Peloton Interactive, Inc.

Сильный индекс, значительно упал. Оптимистичный взгляд на свои позиции резко сменился на неуверенность.

Strong index, significantly down. An optimistic view of his position suddenly changed to uncertainty.

Средний индекс, значительно упал. Рынок не поддерживает быков.

Medium index, significantly down. The market does not support the bulls.

Средний индекс, без изменений. Отток средств из лонгов на высоком уровне.

Medium index, flat. Outflow of funds from longs at a high level.

Key Points
The company's subscription and membership counts both fell year-over-year in its final quarter of fiscal 2026.
On a positive note, the exercise bike and connected fitness specialist posted the first full-year net profit in its history.
In the middle of August, Peloton (NASDAQ: PTON) posted its fourth-quarter and fiscal year 2026 results, which were marked by the company's first annual net profit.
Such an achievement would ordinarily be cause for celebration for many investors, but Peloton's clearly weren't in a festive mood. Instead, they traded out of the stock to leave it with a 16% decline in August. Let's explore why that happened.
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Stalling subscriptions
Peloton, which specializes in next-generation exercise bikes and the class subscriptions that accompany them, posted those results on Aug. 6. The company hyped that full-year net profit, which was more than $63 million and far more impressive than the fiscal 2025 loss of almost $119 million. This, despite an erosion on the top line, to $2.45 billion from $2.49 billion.
The company also landed in the black in the final quarter of fiscal 2026, with the bottom line nearly tripling year over year to just under $62 million. Yet the revenue line wasn't all that impressive, with only marginal growth to nearly $608 million.
At least Peloton beat the consensus analyst top-line estimate of $597 million, and edged past the collective $0.12 per share collective analyst forecast for net income.
But market players had their eye on another important metric, and they understandably found it wanting. Paid connected fitness subscriptions were slightly over 2.55 million at the end of the fiscal year, down almost 9%.
The company's members -- i.e., customers who have a connected fitness subscription or a subscription to one of its apps, and have finished at least one workout over the past year -- also declined, to 5.5 million from 6 million.
Subscriptions are recurring and bring in far more revenue than sales of hardware like bikes. The total take for the former was $437 million in the fourth quarter, compared with nearly $171 million for the latter.
Price hikes on Peloton's monthly plans helped goose subscription revenue, as that $437 million was 7% higher year over year. But that's not a good substitute for organic member/subscription count growth, and it isn't a lever that can be pulled often without annoying customers.
A trend that needs reversing
Not only did Peloton disappoint investors, but it also lost a bit of luster in the eyes of an analyst at a prominent financial institution.
Shortly after those quarterly and annual figures were released, Bank of America's Curtis Nagle shaved his Peloton price target to $7 per share from $7.50, although he maintained his buy recommendation on the stock. He cited the subscriber dynamic in his explanation of the price cut.
The great challenge for a subscription-based business is that the offering party must provide sufficient value for money to justify the recurring charges. That's proving to be tough for Peloton, and I don't envision the stock doing well if management can't reverse this trend.
Should you buy stock in Peloton Interactive right now?
Before you buy stock in Peloton Interactive, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Peloton Interactive wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $446,157!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,377,357!*
Now, it’s worth noting Stock Advisor’s total average return is 983% — a market-crushing outperformance compared to 212% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.
*Stock Advisor returns as of September 4, 2026.
Bank of America is an advertising partner of Motley Fool Money. Eric Volkman has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Peloton Interactive. The Motley Fool has a disclosure policy.
Founded in 1993 in Alexandria, VA., by brothers David and Tom Gardner, The Motley Fool is a multimedia financial-services company dedicated to building the world's greatest investment community. Reaching millions of people each month through its website, books, newspaper column, radio show, television appearances, and subscription newsletter services, The Motley Fool champions shareholder values and advocates tirelessly for the individual investor. The company's name was taken from Shakespeare, whose wise fools both instructed and amused, and could speak the truth to the king -- without getting their heads lopped off.

