Peloton Interactive, Inc.

David Gardner on "Rule Breaker Investing"

An updated edition of the June 27, 2025, article.
The health and fitness industry has grown from a niche interest into a powerhouse market, driven by a cultural shift toward healthier living. People are no longer content with occasional workouts; they are actively seeking better nutrition, structured fitness plans, and holistic wellness services. Gyms, supplements, and specialized programs are booming, while technology has made staying on track simpler than ever. Wearables, mobile apps, and online coaching now give users instant insights, personalized plans, and constant motivation. Rising concerns over obesity, chronic disease, and mental health have only intensified this movement toward proactive self-care.
Major tech players are also fueling the surge. Apple AAPL, through its Apple Watch and Fitness+ platform, integrates real-time health tracking with guided workout experiences. Amazon AMZN is expanding in healthcare with acquisitions like One Medical, pairing artificial intelligence (AI)-powered tools with virtual care to make health management more accessible. These innovations are reshaping how consumers engage with wellness, blurring the lines between fitness, healthcare, and everyday life — and pushing the industry’s growth into overdrive.
The numbers tell a compelling story. The global health and wellness market is projected to hit $11 trillion by 2034, at a steady 5.4% compound annual growth rate (CAGR) from 2025. Preventive care, corporate wellness programs, and supportive government policies are reinforcing this trajectory. Meanwhile, specialized offerings — from boutique fitness studios to premium wellness clubs — are thriving, reflecting a more holistic approach where physical health, nutrition, and mental well-being are deeply connected. This shift is creating fresh revenue streams for forward-thinking brands, with names like Peloton Interactive PTON, Sprouts Farmers Market SFM, SunOpta STKL, and The Beachbody Company BODI emerging as key players.
For investors, the takeaway is clear: wellness is no passing trend. As consumers continue to prioritize their health, demand for fitness, nutrition, and digital health solutions should remain robust. Our Health & Fitness Screen is designed to spotlight high-potential stocks — including the three above — helping uncover standout opportunities in a market that’s set to keep climbing.
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4 Health & Fitness Stocks to Buy Now
Peloton Interactive has developed a connected fitness platform that combines advanced equipment, immersive digital content, and a strong community element. Its core offerings include the Peloton Bike, Bike+, Tread, and Row, complemented by the Peloton App, which delivers live and on-demand classes across cycling, running, strength training, yoga, and more. The platform integrates performance tracking, instructor-led motivation, and social engagement features, creating an interactive fitness experience that extends beyond the physical hardware. This approach positions Peloton squarely within the health and fitness theme, aiming to make high-quality, engaging workouts accessible at home and on the go.
Over time, Peloton’s business model has evolved from primarily selling connected fitness hardware to a more balanced mix of product and subscription revenues. The subscription segment, comprising All-Access Memberships for hardware owners and App Memberships for digital-only users, has become a key driver of recurring income and user engagement. The Zacks Rank #2 (Buy) company has expanded its content library, introduced new class formats, and enhanced personalization to retain members. Strategic initiatives have included lowering entry-level hardware pricing, offering rental programs, and expanding its digital subscription tiers to reach broader demographics.
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Peloton continues to innovate to adapt to a shifting fitness landscape. Partnerships with third-party platforms and retail outlets have extended its market reach, while international expansion has brought its services to new audiences. The company has also diversified into strength-focused hardware and broadened wellness offerings beyond traditional cardio. Recent efforts to streamline operations and improve supply-chain efficiency aim to strengthen profitability. By combining premium equipment, diverse content, flexible subscription options, and a loyal member base, Peloton has steadily evolved from a niche connected-bike company into a multi-faceted fitness and wellness brand positioned for long-term participation in the growing at-home and hybrid fitness markets.
