed down more than -6% after a report from Hunterbrook Media said that “Millrose Properties bought an estimated $200 million of Lennar homes in about a month and is renting them out for what appears to be a loss.”
Group 1 Automotive (GPI) closed down more than -3% after Morgan Stanley downgraded the stock to underweight from equal weight with a price target of $232.
Bristol-Myers Squibb (BMY) closed down more than -3% after Leerink Partners downgraded the stock to market perform from outperform.
Earnings Reports (10/6/2026)
Apogee Enterprises Inc (APOG), Boost Run Inc (BRUN), Constellation Brands Inc (STZ), Lamb Weston Holdings Inc (LW), Neogen Corp (NEOG), Penguin Solutions Inc (PENG), RPM International Inc (RPM), Worthington Steel Inc (WS).
On the date of publication, Rich Asplund did not have (either directly or indirectly) positions in any of the securities mentioned in this article. All information and data in this article is solely for informational purposes. For more information please view the Barchart Disclosure Policy here.
More news from Barchart

Stocks Settle Higher as Big Tech Rallies

Looking at the universe of stocks we cover at Dividend Channel, on 9/15/26, Harley-Davidson Inc (Symbol: HOG) will trade ex-dividend, for its quarterly dividend of $0.1875, payable on 9/29/26. As a percentage of HOG's recent stock price of $27.43, this dividend works out to approximately 0.68%, so look for shares of Harley-Davidson Inc to trade 0.68% lower — all else being equal — when HOG shares open for trading on 9/15/26.
In general, dividends are not always predictable; but looking at the history above can help in judging whether the most recent dividend from HOG is likely to continue, and whether the current estimated yield of 2.73% on annualized basis is a reasonable expectation of annual yield going forward. The chart below shows the one year performance of HOG shares, versus its 200 day moving average:
Looking at the chart above, HOG's low point in its 52 week range is $17.09 per share, with $31.25 as the 52 week high point — that compares with a last trade of $27.31.
According to the ETF Finder at ETF Channel, HOG makes up 3.51% of the LeaderShares AlphaFactor Tactical Focused ETF (Symbol: LSAT) which is trading up by about 0.9% on the day Friday. (see other ETFs holding HOG).
In Friday trading, Harley-Davidson Inc shares are currently up about 1.8% on the day.
Click here to learn which 25 S.A.F.E. dividend stocks should be on your radar screen »
Further HOG Research:

Reminder - Harley-Davidson (HOG) Goes Ex-Dividend Soon

Salesforce, the world's #1 AI CRM, today announced that its board of directors declared a quarterly cash dividend of $0.44 per share. The dividend is payable October 8, 2026 to shareholders of record on September 17, 2026.
The Harley-Davidson Board of Directors has approved a cash dividend of $0.1875 per share for the third quarter of 2026. The dividend is payable September 29, 2026 to the shareholders of record of the Company's common stock as of September 15, 2026.
Dine Brands Global, the parent company of Applebee's Neighborhood Grill + Bar—, IHOP— and Fuzzy's Taco Shop— restaurants, today announced that its Board of Directors declared a quarterly cash dividend of $0.19 per share of common stock. The dividend will be payable on October 9, 2026 to the Company's stockholders of record at the close of business on September 16, 2026.
Essex Property Trust announced today that its Board of Directors has declared a regular quarterly cash dividend of $2.59 per common share, payable October 15, 2026 to shareholders of record as of September 30, 2026.
Academy Sports and Outdoors announced today that on September 2, 2026, its Board of Directors declared a quarterly cash dividend of $0.15 per share of the Company's common stock with respect to the fiscal quarter ended August 1, 2026. The quarterly cash dividend is payable on October 14, 2026, to stockholders of record as of the close of business on September 16, 2026.

