Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Компания Harley-Davidson демонстрирует смешанные результаты по фундаментальным метрикам. С одной стороны, P/E, P/B, P/FCF и другие мультипликаторы значительно ниже медианных значений по отрасли, что может свидетельствовать о недооцененности. Однако, снижение этих мультипликаторов в последние годы также указывает на ухудшение восприятия компании на рынке. Долговая нагрузка остается высокой, что создает дополнительные риски для инвесторов. Тем не менее, показатели прибыльности, такие как net profit margin и operating margin, находятся выше медианных значений, что свидетельствует о высокой операционной эффективности. Прогнозируемые значения EPS остаются отрицательными, что негативно влияет на общий взгляд на компанию. Хотя выручка демонстрирует устойчивый рост, другие показатели, такие как ROA и ROE, не показывают роста, что может вызвать беспокойство. В целом, текущая ситуация требует осторожности, и инвесторы должны учитывать как сильные, так и слабые стороны компании перед принятием решений о вложениях.

Harley-Davidson, Inc.

A company's own top management tend to have the best inside view into the business, so when company officers make major buys, investors are wise to take notice. Presumably the only reason an insider would take their hard-earned cash and use it to buy stock of their company in the open market, is that they expect to make money — maybe they find the stock very undervalued, or maybe they see exciting progress within the company, or maybe both. So in this series we look at the largest insider buys by the ''top brass'' over the trailing six month period, one of which was a total of $286.5K by Artie Starrs, CEO at Harley-Davidson Inc (Symbol: HOG).
Starrs's average cost works out to $19.10/share. In trading on Tuesday, bargain hunters could buy shares of Harley-Davidson Inc (Symbol: HOG) and achieve a cost basis lower than Starrs, with shares changing hands as low as $18.97 per share. Shares of Harley-Davidson Inc were changing hands at $18.93 at last check, trading up about 1.5% on Tuesday. The chart below shows the one year performance of HOG shares, versus its 200 day moving average:
Looking at the chart above, HOG's low point in its 52 week range is $17.11 per share, with $31.25 as the 52 week high point — that compares with a last trade of $18.93.
The current annualized dividend paid by Harley-Davidson Inc is $0.75/share, currently paid in quarterly installments, and its most recent dividend ex-date was on 03/02/2026. Below is a long-term dividend history chart for HOG, which can be of good help in judging whether the most recent dividend with approx. 4.0% annualized yield is likely to continue.
Click here to find out which other top insider buys by the ''top brass'' you need to know about »
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Top Buys by Top Brass: CEO Starrs's $286.5K Bet on HOG

There's an old saying on Wall Street about insider buying: there are many possible reasons to sell a stock, but only one reason to buy. Back on February 27, Harley-Davidson Inc's Director, Rafeh Masood, invested $49,950.00 into 2,775 shares of HOG, for a cost per share of $18.00. Bargain hunters tend to pay particular attention to insider buys like this one, because presumably the only reason an insider would take their hard-earned cash and use it to buy stock of their company in the open market, is that they expect to make money. In trading on Wednesday, bargain hunters could buy shares of Harley-Davidson Inc (Symbol: HOG) and achieve a cost basis 3.9% cheaper than Masood, with shares changing hands as low as $17.30 per share. It should be noted that Masood has collected $0.19/share in dividends since the time of their purchase, so they are currently down 2.8% on their purchase from a total return basis. Harley-Davidson Inc shares are currently trading up about 4% on the day. The chart below shows the one year performance of HOG shares, versus its 200 day moving average:
Looking at the chart above, HOG's low point in its 52 week range is $17.11 per share, with $31.25 as the 52 week high point — that compares with a last trade of $18.53. By comparison, below is a table showing the prices at which HOG insider buying was recorded over the last six months:
Purchased
Insider
Title
Shares
Price/Share
Value
02/27/2026
Rafeh Masood
Director
2,775
$18.00
$49,950.00
The current annualized dividend paid by Harley-Davidson Inc is $0.75/share, currently paid in quarterly installments, and its most recent dividend ex-date was on 03/02/2026. Below is a long-term dividend history chart for HOG, which can be of good help in judging whether the most recent dividend with approx. 4.1% annualized yield is likely to continue.
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Bag This Bargain 4.1% Yield Dividend Stock Even Cheaper Than Director Masood Did

