Snap Inc. operates as a technology company in North America, Europe, and internationally. The company offers Snapchat, a visual messaging application with various tabs, such as camera, visual messaging, snap map, stories, and spotlight that enable people to communicate visually through short videos and images. It also provides Spectacles, an eyewear product that connects with Snapchat and captures photos and video from a human perspective; and advertising products, including AR ads and Snap ads comprises a single image or video ads, collection ads, dynamic ads, story ads, and commercials. The company was formerly known as Snapchat, Inc. and changed its name to Snap Inc. in September 2016. Snap Inc. was founded in 2010 and is headquartered in Santa Monica, California.

Snap Inc.

Pinterest PINS and Meta Platforms, Inc. META are both major players in the evolving social media space. Operating as one of the leaders in the social commerce domain, Pinterest offers its viewers visual recommendations on a variety of subjects like weddings, fashion, or fitness. The company has gained significant popularity among Gen Z and millennials who are more active on immersive mobile platforms. The platforms have been endorsed by advertisers and retailers across multiple domains who are aiming to target this specific customer segment.
Meta Platform is the world’s largest social media platform offering services through multiple popular applications such as Facebook, Instagram and WhatsApp. Owing to its worldwide strong presence and greater reach, it has created a strong foothold in the digital advertising space.
According to a report by Grand View Research, the global social commerce market is expected to reach $17.83 trillion by 2033, witnessing a CAGR of 36.4% from 2025 to 2033. The social media giants like Pinterest and META are intensifying their efforts to gain a firmer footing in this expanding market.
The Case for PINS
Pinterest is increasingly establishing a unique value proposition to advertisers that could provide a competitive advantage in the long run. Through various innovations, it continues to dramatically improve the advertising platform, which presently appears to be one of the best ad platforms for consumer discretionary brands looking for new ways to reach customers and stretch smaller ad budgets.
The company has witnessed consistent user growth across all regions in the past several quarters. In the second quarter of 2025, global monthly active users (MAUs) reached 578 million, a record high for the company. Pinterest is taking various initiatives to bring more actionable content on the platform from a wide range of sources such as users, creators, publishers and retailers. This has resulted in a solid improvement in engagement metrics like sessions, impressions and saves across all regions.
Pinterest's debt-to-capital ratio stands at 0.0%. Its current ratio stands at 8.76, while its cash ratio is 6.62. As of June 30, 2025, Pinterest had $1.21 billion in cash and cash equivalents and $137.4 million of operating lease liabilities.
However, the company faces fierce competition from other social media giants such as META, SNAP Inc. SNAP and X.com. META and SNAP both have a strong presence in the social ecommerce space. To gain a competitive edge and enhance its global reach, Pinterest has been aggressively expanding into new markets and introducing new AI-powered tools for advertisers. This is increasing user engagement but also driving up expenses. In the second quarter, Total costs and expenses were $1 billion, up from $875.1 million in the year-ago quarter. On a GAAP basis, research and development expenses rose to $359.6 million from $312.8 million. This is straining its margin.
Moreover, Pinterest heavily relies on advertising as its primary source of revenue. Its net sales are affected by seasonality, and despite signs of stabilization, the recovery of the digital ads market remains.
The Case for META
META connects with a large user base worldwide. During the second quarter of 2025, Family Daily Active People or DAP, defined as a registered and logged-in user who visited at least one of the Family products (Facebook, Instagram, Messenger and/or WhatsApp) on a given day, was 3.48 billion, up 6.4% year over year. Access to such a large user base makes META ideal for broad campaigns and global brands.
META is also steadily investing in an AI capability to increase engagement across its platforms. Improvements in AI-powered recommendation systems have led to 5% increase in time spent on Facebook and 6% on Instagram in the second quarter of 2025. Meta Advantage +, which offers a suite of advertising products that optimize campaign performance in Facebook and Instagram, leveraging AI, is gaining strong popularity. META’s Instagram has emerged as one of the primary competitors for Pinterest. Instagram has strong e-commerce integration, enabling users to shop directly from posts.
Meta boasts a robust balance sheet. As of June 30, 2025, cash & cash equivalents and marketable securities were $47.07 billion. Its current ratio stands at 1.97. A current ratio above 1 suggests that a company is well-positioned to meet its short-term obligations. Debt to capital ratio stands at 12.9% compared to the industry’s 15.8%. Meta’s strong liquidity position will enable it to make further investments in product development and acquisitions in the future.
However, macroeconomic challenges and tariff uncertainties remain a concern for the company’s advertising business. META is also facing stiff competition from YouTube, Snap and Pinterest.
How Do Zacks Estimates Compare for PINS & META?
The Zacks Consensus Estimate for Pinterest’s 2025 sales and EPS implies year-over-year growth of 15.62% and 34.88%, respectively. The EPS estimates have declined over the past 60 days.
Image Source: Zacks Investment Research
The Zacks Consensus Estimate for META’s 2025 sales implies year-over-year growth of 19.1%, while EPS implies a growth of 17.27% year over year. The EPS estimates have improved over the past 60 days.
Image Source: Zacks Investment Research
Price Performance & Valuation of PINS & META
Over the past year, Pinterest has gained 10.5% while Meta has surged 41.3% over the same period.
Image Source: Zacks Investment Research
PINS looks more attractive than META from a valuation standpoint. Going by the price/book ratio, PINS’s shares currently trade at 4.92 book value, lower than 9.52 for Meta.
Image Source: Zacks Investment Research
PINS or META: Which is a Better Pick?
Pinterest and META carry a Zacks Rank #3 (Hold) each at present. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Both companies are taking several strategic initiatives to drive user engagement across the platform. Upward estimate revisions showcase growing investors' confidence in Meta. With a strong AI focus, improvement in monetization opportunities, and better price performance, Meta appears to be a better investment option.
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PINS vs META: Which Social Media Stock is a Smart Investment Now?

