Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Harley-Davidson выглядит как зрелый бренд с заметно более дешёвой оценкой, но фундаментал пока не даёт повода для агрессивного пересмотра вверх. Мультипликаторы P/E, P/B, P/S и P/FCF существенно ниже медианы отрасли, что обычно указывает на недооценку, однако часть этого дисконта объясняется слабой прибыльностью и повышенным риском качества earnings. Особенно настораживает отрицательный TTM EPS и отрицательный EPS forecast, то есть рынок пока не видит устойчивого восстановления чистой прибыли в ближайшем горизонте. При этом маржа по чистой прибыли и операционная маржа остаются положительными и даже выше отраслевых ориентиров, что говорит о способности бизнеса зарабатывать на уровне операционной модели. С другой стороны, gross margin ниже медианы и заметно просел по сравнению с более ранними периодами, что указывает на давление на валовую рентабельность. ROE, ROA и ROI находятся ниже отрасли, а их динамика не выглядит убедительно устойчивой, поэтому качество капиталоотдачи пока среднее. Баланс при этом выглядит лучше: debt/equity ниже медианы и заметно снизился по сравнению с прошлыми кварталами, а current ratio и quick ratio комфортно выше 1, что снижает краткосрочные финансовые риски. Собственный капитал и net worth остаются сильной стороной, а снижение долгосрочного долга по годам поддерживает более осторожно-позитивный взгляд на устойчивость. Выручка и EBITDA сохраняются на приемлемом уровне, но по абсолютным показателям видна волатильность, а net income и operating income в TTM выглядят слабо на фоне более сильных кварталов ранее. Дивидендная доходность умеренная и не выглядит драйвером переоценки, скорее она поддерживает интерес инвесторов к бумагам как к доходной истории. В сумме картина смешанная: оценка выглядит дешёвой относительно отрасли, но это оправдано слабым EPS, давлением на валовую маржу и неидеальной динамикой рентабельности. Поэтому целесообразен лишь умеренно негативный пересмотр прогноза, без радикального изменения взгляда на компанию.

Harley-Davidson, Inc.

Сильный индекс, незначительно упал. Быки в растерянности.

Strong index, slightly down. The bulls are confused.

Сильный индекс, без изменений. Рынок на стороне быков.

Strong index, flat. The market is on the bulls' side.

Сильный индекс, без изменений. Рынок не поддерживает медведей.

Strong index, flat. The market does not support the bears.

Слабый индекс, незначительно упал. Приток средств в лонги остался положительным, но снизился.

Weak index, slightly down. The inflow of funds into longs remained positive, but decreased.

HOG выглядит дешёвой по мультипликаторам и с сильной ликвидностью, но слабый EPS, просевшая валовая маржа и средняя рентабельность ограничивают потенциал переоценки.

(RTTNews) - Harley-Davidson, Inc. (HOG) announced Tuesday that it is bringing back production of the Revolution Max platform for North America to the United States as part of the Company's Back to the Bricks strategy. This includes the production of Pan America, Sportster S, and Nightster models.
The move brings machining, powertrain assembly, painting, and final vehicle assembly work back to Harley-Davidson facilities in Pennsylvania and Wisconsin, supporting dozens of additional American manufacturing and union jobs.
The production transition is expected to be completed ahead of the start of Model Year 2028 production in 2027. Harley-Davidson expects to manufacture over 100,000 motorcycles out of the Company's York, Pennsylvania facility in 2027.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Harley-Davidson Brings Back Revolution Max Production To U.S.

The Home Depot—, the world's largest home improvement retailer, today announced that its board of directors declared a quarterly cash dividend of $2.33 per share. The dividend is payable on June 18, 2026, to shareholders of record on the close of business on June 4, 2026. This is the 157th consecutive quarter the company has paid a cash dividend.
Leggett & Platt's Board of Directors declared a dividend of $.05 per share for the second quarter 2026. The dividend will be paid on July 15, 2026 to shareholders of record on June 15, 2026.
American Tower announced that its Board of Directors has declared a quarterly cash distribution of $1.79 per share on shares of the Company's common stock. The distribution is payable on July 13, 2026 to the stockholders of record at the close of business on June 12, 2026.
The Board of Directors of Belden today declared a quarterly dividend to holders of common stock of $0.05 per share payable on July 9, 2026, to shareholders of record as of June 16, 2026.
The board of directors of NextEra Energy declared a regular quarterly common stock dividend of $0.6232 per share. The dividend is payable on June 15, 2026, to shareholders of record on June 5, 2026.
The Harley-Davidson Board of Directors has approved a cash dividend of $0.1875 per share for the second quarter of 2026. The dividend is payable June 25, 2026 to the shareholders of record of the Company's common stock as of June 8, 2026.
VIDEO: Daily Dividend Report: HD,LEG,AMT,BDC,NEE,HOG
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Daily Dividend Report: HD,LEG,AMT,BDC,NEE,HOG