Why Peloton Stock Plummeted by 16% Last Month

Key Points
Fiscal 2026 was the first full year that Peloton reported positive net income, but this achievement didn't prevent the stock from sliding.
The innovative fitness enterprise continues to struggle with growing its subscriber base and revenue, suggesting that this is a new reality.
Shares trade at a low price-to-sales multiple, a valuation that is justified.
Peloton Interactive (NASDAQ: PTON) was arguably the hottest business during the depths of the COVID-19 pandemic. It couldn't sell enough of its bikes and treadmills. However, that demand surge was short-lived. And shareholders have suffered.
In the past five years, this consumer discretionary stock has fallen 95% (as of Aug. 26). Had you invested $10,000 in Peloton shares back in late August 2021, you'd have less than $500 right now. The innovative fitness enterprise has been an extremely disappointing portfolio holding.
Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »
Now that the stock is so far off its peak, opportunistic investors with a contrarian mindset might be ready to take action. History says this is what it would take for Peloton shares to double in the next five years.
Profits did nothing to lift the stock
Peloton reported financial results for its fiscal fourth quarter on Aug. 6. For the entire fiscal year of 2026, the business collected positive net income of $63.2 million. This was the first time in its entire history that the company had achieved this.
The management team embarked on cost-cutting measures, which further trimmed unnecessary bloat. Peloton reached its goal of reducing run rate expenses by $100 million.
For what it's worth, consensus analyst estimates call for Peloton's earnings per share to rise 11.1% in fiscal 2027. Then, in fiscal 2028, the outlook calls for a 23.3% year-over-year decline. This isn't encouraging.
This business has long been a money-losing operation. So naturally, you'd assume that the stock would react positively to the company's first-ever profitable fiscal year. This wasn't the case. Shares slid 16% following the announcement of Q4 results.
Growth is the missing ingredient
It's no surprise that the market loves a good growth story. Look at Nvidia, for example, as proof that investors can't get enough of a business that's posting outsize revenue gains. This used to be the way to describe Peloton. The market rewarded its rapid expansion.
The stock hit its all-time high in January 2021. In the quarters leading up to that point, it wasn't surprising to see Peloton report 100% year-over-year revenue growth. Demand was incredible.
This means that for the share price to double over the next five years, Peloton has to get back to registering strong sales gains. Achieving a fully profitable fiscal year on the basis of generally accepted accounting principles (GAAP) isn't going to cut it. Investors want to see positive momentum.
During its best years, Peloton was expanding in remarkable fashion. It has struggled mightily to grow even a little in recent years. Revenue decreased 1.8% year over year to $2.4 billion in fiscal 2026. This was the fifth consecutive fiscal year that the top line shrank. It's no longer accurate to call this a post-pandemic slump. This disappointing reality is the new normal for Peloton.
The company's leadership team forecasts revenue of $2.3 billion to $2.4 billion in fiscal 2027. At the midpoint, this outlook calls for a 3.9% sales dip. That's not reassuring.
It doesn't help that Peloton's membership base keeps contracting. As of June 30, the business counted more than 2.5 million connected-fitness subscribers, down 9% over the previous 12 months. The concern is that this company's best days are in the rearview mirror.
Peloton's C-suite has been a game of musical chairs in recent years. These management teams have implemented various strategies to spur growth, including striking distribution partnerships, launching upgraded equipment, and integrating artificial intelligence capabilities with the workout software. Nothing has moved the needle meaningfully.
Shares trade at a price-to-sales ratio of just 1. This valuation can be a compelling entry point if you adopt the contrarian belief that the business is starting to turn things around. There is no evidence that Peloton can return to healthy user or revenue growth anytime soon, however.
Should you buy stock in Peloton Interactive right now?
Before you buy stock in Peloton Interactive, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Peloton Interactive wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $443,461!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,307,633!*
Now, it’s worth noting Stock Advisor’s total average return is 973% — a market-crushing outperformance compared to 213% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.
Neil Patel has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Nvidia and Peloton Interactive. The Motley Fool has a disclosure policy.