Key Points
Sponsored Snaps are showing strong engagement and conversion gains.
Subscription revenue from Snapchat+ is growing quickly from a small base.
Heavy stock-based compensation and dilution keep valuation concerns high.
Snap (NYSE: SNAP), the parent company of social media platform Snapchat, took a hard hit following its second‑quarter earnings release earlier this month. Shares tumbled, driven by worries about slowing growth, execution missteps, and a worsening net loss. But dig deeper, and the underlying narrative is more nuanced; there were a lot of positives in the report, too.
Revenue and users continue to grow at a robust rate, free cash flow has turned positive year over year, and new ad formats, such as sponsored Snaps, are demonstrating real engagement traction. Given the mix of good and bad in its underlying business and the stock's recent sell-off, it makes sense to check whether the shares have been pushed into oversold territory.
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Let's look at what changed in the business and what it might mean for investors today.
Momentum in key areas
Snap reported second-quarter revenue of $1.345 billion, marking a 9% gain from a year earlier. Further, the lifeblood of the company -- user activity -- performed exceptionally well.
Daily active users (DAUs) rose 9% to 469 million, while monthly active users (MAUs) climbed 7% to 932 million. Operating cash flow reached $88 million, and free cash flow came in positive at $24 million, a notable reversal from the previous year, when the company burned cash. Still, Snap posted a net loss of $263 million (wider than a net loss of $249 million in the year-ago quarter), and adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) slid lower on a year-over-year basis to $41 million, underscoring that profitability remains out of reach.
An ad platform glitch -- where auction settings pushed some campaigns to clear at unusually low prices -- weighed on performance early in the quarter. Snap reversed the change mid-period, and management said that advertiser activity is recovering.
One of my favorite data points to support the bull case: On the diversification front, "other revenue" -- primarily from subscriptions like Snapchat+ -- grew 64% year over year, and Snapchat+ subscribers rose roughly 42%, nearing 16 million.
One of the quarter's most promising developments was sponsored Snaps -- video ads delivered directly into users' inboxes. Snap co-founder Evan Spiegel said in the company's second-quarterearnings callthat after a user opens a sponsored Snap from their chat feed, they "exhibit significantly higher engagement per full-screen ad view, driving a 2x increase in conversion, a 5x increase in click-to-convert ratios and a 2x increase in website dwell times compared to other inventories. That signals a powerful new lever for monetizing deeply engaged users.
Given the company's fast-growing subscription business, advertising revenue growth trends after the glitch was addressed, and momentum in sponsored Snaps, management guided for continued top-line growth in Q3.
Valuation remains a concern
Despite a handful of promising trends at Snap, valuation remains troubling. The company has long leaned on equity dilution and stock-based compensation to fund growth. While Q2 did include a $243 million share repurchase (30 million shares), its stock-based compensation burden remains high. Full-year stock-based comp is still pegged north of $1.1 billion, even after recent downward revisions. Keep in mind that we're talking about a company with only a $12 billion market cap. Dilution continues to erode per-share value, even as Snap shows cash generation.
So while the sell-off may feel overdone, the stock hasn't quite yet fallen low enough to make it a bargain. Of course, I could be wrong. A potential bull case lies not in near-term profits but in optionality -- whether Snap can scale newer revenue streams, stabilize pricing, and get to a point where it doesn't need to regularly materially dilute shareholders.
Overall, Snap trades at a valuation that remains questionable given its history of dilution and heavy reliance on noncash compensation. But the emergence of fast-growing subscription revenue, sponsored Snaps, better cash flow, and an engaged user base make it extremely interesting -- worthy of a high spot on any investor's watchlist.
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Daniel Sparks and his clients have no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Snap Stock Plunged After Earnings. Buy the Dip?