Daily Dividend Report: CRM,HOG,DIN,ESS,ASO

For Immediate Release
Chicago, IL – August 28, 2026 – Today, Zacks Equity General Motors GM, PACCAR PCAR, Ford F and Harley-Davidson HOG
Industry: Automobiles - Domestic
Link: https://www.zacks.com/commentary/2980827/4-domestic-auto-biggies-poised-to-benefit-from-industry-resilience
The Zacks Domestic Auto industry is showing resilience despite a challenging economic backdrop. New-vehicle sales remain relatively healthy as affluent consumers continue to support demand, while the EV market is experiencing a more uneven recovery following the expiration of federal tax incentives. At the same time, potential tax refunds and new deductions on qualifying auto-loan interest could provide some near-term support for vehicle purchases. To capitalize on the favorable industry outlook, established auto companies like General Motors, PACCAR, Ford and Harley-Davidson are worth watching.
About the Industry
The Zacks Domestic Auto industry includes companies involved in the design, manufacturing and sale of vehicles worldwide. These range from passenger cars and crossover vehicles to sport utility vehicles, trucks, vans, motorcycles and electric vehicles. The industry is highly cyclical and closely tied to consumer spending, while also supporting a large employment base. At the same time, it is undergoing a major transformation as automakers invest heavily in new technologies.
The role of software, electrification and digital connectivity is reshaping how vehicles are developed and sold. Many companies also operate engine and transmission plants and invest in research, development and testing of electric and autonomous vehicles.
Key Themes Shaping the Industry
Vehicle Demand Remains Resilient: U.S. vehicle demand has remained resilient despite economic uncertainty, elevated energy costs and weak consumer confidence. New-vehicle sales reached 1.36 million units in July, keeping the seasonally adjusted annualized rate (SAAR) at 16.3 million. The resilience suggests that higher borrowing and ownership costs have not yet significantly weakened demand.
However, the buyer mix is important. More affluent consumers account for a larger share of current purchases and may be better positioned to absorb inflation and higher vehicle prices. This could help support sales in the near term, although broader consumer weakness remains a risk.
EV Demand Is Showing Mixed Signals:The U.S. EV market remains in a transition phase, with July data offering both positive and negative signals. New EV sales rose 3.2% from June, but were still 41.5% below the year-ago level. EVs represented 5.6% of total new-vehicle sales, indicating that adoption remains relatively modest after demand was pulled forward ahead of the expiration of the federal EV tax credit.
Meanwhile, used EV sales increased 7.9% month over month and 10.1% year over year, helped by greater availability from lease returns and trade-ins. This suggests the used market could provide an important support for broader EV adoption.
Tax Benefits Could Provide Demand Boost:Tax-related savings could offer some support to vehicle demand in the coming months. The One Big Beautiful Bill Act, enacted in 2025, is expected to result in larger tax refunds for some households, potentially leaving consumers with more money for discretionary purchases such as vehicles.
The legislation also introduced a deduction of up to $10,000 annually on interest paid on qualifying auto loans. While these measures are unlikely to fundamentally change the industry's demand trajectory, they could provide a modest lift to purchases. The additional savings may also help consumers absorb higher vehicle costs, including price pressures associated with import tariffs.
Zacks Industry Rank Solid
The Zacks Automotive – Domestic industry is part of the broader Zacks Auto-Tires-Trucks sector. The industry currently carries a Zacks Industry Rank #67, which places it in the top 27% of more than 240 Zacks industries.
The group’s Zacks Industry Rank, which is basically the average of the Zacks Rank of all the member stocks, indicates strong near-term prospects. Our research shows that the top 50% of the Zacks-ranked industries outperform the bottom 50% by a factor of more than 2 to 1. The industry’s positioning in the top 50% of the Zacks-ranked industries is a result of a positive earnings outlook for the constituent companies in aggregate.
We will present a few stocks that you might consider adding to your watchlist. Before that, let us discuss the industry’s recent stock market performance and valuation picture.
Industry Tops Sector, Lags S&P 500
The Domestic Auto industry has outperformed the auto sector and underperformed the Zacks S&P 500 composite over the past year. The industry has returned 14% compared with the sector and S&P 500’s growth of 3% and 20%, respectively.
Industry's Current Valuation
Since automotive companies are debt-laden, it makes sense to value them based on the EV/EBITDA (Enterprise Value/Earnings before Interest Tax Depreciation and Amortization) ratio. On the basis of the trailing 12-month enterprise value to EBITDA (EV/EBITDA), the industry is currently trading at 42.99X compared with the S&P 500’s 17.9X and the sector’s 24.69X. Over the past five years, the industry has traded as high as 69.8X, as low as 10.28X and at a median of 30.66X.
4 Stocks to Watch Now