A $10,000 Investment 5 Years Ago in This Once-Unstoppable Stock Would Be Worth $463 Today. History Says This Is What It Would Take for Investors to Double Their Money in 5 Years.

Key Points
The Director sold 25,000 shares on August 17, 2026, for a total value of approximately $134,000.
The transaction reduced the insider's direct equity holdings by 10%.
The disposition was executed entirely from direct holdings, leaving the Director with ~236,000 shares held in her own name.
The sale was conducted under a Rule 10b5-1 trading plan established in August 2025, indicating the transaction was scheduled in advance for portfolio management.
Karen Boone, a director at Peloton Interactive, Inc. (NASDAQ:PTON), sold 25,000 shares of Class A Common Stock on August 17, according to an SEC Form 4 filing.
Transaction summary
Transaction value
$134,000
Shares sold
25,000
Post-transaction shares (directly held)
236,000
Post-transaction value
$1.25 million
Transaction value based on SEC Form 4 weighted average sale price ($5.35); post-transaction value based on the August 17 market close ($5.29).
Key questions
What was the regulatory context of this transaction?
The sale was executed according to a Rule 10b5-1 trading plan adopted by Boone on August 13, 2025. These plans allow corporate insiders to establish a predetermined schedule for selling stock to avoid potential concerns regarding the use of non-public information.
How does this disposal impact the insider's remaining equity position?
Following the sale of 25,000 shares, the director maintains a direct ownership stake of 236,063 shares of Class A Common Stock. This remaining position represents approximately 0.06% of the company's outstanding shares.
What has been the recent market context for the stock?
Shares of Peloton Interactive, Inc. were priced at $5.35 per share at the time of the transaction. As of the August 17 market close, the stock had generated a one-year total return of -38%.
Company Overview
Share Price (as of market close 2026-08-17)
$5.29
Market Capitalization
$2.2 billion
Revenue (TTM)
$2.4 billion
Net Income (TTM)
$63.2 million
Company Snapshot
Peloton Interactive develops and sells internet-connected fitness equipment, including the Peloton Bike, Bike+, Tread, and Tread+ models, along with subscription-based access to live and on-demand workout classes delivered through integrated touchscreens and digital applications.
The company generates revenue through hardware sales of its connected exercise machines and recurring subscription fees from users accessing its comprehensive library of fitness content and live instructor-led classes.
Peloton serves fitness-focused consumers globally who seek premium, technology-enabled home workout solutions, targeting affluent households that value interactive fitness experiences and community engagement.
Peloton Interactive is a global provider of connected fitness equipment and digital content services, with a market capitalization of $2.2 billion and TTM revenue of $2.4 billion. The company differentiates itself through its proprietary hardware-software ecosystem that integrates high-quality exercise equipment with a curated library of live and on-demand fitness classes, creating a vertically integrated platform that generates revenue from both hardware sales and subscription services. Despite recent market volatility reflected in a one-year share price decline of 38%, Peloton maintains profitability with TTM net income of $63.2 million, positioning itself as a significant player in the premium home fitness market.
What this transaction means for investors
Boone sold 25,000 shares under a plan she put in place on August 13, 2025, and holds 236,063 afterward, a large stake for a director and one she built during an unusual tenure. She served as Peloton's interim co-CEO and co-president from May 2024 until January 2025, after eight years on the board, four of them as audit committee chair and two as chairperson. Peter Stern took over after her.
Now Peloton is having some operational momentum, even if its stock is still struggling. The firm posted its first full year of net profitability in fiscal 2026, roughly $63 million against a $118.9 million loss the year before, with total gross margin at 52.6% for the year and 56.7% in the fourth quarter. Stern called fiscal 2026 "a defining milestone" in the earnings release though the member base is still a bit uncertain, with 247,000 paid connected fitness subscriptions falling on the year. Meanwhile, Boone's other seats say something about where she thinks growth is. She joined CoreWeave's board in January 2025 as audit committee chair, alongside Sonos and Rivian.
Should you buy stock in Peloton Interactive right now?
Before you buy stock in Peloton Interactive, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Peloton Interactive wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $429,223!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,317,883!*
Now, it’s worth noting Stock Advisor’s total average return is 965% — a market-crushing outperformance compared to 212% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.
*Stock Advisor returns as of August 24, 2026.
Jonathan Ponciano has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Peloton Interactive. The Motley Fool has a disclosure policy.

