Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Harley-Davidson, Inc.

Among the underlying components of the Russell 3000 index, we saw noteworthy options trading volume today in Harley-Davidson Inc (Symbol: HOG), where a total of 12,626 contracts have traded so far, representing approximately 1.3 million underlying shares. That amounts to about 48.9% of HOG's average daily trading volume over the past month of 2.6 million shares. Particularly high volume was seen for the $26 strike put option expiring September 19, 2025, with 5,452 contracts trading so far today, representing approximately 545,200 underlying shares of HOG. Below is a chart showing HOG's trailing twelve month trading history, with the $26 strike highlighted in orange:
FedEx Corp (Symbol: FDX) saw options trading volume of 9,072 contracts, representing approximately 907,200 underlying shares or approximately 47.6% of FDX's average daily trading volume over the past month, of 1.9 million shares. Particularly high volume was seen for the $230 strike call option expiring August 15, 2025, with 1,533 contracts trading so far today, representing approximately 153,300 underlying shares of FDX. Below is a chart showing FDX's trailing twelve month trading history, with the $230 strike highlighted in orange:
And HEICO Corp (Symbol: HEI) options are showing a volume of 1,785 contracts thus far today. That number of contracts represents approximately 178,500 underlying shares, working out to a sizeable 47.3% of HEI's average daily trading volume over the past month, of 377,650 shares. Especially high volume was seen for the $310 strike put option expiring August 15, 2025, with 443 contracts trading so far today, representing approximately 44,300 underlying shares of HEI. Below is a chart showing HEI's trailing twelve month trading history, with the $310 strike highlighted in orange:
For the various different available expirations for HOG options, FDX options, or HEI options, visit StockOptionsChannel.com.
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Noteworthy Wednesday Option Activity: HOG, FDX, HEI

In this series, we look through the most recent Dividend Channel ''DividendRank'' report, and then we cherry pick only those companies that have experienced insider buying within the past six months. The officers and directors of a company tend to have a unique insider's view of the business, and presumably the only reason an insider would choose to take their hard-earned cash and use it to buy stock in the open market, is that they expect to make money — maybe they find the stock very undervalued, or maybe they see exciting progress within the company, or maybe both. So when stocks turn up that see insider buying, and are also top ranked, investors are wise to take notice. One such company is Harley-Davidson Inc (Symbol: HOG), which saw buying by Director Rafeh Masood.
Back on August 5, Masood invested $49,756.08 into 2,068 shares of HOG, for a cost per share of $24.06. In trading on Tuesday, shares were changing hands as low as $24.18 per share, which is 0.5% above Masood's purchase price. Harley-Davidson Inc shares are currently trading +3.89% on the day. The chart below shows the one year performance of HOG shares, versus its 200 day moving average:
Looking at the chart above, HOG's low point in its 52 week range is $20.45 per share, with $39.93 as the 52 week high point — that compares with a last trade of $24.95. By comparison, below is a table showing the prices at which insider buying was recorded over the last six months:
08/05/2025
Rafeh Masood
Director
2,068
$24.06
$49,756.08
The DividendRank report noted that among the coverage universe, HOG shares displayed both attractive valuation metrics and strong profitability metrics. The report also cited the strong quarterly dividend history at Harley-Davidson Inc, and favorable long-term multi-year growth rates in key fundamental data points.
The report stated, ''Dividend investors approaching investing from a value standpoint are generally most interested in researching the strongest most profitable companies, that also happen to be trading at an attractive valuation. That's what we aim to find using our proprietary DividendRank formula, which ranks the coverage universe based upon our various criteria for both profitability and valuation, to generate a list of the top most 'interesting' stocks, meant for investors as a source of ideas that merit further research.''
The annualized dividend paid by Harley-Davidson Inc is $0.72/share, currently paid in quarterly installments, and its most recent dividend ex-date was on 06/02/2025. Below is a long-term dividend history chart for HOG, which the report stressed as being of key importance. Indeed, studying a company's past dividend history can be of good help in judging whether the most recent dividend is likely to continue.
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

This Stock Has A 2.98% Yield, Sells For Less Than Book, and Insiders Have Been Buying