Key Points
Snap's slower second-quarter growth compared to its peers includes an important footnote.
The company's willingness to perpetually evolve and improve its app is no minor detail. Some of these efforts will pay off.
Snap is just going to need a bit of time to prove its approach is increasingly marketable.
It's been a rough past few days for Snap (NYSE: SNAP) shareholders. The Snapchat parent's stock is trading down more than 20% since posting its second-quarter numbers last Tuesday, in fact, and still testing lower lows. The company's revenue miss clearly rattled investors.
The question is, is yet another disappointing quarter enough of a reason to finally give up on Snap? Or is this stock's recent setback a chance to step into a compelling story at an even better price?
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Snap's second-quarter numbers
Snap's Snapchat app is a social media platform, albeit a very different one than Meta Platforms' Facebook or X (formerly known as Twitter). Namely, Snapchat doesn't feature a "news" feed like X and Facebook do in the center of their user interfaces. Snapchat's focus is instead on messaging and sharing pictures specifically with friends.
The core business is still ultimately the same as any social media site's, though: advertising. More users and usage of the Snapchat app means more opportunities to monetize the platform.
And Snap did a fair amount of business during the three-month stretch ending in June. The top line of $1.34 billion for the recently ended quarter was up 9% year over year, lifted by a 9% increase in the average number of daily users (469 million) and 7% growth in average monthly users (932 million). Most of that user growth took shape outside of Europe and North America. Although the company remains in the red with a reported net loss of $262.6 million, or $0.16 per share, free cash flow swung from a negative $73.4 million to a positive $23.8 million this time around.
Problem? The analyst community was calling for a top line of $1.35 billion and a per-share loss of $0.15, matching the year-ago quarter's loss. Sales growth guidance for the third quarter (now underway) was in line with estimates, but investors also noticed that these numbers still trail those being reported by Meta and other social media companies. In addition, "an issue related to our ad platform" crimped both the top and bottom lines by underpricing Snap's ad inventory. A company as developed as Snap shouldn't face such self-created glitches.
Nevertheless, this stock's subsequent setback is far more of an opportunity than an omen.
(Much) more to like in the long run than not
Snap's got plenty to figure out. Even while the technical glitch was temporary, it's concerning that user growth has outright stalled in North America and Europe, where average per-user revenue is highest. It's also simply not growing as briskly as its rival platforms are, and perhaps never will. As RBC Capital Markets analyst Brad Erickson noted, last quarter's numbers "will continue to reinforce the bear case that Snap cannot break out of being a smaller ad platform lacking the ability to durably grow its direct response business in line with the market."
Just don't lose sight of the bigger, longer-term picture. And that picture is still pretty bullish for a handful of reasons.
One of those reasons is Snap's never-ending willingness to learn from its past failures as well as past successes, and then evolve as merited. Case in point: In June, the company announced the augmented reality glasses it's been working on for a while now will be ready for launch sometime in 2026. Its first go-around with "Spectacles" back in 2016 ended up being a bit of a disaster. But those glasses were only a camera, and AR technology has come a long way since then. Undeterred by its previous flop, Snap's next shot at stand-alone hardware is a reasonable risk.
In the meantime, the company's doing something far more practical by adding artificial intelligence-powered tools (including AI-generated ads) to its advertisers' toolkit. Its relatively new Sponsored "Snaps" are also producing 20% more conversions than ordinary ads.
Perhaps the overarching argument for betting on beaten-down SNAP shares despite them going nowhere since their 2021/2022 rout is that Snapchat still has a long growth path ahead of it.
It's difficult to quantify, or even see. But the world is growing weary of the toxicity on Facebook and X. Consumers are increasingly looking for alternative online gathering places where they're in control of what they're exposed to. They're finding less-crowded and more decentralized corners of the web on platforms like Discord, Bluesky, and yes, Snapchat. Indeed, the Snapchat app lends itself to providing what its biggest cohort of users -- the Gen Z crowd, ages 16 to 30 -- craves to the point of demanding it: advertiser authenticity.
According to recent research from Target's retail media network Roundel, 73% of Gen Z regularly watch influencers' shopping videos. That's more than 40% above the average. And website hosting service provider WPEngine says 82% of Gen Z is more likely to trust a company that uses real people (like Snapchat's creators) rather than paid actors in its ads.
Ads on Facebook and X tend to lack this authenticity, while Snapchat's heavily featured ads from the platform's well-followed creators is about as authentic as it gets.
Focus on the long-term marketability of the business
It's tough to get excited about buying into any promising business while that business's results are lackluster, and Snap's are. The stock's lingering lethargy isn't helping the bull thesis either.
Just bear in mind something that Warren Buffett said long ago that still applies in the modern market environment: "If you aren't thinking about owning a stock for 10 years, don't even think about owning it for 10 minutes." Snapchat's got the right idea and formula. It's just going to take a while to prove it. It's going to take even longer for the market to fully see it.
On the other hand, as other investors increasingly do see it, they'll at least start pricing in Snap's promising future. That's why it might be wiser to go ahead and wade into a position now while nobody else is thinking about doing the same. As Buffett has also said, "Be fearful when others are greedy, and be greedy when others are fearful." You can control your total risk just by adjusting the size of the Snap stake you take on.
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James Brumley has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Meta Platforms and Target. The Motley Fool has a disclosure policy.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