Peloton's Former Interim CEO Just Sold 25,000 Shares. Here's What Long-Term Investors Should Know

Key Points
Sanders liquidated 113,000 shares for a total value of $613,000 based on a weighted average execution price of $5.45 per share.
The activity was conducted under a Rule 10b5-1 trading plan originally adopted on December 2, 2025.
Following the sale, the insider retains 18,801 directly held shares.
Dion C. Sanders, chief commercial officer of Peloton Interactive, Inc. (NASDAQ:PTON), sold 112,512 shares of Class A Common Stock on August 19, according to a recent SEC Form 4 filing.
Transaction summary
Transaction value
$613,190
Shares sold (directly held)
112,512
Post-transaction shares (directly held)
18,801
Post-transaction value
$102,841.47
Transaction value based on SEC Form 4 weighted average sale price ($5.45); post-transaction value based on the August 19 market close ($5.47).
Key questions
What are the structural details governing this disposition?
The sale was executed according to a Rule 10b5-1 trading plan established on December 2, 2025, a mechanism that allows insiders to schedule stock sales in advance to manage personal liquidity and mitigate concerns regarding material non-public information.
How does this impact the insider's remaining exposure to the company?
Sanders continues to hold 18,801 directly held shares, which provides a remaining equity exposure valued at about $102,800 based on the market close on the transaction date.
What is the current valuation context for the equity?
The transaction was finalized at $5.45 per share, occurring as the security recorded a 30% decline over the 12-month period ending on the August 19 transaction date.
Does the insider maintain any other forms of ownership?
The filing indicates that total beneficial ownership is currently concentrated in the 18,801 directly held shares of Class A Common Stock, with no additional indirect holdings or other share classes reported in this specific disclosure.
Company Overview
Share Price (as of market close 2026-08-20)
$5.58
Market Capitalization
$2.3 billion
Revenue (TTM)
$2.4 billion
Net Income (TTM)
$63.2 million
Company Snapshot
Peloton Interactive designs and manufactures internet-connected fitness equipment, including the Peloton Bike, Bike+, Tread, and Tread+, while generating recurring revenue through subscription services that provide access to live and on-demand fitness classes via integrated touchscreen interfaces and digital applications.
The company operates a hybrid business model combining hardware sales of premium exercise equipment with high-margin subscription services, enabling customers to access a comprehensive library of fitness content across multiple disciplines and workout formats.
Peloton targets affluent, health-conscious consumers seeking premium home fitness solutions, with a primary customer base comprising individuals aged 25-55 in developed markets who value convenience, community engagement, and personalized fitness experiences.
Peloton Interactive operates as a global provider of interactive fitness solutions, commanding a market capitalization of $2.3 billion with TTM revenues of $2.4 billion. The company leverages proprietary hardware-software integration and a robust digital content ecosystem to differentiate itself in the competitive home fitness market, supported by a dedicated workforce of 2,656 employees based at its New York City headquarters.
What this transaction means for investors
Sanders sold 112,512 shares on the open market and kept 18,801, worth only about $103,000, but he scheduled the trade under a plan adopted in December, which well before Peloton's latest results, so the timing isn't a read on recent performance.
More importantly for long-term investors, Peloton's commercial business unit grew revenue double digits in fiscal 2026 and expects to accelerate in fiscal 2027 behind a Peloton Commercial series aimed at high-traffic gyms. That matters because management says commercial units carry higher revenue per unit and better gross margins than consumer equipment. The consumer side, however, is facing some pressure. Paid connected fitness subscriptions fell 8.8% over the year to 2.553 million, and average net monthly churn climbed to 2.2% in the fourth quarter, up 40 basis points from a year earlier and 100 from the prior quarter. It'll be important to see how these figures evolve. For now, fiscal first-quarter guidance already assumes subscriptions keep shrinking.
Should you buy stock in Peloton Interactive right now?
Before you buy stock in Peloton Interactive, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Peloton Interactive wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $429,223!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,317,883!*
Now, it’s worth noting Stock Advisor’s total average return is 965% — a market-crushing outperformance compared to 212% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.
*Stock Advisor returns as of August 24, 2026.
Jonathan Ponciano has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Peloton Interactive. The Motley Fool has a disclosure policy.