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Harley-Davidson (HOG) Q1 2026 Earnings Transcript

Here are three stocks added to the Zacks Rank #5 (Strong Sell) List today:
Armata Pharmaceuticals, Inc. ARMP is a clinical-stage biotechnology company. The Zacks Consensus Estimate for its current year earnings has been revised 14.1% downward over the last 60 days.
Cars.com Inc. CARS is an audience-driven technology company. The Zacks Consensus Estimate for its current year earnings has been revised 12.9% downward over the last 60 days.
Core Laboratories Inc. CLB is an oilfield services company.The Zacks Consensus Estimate for its current year earnings has been revised 21.7% downward over the last 60 days.
View the entire Zacks Rank #5 List.
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

New Strong Sell Stocks for April 24th

Key Points
Harley-Davidson shifted most HDFS lending to KKR and PIMCO, trading loan risk for steadier servicing fees.
The deal slashed net debt and boosted cash, but long-term profits from financing could be structurally lower.
A major financing shift at Harley‑Davidson (NYSE: HOG) reshapes its balance sheet, credit risk, and earnings mix, potentially altering long‑term upside for shareholders. Watch the video below to see how this deal could affect valuation, volatility, and capital returns.
*This video was published on April 20, 2026.
Will AI create the world's first trillionaire? Our team just released a report on the one little-known company, called an "Indispensable Monopoly" providing the critical technology Nvidia and Intel both need. Continue »
Should you buy stock in Harley-Davidson right now?
Before you buy stock in Harley-Davidson, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Harley-Davidson wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $511,411!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,238,736!*
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*Stock Advisor returns as of April 21, 2026.
David Meier has no position in any of the stocks mentioned. Jason Moser has no position in any of the stocks mentioned. Jim Gillies has the following options: long January 2028 $20 calls on Harley-Davidson and short January 2028 $20 puts on Harley-Davidson. The Motley Fool has positions in and recommends KKR. The Motley Fool recommends Harley-Davidson. The Motley Fool has a disclosure policy.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Harley-Davidson Just Transformed Its Balance Sheet: What the KKR and PIMCO Deal Means for Investors