After Recent Earnings, What's the Investment Thesis for Snap Now?

Pinterest, Inc. PINS reported modest second-quarter 2025 results, wherein the bottom line missed the Zacks Consensus Estimate while revenues beat the same. The San Francisco-based Internet content provider reported revenue growth year over year, driven by strong momentum in all regions. Management’s focus on improving shoppability and monetization potential across the platform and the incorporation of advanced AI-integrated tools to support advertisers and retailers led to top-line growth.
PINS Rides on Unique Content
Buoyed by greater user engagement, Pinterest has created a niche in the digital market platform. It primarily caters to the ‘discovery’ mindset of people who turn to the platform to get more information on various subjects like weddings, fashion or fitness, but are not necessarily looking for a specific item. They are there to discover or be inspired, which presents an appealing opportunity to advertisers, as users are often very open to purchasing.
Pinterest is increasingly establishing a unique value proposition to advertisers that could provide a competitive advantage in the long run. Through various innovations, it continues to improve the advertising platform, which appears to be one of the best ad platforms for consumer discretionary brands looking for new ways to reach customers and stretch smaller ad budgets. Pinterest’s Verified Merchants Program allows brands to create a catalog of shoppable products on the app and use special retargeting capabilities in their ads.
In addition, Pinterest is taking various initiatives to bring more actionable content on the platform from a wide range of sources such as users, creators, publishers and retailers. This has resulted in a solid improvement in engagement metrics like sessions, impressions and saves across all regions. Healthy traction in emerging verticals like men’s fashion, auto, health and travel are tailwinds.
Holistic Growth Buoys PINS
The company’s focus on improving operational rigor and the incorporation of sophisticated AI (artificial intelligence) models to enhance relevancy and personalization is likely to bring long-term benefits. Pinterest is also emphasizing building new ad tools and formats to help grow the scope of monetization on the platform. This will enable advertisers to measure the results and conversion rates, which will improve their decision-making. It has partnered with Amazon.com, Inc. AMZN to further capitalize on the commercial intent of its user base and increase shoppability on its platform.
The buyout of the AI-powered, high-tech fashion-shopping platform, The Yes, has enabled it to create a strategic organization to help steer the evolution of its features and merchants. Pinterest and The Yes share a common vision of making it easy for customers to find products matching their tastes and styles. The combined company has been making continuous efforts to absorb creators publishing videos and live streams to make the shopping experience swift and easy for customers.
High Operating Costs Weigh on PINS Margins
Despite healthy growth potential, Pinterest expects operating expenses to increase substantially in the near term as it expands operations domestically and internationally, enhancing product offerings, broadening user and advertiser base, expanding marketing channels, hiring additional employees and developing technology. Increased infrastructure spending related to user and engagement growth is likely to result in higher cost of revenues. Moreover, growing investments in data center infrastructure, sales & marketing and research & development continue to strain margins.
In addition, Pinterest faces significant competition from larger, more established companies that provide their users with a variety of online products, services, content (including video) and advertising offerings, including web search engines, social networks and other means of discovering, using or acquiring goods and services. PINS also faces competition from smaller firms, which offer users engaging content and commerce opportunities through similar technology, products and features or services.
Image Source: Zacks Investment Research
Pinterest has gained 17% over the past year compared with the industry’s growth of 43.5%. It has outperformed its peers like Snap Inc. SNAP but lagged Meta Platforms, Inc. META over this period. While Meta has surged 49.5%, Snap has declined 21.2% during this period.
One-Year PINS Stock Price Performance
Image Source: Zacks Investment Research
Estimate Revision Trend for PINS
Earnings estimates for Pinterest for 2025 have increased marginally to $1.81 over the past seven days, while the same for 2026 has remained static. The positive estimate revisions depict that investors are bullish about the stock’s growth prospects.
Image Source: Zacks Investment Research
End Note
Pinterest is witnessing solid net sales growth backed by strong user engagement across all regions. Enhancements in shopping ads and API for conversions are providing a sustained return on investment to advertisers. Through third-party ad integration with Google, Pinterest aims to introduce monetization opportunities in several unmonetized international markets. The uptrend in estimate revisions further signifies bullish sentiments for the stock.
However, increasing competition from other video-centric consumer apps is likely to adversely impact user engagement to some extent. High operating expenses to expand operations and incorporate the latest technological innovations are expected to dent its profitability. With a Zacks Rank #3 (Hold), Pinterest appears to be treading in the middle of the road and investors could be better off if they trade with caution. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
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Should Your Portfolio Include PINS Stock Post Modest Q2 Results?

