NIKE, Inc., together with its subsidiaries, engages in the design, development, marketing, and sale of athletic footwear, apparel, equipment, accessories, and services worldwide. The company provides athletic and casual footwear, apparel, and accessories under the NIKE, Jumpman, Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also sells a line of performance equipment and accessories comprising bags, sport balls, socks, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities under the NIKE brand; and various plastic products to other manufacturers. In addition, the company markets apparel with licensed college and professional team, and league logos, as well as sells sports apparel; licenses unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks; and operates digital platforms, including fitness and activity apps; sport, fitness, and wellness content; and digital services and features in retail stores. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives. The company was founded in 1964 and is headquartered in Beaverton, Oregon.

Nike, Inc.

Сильный индекс, значительно упал. Быки в растерянности.

Strong index, significantly down. The bulls are confused.

Сильный индекс, без изменений. Рынок не поддерживает быков.

Strong index, flat. The market does not support the bulls.

Средний индекс, незначительно вырос. Отток средств из лонгов на высоком уровне.

Medium index, slightly up. Outflow of funds from longs at a high level.

Key Points
Nike's turnaround is progressing at a sluggish pace.
The current operating environment remains challenging, as Nike doesn't have a clear path to return to growth.
Alphabet replacing Verizon in the Dow makes Nike the lowest-weighted component.
S&P Global (NYSE: SPGI) announced that Nike (NYSE: NKE) will be removed from the S&P 100, effective Sept. 21, as part of its quarterly rebalancing. Honeywell Aerospace, Simon Property Group, and Colgate-Palmolive will also be removed, while Dell Technologies, Palo Alto Networks, Arista Networks, and Sandisk will be added.
Here's why Nike is being removed from the S&P 100, whether it presents an ominous warning for its potential deletion from the Dow Jones Industrial Average (DJINDICES: ^DJI), and whether the blue chip dividend stock is a good buy now.
Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »
Justifying Nike's S&P 100 removal
The S&P 100 isn't the 100 largest S&P 500 (SNPINDEX: ^GSPC) components by market cap. Rather, it's a curated sector that represents blue chip companies across stock market sectors and industries with a focus on megacap and large-cap behemoths.
Nike has remained in the index due to its industry leadership, not its size. Nike is now the 213th-highest-weighted company in the S&P 500. It's also the lowest-ranked component in the iShares S&P 500 100 ETF -- which uses the S&P 100 as a benchmark.
Nike's removal makes sense given that its stock price continues to fall and its industry leadership isn't what it used to be. What's more, Dell, Palo Alto, Arista, and Sandisk have all gone up so much that they are all in the top 50 in S&P 500 components by market cap. Nike's industry leadership premium no longer justifies its inclusion in the S&P 100 over companies that are worth several times more and contributing to the S&P 500's gains, whereas Nike has been a drag on the index.
As you can see in the chart, Nike is at its lowest level in more than a decade, with revenue and earnings down in recent years and operating margins plummeting from the low- to mid-high teens pre-pandemic to under 9% today. There's a laundry list of issues at Nike, including supply chain and corporate strategy blunders, slowing growth in China, tariffs, domestic consumer spending pressures, and increased competition from formidable rivals.
Even with these issues, it's important to remember that investors care more about where a company could be headed than where it has been. Investors may take one glance at the stock's price action and assume Nike is a no-brainer buy. But Nike hasn't returned to growth, and its runway for doing so is shrouded in dense uncertainty.
As part of its Win Now turnaround plan, Nike has implemented cost cuts and changed its strategy to better balance wholesale and direct-to-consumer. For fiscal 2026, which ended on May 31, wholesale revenue grew 4% year over year, with double-digit growth in North America. But many of the challenges that weighed on the business remain -- namely, competition, current operating trends in consumer discretionary spending, and the China slowdown.
Better Dow candidates
With Alphabet replacing Verizon Communications in the Dow this past June, Nike is now the lowest-ranked component in the price-weighted index -- putting it on the hot seat for the next stock most likely to be replaced. With just 30 components, the Dow is more exclusive than the S&P 100, Nasdaq-100, or the S&P 500. The Dow has become increasingly tech-stock-focused in recent years to reflect the evolving economy -- adding Nvidia and Amazon in 2024, and now Alphabet this year. However, there are massive companies that could muscle their way into the Dow, such as Broadcom, Meta Platforms, Tesla, Space Exploration Technologies, or maybe even Tesla and SpaceX combined if they merge.
Although the Dow has traditionally included industry-leading dividend-paying companies, the dividend-paying aspect of the criteria seems to carry less weight today than in years past, as Alphabet and Nvidia both yield less than 0.5%, and Amazon doesn't even pay a dividend.
Nike has raised its dividend for 24 consecutive years and yields a sizable 4.3%. But that payout could be under pressure if Nike's dividend expense begins to absorb too much of its free cash flow.
Nike will be removed from the Dow
Nike could be a good buy for investors who are confident in its brands and management's ability to execute a successful turnaround. And if the broader stock market were selling off, perhaps Nike would be given more grace.
But the major indexes, including the S&P 500 and the Dow, are hovering around all-time highs -- shortening the leash for underperforming stocks like Nike, especially now that it is closer to the median S&P 500 component weight and makes up a mere 0.4% of the Dow.
At this point, I think it's only a matter of time before Nike is removed from the storied Dow Jones index. And most investors may be better off waiting for concrete signals of a sustained turnaround before buying the stock.
Should you buy stock in Nike right now?
Before you buy stock in Nike, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Nike wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $409,917!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,341,724!*
Now, it’s worth noting Stock Advisor’s total average return is 942% — a market-crushing outperformance compared to 211% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.
*Stock Advisor returns as of September 12, 2026.
Daniel Foelber has positions in Broadcom, Nike, and Nvidia. The Motley Fool has positions in and recommends Alphabet, Amazon, Arista Networks, Broadcom, Colgate-Palmolive, Honeywell Aerospace, Meta Platforms, Nike, Nvidia, S&P Global, and Tesla. The Motley Fool recommends Palo Alto Networks and Verizon Communications. The Motley Fool has a disclosure policy.