For Immediate Release
Chicago, IL – April 14, 2026 – Zacks Equity Research shares Micron Technology MU as the Bull of the Day and Harley-Davidson Inc. HOG as the Bear of the Day. In addition, Zacks Equity Research provides analysis on Eni S.p.A E, Equinor ASA EQNR and BP plc BP.
Here is a synopsis of all five stocks.
Zacks Rank #1 (Strong Buy) company Micron Technology is one of the world’s leading providers of semiconductor memory solutions. Through global brands, namely Micron, Crucial, and Ballistix, Micron manufactures and markets high-performance memory and storage technologies, including Dynamic Random Access Memory (DRAM), NAND flash memory, NOR Flash, 3D XPoint memory, and other technologies. Its solutions are used in leading-edge computing, consumer, networking, and mobile products. The company’s mission is to be the most efficient and innovative global provider of semiconductor memory solutions.
AI Buildout Drives High-Bandwidth Memory Demand
Micron has become a leader in the high-bandwidth memory (HBM) category. HBM is a critical part of the infrastructure needed to run AI models. Micron’s HBM3E and newly shipped HBM4 modules (used in platforms like NVIDIA’s Vera Rubin) consume 30% less power consumption than competitors. As a result, Micron’s HBM market shares have more than doubled from 9% in late 2024 to ~20% today.
Micron: Constrained Supply + Overwhelming Demand
Micron has already announced that its HBM capacity is sold out through 2026, providing investors with fundamental certainty in the intermediate term. Last quarter, Micron posted exceptional financial performance, with record earnings results. The company reported revenue of $23.86B, up 196% year-over-year. Meanwhile, EPS of $12.20 far exceeded Wall Street estimates of $9. Micron has beaten Zacks Consensus Estimates for 12 consecutive quarters. However, MU is not merely limping over Wall Street estimates; its beating them handily. Over the past four quarters, MU has beaten Zacks Consensus Estimates by an average of 21.74%.
Not only is Micron bringing in record revenue, its profit margins on that revenue also continue to print fresh highs.
Micron will Benefit from the Agentic & Physical AI Waves
Although it may be hard for investors to believe, all else equal, Micron will benefit even more from the next waves of the AI revolution (Agentic & physical AI). Agentic and physical AI will mean that AI will no longer be confined to massive data centers but will also move to local devices like PCs and smartphones. As a result, demand for Micron’s memory solutions will only increase from current levels. Meanwhile, self-driving computers will require massive quantities of DRAM and NAND, further diversifying Micron’s revenue. With this in mind, Zacks Consensus Analyst Estimates see Micron’s earnings soaring more than 6x in 2026 and another 64% in 2027!
Micron’s Technicals are Promising
After quadrupling, Micron shares have been basing for twelve weeks. Two weeks ago, shares shook below the moving averages, shaking out “weak hands.” Should the stock breakout from the current base structure, the Fibonacci extensions suggest a reasonable target is ~$550.
Bottom Line
Micron is at the epicenter of the AI revolution, evolving from a traditional memory supplier into a high-performance powerhouse. Last quarter, the company delivered record earnings. Meanwhile, Micron will only benefit further from as memory demand soars due to the Agentic and physical AI buildout.
Zacks Rank #5 (Strong Sell) company Harley-Davidson Inc. is one of the leading motorcycle manufacturers in the world. The Milwaukee, WI-based-Harley Davidson has reportable segments, including Harley Davidson Motor Company (HDMC), Harley Davidson Financial Services (HDFS), and LiveWire. HDMC accounts for more than ¾ quarters of the company’s revenues and includes the design, manufacturing, marketing, and sales of the iconic Harley-Davidson motorcycles and related products.
The HDFS segment accounts for nearly 20% of revenues and provides financing, servicing, and retail consumer loans for its Harley Davidson motorcycles. Finally, the LiveWire unit includes marketing and sales of HOG’s electric motorcycles and bicycle products and accounts for less than 1% of total revenues.
Tariffs Pressure Harley Davidson Margins
The Trump Administration’s tariff policy is negatively impacting Harley-Davidson’s margins. Although Harley-Davidson is an American company, it sources its parts from Asia, Europe, and Latin America. HDMC’s gross margin fell to 24.2% in 2025 from 28% in 2024, with tariffs costing $67 million in 2025. In 2026, the company estimates $75-$105 million in new or higher tariff costs, based on current rates relative to the 2024 baseline.
Affordability & Macro Environment
Lofty interest rates, weak consumer confidence, higher oil prices, and inflationary concerns are weighing on Harley-Davidson demand. Zacks Consensus Estimates suggest that HOG’s earnings-per-share will plunge nearly 60% in 2026 as revenue growth is expected to be stagnant for the foreseeable future.
Consumer Preferences are Changing
Baby boomers comprise the vast majority of Harley-Davidson buyers. However, baby boomers are quickly aging out of the motorcycle market. Meanwhile, the company is struggling to capture the Millennial and Gen X markets, which prefer Harley-Davidson’s European and Japanese competition.
HOG: Relative Weakness
Over the past three years, HOG shares have lost nearly 40% of their value while the S&P 500 Index has gained 72%. Not only does this exhibit relative weakness, but it also shows that there is a very high opportunity cost in owning lagging HOG shares.
Bottom Line
Despite its status as a global icon, Harley-Davidson faces a steep uphill climb as it navigates a perfect storm of economic and demographic headwinds. Between the tightening grip of international trade tariffs and a shrinking customer base, the company’s traditional business model is under significant duress.
Additional content:
E Stock Nears 52-Week High: A Smart Bet Amid Rising Oil Prices?
Eni S.p.A shares are rapidly climbing toward its 52-week high of $58, closing at $56.43 on April 10. E is an integrated energy company headquartered in Rome, Italy. Eni operates through four business segments, which include Exploration & Production, Global Gas & LNG Portfolio, Power, Refining and Chemicals, and Enilive and Plenitude.
The company's Exploration & Production segment is primarily involved in the exploration, field development and production of oil and natural gas across several countries worldwide, along with LNG-related businesses. The Global Gas & LNG Portfolio engages in the wholesale supply and sale of natural gas through pipelines and LNG. The Power business sells electricity in the Italian market. The Refining and Chemicals business underscores E’s presence in downstream activities. Enilive and Plenitude cover the company’s biofuels operations and renewables & retail energy business, respectively.
Over the past year, E stock has gained 111.6%, surpassing the industry’s 53.9% growth. This compares with its peers, Equinor ASA and BP plc, which have grown a whopping 66.2% and 72.5%, respectively. While the price performance makes Eni an attractive choice, it is wise to evaluate the fundamentals and overall business environment for the stock before coming to an investment decision.
Expansion of Upstream Operations
Eni has a diversified portfolio of upstream assets across several countries, including Egypt, Côte d'Ivoire, Mozambique, Italy, the UK, Norway, Angola, Congo, Indonesia and many more. At the end of 2025, the company’s full-year production reached 1.73 million barrels of oil equivalent per day, reflecting an underlying production increase of 4% from 2024. Eni added approximately 900 million barrels of new resources to its asset base.
Eni has taken final investment decisions on four major upstream projects, which are expected to secure its production outlook in the near term. In 2026, Eni will continue expanding its exploration and production footprint across multiple regions, such as West Africa, North Africa, the Eastern Mediterranean, Norway and Southeast Asia. It will strengthen its pipeline of projects that support future production.
The company has highlighted that its current portfolio of development and pre-development projects is expected to contribute an anticipated 850 thousand barrels of oil equivalent per day (kboed) to production by 2030. These exploration successes provide Eni with strong future production potential, enhance its long-term resource base and improve its reserve replacement ratio.
High Oil Prices to Support Eni’s Cash Flows
Per the U.S. Energy Information Administration, the Brent crude spot price is expected to average around $96 per barrel in 2026. Earlier this year, oil prices were expected to average between $50 and $60 per barrel. This significant increase was mainly driven by the conflict in the Middle East between the United States and Iran, leading to supply disruptions through the Strait of Hormuz, which is a critical oil chokepoint.
The significant rise in benchmark oil prices is expected to be favorable for its exploration and production activities. The majority of Eni’s earnings come from its Exploration & Production segment, which is expected to benefit from the rise in oil and gas prices. E has a well-established, geographically diverse portfolio of assets, implying that its operations are not entirely affected by the current geopolitical scenario. The company is well-positioned to capitalize on elevated oil prices.
Eni announced that if Brent crude prices average above $90 per barrel in the year, or if gas prices or refining margins exceed company expectations by 50%, it will reward shareholders with an extra dividend. This underscores Eni’s commitment to sharing its incremental cash flows with shareholders.
Valuation Snapshot
Coming to the valuation story, E is currently considered cheap on a relative basis. The stock is trading at a 6.7x trailing 12-month Enterprise Value to Earnings Before Interest, Taxes, Depreciation and Amortization (EV/EBITDA), which is a discount compared with the broader industry average of 6.78x. Its peers, EQNR and BP, are currently trading at 3.04x and 3.76x trailing 12-month EV/EBITDA, respectively.
Time to Bet on the Stock or Wait?
The current oil price environment is favorable for Eni’s upstream activities. Since the company derives the majority of its earnings from exploration and production, the current oil price environment is anticipated to boost its revenues and cash flows and support higher shareholder returns.
Given the current business environment, investors should consider owning the stock at present. E currently sports a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Micron Technology and Harley-Davidson have been highlighted as Zacks Bull and Bear of the Day