The NASDAQ 100 Pre-Market Indicator is up 22.39 to 23,633.66. The total Pre-Market volume is currently 257,192,293 shares traded.
The following are the most active stocks for the pre-market session:
IO Biotech, Inc. (IOBT) is +1.0701 at $2.88, with 22,342,789 shares traded.IOBT is scheduled to provide an earnings report on 8/12/2025, for the fiscal quarter ending Jun2025. The consensus earnings per share forecast is -0.35 per share, which represents a -31 percent increase over the EPS one Year Ago
Direxion Daily TSLA Bull 2X Shares (TSLL) is +0.4401 at $12.57, with 9,982,183 shares traded. This represents a 99.84% increase from its 52 Week Low.
C3.ai, Inc. (AI) is -6.85 at $15.28, with 5,990,762 shares traded. AI's current last sale is 55.56% of the target price of $27.5.
Intel Corporation (INTC) is +0.52 at $20.47, with 5,911,712 shares traded. Over the last four weeks they have had 6 up revisions for the earnings forecast, for the fiscal quarter ending Sep 2025. The consensus EPS forecast is $-0.12. INTC's current last sale is 93.05% of the target price of $22.
GraniteShares 2x Long AMD Daily ETF (AMDL) is -0.28 at $11.89, with 4,630,900 shares traded. This represents a 329.23% increase from its 52 Week Low.
NVIDIA Corporation (NVDA) is -0.7701 at $181.93, with 4,618,207 shares traded. As reported by Zacks, the current mean recommendation for NVDA is in the "buy range".
BigBear.ai, Inc. (BBAI) is -0.22 at $6.92, with 3,945,846 shares traded. BBAI's current last sale is 138.4% of the target price of $5.
Snap Inc. (SNAP) is +0.0301 at $7.44, with 3,477,559 shares traded. SNAP's current last sale is 82.67% of the target price of $9.
AMC Entertainment Holdings, Inc. (AMC) is +0.24 at $3.17, with 3,394,887 shares traded. Smarter Analyst Reports: AMC Entertainment Books Smaller-than-Feared Q4 Loss
SoundHound AI, Inc. (SOUN) is +0.06 at $13.61, with 3,279,382 shares traded. As reported by Zacks, the current mean recommendation for SOUN is in the "buy range".
Rithm Capital Corp. (RITM) is +0.08 at $12.35, with 2,598,836 shares traded. As reported by Zacks, the current mean recommendation for RITM is in the "buy range".
Pfizer, Inc. (PFE) is +0.0488 at $24.63, with 2,318,035 shares traded. PFE's current last sale is 87.96% of the target price of $28.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Pre-Market Most Active for Aug 11, 2025 : IOBT, TSLL, AI, INTC, AMDL, NVDA, BBAI, SNAP, AMC, SOUN, RITM, PFE