Nike Is Being Deleted From the S&P 100. Is Its Seat in the Dow Jones Industrial Average in Jeopardy?

Key Points
The sale, conducted on Sept. 9, was valued at approximately $138,000.
Traded shares equaled 3% of the direct equity stake held by the executive before the filing.
The disposal was conducted under a Rule 10b5-1 trading plan established in February 2026, characterizing the move as routine portfolio management.
Alagirisamy Venkatesh, Executive Vice President and Chief Operating Officer of Nike (NYSE:NKE), reported a sale of 3,671 shares of Class B common stock on Sept. 9, 2026, according to a recent SEC Form 4 filing.
Transaction summary
Transaction value
$138,012
Shares sold
3,671
Post-transaction shares (directly held)
104,861
Post-transaction value
$3.9 million
Transaction value based on SEC Form 4 weighted average sale price ($37.59); post-transaction value based on Sept. 9, 2026, market close ($37.35).
Key questions
What was the structure of the transaction?
The sale was executed pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on Feb. 12, 2026. These plans allow insiders to schedule transactions in advance to mitigate concerns regarding the use of material non-public information.
How does the execution price compare to recent performance?
The shares were sold at a weighted average price of $37.59 per share. As of the Sept. 9, 2026, transaction date, the company's one-year total return stood at a loss of 49%.
What is the status of the executive's remaining equity position?
Following the disposal, the Chief Operating Officer retains direct ownership of 104,861 shares of Class B common stock. This equity position represents a 0.007% ownership interest in the company based on current insider holding data as of the Sept. 10, 2026, market close.
Company Overview
Share Price (as of market close 2026-09-10)
$36.62
Market Capitalization
$54.5 billion
Revenue (TTM)
$46.4 billion
Net Income (TTM)
$3.1 billion
Company Snapshot
Nike designs, develops, and markets athletic footwear, apparel, equipment, and accessories across all age and gender segments, generating revenue through direct sales, wholesale distribution, and licensing arrangements under flagship brands, including Nike, Jumpman, and Converse.
The company operates a vertically integrated business model combining product design and development with global manufacturing partnerships, direct-to-consumer retail channels, and wholesale distribution to retail partners worldwide.
Nike serves a diverse customer base spanning professional athletes, fitness enthusiasts, and casual consumers across developed and emerging markets, with particular strength in North America and Asia-Pacific.
Nike represents a global leader in athletic footwear and apparel with a diversified portfolio of iconic brands and substantial scale, generating approximately $46.4 billion in TTM revenue. The company maintains competitive advantages through brand equity, innovation in product design and materials technology, and an extensive distribution network spanning direct-to-consumer digital channels and wholesale partnerships. Despite recent market headwinds reflected in a 49.25% one-year share price decline, Nike's market capitalization of $54.5 billion underscores its position as a cornerstone holding within the consumer discretionary sector.
What this transaction means for investors
On Sept. 9, Venkatesh sold 3,671 shares. Hearing that an insider is selling shares, especially with Nike's struggles, may initially sound concerning to shareholders. For its fiscal 2026, revenue was $46.4 billion, essentially flat from the prior-year period. And net income for the year was $3.1 billion, down 3%. Digging a bit into the sale, however, shows that it isn't something that should be of particular concern to shareholders. For instance, the sale was conducted under a trading plan established in February 2026. That means that the insider didn't make a spur-of-the-moment decision, and this wasn't a knee-jerk reaction to the company's recent struggles. In addition, although Venkatesh sold approximately 3,600 shares, he still holds nearly 105,000 shares.
The Nike stock price is struggling, having dropped 50% over the past 12 months. In comparison, the S&P 500 is up 16.2% over the same period. So, despite Nike's struggles, the insider still holding nearly 105,000 shares shows continued alignment with the company.
Should you buy stock in Nike right now?
Before you buy stock in Nike, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Nike wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $409,917!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,341,724!*
Now, it’s worth noting Stock Advisor’s total average return is 942% — a market-crushing outperformance compared to 211% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.
*Stock Advisor returns as of September 11, 2026.
Jack Delaney has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Nike. The Motley Fool has a disclosure policy.