A Peloton Executive Just Parted With $613,000 in Stock. Here's What Long-Term Investors Should Know

Key Points
The transaction involved 87,159 shares with an estimated value of $491,000 based on a weighted average price of $5.63.
The sale was non-discretionary, executed to cover tax obligations, and does not reflect the insider's view on the stock.
The move occurred as the stock recorded a -38% one-year total return as of the August 17 transaction date.
Nick V. Caldwell, chief product officer of Peloton Interactive, Inc. (NASDAQ:PTON), disposed of 87,159 shares of Class A Common Stock on August 17, according to a recent SEC Form 4 filing.
Transaction summary
Transaction value
$491,000
Shares sold
87,159
Post-transaction shares (directly held)
~1.1 million
Post-transaction value
$5.6 million
Transaction value based on SEC Form 4 weighted average sale price ($5.63); post-transaction value based on the August 17 market close ($5.29).
Key questions
What was the nature of this share disposition?
The transaction was a non-discretionary sale of shares automatically withheld by the company to satisfy tax liabilities associated with the vesting of Restricted Stock Units (RSUs) that occurred on August 15.
What is the status of the insider's remaining equity incentives?
Caldwell continues to hold 421,041 derivative securities, including RSUs that are scheduled to vest in quarterly increments through May 15, 2029, contingent upon continued service to Peloton.
How does this impact total beneficial ownership for the Chief Product Officer?
Following this automatic tax withholding, total beneficial ownership remains significant at about 1.1 million shares, representing a 0.25% stake in the company as of the August 17 market close.
Company Overview
Share Price (as of market close 2026-08-17)
$5.29
Market Capitalization
$2.2 billion
Revenue (TTM)
$2.4 billion
Net Income (TTM)
$63.2 million
Company Snapshot
Peloton Interactive develops and sells internet-connected fitness equipment, including the Peloton Bike, Bike+, Tread, and Tread+ models, along with subscription-based access to live and on-demand workout classes delivered through integrated touchscreens and digital applications.
The company generates revenue through hardware sales of its connected exercise machines and recurring subscription fees from users accessing its comprehensive library of fitness content and live instructor-led classes.
Peloton serves fitness-focused consumers globally who seek premium, technology-enabled home workout solutions, targeting affluent households that value interactive fitness experiences and community engagement.
Peloton Interactive is a global provider of connected fitness equipment and digital content services, with a market capitalization of $2.2 billion and TTM revenue of $2.4 billion. The company differentiates itself through its proprietary hardware-software ecosystem that integrates high-quality exercise equipment with a curated library of live and on-demand fitness classes, creating a vertically integrated platform that generates revenue from both hardware sales and subscription services. Despite recent market volatility reflected in a one-year share price decline of 38%, Peloton maintains profitability with TTM net income of $63.2 million, positioning itself as a significant player in the premium home fitness market.
What this transaction means for investors
Caldwell parted with 87,159 shares to cover taxes on restricted stock that vested August 15, the same date CEO Peter Stern's awards (and those of others) vested. He keeps 421,041 unvested awards releasing in quarterly pieces through May 2029, so most of what he stands to own is still ahead of him.
Meanwhile, Caldwell runs product, which is where Peloton's problem and its plan both live. Subscription revenue grew 7% to $437 million in the June quarter while connected fitness product revenue fell 14% to $171 million. Stern, the CEO and president, calls the company's formula "premium hardware, intuitive software, world-class coaching, and supportive community." Peloton IQ, the AI coaching layer, reached more than half of monthly active users in the fourth quarter, and the company bought Scope to push into connected Pilates after Pilates workout time on the platform rose 53%. However, none of this is expected to lift revenue until fiscal 2028, when Peloton plans to launch into consumer categories it doesn't compete in today. Whatever ships then will have to earn more than the 13.4% adjusted gross margin its hardware currently returns.
Should you buy stock in Peloton Interactive right now?
Before you buy stock in Peloton Interactive, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Peloton Interactive wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $429,223!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,317,883!*
Now, it’s worth noting Stock Advisor’s total average return is 965% — a market-crushing outperformance compared to 212% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.
*Stock Advisor returns as of August 24, 2026.
Jonathan Ponciano has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Peloton Interactive. The Motley Fool has a disclosure policy.