The NASDAQ 100 After Hours Indicator is up 36.36 to 23,224.97. The total After hours volume is currently 128,666,596 shares traded.
The following are the most active stocks for the after hours session:
Kenvue Inc. (KVUE) is unchanged at $22.18, with 14,196,085 shares traded.KVUE is scheduled to provide an earnings report on 8/7/2025, for the fiscal quarter ending Jun2025. The consensus earnings per share forecast is 0.28 per share, which represents a 32 percent increase over the EPS one Year Ago
Snap Inc. (SNAP) is +0.03 at $9.50, with 11,631,683 shares traded.SNAP is scheduled to provide an earnings report on 8/5/2025, for the fiscal quarter ending Jun2025. The consensus earnings per share forecast is -0.16 per share, which represents a -13 percent increase over the EPS one Year Ago
Merck & Company, Inc. (MRK) is -0.1609 at $79.70, with 4,742,188 shares traded. Over the last four weeks they have had 3 up revisions for the earnings forecast, for the fiscal quarter ending Dec 2025. The consensus EPS forecast is $2.2. As reported by Zacks, the current mean recommendation for MRK is in the "buy range".
ConocoPhillips (COP) is +0.63 at $93.48, with 4,615,390 shares traded. Over the last four weeks they have had 3 up revisions for the earnings forecast, for the fiscal quarter ending Jun 2025. The consensus EPS forecast is $1.36. COP is scheduled to provide an earnings report on 8/7/2025, for the fiscal quarter ending Jun2025. The consensus earnings per share forecast is 1.36 per share, which represents a 198 percent increase over the EPS one Year Ago
Hims & Hers Health, Inc. (HIMS) is -6.81 at $56.54, with 4,073,794 shares traded. HIMS's current last sale is 131.49% of the target price of $43.
Walmart Inc. (WMT) is unchanged at $99.59, with 3,836,317 shares traded. As reported by Zacks, the current mean recommendation for WMT is in the "buy range".
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

After Hours Most Active for Aug 4, 2025 : KVUE, SNAP, MRK, COP, HIMS, WMT

Meta Platforms Company Overview
Zacks Ranks #3 (Hold) stock Meta Platforms (META) is the world’s largest social media platform.With social media powerhouses like Instagram and Facebook under its umbrella, the company is benefiting from increasing ad revenue. Additionally, Meta is working on growing and monetizing WhatsApp, the world’s largest messaging app. More than 3 billion people use Meta’s family of products on a daily basis. Though Meta faces intense competition from Alphabet (GOOGL), Twitter, Amazon (AMZN), and Snap (SNAP), the company continues to gain market share.
Meta: Liquidity + Fast, Consistent Growth = Institutional Appetite
With double-digit EPS and revenue growth, it’s difficult for investors to find a company growing as fast, consistently, and with such liquidity as Meta. Because META enjoys this rare trifecta, institutional investors are likely to remain attracted to this ‘hedge fund hotel.’
Image Source: Zacks Investment Research
Meta Benefits from AI Now and into the Future
Meta Platforms is expected to spend roughly $70 billion in CAPEX in 2025 to boost its AI ambitions. While the spending may seem reckless to Wall Street due to the sheer size, META is already enjoying significant returns on its AI investments, unlike most AI companies. In Meta’s recentearnings conference call visionary CEO Mark Zuckerberg featured five ways AI will drive META, including:
“Improved advertising, more engaging experiences, business messaging, Meta AI, and AI devices.”
AI is driving increased time spent on its core social media offerings. AI optimization has led to a 5% increase in time spent on Facebook and a 6% increase on Instagram – leading to better returns for Meta’s ad business (which makes up ~97% of revenue). Meanwhile, Zuckerberg made a shocking forward-looking statement that suggests that his company’s AI is the best or near the best, saying:
“Developing superintelligence – which we define as AI that surpasses human intelligence in every way – we think is now in sight.”
META: Post Earnings Drift Set-up
Last week, META blew away Wall Street EPS expectations, marking the company’s eleventh consecutive earnings beat.
Image Source: Zacks Investment Research
Following its earnings beat last week, META shares bolted more than 11% as volume swelled to 220% above the norm. Heavy volume and robust price action of this magnitude signal heavy institutional accumulation among investors. Additionally, because these institutional investors usually buy for weeks and months at a time, I expect META to benefit from being a classic ‘post-earnings drift’ play.
Image Source: TradingView
Bottom Line
Meta is one of the rare companies already benefiting from its AI investments. The company is being driven by strong performance across its social media platforms, with consistent growth in both revenue and earnings per share.
Zacks Names #1 Semiconductor Stock
This under-the-radar company specializes in semiconductor products that titans like NVIDIA don't build. It's uniquely positioned to take advantage of the next growth stage of this market. And it's just beginning to enter the spotlight, which is exactly where you want to be.
With strong earnings growth and an expanding customer base, it's positioned to feed the rampant demand for Artificial Intelligence, Machine Learning, and Internet of Things. Global semiconductor manufacturing is projected to explode from $452 billion in 2021 to $971 billion by 2028.
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