Nike COO Alagirisamy Venkatesh Sells 3,671 Shares

Several well-known athletic apparel companies, namely NIKE NKE and lululemon LULU, have seen an extended period of poor share performance, both widely underperforming and reflecting some of the biggest laggards in the S&P 500.
Lululemon Cuts Guidance
LULU shares have faced pressure amid weakening trends in its consumer base, particularly in North America. Quarterly results have highlighted the pressure, with revenues in the broader Americas region down 8% YoY and comparable sales in the region down 12% in its latest quarterly release. The company also lowered its full-year guidance, helping explain the post-earnings plunge.
Lululemon’s YoY sales growth rates were fantastic in recent years before tapering off visibly, with the weak price action fully reflecting the growth cooldown. Please note that the chart below tracks the YoY % change in sales, not actual sales numbers.
The weak results have led to a very bearish earnings outlook, with EPS expectations slashed across the board amid the guidance cut driven by consistently weak quarterly results. The stock remains a Zacks Rank #5 (Strong Sell), and investors would likely be better off staying on the sidelines until the earnings picture shifts positively, which could finally reignite momentum for the beaten-down stock.
Image Source: Zacks Investment Research
Can NIKE Earnings Turn Things Around?
NIKE shares have been weak for several reasons, largely because it hasn't impressed consumers in recent years and the loss of precious shelf space it once had. Competitors have put real pressure on NIKE amid shifting consumer preferences, adding to the tough environment.
NIKE’s direct-to-consumer (DTC) push a few years back has largely backfired, reducing shelf space and eroding its overall presence. Still, it has been actively rebuilding its relationships with retailers, but regaining the premium shelf space it once enjoyed isn't cheap, and the process does take quite a bit of time.
Sales growth has been quite weak over recent years, reflective of the above-mentioned issues and a big reason for the poor share performance.
The company will report its next set of results relatively soon, near the beginning of October. EPS and sales revisions for the period have been stabilizing in recent months, reflecting at least a small level of positivity heading into the release. That said, growth is still expected to remain in a slump, with consensus estimates suggesting 10% lower earnings on 2% lower sales.
Bottom Line
While lululemon LULU and NIKE NKE shares may look like a discounted opportunity, the reality remains that they’ve faced big issues concerning their consumer bases. Shifting preferences have led to weak quarterly results, and share performance reflects those problems. A turnaround can definitely be in store for each, but results have yet to truly prove a strengthening picture.
Research Chief Names "Single Best Pick to Double"
From thousands of stocks, 5 Zacks experts each have chosen their favorite to skyrocket +100% or more in months to come. From those 5, Director of Research Sheraz Mian hand-picks one to have the most explosive upside of all.
This company targets millennial and Gen Z audiences, generating nearly $1 billion in revenue last quarter alone. A recent pullback makes now an ideal time to jump aboard. Of course, all our elite picks aren’t winners but this one could far surpass earlier Zacks’ Stocks Set to Double like Nano-X Imaging which shot up +129.6% in little more than 9 months.
Free: See Our Top Stock And 4 Runners Up
Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report
NIKE, Inc. (NKE) : Free Stock Analysis Report
This article originally published on Zacks Investment Research (zacks.com).

Shifting Consumer Preferences Continue to Impact NKE and LULU

Caleres Inc. (CAL) came out with quarterly earnings of $0.47 per share, beating the Zacks Consensus Estimate of $0.37 per share. This compares to earnings of $0.35 per share a year ago. These figures are adjusted for non-recurring items.
This quarterly report represents an earnings surprise of +27.03%. A quarter ago, it was expected that this footwear wholesaler and retailer would post earnings of $0.37 per share when it actually produced earnings of $0.38, delivering a surprise of +2.7%.
Over the last four quarters, the company has surpassed consensus EPS estimates three times.
Caleres Inc., which belongs to the Zacks Shoes and Retail Apparel industry, posted revenues of $695.45 million for the quarter ended July 2026, missing the Zacks Consensus Estimate by 1%. This compares to year-ago revenues of $658.52 million. The company has topped consensus revenue estimates two times over the last four quarters.
The sustainability of the stock's immediate price movement based on the recently-released numbers and future earnings expectations will mostly depend on management's commentary on the earnings call.
Caleres Inc. shares have lost about 1.2% since the beginning of the year versus the S&P 500's gain of 12.1%.
What's Next for Caleres Inc.?
While Caleres Inc. has underperformed the market so far this year, the question that comes to investors' minds is: what's next for the stock?
There are no easy answers to this key question, but one reliable measure that can help investors address this is the company's earnings outlook. Not only does this include current consensus earnings expectations for the coming quarter(s), but also how these expectations have changed lately.
Empirical research shows a strong correlation between near-term stock movements and trends in earnings estimate revisions. Investors can track such revisions by themselves or rely on a tried-and-tested rating tool like the Zacks Rank, which has an impressive track record of harnessing the power of earnings estimate revisions.
Ahead of this earnings release, the estimate revisions trend for Caleres Inc. was unfavorable. While the magnitude and direction of estimate revisions could change following the company's just-released earnings report, the current status translates into a Zacks Rank #4 (Sell) for the stock. So, the shares are expected to underperform the market in the near future. You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here.
It will be interesting to see how estimates for the coming quarters and the current fiscal year change in the days ahead. The current consensus EPS estimate is $0.83 on $796.55 million in revenues for the coming quarter and $1.62 on $2.87 billion in revenues for the current fiscal year.
Investors should be mindful of the fact that the outlook for the industry can have a material impact on the performance of the stock as well. In terms of the Zacks Industry Rank, Shoes and Retail Apparel is currently in the bottom 32% of the 250 plus Zacks industries. Our research shows that the top 50% of the Zacks-ranked industries outperform the bottom 50% by a factor of more than 2 to 1.
Nike (NKE), another stock in the same industry, has yet to report results for the quarter ended August 2026. The results are expected to be released on October 1.
This athletic apparel maker is expected to post quarterly earnings of $0.44 per share in its upcoming report, which represents a year-over-year change of -10.2%. The consensus EPS estimate for the quarter has remained unchanged over the last 30 days.
Nike's revenues are expected to be $11.43 billion, down 2.4% from the year-ago quarter.
Research Chief Names "Single Best Pick to Double"
From thousands of stocks, 5 Zacks experts each have chosen their favorite to skyrocket +100% or more in months to come. From those 5, Director of Research Sheraz Mian hand-picks one to have the most explosive upside of all.
This company targets millennial and Gen Z audiences, generating nearly $1 billion in revenue last quarter alone. A recent pullback makes now an ideal time to jump aboard. Of course, all our elite picks aren’t winners but this one could far surpass earlier Zacks’ Stocks Set to Double like Nano-X Imaging which shot up +129.6% in little more than 9 months.
Free: See Our Top Stock And 4 Runners Up
Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report
Caleres, Inc. (CAL) : Free Stock Analysis Report
NIKE, Inc. (NKE) : Free Stock Analysis Report
This article originally published on Zacks Investment Research (zacks.com).