Sprouts Farmers Market has positioned itself as a health-focused grocery retailer with a wide selection of fresh, natural, and organic products. Its open-market-style stores feature abundant produce, grass-fed meats, dairy alternatives, vitamins, and supplements, catering to shoppers with diverse dietary needs. The #2 Ranked company offeAMZNrs gluten-free, vegan, organic, and plant-based options, reinforcing its alignment with health and fitness trends. Its private-label Sprouts Brand, known for clean ingredients and high quality, has grown to represent about 24% of total sales, appealing to wellness-driven customers seeking trustworthy, better-for-you products.
Over the years, Sprouts has expanded beyond its original store model, now operating over 440 locations in 24 states, with plans to enter new Midwest and Northeast markets. A notable operational enhancement has been the creation of a proprietary distribution network for fresh produce, meat, and seafood, improving both product freshness and supply chain efficiency. These efforts strengthen its competitive edge in delivering health-oriented perishable goods at consistent quality levels, a critical factor in customer retention and brand trust.
The company has also embraced digital transformation to meet evolving consumer preferences. Online sales now account for roughly 15% of total revenues, supported by delivery partnerships with Instacart, DoorDash, and Uber Eats. Sprouts’ loyalty program provides personalized offers to customers engaged in health, nutrition, and sustainability. In 2024, 30% of total sales came from organic products, while plant-based offerings grew 27%. Beyond retail, Sprouts invests in community well-being through its Healthy Communities Foundation, donating over $35 million since 2015. Environmental initiatives such as reducing plastic waste, promoting reusable bags, and supporting local food banks further integrate sustainability into its identity. This combination of product innovation, operational improvement, and community engagement has helped solidify Sprouts’ position in the growing health and wellness retail sector.
SunOpta operates as a food and beverage company focused on products that align closely with health, wellness, and sustainability trends. Its portfolio centers on plant-based and fruit-based offerings, with leading categories including oat, almond, soy, and coconut-based beverages, as well as frozen and shelf-stable fruit products. The company also develops innovative healthy snacks, catering to consumer demand for nutrient-rich, minimally processed foods. SunOpta’s products are designed for both retail and foodservice markets, supplying major brands, private-label programs, and its own proprietary lines. This focus positions the company as a key player in the health and fitness space, providing clean-label and plant-forward options that resonate with today’s wellness-conscious consumers.
Over the years, SunOpta has evolved from a diversified natural products business into a more streamlined, high-growth platform centered on plant-based and fruit-based foods. Strategic investments have expanded its beverage production capacity, improved manufacturing efficiencies, and supported product innovation. The Zacks Rank #2 company has prioritized expanding its oat-based beverage line, capitalizing on the rapid growth of the dairy alternatives market. In fruit-based foods, it has leveraged long-standing supply relationships and advanced processing capabilities to deliver high-quality products year-round. These steps reflect a shift toward scalable, high-margin categories closely linked to health and nutrition trends.
SunOpta’s approach integrates sustainability with product development, enhancing its alignment with health and fitness values. The company emphasizes sourcing transparency, waste reduction, and responsible water use, while also introducing new plant-based and organic SKUs to meet evolving dietary preferences. Recent initiatives include expanding co-manufacturing partnerships, launching value-added fruit snacks, and optimizing its innovation pipeline to target emerging wellness niches. By narrowing its focus, upgrading facilities, and leaning into consumer demand for plant-forward nutrition, SunOpta has steadily transformed into a more agile, brand-relevant business positioned for long-term growth in the health and wellness sector.
The Beachbody Company has built a comprehensive health and fitness ecosystem that blends digital workouts, nutrition, and mindset coaching. Its flagship platform, BODi, offers around 140 full streaming programs and nearly 10,900 unique videos, including well-known titles like P90X, Insanity, 21 Day Fix, and 80 Day Obsession. Alongside workouts, BODi markets premium nutritional products such as Shakeology, Beachbody Performance supplements, and BEACHBAR, designed to support weight management, digestion, and overall well-being. This integration of fitness, nutrition, and mental wellness under the “Health Esteem” philosophy positions Beachbody as a full lifestyle solution provider.