META: Liquidity, Growth, and AI Fuel Institutional Appetite

The NASDAQ 100 After Hours Indicator is down -5.21 to 23,212.91. The total After hours volume is currently 329,322,048 shares traded.
The following are the most active stocks for the after hours session:
Kenvue Inc. (KVUE) is unchanged at $21.44, with 6,258,922 shares traded.KVUE is scheduled to provide an earnings report on 8/7/2025, for the fiscal quarter ending Jun2025. The consensus earnings per share forecast is 0.28 per share, which represents a 32 percent increase over the EPS one Year Ago
Amcor plc (AMCR) is unchanged at $9.35, with 5,779,686 shares traded. As reported by Zacks, the current mean recommendation for AMCR is in the "buy range".
ConAgra Brands, Inc. (CAG) is unchanged at $18.26, with 4,503,547 shares traded., following a 52-week high recorded in today's regular session.
Snap Inc. (SNAP) is +0.01 at $9.44, with 4,238,999 shares traded.SNAP is scheduled to provide an earnings report on 8/5/2025, for the fiscal quarter ending Jun2025. The consensus earnings per share forecast is -0.16 per share, which represents a -13 percent increase over the EPS one Year Ago
AT&T Inc. (T) is unchanged at $27.41, with 3,127,222 shares traded. Over the last four weeks they have had 3 up revisions for the earnings forecast, for the fiscal quarter ending Sep 2025. The consensus EPS forecast is $0.54. As reported by Zacks, the current mean recommendation for T is in the "buy range".
Coupang, Inc. (CPNG) is -0.12 at $29.31, with 2,882,317 shares traded.CPNG is scheduled to provide an earnings report on 8/5/2025, for the fiscal quarter ending Jun2025. The consensus earnings per share forecast is 0.07 per share, which represents a 7 percent increase over the EPS one Year Ago
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