Looking at the universe of stocks we cover at Dividend Channel, on 3/2/26, Visteon Corp (Symbol: VC), Polaris Inc (Symbol: PII), and Harley-Davidson Inc (Symbol: HOG) will all trade ex-dividend for their respective upcoming dividends. Visteon Corp will pay its quarterly dividend of $0.375 on 3/16/26, Polaris Inc will pay its quarterly dividend of $0.68 on 3/16/26, and Harley-Davidson Inc will pay its quarterly dividend of $0.1875 on 3/17/26. As a percentage of VC's recent stock price of $99.59, this dividend works out to approximately 0.38%, so look for shares of Visteon Corp to trade 0.38% lower — all else being equal — when VC shares open for trading on 3/2/26. Similarly, investors should look for PII to open 1.09% lower in price and for HOG to open 1.00% lower, all else being equal.
Below are dividend history charts for VC, PII, and HOG, showing historical dividends prior to the most recent ones declared.
Visteon Corp (Symbol: VC):
Polaris Inc (Symbol: PII):
Harley-Davidson Inc (Symbol: HOG):
In general, dividends are not always predictable, following the ups and downs of company profits over time. Therefore, a good first due diligence step in forming an expectation of annual yield going forward, is looking at the history above, for a sense of stability over time. This can help in judging whether the most recent dividends from these companies are likely to continue. If they do continue, the current estimated yields on annualized basis would be 1.51% for Visteon Corp, 4.37% for Polaris Inc, and 4.01% for Harley-Davidson Inc.
Free Report: Top 8%+ Dividends (paid monthly)
In Thursday trading, Visteon Corp shares are currently up about 1.8%, Polaris Inc shares are down about 2.7%, and Harley-Davidson Inc shares are off about 4% on the day.
Click here to learn which 25 S.A.F.E. dividend stocks should be on your radar screen »
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Ex-Dividend Reminder: Visteon, Polaris and Harley-Davidson

Harley-Davidson Inc (Symbol: HOG) has been named as a Top 10 dividend stock, according the most recent Dividend Channel ''DividendRank'' report. The report noted that among the coverage universe, HOG shares displayed both attractive valuation metrics and strong profitability metrics. The report also cited the strong quarterly dividend history at Harley-Davidson Inc, and favorable long-term multi-year growth rates in key fundamental data points.
The report stated, ''Dividend investors approaching investing from a value standpoint are generally most interested in researching the strongest most profitable companies, that also happen to be trading at an attractive valuation. That's what we aim to find using our proprietary DividendRank formula, which ranks the coverage universe based upon our various criteria for both profitability and valuation, to generate a list of the top most 'interesting' stocks, meant for investors as a source of ideas that merit further research.''
The annualized dividend paid by Harley-Davidson Inc is $0.75/share, currently paid in quarterly installments, and its most recent dividend ex-date was on 03/02/2026. Below is a long-term dividend history chart for HOG, which the report stressed as being of key importance. Indeed, studying a company's past dividend history can be of good help in judging whether the most recent dividend is likely to continue.
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