A Peloton Insider Just Parted With Nearly $500,000 in Stock. Here's What Long-Term Investors Should Know

Key Points
Peloton was a pandemic darling thanks to soaring demand for its exercise equipment during lockdowns.
Demand for the company's equipment has collapsed since then, resulting in a 96% decline in its stock.
Management is forecasting a sixth straight annual sales decline, but Peloton is now at least profitable.
Peloton Interactive (NASDAQ: PTON) stock went public in September 2019 priced at $29, but by the end of 2020, it had reached a record-closing high of almost $163. The COVID-19 pandemic fueled a surge in demand for the company's stationary exercise bikes, treadmills, and rowing machines, because they helped fitness enthusiasts maintain their workout routines at home.
But lockdowns and social restrictions gradually ended in 2022, and demand for Peloton's exercise equipment subsequently collapsed. The company quickly found itself losing billions of dollars per year because sales fell so sharply, threatening its very survival.
Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »
As a result, Peloton stock has plunged by 96% from its peak. But although the company continues to struggle with weak sales, its bottom line has improved significantly. Could this be the ultimate buying opportunity for investors?
Let's start with the bad news
Peloton's annual revenue peaked at $4 billion in its fiscal 2021 (ended June 30, 2021), led by equipment sales, which accounted for $3.1 billion of that total. Five years later, the company's total revenue was down 40% to just $2.4 billion in fiscal 2026 (ended June 30, 2026), with equipment sales bringing in just $770 million -- less than one third of the total.
There are two reasons for the steep decline in hardware sales. First, demand for Peloton's at-home exercise equipment collapsed after the worst of the pandemic was over, because gyms and other training facilities quickly reopened. Even after tapping into third-party retailers like Amazon and Dick's Sporting Goods, the company has struggled to revive its slumping sales.
Second, Peloton has pivoted toward selling digital subscriptions because they carry higher profit margins than hardware, and these now account for the majority of its revenue.
There is the connected fitness subscription, which allows equipment owners to access virtual classes and performance tracking features. Then there is a separate subscription for the company's mobile app, which can be used by fitness enthusiasts who don't own any Peloton equipment. It provides them with workout plans and other basic features.
Unfortunately, the subscription business isn't doing very well, either. As of June 30, Peloton had 5.5 million connected fitness subscribers, down 8% year over year, and 503,000 app subscribers, down 9%.
With both equipment and subscription sales sputtering, management now expects Peloton to generate somewhere between $2.3 billion and $2.4 billion in revenue during fiscal 2027, representing a decline of 6% at the low end of the range. It would be the sixth straight annual revenue decline since fiscal 2021.
Here's the good news
It seems management was caught off guard by the steep decline in equipment demand after fiscal 2021, because they positioned Peloton's costs as if more sales growth was coming. As a result, with more money going out and less money coming in, the company suffered a mind-boggling net loss of $2.8 billion during fiscal 2022.
At that point, Peloton was in a race against time to slash costs, or else it would have run out of cash and potentially not survived. Fortunately, management has turned the ship around in that respect. The company's total operating expenses were just $1.1 billion during fiscal 2026, down 68% from their fiscal 2022 peak of $3.4 billion.
As a result, Peloton just eked out an annual GAAP profit of $63.2 million. After excluding one-off and non-cash expenses like stock-based compensation, it delivered adjusted (non-GAAP) earnings before interest, taxes, depreciation, and amortization (EBITDA) of $468.2 million. Simply put, the company is no longer at risk of going under -- at least for now.
Should investors buy Peloton stock?
The only way Peloton can maintain profitability is by continuing to slash costs, or by finding a way to generate more revenue. Since we know revenue is slated to fall yet again in fiscal 2027, that option might be out the window. Cutting costs is a road to nowhere in the long run, because every time management pulls money away from areas like marketing, it becomes even harder to find new customers and grow sales.
As a result, I think Peloton is in a dangerous spiral that could wind up threatening its viability in the next few years. The company is sitting on over $1.2 billion in cash, so it has some headroom to continue experimenting with different strategies to reignite equipment and subscription sales. However, it's also carrying $944 million in long-term debt, so it doesn't have an endless amount of time to produce results.
In my opinion, it's never a good idea to invest in shrinking businesses because they tend to destroy shareholder value over time, so it might be a good idea to avoid Peloton stock.
Should you buy stock in Peloton Interactive right now?
Before you buy stock in Peloton Interactive, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Peloton Interactive wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $421,511!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,381,960!*
Now, it’s worth noting Stock Advisor’s total average return is 981% — a market-crushing outperformance compared to 216% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.
*Stock Advisor returns as of August 17, 2026.
Anthony Di Pizio has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Amazon and Peloton Interactive. The Motley Fool has a disclosure policy.