There's an old saying on Wall Street about insider buying: there are many possible reasons to sell a stock, but only one reason to buy. Back on August 5, Harley-Davidson Inc's Director, Rafeh Masood, invested $49,756.08 into 2,068 shares of HOG, for a cost per share of $24.06. Bargain hunters tend to pay particular attention to insider buys like this one, because presumably the only reason an insider would take their hard-earned cash and use it to buy stock of their company in the open market, is that they expect to make money. In trading on Monday, bargain hunters could buy shares of Harley-Davidson Inc (Symbol: HOG) and achieve a cost basis even cheaper than Masood, with shares changing hands as low as $24.03 per share. Harley-Davidson Inc shares are currently trading up about 0.5% on the day. The chart below shows the one year performance of HOG shares, versus its 200 day moving average:
Looking at the chart above, HOG's low point in its 52 week range is $20.45 per share, with $39.93 as the 52 week high point — that compares with a last trade of $24.56. By comparison, below is a table showing the prices at which HOG insider buying was recorded over the last six months:
08/05/2025
Rafeh Masood
Director
2,068
$24.06
$49,756.08
The current annualized dividend paid by Harley-Davidson Inc is $0.72/share, currently paid in quarterly installments, and its most recent dividend ex-date was on 06/02/2025. Below is a long-term dividend history chart for HOG, which can be of good help in judging whether the most recent dividend with approx. 3.0% annualized yield is likely to continue.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Get An Even Better Deal On HOG Than Director Masood Did

Looking at the universe of stocks we cover at Dividend Channel, on 6/2/25, Kellanova (Symbol: K), Polaris Inc (Symbol: PII), and Harley-Davidson Inc (Symbol: HOG) will all trade ex-dividend for their respective upcoming dividends. Kellanova will pay its quarterly dividend of $0.57 on 6/13/25, Polaris Inc will pay its quarterly dividend of $0.67 on 6/16/25, and Harley-Davidson Inc will pay its quarterly dividend of $0.18 on 6/18/25. As a percentage of K's recent stock price of $82.26, this dividend works out to approximately 0.69%, so look for shares of Kellanova to trade 0.69% lower — all else being equal — when K shares open for trading on 6/2/25. Similarly, investors should look for PII to open 1.68% lower in price and for HOG to open 0.74% lower, all else being equal.
Below are dividend history charts for K, PII, and HOG, showing historical dividends prior to the most recent ones declared.
Kellanova (Symbol: K):
Polaris Inc (Symbol: PII):
Harley-Davidson Inc (Symbol: HOG):
In general, dividends are not always predictable, following the ups and downs of company profits over time. Therefore, a good first due diligence step in forming an expectation of annual yield going forward, is looking at the history above, for a sense of stability over time. This can help in judging whether the most recent dividends from these companies are likely to continue. If they do continue, the current estimated yields on annualized basis would be 2.77% for Kellanova, 6.73% for Polaris Inc, and 2.94% for Harley-Davidson Inc.
Free Report: Top 8%+ Dividends (paid monthly)
In Thursday trading, Kellanova shares are currently down about 0.3%, Polaris Inc shares are up about 0.1%, and Harley-Davidson Inc shares are off about 1% on the day.
Click here to learn which 25 S.A.F.E. dividend stocks should be on your radar screen »
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Ex-Dividend Reminder: Kellanova, Polaris and Harley-Davidson