Key Points
Charles Do sold 4,241 shares for a transaction value of ~$77,000 at around $18.09 per share on March 12, 2026.
The transaction represented the majority of Do's direct holdings, reducing his direct ownership to 183 shares post-transaction.
The sale comes as Harley continues to struggle with declining sales.
A senior executive at Harley-Davidson, a global motorcycle manufacturer, sold shares amid a year of share price declines.
On March 12, 2026, Charles Do, a Harley-Davidson (NYSE:HOG) Senior Vice President in the Financial Services division, reported the direct open-market sale of 4,241 shares according to a SEC Form 4 filing.
Transaction summary
Shares sold (direct)
4,241
Transaction value
$77K
Post-transaction shares (direct)
183
Post-transaction value (direct ownership)
$3K
Transaction value based on SEC Form 4 reported price ($18.09); post-transaction value based on post-sale holding value of $3,288.51 as of March 12, 2026.
Key questions
How does this sale affect Charles Do's equity exposure to Harley-Davidson?
This transaction reduced Do's direct ownership in the company from 4,424 shares to 183 shares, resulting in a post-sale position representing 0.0002% of outstanding shares.
Were any indirect holdings or derivative instruments involved in this transaction?
No. All shares sold were held directly, with no reported participation by trusts, family entities, or via derivative exercises.
How does the transaction size compare to prior activity by Do?
In the past year, Do executed one additional open-market sell transaction for 4,136 shares, which is similar in size to this current transaction and reduced his holdings to the same level (183 shares). This current sale maintains a consistent approach to reducing his holdings over time.
What is the context of Harley-Davidson's stock performance at the time of sale?
Shares were priced at $18.09 per share for this transaction, while the stock closed at $17.97 on March 12, 2026, down 25.75% over the past year.
Company overview
Revenue (TTM)
$4.47 billion
Net income (TTM)
$338.74 million
Dividend yield
4.14%
1-year price change
-25.75%
* 1-year price change calculated as of March 12, 2026.
Company snapshot
Manufactures and sells motorcycles, parts, accessories, and apparel; generates additional revenue through financial services, including retail and wholesale financing, and licensing.
Operates a dual-segment business model: the Motorcycles and Related Products segment drives sales through a global dealer network and e-commerce, while the Financial Services segment provides financing and insurance products to support vehicle purchases.
Targets retail motorcycle consumers globally, with a primary focus on the United States, Canada, Latin America, Europe, the Middle East, Africa, and Asia-Pacific markets.
Harley-Davidson is a leading manufacturer in the recreational vehicle industry, leveraging a globally recognized brand and a vertically integrated business model. The company combines iconic motorcycle products with a robust financial services arm to facilitate sales and enhance customer loyalty. Strategic focus on brand heritage, global dealer relationships, and diversified revenue streams underpins its competitive positioning in the premium motorcycle market.
What this transaction means for investors
Do’s sell is consistent with his recent sells- selling shares gained through stock-based compensation to keep his personal stock holdings at a relatively low level. This transaction doesn’t look like anything out of the ordinary.
While Harley-Davidson remains an iconic American lifestyle brand, the business is suffering through a tough stretch. The recent stock price, hovering beween $17 and $19 a share, is well off the 52-week high of $31.25. Harley-Davidson’s stock hasn’t been this low since the depths of the COVID sell-off nearly six years ago. In Q4 of last year, revenue fell 28%, and management is guiding for a consolidated operating loss in 2026.
The longer-term story doesn’t look great, either. Harley’s core customer base is aging and shrinking, and the company has struggled to appeal to younger consumers. Part of the challenge is pricing, as Harleys tend to be more expensive than competitors’ alternatives. It’s clear Harley has work to do to turn the company’s fortunes around. For investors hoping for a rebound in the stock price, continued patience may be required.
Should you buy stock in Harley-Davidson right now?
Before you buy stock in Harley-Davidson, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Harley-Davidson wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $495,179!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,058,743!*
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*Stock Advisor returns as of March 21, 2026.
Toby Bordelon has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Harley-Davidson Executive Sells Over 4,000 Shares