Caleres Inc. (CAL) Tops Q2 Earnings Estimates

Shares of NIKE Inc. NKE hit a new 52-week low of $37.95 on Sept. 3, before recovering slightly to close at $38.40. The stock has remained volatile in recent months, reflecting softer consumer demand, pressure in Sportswear and the company’s ongoing business reset. In fourth-quarter fiscal 2026, revenues declined 1% year over year on a reported basis and 4% on a currency-neutral basis. NIKE Direct revenues fell 9%, hurt by a 12% decline in NIKE Digital and a 7% decrease in NIKE-owned stores, while wholesale revenues increased 1%.
The operating environment also became more difficult during the quarter. Retail sales trends decelerated beginning in mid-April, with pressure on traffic and discretionary spending particularly affecting Sportswear. The category declined double digits, even as performance sports grew mid-single digits and recorded positive retail sales comparisons across Running, Training and Global Football.
NIKE shares have lost 14% in the past three months compared with the broader industry and the Consumer Discretionary sector’s decline of 13.8% and 0.8%. The S&P 500 has risen 3.5% in the same period.
NIKE 3-Month Stock Return
NKE’s performance has also lagged that of its peers. In the past three months, Adidas AG ADDYY and Steven Madden SHOO have declined 10.7% and 21.7%, respectively, while Wolverine World Wide WWW has jumped 21.7%.
At the current price, the stock has moved down 50.1% from its 52-week high of $76.97. The leading athleticwear retailer currently trades below the 50-day and 200-day simple moving averages.
NKE Trades Below 50 & 200-Day Moving Averages
What Is Keeping Pressure on NIKE?
Sportswear remains one of NIKE’s biggest challenges. Sell-through in NIKE Sportswear and Jordan Streetwear continues to be weak, contributing to discounting pressure and softer future order books. Importantly, the two businesses together account for approximately half of NIKE’s revenues and are expected to remain negative in fiscal 2027, although improvement is anticipated in the second half.
NIKE has already reduced classic footwear franchises by more than $2 billion during fiscal 2026 as it rebalances the portfolio toward newer performance and lifestyle products. While this should help create a cleaner marketplace over time, the transition is weighing on current sales as older franchises are reduced before newer products reach scale.
Regional pressures are another concern. In EMEA, fourth-quarter revenues fell 6%, NIKE Direct declined 16%, and Digital dropped 24%. The geography continues to deal with elevated inventory and promotional activity, while Sportswear remains challenged. Inventory dollars were up low double digits, prompting tighter buying and accelerated liquidation efforts.
Greater China remains even weaker. Revenues declined 17%, NIKE Direct fell 14%, Digital dropped 25%, and wholesale revenues decreased 19%. Although inventory was down double digits and full-price realization showed improvement, near-term revenue trends are expected to remain broadly in line with recent performance.
NKE’s Near-Term Outlook Remains Challenging
The near-term outlook points to continued pressure. NIKE expects first-quarter fiscal 2027 reported revenues to decline in the low-to-mid-single-digit range. Gross margin is expected to be slightly positive, but second-quarter revenues are projected to decelerate sequentially because of difficult comparisons related to prior-year EMEA digital promotions and the timing of North America wholesale shipments.
The broader environment is not offering much help. NIKE cited evolving tariff policies, Middle East disruption, oil prices and pressure on consumer traffic and spending as potential headwinds. The company does not expect the operating environment to improve meaningfully over the next six months.
Understanding NIKE’s Growth Prospects
Despite these challenges, there are clear areas of momentum. NIKE Running has posted five consecutive quarters of double-digit growth, adding roughly $1 billion to the business over that period. In fiscal 2026, the company also gained five percentage points of running market share in statement footwear across Western Europe and North America.
Wholesale relationships are improving as well. Full-year wholesale revenues grew 4%, led by double-digit growth in North America, while more than 15,000 spaces in wholesale doors were refreshed globally. NIKE also elevated more than 150 of its own stores with sport-led experiences during fiscal 2026.
Product newness will become increasingly important. More than a dozen new NIKE Sportswear footwear styles are planned for the second half of fiscal 2027, while products developed under the reorganized sport teams are expected to begin reaching the market in spring 2027.
There are also signs of margin stabilization. Excluding the tariff recovery benefit, fourth-quarter gross margin declined only 10 basis points, better than previously expected, helped by lower discounts, cancellations and sales-related reserves in North America. Supply-chain restructuring undertaken during fiscal 2026 is also expected to contribute to gross-margin expansion in fiscal 2027.
NKE’s Estimate Revision Trend
The Zacks Consensus Estimate for NKE’s fiscal 2026 EPS suggests year-over-year growth of 10.1%, while sales estimates indicate a decline of 0.8%. For fiscal 2027, the Zacks Consensus Estimate for NIKE’s sales and EPS implies 4.2% and 34.3% year-over-year growth, respectively.
The Zacks Consensus Estimate for NIKE’s fiscal 2026 and 2027 EPS has remained stable in the past 30 days.
Image Source: Zacks Investment Research
NIKE’s Valuation
NIKE is currently trading at a forward 12-month P/E multiple of 20.15X, exceeding the industry average of 17.78X and the S&P 500’s average of 20.10X.
Image Source: Zacks Investment Research
At 21.4X P/E, NIKE is trading at a valuation much higher than competitors like Adidas, Wolverine World Wide and Steven Madden. The forward 12-month P/E ratios for Adidas, Wolverine World Wide and Steven Madden stand at 13.54X, 11X and 17.03X, respectively, all below NKE’s multiple.
Here’s How to Play NKE
NIKE’s near-term outlook remains challenging, as reflected in its weak stock performance, recent 52-week low and continued volatility. Softer consumer demand, persistent weakness in Sportswear, regional pressure in Greater China and EMEA, inventory cleanup efforts and tariff-related uncertainties are weighing on the business. Negative earnings estimate revisions add to concerns, while the stock’s premium valuation relative to peers appears difficult to justify amid limited near-term earnings visibility.
However, NIKE’s long-term growth prospects remain supported by sport-led innovation, an expanding product pipeline, marketplace elevation and strengthening wholesale relationships. Running continues to deliver strong momentum, while Global Football and other performance categories are showing encouraging trends. The company is also introducing more than a dozen new Sportswear footwear styles in the second half of fiscal 2027 and expects products developed under its new sport-focused operating model to reach the market from spring 2027. Given the near-term uncertainties, investors may prefer to remain cautious before entering the stock.
Meanwhile, long-term investors should closely monitor this Zacks Rank #3 (Hold) company’s Sportswear recovery, product momentum, margin improvement and marketplace execution for clearer signs of a sustainable turnaround. You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here.
Zacks' Research Chief Names "Stock Most Likely to Double"
Our team of experts has just released the 5 stocks with the greatest probability of gaining +100% or more in the coming months. Of those 5, Director of Research Sheraz Mian highlights the one stock set to climb highest.
This top pick is a little-known satellite-based communications firm. Space is projected to become a trillion dollar industry, and this company's customer base is growing fast. Analysts have forecasted a major revenue breakout in 2025. Of course, all our elite picks aren't winners but this one could far surpass earlier Zacks' Stocks Set to Double like Hims & Hers Health, which shot up +209%.
Free: See Our Top Stock And 4 Runners Up
Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report
NIKE, Inc. (NKE) : Free Stock Analysis Report
This article originally published on Zacks Investment Research (zacks.com).