General Motors: The company benefits from its U.S. market leadership, disciplined incentives and a profitable mix of trucks and SUVs that support margins, while the next-generation pickup cycle and added full-size SUV capacity offer earnings potential. GM is steadily transforming its software business into a meaningful profit driver. OnStar subscriptions continue to grow, while Super Cruise adoption is increasing across more vehicle models.
The company’s restructuring efforts in China are also paying off well. Strong cash generation supports continued buybacks and dividends. GM ended second-quarter of 2026 with automotive cash of $19.7 billion. Its raised outlook reflects better execution and supports greater overall confidence in the core business. It raised full-year adjusted free cash flow guidance to $9.5-$11.5 billion from the prior guidance of $9-$11 billion.
GM stock currently carries a Zacks Rank #3 (Hold). The Zacks Consensus Estimate for General Motors’ 2026 and 2027 EPS implies year-over-year growth of 25% and 11%, respectively.
You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
PACCAR: The trucking giant is benefiting from a recovering North American truck market, rising freight activity and improving fleet replacement demand. Its high-margin Parts business continues to provide stable earnings, supported by growing truck utilization and an extensive aftermarket network.Management now expects full-year 2026 Parts sales growth of 3% to 5%, with faster growth in the second half as utilization and freight activity rise.
Disciplined cost control, local-for-local manufacturing and a strong balance sheet provide financial flexibility to invest in future technologies and return capital to shareholders.As of June 30, 2026, the company held $8.67 billion of cash and marketable securities and stockholders’ equity of $20.32 billion. PACCAR’s A+/A1 credit ratings support funding access.
PACCAR stock currently carries a Zacks Rank #3. The Zacks Consensus Estimate for PACCAR’s 2026 and 2027 EPS implies year-over-year growth of 18% and 20%, respectively.
Ford: It is strengthening its long-term earnings profile through the continued expansion of Ford Pro, where commercial vehicles, software subscriptions and services provide recurring, higher-margin revenues. Ford is concentrating resources on trucks, large utilities, off-road models and richer trims that support pricing and margins. A favorable mix of trucks, utilities and hybrids, along with an affordable EV strategy, growing Ford Energy opportunities and solid liquidity support future growth.
Ford Energy adds a new revenue stream beyond vehicle sales by applying Ford’s battery manufacturing, service and monitoring capabilities to energy storage.Ford ended the second quarter of 2026 with $22.3 billion in cash and $43.4 billion in liquidity. The company generated $2.1 billion of adjusted free cash flow and raised its 2026 outlook to $6-$7 billion from $5-$6 billion.
F stock currently carries a Zacks Rank #3. The Zacks Consensus Estimate for Ford’s 2026 and 2027 EPS implies year-over-year growth of 70% and 4%, respectively.
Harley-Davidson: The company is taking steps to strengthen its business by aligning wholesale shipments with retail demand and improving dealer inventory. Its partnership with KKR and PIMCO has also shifted HDFS toward a more capital-light and lower-risk model. Meanwhile, the company’s restructuring and efficiency efforts remain key to its earnings recovery, with management targeting $150 million in fixed-cost savings and at least $350 million of HDMC adjusted EBITDA by 2027.
Product momentum is another positive, as the Super Glide launch exceeded expectations. Deadwood is entering dealerships and Sprint and Sportster remain in the pipeline. The Back to the Bricks initiative aims to boost rider engagement and dealer economics. With about $1.9 billion in cash, Harley-Davidson also retains financial flexibility to support growth.
HOG stock currently carries a Zacks Rank #3. The Zacks Consensus Estimate for Harley-Davidson’s 2027 EPS implies year-over-year growth of 199% from projected 2026 levels.
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Past performance is no guarantee of future results. Inherent in any investment is the potential for loss. This material is being provided for informational purposes only and nothing herein constitutes investment, legal, accounting or tax advice, or a recommendation to buy, sell or hold a security. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. It should not be assumed that any investments in securities, companies, sectors or markets identified and described were or will be profitable. All information is current as of the date of herein and is subject to change without notice. Any views or opinions expressed may not reflect those of the firm as a whole. Zacks Investment Research does not engage in investment banking, market making or asset management activities of any securities. These returns are from hypothetical portfolios consisting of stocks with Zacks Rank = 1 that were rebalanced monthly with zero transaction costs. These are not the returns of actual portfolios of stocks. The S&P 500 is an unmanaged index. Visit https://www.zacks.com/performance for information about the performance numbers displayed in this press release.
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PACCAR Inc. (PCAR) : Free Stock Analysis Report