Warren Buffett recently announced he'll step down as chief executive officer of Berkshire Hathaway (NYSE: BRK.A) (NYSE: BRK.B) at the end of 2025, with Vice Chairman of Non-Insurance Operations Greg Abel set to take over. Buffett will remain chairman, but the transition marks a significant milestone for the $1.1 trillion company. Buffett has led the company since 1965 and during that time it delivered an unparalleled 19.9% annualized return through 2024, nearly double the S&P 500.
Berkshire shares have dipped about 5% since the announcement, as investors adjust to the idea of new leadership. With that shift on the horizon, it's a good time to take stock of where Berkshire stands and how Abel may shape its future.
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Here are Berkshire's assets
Before digging into Berkshire's latest earnings release, here's a refresher on Berkshire Hathaway's assets, which Abel will soon oversee.
Today, Berkshire Hathaway owns 189 operating businesses, including major names like BNSF Railway, Dairy Queen, and See's Candies. However, its full ownership of insurance powerhouse GEICO -- acquired in 1996 -- has arguably been its most powerful growth engine. As a property and casualty insurer, GEICO collects premiums up front, creating what's known as float. Berkshire can invest this float until policy claims are paid out, effectively turning insurance operations into a source of investment capital. During the past two decades, Berkshire's float has expanded from $47 billion to $173 billion, fueling the growth of a stock portfolio now valued at roughly $279 billion. The company currently holds positions in 44 publicly traded companies, with Apple, Coca-Cola, and American Express its top three holdings.
In addition to its businesses and investments, Berkshire has amassed a record $348 billion in cash and cash equivalents. Most of this is parked in short-term U.S. Treasury bills -- low-risk government-issued debt that matures in a year or less -- currently yielding between 4% and 4.3%. Berkshire could earn nearly $14 billion in interest over the next year at those rates, assuming yields remain stable.
What else could Abel do with Berkshire's cash?
Despite Berkshire's current cash strategy, Buffett has previously written that he dislikes parking cash in Treasury bills. In a previous shareholder letter, Buffett wrote, "Over the long term, however, [Treasury bills] are riskier investments -- far riskier investments -- than widely diversified stock portfolios that are bought over time." He also said Berkshire only invests in Treasury bills when it "can't find anything exciting in which to invest," citing their safety and liquidity as advantages.
At Berkshire's most recent annual meeting, with the company's CEO transition on the horizon, Abel addressed his approach to capital allocation. He began by stressing the importance of financial strength:
We will have a fortress of a balance sheet. ... We've got a significant set of cash right now, but it's an enormous asset to have that. And that will continue to be a philosophy.
Abel then outlined his capital allocation priorities. First, he focuses on reinvesting in Berkshire's existing operating businesses. Next, he looks to acquire entire companies. And finally, he considers partial ownership stakes in publicly traded companies.
In closing, Abel offered reassurance to shareholders about the future of Berkshire's investment strategy: "How Warren and the team have allocated capital for the past 60 years, really, it will not change. And it's the approach we'll take as we go forward."
Here's how Berkshire Hathaway could benefit in a recession
Thanks to its huge cash reserves, Berkshire Hathaway is well positioned to benefit if a recession hits. You don't have to look far to find examples of how the company has historically thrived during economic slowdowns.
During the 2008 financial crisis, Berkshire purchased $5 billion in preferred shares of Goldman Sachs, redeeming them three years later for a $3.7 billion gain. In 2009, it provided a $303 million loan to Harley-Davidson at a steep 15% interest rate, helping the motorcycle manufacturer maintain financing for its customers and dealers. And in 2011, Buffett invested $5 billion in Bank of America preferred stock and warrants, which has netted over $30 billion in paper profits to date.
Although no one can say exactly when the next recession will arrive, Berkshire's incoming CEO will have both the liquidity and the playbook to seize opportunities when it does.
Is Berkshire Hathaway stock a buy, hold, or sell?
If anyone has proven that leadership matters, it's Buffett. And whenever a new CEO steps in, it's natural to question how effective they will be in the role. For now, investors will have to trust Buffett's judgment -- something that has delivered exceptional returns for decades.
Not only does Abel have the full backing of Buffett, but he is set to inherit a company that is flush with cash and generated $45.8 billion in operating earnings over the trailing 12 months, meaning the odds of success are overwhelmingly in his favor.
The only real question is whether Abel can drive Berkshire forward as effectively as Tim Cook did with Apple after Steve Jobs. Even so, with its resilient business model and potential upside in an economic downturn, Berkshire remains a compelling buy for long-term investors.
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American Express is an advertising partner of Motley Fool Money. Bank of America is an advertising partner of Motley Fool Money. Collin Brantmeyer has positions in American Express, Apple, and Berkshire Hathaway. The Motley Fool has positions in and recommends Apple, Bank of America, Berkshire Hathaway, and Goldman Sachs Group. The Motley Fool has a disclosure policy.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Should You Buy Berkshire Hathaway B Shares While They Are Below $550?