This Stock Has A 3.67% Yield And Sells For Less Than Book

Harley-Davidson, Inc. HOG reported a loss of $2.44 per share in fourth-quarter 2025, wider than the Zacks Consensus Estimate of a loss of 92 cents. The company had incurred a loss of 93 cents per share in the year-ago quarter. The motorcycle manufacturer generated consolidated revenues (including motorcycle sales and financial services revenues) of $496 million, down 28% from the prior-year quarter.
The Goodyear Tire & Rubber Company Price, Consensus and EPS Surprise
Segmental Highlights
Harley-Davidson Motor Company: Total revenues from the Motorcycle and Related Products segment, constituting the bulk of the firm’s overall revenues, fell 10% on a year-over-year basis to $379 million and missed our forecast of $527 million on lower-than-expected motorcycle shipments. Motorcycle shipments worldwide decreased 4% to 13,500 units and missed our estimate of 20,845 units. In the quarter under review, revenues from the sale of motorcycles came in at $194 million, down 16% year over year. The segment incurred an operating loss of $260 million, wider than the operating loss of $214 million in the corresponding quarter of 2024.
During the reported quarter, Harley-Davidson retailed 25,300 motorcycle units globally, which declined 1% year over year but topped our expectations of 23,467 units. Its retail motorcycle units sold in North America increased 5% to 15,900. Sales in EMEA or Europe, the Middle East and Africa declined 24% year over year. Sales in the Asia Pacific fell 1% while sales in Latin America rose 10% year over year.
Revenues from parts & accessories were down 1% from a year ago to $117 million, but beat our estimate of $100.5 million. Revenues from apparel fell 13% year over year to $47 million and fell short of our forecast of $48.7 million.
Harley-Davidson Financial Services: Revenues for Harley-Davidson Financial Services totaled $106 million. The figure declined 59% year over year. Operating income fell 277% to $82 million.
LiveWire: During the reported quarter, the total shipment for LiveWire was 381 units, rising 61% from the year-ago quarter levels. Revenues rose 9% to $11 million but missed our estimate of $14.6 million. Operating loss narrowed from $26 million to $18 million. The reported loss was slightly wider than our projection of a loss of $17.6 million.
Financial Position
In the fourth quarter, selling, general and administrative expenses from the HDMC unit increased to $229.7 million from $210.5 million in the year-ago quarter. The company paid dividends of 18 cents per share. The company repurchased $347 million worth of shares on a discretionary basis in the fourth quarter of 2025.
Harley-Davidson had cash and cash equivalents of $3.1 billion as of Dec. 31, 2025. The long-term debt decreased to $1.65 million from $4.47 million recorded as of Dec. 31, 2024.
HOG Provides 2026 Guidance
For 2026, the company expects HDMC global motorcycle retail sales in the range of 130,000-135,000 units compared with 132,500 in 2025. HDMC's operating income is projected in the range of a $40 million loss to a $10 million profit compared with the operating loss of $29 million incurred in 2025. HDFS' operating income is estimated in the range of $45-$60 million compared with the operating income of $490 million in 2025.
Harley expects LiveWire's operating loss to be in the range of $70- $80 million compared with the operating loss of $75 million incurred in 2025. The company expects capital expenditure in the range of $175-$200 million compared with $153.7 million in 2025.
Harley’s Zacks Rank & Key Picks
HOG carries a Zacks Rank #3 (Hold) at present.
Some better-ranked stocks in the auto space are Modine Manufacturing Company MOD, Ford Motor Company F and PHINIA Inc. PHIN, each sporting a Zacks Rank #1 (Strong Buy) at present. You can see the complete list of today’s Zacks #1 Rank stocks here.
The Zacks Consensus Estimate for MOD’s fiscal 2026 sales and earnings implies year-over-year growth of 21.2% and 17.5%, respectively. The EPS estimate for fiscal 2026 and 2027 has improved 13 cents and 65 cents, respectively, in the past seven days.
The Zacks Consensus Estimate for F’s 2025 sales implies year-over-year growth of 0.3%. EPS estimates for 2025 and 2026 have improved 4 cents and 10 cents, respectively, in the past 30 days.
The Zacks Consensus Estimate for PHIN’s 2025 sales and earnings implies year-over-year growth of 1.1% and 33.4%, respectively. EPS estimates for 2025 and 2026 have improved 47 cents and 66 cents, respectively, in the past 60 days.
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Harley Q4 Earnings Miss Expectations, Revenues Fall Y/Y