Zacks Industry Outlook General Motors, PACCAR, Ford and Harley-Davidson

The Zacks Domestic Auto industry is showing resilience despite a challenging economic backdrop. New-vehicle sales remain relatively healthy as affluent consumers continue to support demand, while the EV market is experiencing a more uneven recovery following the expiration of federal tax incentives. At the same time, potential tax refunds and new deductions on qualifying auto-loan interest could provide some near-term support for vehicle purchases. To capitalize on the favorable industry outlook, established auto companies like General Motors GM, PACCAR PCAR, Ford F and Harley-Davidson HOG are worth watching.
About the Industry
The Zacks Domestic Auto industry includes companies involved in the design, manufacturing and sale of vehicles worldwide. These range from passenger cars and crossover vehicles to sport utility vehicles, trucks, vans, motorcycles and electric vehicles. The industry is highly cyclical and closely tied to consumer spending, while also supporting a large employment base. At the same time, it is undergoing a major transformation as automakers invest heavily in new technologies. The role of software, electrification and digital connectivity is reshaping how vehicles are developed and sold. Many companies also operate engine and transmission plants and invest in research, development and testing of electric and autonomous vehicles.
Key Themes Shaping the Industry
Vehicle Demand Remains Resilient: U.S. vehicle demand has remained resilient despite economic uncertainty, elevated energy costs and weak consumer confidence. New-vehicle sales reached 1.36 million units in July, keeping the seasonally adjusted annualized rate (SAAR) at 16.3 million. The resilience suggests that higher borrowing and ownership costs have not yet significantly weakened demand. However, the buyer mix is important. More affluent consumers account for a larger share of current purchases and may be better positioned to absorb inflation and higher vehicle prices. This could help support sales in the near term, although broader consumer weakness remains a risk.
EV Demand Is Showing Mixed Signals:The U.S. EV market remains in a transition phase, with July data offering both positive and negative signals. New EV sales rose 3.2% from June, but were still 41.5% below the year-ago level. EVs represented 5.6% of total new-vehicle sales, indicating that adoption remains relatively modest after demand was pulled forward ahead of the expiration of the federal EV tax credit. Meanwhile, used EV sales increased 7.9% month over month and 10.1% year over year, helped by greater availability from lease returns and trade-ins. This suggests the used market could provide an important support for broader EV adoption.
Tax Benefits Could Provide Demand Boost:Tax-related savings could offer some support to vehicle demand in the coming months. The One Big Beautiful Bill Act, enacted in 2025, is expected to result in larger tax refunds for some households, potentially leaving consumers with more money for discretionary purchases such as vehicles. The legislation also introduced a deduction of up to $10,000 annually on interest paid on qualifying auto loans. While these measures are unlikely to fundamentally change the industry's demand trajectory, they could provide a modest lift to purchases. The additional savings may also help consumers absorb higher vehicle costs, including price pressures associated with import tariffs.
Zacks Industry Rank Solid
The Zacks Automotive – Domestic industry is part of the broader Zacks Auto-Tires-Trucks sector. The industry currently carries a Zacks Industry Rank #67, which places it in the top 27% of more than 240 Zacks industries.
The group’s Zacks Industry Rank, which is basically the average of the Zacks Rank of all the member stocks, indicates strong near-term prospects. Our research shows that the top 50% of the Zacks-ranked industries outperform the bottom 50% by a factor of more than 2 to 1. The industry’s positioning in the top 50% of the Zacks-ranked industries is a result of a positive earnings outlook for the constituent companies in aggregate.
We will present a few stocks that you might consider adding to your watchlist. Before that, let us discuss the industry’s recent stock market performance and valuation picture.
Industry Tops Sector, Lags S&P 500
The Domestic Auto industry has outperformed the auto sector and underperformed the Zacks S&P 500 composite over the past year. The industry has returned 14% compared with the sector and S&P 500’s growth of 3% and 20%, respectively.
One-Year Price Performance
Industry's Current Valuation