Why Warren Buffett's Upcoming Move Isn't Cause for Concern

U.S. auto giant Ford F managed to pull off an earnings beat in Q1’25, but its outlook for 2025 is uncertain due to significant tariff challenges. The company has suspended its financial guidance for this year until there is more clarity on the impact of retaliatory tariffs and how consumers might respond to higher prices.
Ford expects a $2.5 billion impact from U.S. President Trump’s tariffs. The legacy automaker plans to offset $1 billion of the cost through strategic measures such as using bond carriers to transport vehicles from Mexico to Canada, as well as pricing adjustments and increased production volumes. However, the remaining $1.5 billion impact expected in 2025 remains a concern.
The automotive industry is facing 25% tariffs on imported vehicles, which went into effect in early April, along with 25% levies on auto parts that do not meet the United States-Mexico-Canada Agreement (USMCA) standards, which started on Saturday.
Ford highlighted supply chain disruptions and potential retaliatory tariffs as factors adding to the uncertainty. The tariff impact is expected to cut U.S. industry sales by about 500,000 units. Before the tariffs, Ford expected to generate EBIT between $7 billion and $8.5 billion and free cash flow of $3.5 billion to $4.5 billion. But amid the macroeconomic uncertainty and tariff woes, Ford expects to take a hit. While Ford has taken steps to adapt, its 2025 outlook remains in flux, with tariff woes lingering over its financial goals.
GM, HOG & TSLA Also Under Pressure
Ford is just the latest automaker to feel the heat from Trump’s tariffs. Companies like General Motors GM, Harley-Davidson HOG, and Tesla TSLA have also scaled back, suspended, or withdrawn their guidance in response to the growing uncertainty.
F’s closest peer, General Motors, has lowered its 2025 earnings forecast, warning that new U.S. auto tariffs could cost the company $4-$5 billion. It now expects adjusted EBIT in 2025 in the band of $10-$12.5 billion, down from its prior guidance of $13.7-$15.7 billion. General Motors has also temporarily suspended the buyback of shares amid uncertainty.
U.S. motorcycle giant Harley-Davidson has also withdrawn its guidance amid macroeconomic and tariff woes. Harley-Davidson expects its tariff costs to hit $175 million this year, despite sourcing most parts from U.S. suppliers, because it still imports some components from China that are now subject to a steep 145% tariff.
Tesla CEO Elon Musk had already walked back his 2025 vehicle growth target from 20-30% to more modest expectations on the Q4 earnings call. But, amid global tariff uncertainty and ongoing challenges in China, the company hasn’t even reaffirmed those lower targets in its latest quarterly update. Tesla plans to revisit its 2025 delivery volume guidance in its Q2 report.
Ford’s Price Performance, Valuation and Estimates
Shares of Ford have gained around 3% year to date against the industry’s decline of 28%.
Image Source: Zacks Investment Research
From a valuation standpoint, Ford trades at a forward price-to-sales ratio of 0.25, below the industry. F carries a Value Score of A.
Image Source: Zacks Investment Research
The Zacks Consensus Estimate for F’s 2025 earnings implies a 32.6% drop year over year. Here’s how the EPS estimates for 2025 and 2026 have been revised over the past 60 days.
Image Source: Zacks Investment Research
Ford stock currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
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Ford Motor Company (F) : Free Stock Analysis Report
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Tesla, Inc. (TSLA) : Free Stock Analysis Report
This article originally published on Zacks Investment Research (zacks.com).
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Is Ford's Outlook for 2025 in Limbo Amid Tariff Troubles?

Investors looking for stocks in the Automotive - Domestic sector might want to consider either Harley-Davidson (HOG) or Tesla (TSLA). But which of these two stocks presents investors with the better value opportunity right now? Let's take a closer look.
There are plenty of strategies for discovering value stocks, but we have found that pairing a strong Zacks Rank with an impressive grade in the Value category of our Style Scores system produces the best returns. The proven Zacks Rank puts an emphasis on earnings estimates and estimate revisions, while our Style Scores work to identify stocks with specific traits.
Currently, Harley-Davidson has a Zacks Rank of #2 (Buy), while Tesla has a Zacks Rank of #5 (Strong Sell). Investors should feel comfortable knowing that HOG likely has seen a stronger improvement to its earnings outlook than TSLA has recently. But this is just one factor that value investors are interested in.
Value investors also tend to look at a number of traditional, tried-and-true figures to help them find stocks that they believe are undervalued at their current share price levels.
Our Value category grades stocks based on a number of key metrics, including the tried-and-true P/E ratio, the P/S ratio, earnings yield, and cash flow per share, as well as a variety of other fundamentals that value investors frequently use.
HOG currently has a forward P/E ratio of 7.20, while TSLA has a forward P/E of 148.85. We also note that HOG has a PEG ratio of 0.35. This popular metric is similar to the widely-known P/E ratio, with the difference being that the PEG ratio also takes into account the company's expected earnings growth rate. TSLA currently has a PEG ratio of 7.83.
Another notable valuation metric for HOG is its P/B ratio of 0.90. The P/B ratio pits a stock's market value against its book value, which is defined as total assets minus total liabilities. For comparison, TSLA has a P/B of 11.99.
These metrics, and several others, help HOG earn a Value grade of A, while TSLA has been given a Value grade of F.
HOG has seen stronger estimate revision activity and sports more attractive valuation metrics than TSLA, so it seems like value investors will conclude that HOG is the superior option right now.
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Harley-Davidson, Inc. (HOG) : Free Stock Analysis Report
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This article originally published on Zacks Investment Research (zacks.com).
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

HOG or TSLA: Which Is the Better Value Stock Right Now?