Should Investors Buy Peloton Stock After Its 96% Plunge? Here's the Good News and the Bad News.

Key Points
Peloton finally turned profitable, but weak 2027 guidance shows revenue growth is the main problem.
Time spent working out grew 53% year over year last quarter, suggesting loyal users still see value.
But the number of subscribers keeps falling, dragging revenue and the stock price.
Peloton Interactive (NASDAQ: PTON) just reached an important milestone, posting its first profitable year. Free cash flow grew 17% year over year in fiscal 2026 (ended in June), yet the stock still fell after earnings even though it trades at just 7 times free cash flow.
Despite the cheap valuation, I'm not tempted to buy. Peloton offered weak fiscal 2027 guidance, a sign that the business still faces major headwinds to revenue growth.
Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »
The good: Cost discipline and user engagement trends
Peloton beat management's goal of more than $100 million in annualized cost savings by the end of fiscal 2026, helping drive net income of $63 million.
It also posted encouraging signs in key areas of the business and user engagement:
Commercial business unit revenue increased by double digits in fiscal 2026.
Total workout time jumped 53% year over year, with pilates a standout: Pilates workout time rose 44% in the fiscal fourth quarter.
A growing number of members own multiple connected fitness products, up 20,000 year over year to 316,000.
These are positive signals that its 2.5 million connected-fitness subscribers are getting value from their memberships. Peloton has the potential to be a great business, and management noted it's approaching just 4% penetration of the commercial fitness equipment market, leaving meaningful runway over time.
The bad: Continued subscriber losses
The challenge is breaking through a competitive market to win new customers and grow revenue. Q4 revenue was roughly flat at $608 million, and guidance for fiscal 2027's Q1 implies less than 1% year-over-year growth.
Management also guided fiscal 2027 revenue to $2.3 billion to $2.4 billion, representing a 3.9% year-over-year decline at the midpoint.
The bigger issue is subscriber losses. Subscription revenue rose 7% year over year last quarter, following last year's price increases, but the number of subscribers fell 9%.
So while profitability is improving, the underlying business still isn't as strong as the headline results suggest. Peloton needs to show it can stabilize and grow its subscriber base, and it hasn't yet. That's a big reason the stock is down after earnings.
New products could help. A commercial series bike and treadmill are coming soon, and Peloton plans to expand into new consumer categories in fiscal 2028. But until those catalysts arrive, the company may continue to report weak revenue and subscriber trends.
At this valuation, a return to subscriber growth could drive meaningful upside. But until I see evidence that's happening, I'm not buying the stock.
Should you buy stock in Peloton Interactive right now?
Before you buy stock in Peloton Interactive, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Peloton Interactive wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $421,511!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,381,960!*
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*Stock Advisor returns as of August 16, 2026.
John Ballard has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Peloton Interactive. The Motley Fool has a disclosure policy.