Since automotive companies are debt-laden, it makes sense to value them based on the EV/EBITDA (Enterprise Value/Earnings before Interest Tax Depreciation and Amortization) ratio. On the basis of the trailing 12-month enterprise value to EBITDA (EV/EBITDA), the industry is currently trading at 42.99X compared with the S&P 500’s 17.9X and the sector’s 24.69X. Over the past five years, the industry has traded as high as 69.8X, as low as 10.28X and at a median of 30.66X, as the chart below shows.
EV/EBITDA Ratio (Past Five Years)
4 Stocks to Watch Now
General Motors: The company benefits from its U.S. market leadership, disciplined incentives and a profitable mix of trucks and SUVs that support margins, while the next-generation pickup cycle and added full-size SUV capacity offer earnings potential. GM is steadily transforming its software business into a meaningful profit driver. OnStar subscriptions continue to grow, while Super Cruise adoption is increasing across more vehicle models.
The company’s restructuring efforts in China are also paying off well. Strong cash generation supports continued buybacks and dividends. GM ended second-quarter of 2026 with automotive cash of $19.7 billion. Its raised outlook reflects better execution and supports greater overall confidence in the core business. It raised full-year adjusted free cash flow guidance to $9.5-$11.5 billion from the prior guidance of $9-$11 billion.
GM stock currently carries a Zacks Rank #3 (Hold). The Zacks Consensus Estimate for General Motors’ 2026 and 2027 EPS implies year-over-year growth of 25% and 11%, respectively.
You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
PACCAR: The trucking giant is benefiting from a recovering North American truck market, rising freight activity and improving fleet replacement demand. Its high-margin Parts business continues to provide stable earnings, supported by growing truck utilization and an extensive aftermarket network.Management now expects full-year 2026 Parts sales growth of 3% to 5%, with faster growth in the second half as utilization and freight activity rise.
Disciplined cost control, local-for-local manufacturing and a strong balance sheet provide financial flexibility to invest in future technologies and return capital to shareholders.As of June 30, 2026, the company held $8.67 billion of cash and marketable securities and stockholders’ equity of $20.32 billion. PACCAR’s A+/A1 credit ratings support funding access.
PACCAR stock currently carries a Zacks Rank #3. The Zacks Consensus Estimate for PACCAR’s 2026 and 2027 EPS implies year-over-year growth of 18% and 20%, respectively.
Price & Consensus: PCAR
Ford: It is strengthening its long-term earnings profile through the continued expansion of Ford Pro, where commercial vehicles, software subscriptions and services provide recurring, higher-margin revenues. Ford is concentrating resources on trucks, large utilities, off-road models and richer trims that support pricing and margins. A favorable mix of trucks, utilities and hybrids, along with an affordable EV strategy, growing Ford Energy opportunities and solid liquidity support future growth.
Ford Energy adds a new revenue stream beyond vehicle sales by applying Ford’s battery manufacturing, service and monitoring capabilities to energy storage.Ford ended the second quarter of 2026 with $22.3 billion in cash and $43.4 billion in liquidity. The company generated $2.1 billion of adjusted free cash flow and raised its 2026 outlook to $6-$7 billion from $5-$6 billion.
F stock currently carries a Zacks Rank #3. The Zacks Consensus Estimate for Ford’s 2026 and 2027 EPS implies year-over-year growth of 70% and 4%, respectively.
Harley-Davidson: The company is taking steps to strengthen its business by aligning wholesale shipments with retail demand and improving dealer inventory. Its partnership with KKR and PIMCO has also shifted HDFS toward a more capital-light and lower-risk model. Meanwhile, the company’s restructuring and efficiency efforts remain key to its earnings recovery, with management targeting $150 million in fixed-cost savings and at least $350 million of HDMC adjusted EBITDA by 2027.
Product momentum is another positive, as the Super Glide launch exceeded expectations. Deadwood is entering dealerships and Sprint and Sportster remain in the pipeline. The Back to the Bricks initiative aims to boost rider engagement and dealer economics. With about $1.9 billion in cash, Harley-Davidson also retains financial flexibility to support growth.
HOG stock currently carries a Zacks Rank #3. The Zacks Consensus Estimate for Harley-Davidson’s 2027 EPS implies year-over-year growth of 199% from projected 2026 levels.
Price & Consensus: HOG
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4 Domestic Auto Biggies Poised to Benefit From Industry Resilience