A company's own top management tend to have the best inside view into the business, so when company officers make major buys, investors are wise to take notice. Presumably the only reason an insider would take their hard-earned cash and use it to buy stock of their company in the open market, is that they expect to make money — maybe they find the stock very undervalued, or maybe they see exciting progress within the company, or maybe both. So in this series we look at the largest insider buys by the ''top brass'' over the trailing six month period, one of which was a total of $286.5K by Artie Starrs, CEO at Harley-Davidson Inc (Symbol: HOG).
Starrs's average cost works out to $19.10/share. In trading on Tuesday, bargain hunters could buy shares of Harley-Davidson Inc (Symbol: HOG) and achieve a cost basis lower than Starrs, with shares changing hands as low as $18.97 per share. Shares of Harley-Davidson Inc were changing hands at $18.93 at last check, trading up about 1.5% on Tuesday. The chart below shows the one year performance of HOG shares, versus its 200 day moving average:
Looking at the chart above, HOG's low point in its 52 week range is $17.11 per share, with $31.25 as the 52 week high point — that compares with a last trade of $18.93.
The current annualized dividend paid by Harley-Davidson Inc is $0.75/share, currently paid in quarterly installments, and its most recent dividend ex-date was on 03/02/2026. Below is a long-term dividend history chart for HOG, which can be of good help in judging whether the most recent dividend with approx. 4.0% annualized yield is likely to continue.
Click here to find out which other top insider buys by the ''top brass'' you need to know about »
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Top Buys by Top Brass: CEO Starrs's $286.5K Bet on HOG