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Harley-Davidson (HOG) Q4 2025 Earnings Transcript

Tuesday, February 10th, 2026
Pre-market indexes are pulling back slightly this morning, following another record close from the blue-chip Dow on Monday. Spirits are generally higher than they were trying to scale the “wall of worry” about AI spending over the past week or two.
Overall, call morning trading flat this morning: the Dow is -30 points at this hour, -0.06%, the S&P 500 is -1 point, the Nasdaq +8 points, +0.035% and the small-cap Russell 2000 -2, -0.07%. Bond yields remain tame: +4.16% on the 10-year, +3.46% on the 2-year.
Economic Reports This Morning: Retail Sales, Imports/Exports
The delayed (government shutdown) report on Retail Sales for December came in surprisingly light ahead of today’s open, registering 0.0% on both headline and minus big-ticket auto sales, cooling off notably from +0.6% and +0.5%, respectively, for November. Furniture, clothes and appliances all fell month over month. A print which informs GDP — ex-food service, autos, building materials and gasoline — reached -0.1% for the month, the first negative read in three months.
Import Prices were also delayed due to the government shutdown, and reflect December performance after no data for two months. Imports climbed slightly to +0.1% from 0.0% expected, and rose to +0.2% subtracting fuel prices. Food, feed and beverage prices came up +0.5% for the month, while fuels and lubricants dropped -1.5% on a -4.9% slide in petroleum prices.
Exports, also delayed and for December, came up to +0.3%. This is the highest print since July (although there were no results for October or November), and +3.1% year over year. Tariff implications are in play somewhat in these numbers, but these levels do not look unreasonable at first glance.
Q4 Earnings This Morning: KO, SPOT & More
Coca-Cola KO beat Q4 earnings estimates by a penny this morning to 58 cents per share, on revenues of $11.82 billion in the quarter which came -1.95% below expectations, but up from the $11.54 billion reported in the year-ago quarter. Shares had been up +11.5% year to date, but are down -3.75% in today’s pre-market. For more on KO’s earnings, click here.
Spotify SPOT posted big beats on both top and bottom lines this morning, with earnings of $5.16 per share outpacing the Zacks consensus by 2 DOLLARS per share, or a +63.3% earnings surprise. Revenues of $5.27 billion surpassed expectations by +2.57%. Pre-market trading is bringing shares up +13.5%, though still have a ways to make up year-to-date losses. For more on SPOT earnings, click here.
Toymaker Hasbro HAS also posted a stellar earnings beat this morning, with earnings of $1.51 per share well outperforming the $0.99 analysts were expecting, for a +52.5% positive surprise. Revenues of $1.45 billion beat estimates by +12.25% — largely on +4671% growth in Hasbro Entertainment (Peppa Pig, Transformers, Scrabble and Trivial Pursuit). Shares are up +18% year to date and another +1.9% this morning.
Harley Davidson HOG, on the other hand, posted a very disappointing quarter, with negative earnings of -$2.44 per share well below the -$0.92 in the Zacks consensus, for a -165% negative earnings surprise. Revenues of $390.55 million missed estimates by -25.9%, and shares are selling off -10% in today’s early trading.
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Retail Sales, Import/Export Prices & Q4 Earnings Hit the Tape