Harley-Davidson, Inc. HOG reported second-quarter 2026 earnings of 75 cents per share, beating the Zacks Consensus Estimate of 62 cents by 21%. Earnings declined 15% from 88 cents a year ago. Harley-Davidson Motor Company revenues increased 6% year over year to $1.10 billion but missed the Zacks Consensus Estimate of $1.12 billion. Consolidated revenues fell 6% year over year to $1.23 billion as a sharp decline at Harley-Davidson Financial Services offset growth at the motorcycle business.
Harley-Davidson, Inc. Price, Consensus and EPS Surprise
HOG Benefits From Stronger Motorcycle Demand
Motorcycle revenues advanced 9% to $848 million, supported by higher shipments. Apparel and licensing revenues rose 2% to $62 million, while parts and accessories revenues declined 5% to $177 million.
Worldwide motorcycle shipments increased 9% to 39,209 units. Touring shipments rose 9%, cruiser shipments increased 3% and Sport and Lightweight shipments surged 45%. Adventure Touring shipments declined 4% from the prior-year quarter.
Harley-Davidson Retail Sales Rise in North America
Worldwide retail motorcycle sales increased 1% to 42,467 units. North American retail sales rose 3% to 29,751 units, marking the third consecutive quarter of year-over-year growth in the company’s core market. Strength in Touring and Sport models and favorable reception for the redesigned 2026 Trike lineup supported demand.
International performance remained mixed. EMEA retail sales fell 9%, reflecting weakness in the German region. Asia-Pacific sales were roughly flat, with growth in Australia and New Zealand offsetting a decline in Japan. Latin American retail sales increased 4%, aided by gains in Mexico.
HOG Posts Improved HDMC Operating Profit
HDMC gross profit increased 2% to $304 million, but gross margin contracted 108 basis points to 27.5%. Favorable manufacturing and other costs, including a tariff recovery, were offset by unfavorable product mix, net pricing, raw-material costs and foreign-currency effects.
Operating expenses declined 2% to $232 million despite $3 million of restructuring costs. HDMC operating income rose 18% to $72 million, while operating margin expanded 68 basis points to 6.6%. Adjusted EBITDA increased 18% to $115 million, producing a margin of 10.4% compared with 9.3% a year earlier.
Harley-Davidson Financial Services Results Fall
HDFS revenues declined 55% year over year to $117 million, primarily because of lower retail finance receivable balances following loan-asset sales completed in the second half of 2025. Interest income fell 72%, while other income increased 33% on favorable servicing fees.
Operating income decreased 69% to $22 million, and operating margin contracted to 18.5% from 27.1%. Lower interest expense and credit-loss provisions partly offset the reduced revenue base. Total retail loan originations increased 10%, while the managed retail credit-loss ratio improved to 3% from 3.3%.
HOG’s LiveWire Loss Narrows on Higher Sales
LiveWire revenues rose 52% to $9.1 million, driven by increased electric motorcycle volumes and higher STACYC electric balance bike sales. Consolidated unit sales advanced 10% to 5,269 units during the quarter.