NIKE Near 52-Week Low: Should Investors Buy or Stay Cautious?

Buy low, sell high. Those four words can make fortunes over time. And they work whether we're talking about real estate, stocks, or any other asset.
The great thing about investing in some stocks when they're down is that they pay you to wait for a rebound via dividends. Here are three dividend stocks trading near their 52-week lows.
1. Baxter International
Baxter International (NYSE: BAX) shares aren't just at their 52-week lows; they're at the lowest level in the last six years. The healthcare stock has lost roughly half of its value over the past 12 months.
The company's acquisition of Hill-Rom in late 2021 hasn't worked out as well as hoped. Baxter recorded an impairment of $3.1 billion related to the purchase in the third quarter of 2022.
Instead of adding new businesses, Baxter is now looking to pare down. It plans to spin off its renal care and acute therapies units into a separate publicly traded company over the next 12 to 18 months. The company is also exploring alternatives, including a sale or spinoff of its biopharma solutions business.
One bright spot for Baxter amid the generally bad news, though, is its dividend. The company has increased its dividend for seven consecutive years. Its dividend yield currently stands at close to 2.6%.
2. CVS Health
CVS Health (NYSE: CVS) fared better than most stocks last year, sliding less than 10%. However, the stock is near its 52-week low now after a big decline that began in December.
But CVS Health's business continues to perform relatively well. Total revenue in Q3 jumped 10% year over year to $81.2 billion. Although the company posted a net loss in the quarter, the culprits were $5.2 billion in opioid litigation charges and $2.5 billion related to plans to sell the Omnicare long-term care pharmacy business.
Despite the pending sale of Omnicare, CVS Health remains in growth mode. It expects to close on the acquisition of Signify Health, a provider of home health and healthcare technology services, in the first half of 2023. Earlier this month, rumors swirled that CVS could be interested in buying Oak Street Health. Whether a deal actually materializes remains to be seen.
There isn't any uncertainty about CVS Health's dividend, though. The company's dividend yield tops 2.7%. CVS didn't increase its dividend for several years because of its acquisition of Aetna. However, it has increased the dividend payout by 21% since late 2021.
3. L3Harris Technologies
It isn't just healthcare dividend stocks that are languishing these days. Shares of L3Harris Technologies (NYSE: LHX) recently set a 52-week low after beating the S&P 500 in 2022.
L3Harris faces some macroeconomic challenges, especially with high inflation and supply chain issues. The big aerospace and defense company's Q3 revenue was flat compared to the prior-year period. It also lowered full-year 2022 financial guidance.
Some investors are leery of L3Harris' plans to acquire Aerojet Rocketdyne for $4.7 billion. The valuation is higher than what Lockheed Martin offered to pay in late 2020. L3Harris will probably have to suspend share buybacks to fund the deal.
There hasn't been any talk of disruption to L3Harris' dividend, though. The company's dividend yield currently stands at nearly 2.3%. L3Harris has a great track record of dividend hikes, with its dividend payout nearly doubling over the last five years.
Are they buys?
I think that Baxter could be more appealing to investors after it completes the planned spinoff of the renal care and acute therapies business. For now, though, the stock doesn't provide a compelling reason to jump aboard.
L3Harris' pending acquisition of Aerojet Rocketdyne could be a smart move in retrospect, despite some skepticism. I view the stock as a potentially good pick for long-term investors. However, I'm not so sure L3Harris will be a winner over the near term.
That leaves CVS Health. My view is that the stock should again hold up relatively well if the U.S. economy enters a recession in 2023. Its dividend is dependable. I predict that CVS Health will deliver solid total returns over the long run. So of these three beaten-down stocks, CVS Health ranks as my favorite.
10 stocks we like better than CVS Health
When our award-winning analyst team has a stock tip, it can pay to listen. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has tripled the market.*
They just revealed what they believe are the ten best stocks for investors to buy right now... and CVS Health wasn't one of them! That's right -- they think these 10 stocks are even better buys.
*Stock Advisor returns as of January 9, 2023
Keith Speights has no position in any of the stocks mentioned. The Motley Fool recommends CVS Health and Lockheed Martin. The Motley Fool has a disclosure policy.
Founded in 1993 in Alexandria, VA., by brothers David and Tom Gardner, The Motley Fool is a multimedia financial-services company dedicated to building the world's greatest investment community. Reaching millions of people each month through its website, books, newspaper column, radio show, television appearances, and subscription newsletter services, The Motley Fool champions shareholder values and advocates tirelessly for the individual investor. The company's name was taken from Shakespeare, whose wise fools both instructed and amused, and could speak the truth to the king -- without getting their heads lopped off.