Over time, Beachbody has shifted its business model to adapt to changing consumer needs. Historically reliant on a multi-level marketing structure driven by “Partners,” the company undertook a major change in late 2024 — dubbed “The Pivot.” This transition replaced multi-level marketing (MLM) with a streamlined, single-level affiliate model, removing Partner subscription fees and lowering operating expenses. The company, with a Zacks Rank of 2, now focuses on direct-to-consumer sales through its website and retail partnerships. Access to content has also become more flexible through subscription bundles, à la carte offerings, and the Total Solution bundle, which pairs fitness memberships with Shakeology.
Looking ahead, Beachbody is expanding into physical retail to broaden its reach. Shakeology products are scheduled to hit store shelves in late 2025, followed by P90X and Insanity-branded nutritional products in 2026, supported by new fitness programs under these brands for cross-promotion. Innovation continues with targeted wellness solutions, such as Belle Vitale for women’s hormone health and offerings for users of GLP-1 weight-loss medications. These moves keep the company aligned with evolving health and wellness trends while creating new growth avenues. By integrating content, product innovation, and channel expansion, Beachbody has steadily evolved its role in the health and fitness market.
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Health & Fitness Stocks Positioned for Strong 2025 Growth

Key Points
Peloton stock has seen huge sell-offs since hitting a valuation high during the height of the pandemic.
The company's stock trades at heavily beaten-down levels, and recently posted an unexpected quarterly profit.
Peloton could see gains, but challenges facing the business make it unlikely to be an explosive winner.
Peloton (NASDAQ: PTON) had its initial public offering (IPO) in September 2019, and the stock has taken investors on a wild ride since its market debut. The stock had its public debut shortly before the coronavirus pandemic, whose related shelter-in-place and social-distancing conditions resulted in dramatic changes to daily life.
Peloton stock saw massive gains as pandemic-related dynamics resulted in skyrocketing demand for its in-home exercise equipment and related service packages. Unfortunately, the company's sales momentum saw a substantial drawdown as tailwinds connected to the pandemic receded. As of this writing, the company's share price is down roughly 87% over the last five years of trading.
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On the heels of continued sell-offs this year, Peloton is valued at just 1.2 times this year's expected sales. Meanwhile, the company posted an unexpected profit in the fourth quarter of its last fiscal year -- which ended June 30. Does Peloton have a path to a massive comeback and turning a $10,000 investment into $50,000 over the next five years?
Could Peloton stock be one of the market's next big comeback stories?
With the quarterly results that Peloton published on Aug. 7, the company reported earnings per share of $0.05 on sales of $606.9 million. The results came in far better than the average Wall Street analyst estimates, which had actually called for a loss of $0.05 per share on revenue of roughly $579.9 million.
Peloton managed to post an unexpected shift into profitability thanks to some big cost-cutting moves, but revenue was still down roughly 5.7% year over year in fiscal Q4. The company announced $100 million in new cost-cutting moves for the current fiscal year with its latest quarterly report and said that it expects sales will decline roughly 2% annually in the current fiscal year. While it's not impossible that new business developments or unexpected catalysts could spur big returns for the stock, it seems highly unlikely that a $10,000 investment in the company will be worth $50,000 five years from now.
Should you invest $1,000 in Peloton Interactive right now?
Before you buy stock in Peloton Interactive, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Peloton Interactive wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
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Keith Noonan has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Peloton Interactive. The Motley Fool has a disclosure policy.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Can $10,000 in Peloton Stock Turn Into $50,000 by 2030?

Key Points
Quantum computing stocks have been on a tear this year, despite the technology's nascent scale and still speculative nature.
Unlike the broader artificial intelligence (AI) theme, many popular quantum computing stocks are small companies with limited traction.
While it can be tempting to follow the momentum, several quantum computing stocks boast valuation multiples that echo those seen during prior stock market bubbles.