The segment’s operating loss narrowed to $17.9 million from $18.7 million. Higher revenues and lower selling, administrative and engineering expenses supported the improvement, partly offset by increased cost of goods sold. LiveWire also commenced production of the S4 Honcho and completed its acquisition of Dust Motorcycles in May.
Harley-Davidson’s Financial Position & Capital Returns
As of June 30, 2026, Harley-Davidson had cash and equivalents of $1.90 billion compared with $3.1 billion as of Dec. 31, 2025. It returned $50 million to shareholders during the quarter through $30 million of discretionary share repurchases and $20 million of dividends. For the first six months of 2026, operating cash outflow totaled $59 million and free cash outflow was $104 million.
HOG Raises Its 2026 Outlook
Harley-Davidson raised its full-year projection for global motorcycle retail sales and wholesale shipments to 133,500-138,500 units from the previous estimate of 130,000-135,000 units. HDMC operating income is now expected between $10 million and $50 million compared with the earlier expected range of a $40 million loss to a $10 million profit.
HDFS operating income is projected at $55-$70 million, up from the prior forecast of $45-$60 million. The company maintained its expectation for a LiveWire operating loss of $70-$80 million and capital investments of $175-$200 million.
HOG currently carries a Zacks Rank #3 (Hold).
You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Key Releases From Auto Space
General Motors Company GM reported second-quarter 2026 adjusted earnings of $3.57 per share, up 41.3% year over year. The figure beat the Zacks Consensus Estimate of $3.13 by 14.06%. Revenues increased 1.9% to $48.03 billion and surpassed the consensus estimate of $46.56 billion by 3.15%. Strong pricing, lower costs and disciplined incentives supported results. General Motors raised its full-year adjusted EBIT guidance to $14-$16 billion from $13.5-$15.5 billion. Adjusted earnings are now projected at $12-$14 per share, up from the prior range of $11.50-$13.50.
Tesla, Inc. TSLA reported second-quarter 2026 adjusted earnings of 33 cents per share, which declined 17.5% year over year. The figure missed the Zacks Consensus Estimate of 50 cents by 34%. Revenues advanced 25.5% to $28.24 billion and surpassed the consensus estimate of $25.81 billion by 9.41%. Tesla expects 2026 capital expenditures to exceed $25 billion and rise further over the next two to three years.
Genuine Parts GPC reported second-quarter 2026 adjusted earnings of $2.15 per share, beating the Zacks Consensus Estimate of $2.10 by 2.38%. The bottom line increased 2.4% from $2.10 in the year-ago quarter. Revenues rose 6% year over year to $6.54 billion and surpassed the consensus estimate of $6.39 billion by 2.36%. Genuine Parts reaffirmed its 2026 adjusted earnings guidance of $7.50-$8 per share and total sales growth outlook of 3-5.5%. Genuine Parts ended June with $2.3 billion of liquidity, including $559 million in cash.
7 Best Stocks for the Next 30 Days
Just released: Experts distill 7 elite stocks from the current list of 220 Zacks Rank #1 Strong Buys. They deem these tickers "Most Likely for Early Price Pops."
Since 1988, the full list has beaten the market more than 2X over with an average gain of +23.9% per year. So be sure to give these hand picked 7 your immediate attention.
See them now >>
Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Harley-Davidson Q2 Earnings Beat Estimates on HDMC Growth