3 Dividend Stocks Trading Near Their 52-Week Lows

NIKE Inc. NKE is showing early signs of improvement in Greater China, but the market remains one of the biggest challenges in its broader turnaround. Fourth-quarter fiscal 2026 revenues in Greater China declined 17% year over year, with NIKE Direct down 14%, Digital falling 25%, and wholesale revenues decreasing 19%. EBIT also dropped 20%. Still, management pointed to sequentially better in-season sell-through, lower average retail discounts and improving full-price realization on digital following aggressive promotional reductions over the past two quarters.
NIKE is beginning to see traction where it has emphasized sport and elevated retail experiences. Running revenues increased mid-single digits, while Global Football and Tennis grew double digits. The Shanghai House of Innovation delivered double-digit growth, while recently reset retail doors also registered sales gains. NIKE is investing further in premium online and offline storefronts, deeper local partnerships and territory-level consumer engagement. Its Greater China product-creation team is also expected to deliver locally designed, developed and manufactured products beginning in holiday 2027.
However, the numbers suggest that China’s recovery is still at an early stage rather than fully established. NIKE continues to reduce inventory and clean up aged merchandise, with Greater China inventory and units both down double digits in the quarter. Management expects near-term revenue trends to remain broadly in line with recent performance, signaling that a meaningful sales rebound may take time. While improving full-price sales, stronger performance categories and better results at elevated doors offer positive indicators, sustained recovery will depend on whether NIKE can translate its marketplace reset and more locally relevant strategy into broader demand growth.
How Are adidas & lululemon Navigating China’s Market?
adidas AG ADDYY and lululemon athletica inc. LULU are NKE’s key competitors in theglobal market
ADDYY is displaying much stronger momentum in Greater China, suggesting that the market has evolved into an important growth engine for the company. In second-quarter 2026, currency-neutral revenues in Greater China increased 15% year over year, following 17% growth in the first quarter. For the first half, sales advanced 16%, reflecting continued market-share gains. adidas is benefiting from strong consumer demand, improved product sell-through and a greater emphasis on locally relevant offerings. The company’s localized product strategy, including designs developed for Chinese consumers, is also helping strengthen brand appeal. With DTC sales growing at double-digit rates across markets and adidas maintaining its focus on full-price selling, China currently represents a notably healthier growth story than NIKE’s ongoing marketplace reset.
Meanwhile, LULU is seeing a more mixed picture in China after previously generating robust growth. China Mainland revenues increased 4% year over year in second-quarter fiscal 2026 on a reported basis but declined 2% in constant dollars. Comparable sales fell 2% reported and 8% on a constant-dollar basis, marking a sharp slowdown from the first quarter, when China Mainland comparable sales had risen 13% in constant dollars. The moderation suggests that China remains an important international opportunity for lululemon, but recent demand trends have become less supportive. With the Americas also under pressure, renewed momentum in China would be particularly important for sustaining the company’s international growth trajectory.
NKE’s Price Performance, Valuation & Estimates
Shares of NIKE have lost 11.2% in the past three months compared with the industry’s decline of 11.1%.
From a valuation standpoint, NKE trades at a forward 12-month price-to-earnings ratio of 20.17X compared with the industry’s average of 17.78X.
The Zacks Consensus Estimate for NKE’s fiscal 2026 earnings implies a year-over-year decline of 30.1%, while that for fiscal 2027 indicates growth of 24.6%. The company’s EPS estimates for fiscal 2026 and 2027 have been stable in the past 30 days.
NIKE stock currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Radical New Technology Could Hand Investors Huge Gains
Quantum Computing is the next technological revolution, and it could be even more advanced than AI.
While some believed the technology was years away, it is already present and moving fast. Large hyperscalers, such as Microsoft, Google, Amazon, Oracle, and even Meta and Tesla, are scrambling to integrate quantum computing into their infrastructure.
Senior Stock Strategist Kevin Cook reveals 7 carefully selected stocks poised to dominate the quantum computing landscape in his report, Beyond AI: The Quantum Leap in Computing Power.
Kevin was among the early experts who recognized NVIDIA's enormous potential back in 2016. Now, he has keyed in on what could be "the next big thing" in quantum computing supremacy. Today, you have a rare chance to position your portfolio at the forefront of this opportunity.
See Top Quantum Stocks Now >>
Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report
NIKE, Inc. (NKE) : Free Stock Analysis Report
This article originally published on Zacks Investment Research (zacks.com).