This year has been tough for investors, particularly those who flock toward growth stocks. Just about every major industry has been impacted in some form or fashion by President Donald Trump's new tariff policies.
While the broader implications of these import taxes are still unfolding, one sector that has faced abnormally large headwinds is technology. For the first time in nearly three years, investing in the artificial intelligence (AI) market hasn't necessarily resulted in outsized gains.
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Nevertheless, one pocket of the AI realm that has managed to circumvent the panic-selling this year is quantum computing. As of this writing (July 17), the Defiance Quantum ETF has gained 17% so far this year -- roughly double the returns seen in the S&P 500 and Nasdaq Composite.
With quantum computing stocks trouncing the broader market, now may be an appropriate time to assess valuations in the sector and compare them to prior periods of heightened enthusiasm.
What is a stock market bubble, and what are some examples?
One of the most basic mistakes investors make is assessing a company's valuation based on its stock price. In other words, if the stock price is low, an investor might mistakenly view the company as "cheap" (and vice versa).
Smart investors understand that there are far more parameters than the share price that help determine a company's valuation. Underlying financial metrics, such as revenue, gross margins, profitability, free cash flow, cash, and debt, should all play a factor in assessing the health of a business.
From there, more sophisticated analysis requires investors to benchmark these figures and their growth rates against a set of peers to get a better sense of how the business in question compares to the broader competitive landscape.
Many investors do not take the time to perform the due diligence exercise above and instead choose to follow broader momentum. Unfortunately, this can lead to abnormally inflated stock prices -- those that are incongruent with the underlying fundamentals of the business.
Generally speaking, reality begins to set in and these companies are unable to sustain their overstretched valuations, eventually leading to harsh, dramatic sell-offs. This phenomenon is known as a stock market bubble.
In the charts below, I've illustrated some valuation trends across two notable stock market bubbles.
The chart above illustrates the price-to-sales (P/S) ratios for a number of high-flying internet stocks during the dot-com bubble of the late 1990s. As the trends above make clear, each of the companies in the peer set above trades at much more normalized valuation multiples today when compared to their peaks during the internet boom.
Investors witnessed a similar theme in overstretched valuations during the peak days of the COVID-19 pandemic. Companies such as Zoom Communications, Wayfair, and Peloton witnessed abnormal demand for their respective product offerings as remote work became the norm.
As the trends seen above demonstrate, however, these growth tailwinds were not permanent. Today, none of these COVID stocks are seen as compelling growth opportunities, and their cratering valuations are a sobering reminder of the aftermath of bubbles bursting.
How do quantum computing stocks compare to the valuations above?
Over the last year, IonQ (NYSE: IONQ), Rigetti Computing (NASDAQ: RGTI), D-Wave Quantum (NYSE: QBTS), and Quantum Computing (NASDAQ: QUBT) have emerged as popular names fueling the quantum computing movement.
With a P/S multiple of over 5,700, the tiny Quantum Computing business is the clear outlier in the quantum computing cohort illustrated above. Even so, Rigetti, IonQ, and D-Wave each boast P/S ratios that are either considerably higher or in line with the darlings of the dot-com and COVID bubbles.
Are we in a quantum computing stock bubble?
The quantum computing stocks referenced above are highly speculative -- arguably even more so than the highfliers during the internet era. Unlike then, today's technology behemoths, such as Amazon, Microsoft, eBay, and Cisco, have evolved into sophisticated platform businesses with diversified ecosystems.
This provides them with the scale and financial flexibility to explore emerging fields such as quantum computing. Smaller players, such as IonQ, Rigetti, D-Wave, and Quantum Computing, currently face intense competition from big tech -- something the dot-com businesses did not.
Given the valuation analyses explored above, many popular quantum computing stocks are clearly trading at abnormally high and historically unsustainable valuation levels. For these reasons, I think companies such as IonQ, Rigetti, D-Wave, and Quantum Computing have entered bubble territory.