(RTTNews) - Harley-Davidson Inc. (HOG) revealed earnings for second quarter that Dropped, from last year
The company's bottom line came in at $79.81 million, or $0.75 per share. This compares with $107.57 million, or $0.88 per share, last year.
The company's revenue for the period rose 5.7% to $1.104 billion from $1.044 billion last year.
Harley-Davidson Inc. earnings at a glance (GAAP) :
-Earnings: $79.81 Mln. vs. $107.57 Mln. last year. -EPS: $0.75 vs. $0.88 last year. -Revenue: $1.104 Bln vs. $1.044 Bln last year.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Harley-Davidson Inc. Reports Fall In Q2 Income

(RTTNews) - Harley-Davidson (HOG) will host a conference call at 9:00 AM ET on July 23, 2026, to discuss Q2 26 earnings results.
To access the live webcast, log on to https://investor.harley-davidson.com/events-and-presentations/default.aspx
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Harley-Davidson Q2 26 Earnings Conference Call At 9:00 AM ET

(RTTNews) - Harley-Davidson, Inc. (HOG) announced Tuesday that it is bringing back production of the Revolution Max platform for North America to the United States as part of the Company's Back to the Bricks strategy. This includes the production of Pan America, Sportster S, and Nightster models.
The move brings machining, powertrain assembly, painting, and final vehicle assembly work back to Harley-Davidson facilities in Pennsylvania and Wisconsin, supporting dozens of additional American manufacturing and union jobs.
The production transition is expected to be completed ahead of the start of Model Year 2028 production in 2027. Harley-Davidson expects to manufacture over 100,000 motorcycles out of the Company's York, Pennsylvania facility in 2027.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Harley-Davidson Brings Back Revolution Max Production To U.S.

The Home Depot—, the world's largest home improvement retailer, today announced that its board of directors declared a quarterly cash dividend of $2.33 per share. The dividend is payable on June 18, 2026, to shareholders of record on the close of business on June 4, 2026. This is the 157th consecutive quarter the company has paid a cash dividend.
Leggett & Platt's Board of Directors declared a dividend of $.05 per share for the second quarter 2026. The dividend will be paid on July 15, 2026 to shareholders of record on June 15, 2026.
American Tower announced that its Board of Directors has declared a quarterly cash distribution of $1.79 per share on shares of the Company's common stock. The distribution is payable on July 13, 2026 to the stockholders of record at the close of business on June 12, 2026.
The Board of Directors of Belden today declared a quarterly dividend to holders of common stock of $0.05 per share payable on July 9, 2026, to shareholders of record as of June 16, 2026.
The board of directors of NextEra Energy declared a regular quarterly common stock dividend of $0.6232 per share. The dividend is payable on June 15, 2026, to shareholders of record on June 5, 2026.
The Harley-Davidson Board of Directors has approved a cash dividend of $0.1875 per share for the second quarter of 2026. The dividend is payable June 25, 2026 to the shareholders of record of the Company's common stock as of June 8, 2026.
VIDEO: Daily Dividend Report: HD,LEG,AMT,BDC,NEE,HOG
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Periodand min./max. price, $	Price change, %		Volatility, %		Volume, $
Periodand min./max. price, $	HOG	Industry	HOG	Industry	Volume, $
Yesterday 27.3 - 29.3	—	0.80	13.31	2.05	72.16M
Week 26.5 - 29.3	8.22	2.64	5.74	2.05	362.74M
Month 24.0 - 29.3	11.51	10.02	10.16	6.06	1.21B
3 Months 24.0 - 29.3	9.99	1.08	16.42	10.43	2.82B
6 Months 22.4 - 29.3	23.55	5.18	25.41	19.27	5.97B
Year 17.1 - 29.3	3.84	13.49	38.24	29.61	11.82B
3 years 17.1 - 44.2	-2.98	53.02	69.61	59.92	28.71B
5 years 17.1 - 51.8	-21.54	45.34	91.28	85.42	49.98B
All time 8.0 - 75.9	56.67	447.94	—	—	68.46B

Harley-Davidson, Inc.

Price and volatility history

Risk ratios