NIKE's China Business: Recovery Story or Ongoing Challenge?

Key Points
Nike stock has not been trading this low since 2014.
It still doesn't look like a great buy at its current valuation.
Investors have been waiting for Nike (NYSE: NKE) stock to hit bottom and start to move up for a long time, but it just keeps going lower.
Since its peak in November 2021, when it traded near $180 per share, Nike stock has plummeted by about 78% to its current price of $38.50 per share. The stock price has not been this low in about 12 years.
Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »
This year, the stock price is down about 40% year-to-date, as hopes of a turnaround under new CEO Elliott Hill have been derailed by weak demand and sputtering revenue in a challenging market marked by high inflation, tariffs, and intense competition in the wholesale market that Nike is now trying to reenter.
Is Nike stock finally a buy?
A major problem for Nike stock is that, despite a long, steady five-year decline, Nike stock remained overvalued. As recently as June, it was trading at 30 times earnings. For a company that had flat revenue last fiscal year and suffered a 3% decline in earnings, a price/earnings ratio of 30 is just way too high.
But a continued decline in shares through the summer has finally brought down Nike's P/E ratio to a more reasonable 18. It is still too high, given Nike's sluggish earnings outlook. On its fiscal Q4earnings callin June, Nike management said it expects the difficult environment to remain the same over the next six months, with revenue to be down slightly. But tighter cost controls are anticipated to bring flat earnings and improve cost margins.
So has Nike reached bottom? I honestly don't think so -- not yet. It is getting closer to the buy zone, but the P/E is still too high for its tepid earnings outlook.
Should you buy stock in Nike right now?
Before you buy stock in Nike, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Nike wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $421,997!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,413,876!*
Now, it’s worth noting Stock Advisor’s total average return is 978% — a market-crushing outperformance compared to 213% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.
*Stock Advisor returns as of September 7, 2026.
Dave Kovaleski has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Nike. The Motley Fool has a disclosure policy.
Founded in 1993 in Alexandria, VA., by brothers David and Tom Gardner, The Motley Fool is a multimedia financial-services company dedicated to building the world's greatest investment community. Reaching millions of people each month through its website, books, newspaper column, radio show, television appearances, and subscription newsletter services, The Motley Fool champions shareholder values and advocates tirelessly for the individual investor. The company's name was taken from Shakespeare, whose wise fools both instructed and amused, and could speak the truth to the king -- without getting their heads lopped off.

Should You Avoid Nike Stock, Even at a 12-Year Low?

Key Points
President Trump's imposition of new tariffs has sent the market into a tailspin on numerous occasions.
Most of the tariffs have not been implemented as they were first proposed.
Expect more of the same moving forward.
President Donald Trump is proving to be a very challenging commander-in-chief to work around for most investors, even as markets have soared during his tenure. On April 3, 2025, the day after the much-hyped "Liberation Day" barrage of new tariffs, the S&P 500 (SNPINDEX: ^GSPC) fell 4.8% as the Magnificent Seven group of technology companies corrected sharply downward.
Just six trading days later, most of the damage had been erased, leaving investors with whiplash and prompting many to wonder whether they'd sold their assets too hastily. Volatility never went away, but it now concentrates in individual stocks rather than the market as a whole. The gap between average single-stock volatility and index volatility hit an all-time high of 31% in early July 2026, according to CBOE Global Markets. Therein lies the crux of why markets are still struggling to get a read on what the president is going to do next.
Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »
A single social media post from Trump vaporized $2 trillion of market value in one day
U.S. tariff policy has changed more than 50 times since January 2025, according to the Tax Foundation. In most of those cases, investors learned about the policy changes via a social media post from the president. The market's moves with each new change have frequently rivaled past stock market crashes in size.
For instance, Nike crashed 14% on April 3, 2025, and Apple declined by 9%. Both crashes were caused by the companies' heavy reliance on supply chains in Asia, which were hit by the new tariffs. Then, on April 9, 2025, Trump waived the initially declared tariff rates for 90 days, causing Apple to bounce by 15.3%. The S&P 500 itself had its best day since 2008.
Months afterward, on Oct. 10, the president threatened a large tariff increase on Chinese goods, then set a new 100% tariff rate to take effect on Nov. 1. Roughly $2 trillion of American stock market value vanished that afternoon. Three weeks later, after a high-profile meeting with Chinese President Xi Jinping, the increases were scrapped.
Adaptation is extremely difficult here
The market is caught in a pickle regarding the Trump administration's chaotic approach to announcing and implementing new trade policies.
The president's statements cannot be taken literally, nor can they be taken as predictive of the policies that will actually be implemented. Given the nature of trade policy negotiations, his public statements must be considered part of a bargaining process. Tariffs can also be waived for some or all of the affected stakeholders. Apple won an exemption from the 100% semiconductor tariff in August 2025.
At the same time, the market can't ignore or fully discount the administration's statements. Haphazard as the tariff policies may be, the president is the head of government, and the government thus reacts to his dictates, even if they're ill-advised or contradictory.
This is the reason for the volatility. The market has no choice but to believe today that Trump's preferences will translate into real policy, even though it might not.
So far, it looks like the best approach for investors is to take advantage of downside volatility when it arrives, and load up on quality names when they're valued at a panic discount.
Should you buy stock in S&P 500 Index right now?
Before you buy stock in S&P 500 Index, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and S&P 500 Index wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $421,997!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,413,876!*
Now, it’s worth noting Stock Advisor’s total average return is 978% — a market-crushing outperformance compared to 213% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.
Alex Carchidi has positions in Apple. The Motley Fool has positions in and recommends Apple and Nike. The Motley Fool has a disclosure policy.