With that said, many big tech companies in the "Magnificent Seven" are exploring quantum applications as well. Many of these companies trade for much more reasonable valuations. While I am not convinced the broader quantum computing opportunity is necessarily in a bubble, I believe investors need to be cautious and thoughtful when selecting which quantum computing stocks to invest in.
And the best choices will rarely be high-flying specialists with big dreams and small revenue streams.
Should you invest $1,000 in IonQ right now?
Before you buy stock in IonQ, consider this:
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John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Adam Spatacco has positions in Amazon and Microsoft. The Motley Fool has positions in and recommends Amazon, Cisco Systems, Microsoft, Peloton Interactive, VeriSign, Zoom Communications, and eBay. The Motley Fool recommends Wayfair and recommends the following options: long January 2026 $395 calls on Microsoft and short January 2026 $405 calls on Microsoft. The Motley Fool has a disclosure policy.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Are We in a Quantum Computing Bubble?

Key Points
The connected fitness company pulled back as consumer sentiment fell.
Revenue continued to decline at Peloton, though it made progress in cost cutting.
A turnaround depends on returning the top line to growth.
Peloton Interactive's (NASDAQ: PTON) woes have continued so far this year as the connected fitness company is still struggling to grow and turn a profit as it's been unable to overcome its post-pandemic collapse.
While some investors continue to hope for a turnaround, there was little sign of one in its two quarterly reports through the first half of the year. The stock also fell in June when the Senate blocked spending from Health Savings Accounts (HSAs) on gym memberships and personal fitness activities.
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Through the first half of the year, the stock was down 20% according to data from S&P Global Market Intelligence.
As you can see from the chart below, the stock fell through February and March, and only managed a modest recovery in the second quarter even though the broad market soared.
Peloton is still moving backwards
After announcing last year that Barry McCarthy would step down as CEO, the company began the year with a new chief executive, Peter Stern, who is a co-founder of Apple Fitness.
Peloton shares were up briefly in February as investors bid the stock higher after its Q2 earnings report on Feb. 6 even though the business continued to struggle.
Revenue fell 9% to $673.9 million, and subscribers and members both fell. The company also managed to flip a $81.7 million adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) loss from the quarter the year before to a profit of $58.4 million.
Later in February and into March, the stock began to fall even as there was no company-specific news out. Instead, the stock seemed to fall in response to weakening consumer sentiment and the broader decline in the stock market. As a seller of high-priced exercise equipment, Peloton is clearly sensitive to consumer spending. In April, the company announced a leadership transition, bringing in Charles Kirol as COO.
In its fiscal Q3 earnings report, revenue fell again, declining 13% to $624 million, though its cost-cutting efforts paid off as it continued to narrow its generally accepted accounting principles (GAAP) net loss, which improved from $167.3 million to $47.7 million.
On June 17, the stock fell 12% as the Senate removed a provision from a bill to allow health savings accounts (HSAs) to be used for things like Peloton equipment.
What's next for Peloton
Peloton is making progress on the bottom line thanks to its cost-cutting strategy, and it did raise its revenue guidance in its most recent report.
However, it's hard to say that its turnaround strategy is working until the company is able to demonstrate steady growth in both revenue and subscribers. It could take a while for the company to get back there.
Should you invest $1,000 in Peloton Interactive right now?
Before you buy stock in Peloton Interactive, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Peloton Interactive wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $674,432!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,005,854!*
Now, it’s worth noting Stock Advisor’s total average return is 1,049% — a market-crushing outperformance compared to 180% for the S&P 500. Don’t miss out on the latest top 10 list, available when you join Stock Advisor.