After Hours Most Active for Jul 31, 2025 : KVUE, AMCR, CAG, SNAP, T, CPNG

The NASDAQ 100 Pre-Market Indicator is up 88.72 to 23,444.99. The total Pre-Market volume is currently 249,308,466 shares traded.
The following are the most active stocks for the pre-market session:
Novo Nordisk A/S (NVO) is -13 at $56.00, with 18,349,390 shares traded. NVO's current last sale is 66.27% of the target price of $84.5.
SoFi Technologies, Inc. (SOFI) is +1.99 at $23.01, with 13,871,878 shares traded. Smarter Analyst Reports: SoFi Concludes Acquisition of Technisys
Direxion Daily TSLA Bull 2X Shares (TSLL) is -0.04 at $11.91, with 8,543,628 shares traded. This represents a 89.35% increase from its 52 Week Low.
Sarepta Therapeutics, Inc. (SRPT) is +5.19 at $19.05, with 5,002,842 shares traded. Over the last four weeks they have had 4 up revisions for the earnings forecast, for the fiscal quarter ending Jun 2025. The consensus EPS forecast is $0.54. SRPT's current last sale is 105.83% of the target price of $18.
ProShares UltraPro Short QQQ (SQQQ) is -0.229 at $17.85, with 4,960,062 shares traded., following a 52-week high recorded in prior regular session.
NVIDIA Corporation (NVDA) is +2.39 at $179.14, with 4,773,833 shares traded., following a 52-week high recorded in prior regular session.
Snap Inc. (SNAP) is -0.01 at $9.68, with 4,476,509 shares traded.SNAP is scheduled to provide an earnings report on 8/5/2025, for the fiscal quarter ending Jun2025. The consensus earnings per share forecast is -0.16 per share, which represents a -13 percent increase over the EPS one Year Ago
Opendoor Technologies Inc (OPEN) is -0.04 at $2.30, with 3,764,774 shares traded.OPEN is scheduled to provide an earnings report on 8/5/2025, for the fiscal quarter ending Jun2025. The consensus earnings per share forecast is -0.04 per share, which represents a -9 percent increase over the EPS one Year Ago
UnitedHealth Group Incorporated (UNH) is -5.17 at $276.95, with 2,829,686 shares traded. As reported by Zacks, the current mean recommendation for UNH is in the "buy range".
Nu Holdings Ltd. (NU) is +0.06 at $12.67, with 2,500,990 shares traded. NU's current last sale is 79.19% of the target price of $16.
Kenvue Inc. (KVUE) is unchanged at $22.36, with 2,123,248 shares traded. KVUE's current last sale is 96.17% of the target price of $23.25.
AT&T Inc. (T) is +0.01 at $27.61, with 1,555,916 shares traded. Over the last four weeks they have had 3 up revisions for the earnings forecast, for the fiscal quarter ending Sep 2025. The consensus EPS forecast is $0.54. As reported by Zacks, the current mean recommendation for T is in the "buy range".
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Pre-Market Most Active for Jul 29, 2025 : NVO, SOFI, TSLL, SRPT, SQQQ, NVDA, SNAP, OPEN, UNH, NU, KVUE, T

The NASDAQ 100 After Hours Indicator is up 22.21 to 23,378.48. The total After hours volume is currently 204,985,377 shares traded.
The following are the most active stocks for the after hours session:
Snap Inc. (SNAP) is +0.02 at $9.71, with 19,839,008 shares traded. SNAP's current last sale is 97.1% of the target price of $10.
Hewlett Packard Enterprise Company (HPE) is unchanged at $20.88, with 7,695,273 shares traded. HPE's current last sale is 87% of the target price of $24.
EQT Corporation (EQT) is unchanged at $51.91, with 5,921,704 shares traded. Over the last four weeks they have had 4 up revisions for the earnings forecast, for the fiscal quarter ending Mar 2026. The consensus EPS forecast is $1.82. As reported by Zacks, the current mean recommendation for EQT is in the "buy range".
Infosys Limited (INFY) is unchanged at $17.16, with 1,883,888 shares traded. INFY's current last sale is 89.28% of the target price of $19.22.
Pfizer, Inc. (PFE) is +0.0601 at $24.37, with 1,864,813 shares traded. PFE's current last sale is 87.04% of the target price of $28.
Abbott Laboratories (ABT) is -0.15 at $126.20, with 1,728,850 shares traded. Over the last four weeks they have had 7 up revisions for the earnings forecast, for the fiscal quarter ending Dec 2025. The consensus EPS forecast is $1.49. As reported by Zacks, the current mean recommendation for ABT is in the "buy range".
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Periodand min./max. price, $	Price change, %		Volatility, %		Volume, $
Periodand min./max. price, $	SNAP	Industry	SNAP	Industry	Volume, $
Yesterday 7.0 - 7.3	0.28	0.04	10.51	1.04	403.24M
Week 7.0 - 7.4	-0.85	0.79	4.42	5.14	1.91B
Month 7.0 - 10.4	-31.92	6.89	11.38	12.08	8.29B
3 Months 7.0 - 10.4	-14.32	5.94	25.36	16.99	19.08B
6 Months 7.0 - 10.8	-34.02	0.59	35.52	25.83	35.48B
Year 7.0 - 13.3	-24.50	14.45	59.43	34.08	63.78B
3 years 7.0 - 17.9	-35.97	12.61	114.70	83.14	204.91B
5 years 7.0 - 83.3	-67.76	181.83	173.47	101.65	681.22B
All time 4.8 - 83.3	-58.18	197.33	—	—	697.56B

Snap Inc.

Price and volatility history

Risk ratios