There's an old saying on Wall Street about insider buying: there are many possible reasons to sell a stock, but only one reason to buy. Back on February 27, Harley-Davidson Inc's Director, Rafeh Masood, invested $49,950.00 into 2,775 shares of HOG, for a cost per share of $18.00. Bargain hunters tend to pay particular attention to insider buys like this one, because presumably the only reason an insider would take their hard-earned cash and use it to buy stock of their company in the open market, is that they expect to make money. In trading on Wednesday, bargain hunters could buy shares of Harley-Davidson Inc (Symbol: HOG) and achieve a cost basis 3.9% cheaper than Masood, with shares changing hands as low as $17.30 per share. It should be noted that Masood has collected $0.19/share in dividends since the time of their purchase, so they are currently down 2.8% on their purchase from a total return basis. Harley-Davidson Inc shares are currently trading up about 4% on the day. The chart below shows the one year performance of HOG shares, versus its 200 day moving average:
Looking at the chart above, HOG's low point in its 52 week range is $17.11 per share, with $31.25 as the 52 week high point — that compares with a last trade of $18.53. By comparison, below is a table showing the prices at which HOG insider buying was recorded over the last six months:
Purchased
Insider
Title
Shares
Price/Share
Value
02/27/2026
Rafeh Masood
Director
2,775
$18.00
$49,950.00
The current annualized dividend paid by Harley-Davidson Inc is $0.75/share, currently paid in quarterly installments, and its most recent dividend ex-date was on 03/02/2026. Below is a long-term dividend history chart for HOG, which can be of good help in judging whether the most recent dividend with approx. 4.1% annualized yield is likely to continue.
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Bag This Bargain 4.1% Yield Dividend Stock Even Cheaper Than Director Masood Did

Looking at the universe of stocks we cover at Dividend Channel, on 3/2/26, Visteon Corp (Symbol: VC), Polaris Inc (Symbol: PII), and Harley-Davidson Inc (Symbol: HOG) will all trade ex-dividend for their respective upcoming dividends. Visteon Corp will pay its quarterly dividend of $0.375 on 3/16/26, Polaris Inc will pay its quarterly dividend of $0.68 on 3/16/26, and Harley-Davidson Inc will pay its quarterly dividend of $0.1875 on 3/17/26. As a percentage of VC's recent stock price of $99.59, this dividend works out to approximately 0.38%, so look for shares of Visteon Corp to trade 0.38% lower — all else being equal — when VC shares open for trading on 3/2/26. Similarly, investors should look for PII to open 1.09% lower in price and for HOG to open 1.00% lower, all else being equal.
Below are dividend history charts for VC, PII, and HOG, showing historical dividends prior to the most recent ones declared.
Visteon Corp (Symbol: VC):
Polaris Inc (Symbol: PII):
Harley-Davidson Inc (Symbol: HOG):
In general, dividends are not always predictable, following the ups and downs of company profits over time. Therefore, a good first due diligence step in forming an expectation of annual yield going forward, is looking at the history above, for a sense of stability over time. This can help in judging whether the most recent dividends from these companies are likely to continue. If they do continue, the current estimated yields on annualized basis would be 1.51% for Visteon Corp, 4.37% for Polaris Inc, and 4.01% for Harley-Davidson Inc.
Free Report: Top 8%+ Dividends (paid monthly)
In Thursday trading, Visteon Corp shares are currently up about 1.8%, Polaris Inc shares are down about 2.7%, and Harley-Davidson Inc shares are off about 4% on the day.
Click here to learn which 25 S.A.F.E. dividend stocks should be on your radar screen »
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Periodand min./max. price, $	Price change, %		Volatility, %		Volume, $
Periodand min./max. price, $	HOG	Industry	HOG	Industry	Volume, $
Yesterday 25.4 - 27.0	-1.61	2.85	6.58	2.04	77.33M
Week 23.0 - 27.0	9.86	9.30	4.04	2.77	411.08M
Month 22.2 - 27.0	13.01	13.30	9.94	6.20	1.35B
3 Months 17.1 - 27.0	22.57	5.58	24.17	12.99	3.42B
6 Months 17.1 - 27.0	1.38	7.35	30.09	18.59	6.15B
Year 17.1 - 31.3	3.81	20.17	41.24	27.33	10.51B
3 years 17.1 - 44.2	-25.10	68.71	68.36	62.83	27.05B
5 years 17.1 - 52.1	-45.47	97.54	90.83	90.88	50.18B
All time 8.0 - 75.9	57.29	250.17	—	—	68.46B

Harley-Davidson, Inc.

Price and volatility history

Risk ratios