*Stock Advisor returns as of July 7, 2025
Jeremy Bowman has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Peloton Interactive. The Motley Fool has a disclosure policy.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Why Peloton Stock Lost 20% in the First Half of the Year

Motley Fool Co-Founder David Gardner Reviews Stock Picks

Looking at options trading activity among components of the Russell 3000 index, there is noteworthy activity today in Peloton Interactive Inc (Symbol: PTON), where a total volume of 64,765 contracts has been traded thus far today, a contract volume which is representative of approximately 6.5 million underlying shares (given that every 1 contract represents 100 underlying shares). That number works out to 44.7% of PTON's average daily trading volume over the past month, of 14.5 million shares. Especially high volume was seen for the $7.50 strike call option expiring July 18, 2025, with 17,383 contracts trading so far today, representing approximately 1.7 million underlying shares of PTON. Below is a chart showing PTON's trailing twelve month trading history, with the $7.50 strike highlighted in orange:
Deckers Outdoor Corp. (Symbol: DECK) saw options trading volume of 13,057 contracts, representing approximately 1.3 million underlying shares or approximately 44.2% of DECK's average daily trading volume over the past month, of 3.0 million shares. Especially high volume was seen for the $110 strike call option expiring July 18, 2025, with 1,551 contracts trading so far today, representing approximately 155,100 underlying shares of DECK. Below is a chart showing DECK's trailing twelve month trading history, with the $110 strike highlighted in orange:
And United Parcel Service Inc (Symbol: UPS) options are showing a volume of 20,650 contracts thus far today. That number of contracts represents approximately 2.1 million underlying shares, working out to a sizeable 42.6% of UPS's average daily trading volume over the past month, of 4.9 million shares. Especially high volume was seen for the $105 strike call option expiring January 16, 2026, with 2,682 contracts trading so far today, representing approximately 268,200 underlying shares of UPS. Below is a chart showing UPS's trailing twelve month trading history, with the $105 strike highlighted in orange:
For the various different available expirations for PTON options, DECK options, or UPS options, visit StockOptionsChannel.com.
Also see:
SQZB Options Chain
WSFS Insider Buying
Institutional Holders of GET
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Noteworthy Friday Option Activity: PTON, DECK, UPS

Top Quantitative Traits for Rule Breaker Stocks

Looking at options trading activity among components of the Russell 3000 index, there is noteworthy activity today in Oscar Health Inc (Symbol: OSCR), where a total volume of 92,745 contracts has been traded thus far today, a contract volume which is representative of approximately 9.3 million underlying shares (given that every 1 contract represents 100 underlying shares). That number works out to 82% of OSCR's average daily trading volume over the past month, of 11.3 million shares. Especially high volume was seen for the $16 strike call option expiring July 18, 2025, with 12,385 contracts trading so far today, representing approximately 1.2 million underlying shares of OSCR. Below is a chart showing OSCR's trailing twelve month trading history, with the $16 strike highlighted in orange:
Peloton Interactive Inc (Symbol: PTON) saw options trading volume of 124,433 contracts, representing approximately 12.4 million underlying shares or approximately 80.8% of PTON's average daily trading volume over the past month, of 15.4 million shares. Particularly high volume was seen for the $7 strike call option expiring July 18, 2025, with 74,464 contracts trading so far today, representing approximately 7.4 million underlying shares of PTON. Below is a chart showing PTON's trailing twelve month trading history, with the $7 strike highlighted in orange:
And Marvell Technology Inc (Symbol: MRVL) options are showing a volume of 154,646 contracts thus far today. That number of contracts represents approximately 15.5 million underlying shares, working out to a sizeable 71.6% of MRVL's average daily trading volume over the past month, of 21.6 million shares. Particularly high volume was seen for the $72 strike call option expiring June 20, 2025, with 21,907 contracts trading so far today, representing approximately 2.2 million underlying shares of MRVL. Below is a chart showing MRVL's trailing twelve month trading history, with the $72 strike highlighted in orange:
For the various different available expirations for OSCR options, PTON options, or MRVL options, visit StockOptionsChannel.com.
Also see:
GYMB Videos
SWCH Videos
TRGP RSI
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.