Harley-Davidson (HOG) came out with a quarterly loss of $0.93 per share versus the Zacks Consensus Estimate of a loss of $0.68. This compares to earnings of $0.18 per share a year ago. These figures are adjusted for non-recurring items.
This quarterly report represents an earnings surprise of -36.76%. A quarter ago, it was expected that this motorcycle maker would post earnings of $0.82 per share when it actually produced earnings of $0.91, delivering a surprise of 10.98%.
Over the last four quarters, the company has surpassed consensus EPS estimates three times.
Harley-Davidson, which belongs to the Zacks Automotive - Domestic industry, posted revenues of $430.89 million for the quarter ended December 2024, missing the Zacks Consensus Estimate by 10.57%. This compares to year-ago revenues of $807.01 million. The company has topped consensus revenue estimates two times over the last four quarters.
The sustainability of the stock's immediate price movement based on the recently-released numbers and future earnings expectations will mostly depend on management's commentary on the earnings call.
Harley-Davidson shares have lost about 11% since the beginning of the year versus the S&P 500's gain of 2.7%.
What's Next for Harley-Davidson?
While Harley-Davidson has underperformed the market so far this year, the question that comes to investors' minds is: what's next for the stock?
There are no easy answers to this key question, but one reliable measure that can help investors address this is the company's earnings outlook. Not only does this include current consensus earnings expectations for the coming quarter(s), but also how these expectations have changed lately.
Empirical research shows a strong correlation between near-term stock movements and trends in earnings estimate revisions. Investors can track such revisions by themselves or rely on a tried-and-tested rating tool like the Zacks Rank, which has an impressive track record of harnessing the power of earnings estimate revisions.
Ahead of this earnings release, the estimate revisions trend for Harley-Davidson: mixed. While the magnitude and direction of estimate revisions could change following the company's just-released earnings report, the current status translates into a Zacks Rank #3 (Hold) for the stock. So, the shares are expected to perform in line with the market in the near future. You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here.
It will be interesting to see how estimates for the coming quarters and current fiscal year change in the days ahead. The current consensus EPS estimate is $1.68 on $1.46 billion in revenues for the coming quarter and $3.96 on $4.26 billion in revenues for the current fiscal year.
Investors should be mindful of the fact that the outlook for the industry can have a material impact on the performance of the stock as well. In terms of the Zacks Industry Rank, Automotive - Domestic is currently in the bottom 26% of the 250 plus Zacks industries. Our research shows that the top 50% of the Zacks-ranked industries outperform the bottom 50% by a factor of more than 2 to 1.
Rivian Automotive (RIVN), another stock in the same industry, has yet to report results for the quarter ended December 2024. The results are expected to be released on February 20.
This a manufacturer of motor vehicles and passenger cars is expected to post quarterly loss of $0.66 per share in its upcoming report, which represents a year-over-year change of +51.5%. The consensus EPS estimate for the quarter has been revised 4.5% higher over the last 30 days to the current level.
Rivian Automotive's revenues are expected to be $1.43 billion, up 8.5% from the year-ago quarter.
Should You Invest in Harley-Davidson, Inc. (HOG)?
Before you invest in Harley-Davidson, Inc. (HOG), want to know the best stocks to buy for the next 30 days? Check out Zacks Investment Research for our free report on the 7 best stocks to buy.
Zacks Investment Research has been committed to providing investors with tools and independent research since 1978. For more than a quarter century, the Zacks Rank stock-rating system has more than doubled the S&P 500 with an average gain of +24.08% per year. (These returns cover a period from January 1, 1988 through May 6, 2024.)
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Harley-Davidson (HOG) Reports Q4 Loss, Misses Revenue Estimates

(RTTNews) - Harley-Davidson (HOG) announced Loss for its fourth quarter of -$279.30 million
The company's earnings totaled -$279.30 million, or -$2.44 per share. This compares with -$116.89 million, or -$0.93 per share, last year.
The company's revenue for the period fell 27.9% to $496 million from $688 million last year.
Harley-Davidson earnings at a glance (GAAP) :
-Earnings: -$279.30 Mln. vs. -$116.89 Mln. last year. -EPS: -$2.44 vs. -$0.93 last year. -Revenue: $496 Mln vs. $688 Mln last year.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Harley-Davidson Q4 Loss Widens

(RTTNews) - Harley-Davidson (HOG) will host a conference call at 9:00 AM ET on February 10, 2026, to discuss Q4 25 earnings results.
To access the live webcast, log on to https://investor.harley-davidson.com/events-and-presentations/default.aspx
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.