Investors in Harley-Davidson Inc (Symbol: HOG) saw new options begin trading today, for the June 13th expiration. At Stock Options Channel, our YieldBoost formula has looked up and down the HOG options chain for the new June 13th contracts and identified one put and one call contract of particular interest.
The put contract at the $22.00 strike price has a current bid of 85 cents. If an investor was to sell-to-open that put contract, they are committing to purchase the stock at $22.00, but will also collect the premium, putting the cost basis of the shares at $21.15 (before broker commissions). To an investor already interested in purchasing shares of HOG, that could represent an attractive alternative to paying $23.60/share today.
Because the $22.00 strike represents an approximate 7% discount to the current trading price of the stock (in other words it is out-of-the-money by that percentage), there is also the possibility that the put contract would expire worthless. The current analytical data (including greeks and implied greeks) suggest the current odds of that happening are 67%. Stock Options Channel will track those odds over time to see how they change, publishing a chart of those numbers on our website under the contract detail page for this contract. Should the contract expire worthless, the premium would represent a 3.86% return on the cash commitment, or 32.80% annualized — at Stock Options Channel we call this the YieldBoost.
Below is a chart showing the trailing twelve month trading history for Harley-Davidson Inc, and highlighting in green where the $22.00 strike is located relative to that history:
Turning to the calls side of the option chain, the call contract at the $25.00 strike price has a current bid of 80 cents. If an investor was to purchase shares of HOG stock at the current price level of $23.60/share, and then sell-to-open that call contract as a "covered call," they are committing to sell the stock at $25.00. Considering the call seller will also collect the premium, that would drive a total return (excluding dividends, if any) of 9.32% if the stock gets called away at the June 13th expiration (before broker commissions). Of course, a lot of upside could potentially be left on the table if HOG shares really soar, which is why looking at the trailing twelve month trading history for Harley-Davidson Inc, as well as studying the business fundamentals becomes important. Below is a chart showing HOG's trailing twelve month trading history, with the $25.00 strike highlighted in red:
Considering the fact that the $25.00 strike represents an approximate 6% premium to the current trading price of the stock (in other words it is out-of-the-money by that percentage), there is also the possibility that the covered call contract would expire worthless, in which case the investor would keep both their shares of stock and the premium collected. The current analytical data (including greeks and implied greeks) suggest the current odds of that happening are 59%. On our website under the contract detail page for this contract, Stock Options Channel will track those odds over time to see how they change and publish a chart of those numbers (the trading history of the option contract will also be charted). Should the covered call contract expire worthless, the premium would represent a 3.39% boost of extra return to the investor, or 28.77% annualized, which we refer to as the YieldBoost.
The implied volatility in the put contract example, as well as the call contract example, are both approximately 56%.
Meanwhile, we calculate the actual trailing twelve month volatility (considering the last 250 trading day closing values as well as today's price of $23.60) to be 40%. For more put and call options contract ideas worth looking at, visit StockOptionsChannel.com.
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

June 13th Options Now Available For Harley-Davidson (HOG)

(RTTNews) - Harley-Davidson (HOG) announced earnings for first quarter that decreased from the same period last year but beat the Street estimates.
The company's earnings came in at $133.10 million, or $1.07 per share. This compares with $234.94 million, or $1.72 per share, last year.
Analysts on average had expected the company to earn $0.77 per share. Analysts' estimates typically exclude special items.
The company's revenue for the period fell 26.8% to $1.081 billion from $1.476 billion last year.
Harley-Davidson earnings at a glance (GAAP) :
-Earnings: $133.10 Mln. vs. $234.94 Mln. last year. -EPS: $1.07 vs. $1.72 last year. -Revenue: $1.081 Bln vs. $1.476 Bln last year.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Harley-Davidson, Inc.

Price history and volume

Shares 360

Investment risk — medium

Investment potential — high

Security parameters