Donald Trump's Tariff Policy Has Repeatedly Triggered Multi-Trillion-Dollar Stock Swings Since Early 2025. Here's Why Markets Still Struggle to Price In His Next Move.

Key Points
The transaction involved 9,462 shares valued at ~$369,600 as of the September 1, 2026 transaction date.
Traded shares were equal to 2% of the direct equity stake held before the filing.
The executive retains a direct position of 373,729 shares and holds an additional 395,570 direct derivative securities.
Elliott Hill, President and Chief Executive Officer of NIKE, Inc. (NYSE:NKE), reported the disposition of 9,462 shares of Class B Common Stock on September 1, 2026, according to a recent SEC Form 4 filing.
Transaction summary
Transaction value
~$369,600
Shares sold
9,462 shares
Post-transaction shares (directly held)
373,729 shares
Post-transaction value
$14.25 million
Transaction value based on SEC Form 4 weighted average sale price ($39.06); post-transaction value based on September 01, 2026 market close ($38.12).
Key questions
What prompted this disposition of Class B Common Stock?
The shares were withheld by the company to meet tax requirements following the vesting of a restricted stock unit (RSU) award and did not occur as an open-market sale.
How does this impact the CEO's overall equity exposure?
The CEO remains a substantial stakeholder with a direct position valued at $14.25 million as of the September 1, 2026 market close, representing a total insider ownership of 0.0253%.
What additional equity interests does the insider hold?
Beyond direct common stock, the CEO holds 395,570 derivative securities, including unvested awards that vest in annual increments over a four-year term.
Company Overview
Share Price (as of market close 2026-09-02)
$38.24
Market Capitalization
$56.5 billion
Revenue (TTM)
$46.4 billion
Net Income (TTM)
$3.1 billion
Company Snapshot
NIKE designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories globally across all ages and genders, generating revenue through direct sales and distribution of branded products including the Jumpman trademark and Converse subsidiary brands.
The company operates through a vertically integrated business model combining product design and development with direct-to-consumer retail channels, wholesale partnerships, and digital commerce platforms to maximize market penetration and brand control.
NIKE primarily serves athletes, fitness enthusiasts, and casual consumers across developed and emerging markets, with particular strength in North America, Europe, and Asia-Pacific regions through both premium athletic and lifestyle segments.
NIKE, Inc. represents a global leader in athletic footwear and apparel with a market cap of $56.5 billion, demonstrating substantial scale and market presence. The company leverages iconic brand equity, extensive distribution networks, and continuous product innovation to maintain competitive differentiation in the consumer cyclical sector.
NIKE executes a sophisticated omnichannel strategy combining direct-to-consumer initiatives with wholesale partnerships to capture market share across diverse demographic segments and geographies.
What this transaction means for investors
CEO Elliott Hill's Sept. 1 sale of NIKE stock at $39.06 per share came just days before the stock sank to a 52-week low of $37.95 on Sept. 3. That said, the timing was coincidental, since the disposition was a non-discretionary transaction executed to fulfill tax withholding obligations in connection with the vesting of RSUs.
An RSU is a form of compensation where a company grants an employee shares of stock at a future date. When that vesting date arrives, as was the case here, a "sell to cover" transaction occurs to pay the related taxes.
NIKE stock hit a low point recently due to ongoing struggles with the business. In the company's 2026 fiscal year ended May 31, revenue of $46.4 billion was just a tad above the prior year's $46.3 billion.
Although its North American sales rose 3% year over year, the athletic footwear leader saw its China revenue plunge 12% as it prepares to make changes to its digital strategy in that country. Wall Street analysts predict a $1 billion headwind for NIKE as a result of the changes, contributing to the share price decline.
Should you buy stock in Nike right now?
Before you buy stock in Nike, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Nike wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $445,833!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,402,153!*
Now, it’s worth noting Stock Advisor’s total average return is 993% — a market-crushing outperformance compared to 214% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.
Robert Izquierdo has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Nike. The Motley Fool has a disclosure policy.