Peloton Just Posted Its First Full Year of Profits. Here's Why I'm Still Not Buying the Stock.

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Peloton (PTON) Q4 2026 Earnings Call Transcript

Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »
*Stock prices used were the afternoon prices of Aug. 10, 2026. The video was published on Aug.12, 2026.
Should you buy stock in Peloton Interactive right now?
Before you buy stock in Peloton Interactive, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Peloton Interactive wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $403,337!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,334,946!*
Now, it’s worth noting Stock Advisor’s total average return is 958% — a market-crushing outperformance compared to 214% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.
Parkev Tatevosian, CFA has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Peloton Interactive. The Motley Fool has a disclosure policy. Parkev Tatevosian is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through his link, he will earn some extra money that supports his channel. His opinions remain his own and are unaffected by The Motley Fool.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Peloton Stock: Value Stock or Value Trap?

Key Points
Peloton is prioritizing profitability at the expense of subscriber growth.
The interactive fitness platform is now on a firmer financial footing.
Shares of Peloton Interactive (NASDAQ: PTON) fell on Thursday after the exercise equipment maker said it was struggling to stem its subscriber losses.
Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »
Shedding subscribers, but gaining profitability
Peloton's paid connected fitness subscriptions declined 8.8% year over year to 2.553 million in its fiscal 2026 fourth quarter, which ended on June 30.
Yet Peloton's revenue inched up less than 1% to $608 million, driven by price hikes intended to bolster its profit margins. The company's gross margin, in turn, increased by 2.6 percentage points to 56.7%.
These price increases, combined with the company's cost-reduction initiatives, also helped Peloton generate positive full-year operating and net income for the first time in its history.
Additionally, Peloton produced $378 million in free cash flow, reducing its net debt by 80% to $93 million.
Subscriber losses are set to continue into fiscal 2027
Investors, however, weren't pleased to hear that Peloton expects its paid connected fitness subscriptions to decline further to 2.455 million to 2.475 million in the first quarter of fiscal 2027. That would represent a year-over-year drop of roughly 9.8%.
Still, management remains focused on profitability. Peloton projects full-year free cash flow of at least $350 million, driven by continued margin expansion.
"While multi-year transformations take time, our financial discipline has fundamentally reshaped our business and grants us greater flexibility to invest in our core strengths of premium hardware, intelligent software, and human connection," CEO Peter Stern said.
Should you buy stock in Peloton Interactive right now?
Before you buy stock in Peloton Interactive, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Peloton Interactive wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $400,155!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,345,502!*
Now, it’s worth noting Stock Advisor’s total average return is 955% — a market-crushing outperformance compared to 214% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.
*Stock Advisor returns as of August 6, 2026.
Joe Tenebruso has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Peloton Interactive. The Motley Fool has a disclosure policy.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.