MercadoLibre, Inc. operates online commerce platforms in the United States. It operates Mercado Libre Marketplace, an automated online commerce platform that enables businesses, merchants, and individuals to list merchandise and conduct sales and purchases digitally; and Mercado Pago FinTech platform, a financial technology solution platform, which facilitates transactions on and off its marketplaces by providing a mechanism that allows its users to send and receive payments online, as well as allows users to transfer money through their websites or on the apps. The company also offers Mercado Fondo that allows users to invest funds deposited in their Mercado Pago accounts; Mercado Credito, which extends loans to certain merchants and consumers; and Mercado Envios logistics solution that enables sellers on its platform to utilize third-party carriers and other logistics service providers, as well as fulfillment and warehousing services for sellers. In addition, it provides Mercado Libre Classifieds, an online classified listing service, where users can list and purchase motor vehicles, real estate, and services; Mercado Ads, an advertising platform, which enables large retailers and brands to promote their products and services on the web; and Mercado Shops, an online storefronts solution that enables users to set-up, manage, and promote their own digital stores. The company was incorporated in 1999 and is headquartered in Montevideo, Uruguay.

MercadoLibre, Inc.

Key Points
Sellers have arguably overshot their target with beverage and snack-chip outfit PepsiCo.
The social media landscape’s increasingly toxic vibe is driving users to sites where they can better shield themselves from it.
E-commerce remains a major growth opportunity.
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1. PepsiCo
PepsiCo (NASDAQ: PEP) stock has dramatically underperformed shares of its rival Coca-Cola since late 2023, when lingering inflation turned downright painful.
Whereas Coca-Cola's business model largely punts expensive bottling operations to its third-party bottling partners, PepsiCo owns most of its manufacturing facilities, which were suddenly more expensive to operate.
It would also be naïve to pretend Coca-Cola doesn't have at least a little more pricing power than PepsiCo does, particularly in comparison to PepsiCo's Frito-Lay snack chip business.
However, while the backdrop put pressure on PepsiCo's profit margins, it was never the existential threat that the stock's 30% pullback from its 2023 peak suggests. The sell-off has done investors a huge favor, though. It's pumped this stock's forward-looking dividend yield up to 4.2%.That yield is also based on a dividend that has now been raised for 53 consecutive years.
2. AppLovin
Ever heard of AppLovin (NASDAQ: APP)? It would be a bit surprising if you had. It's anything but a household name. There's a good chance you or someone in your household has been exposed to its service, however.
AppLovin helps app developers advertise their apps. This description still understates what the company brings to the table, though. The company's turned digital marketing into an art and a science. From streaming TV to mobile apps and more, AppLovin helps marketers create, manage, and measure advertising campaigns.
Its target market clearly loves what it offers, if this year's projected top-line growth of more than 21% is any indication. This pace of revenue growth is also expected to last at least through 2027. This technology company is also profitable, and increasingly so. In fact, its per-share profits are expected to triple from last year's $4.53 to more than $14.00 per share by 2027.
There's been some drama, for the record. In March, short-selling specialist outfit Muddy Waters argued that AppLovin's advertising tech didn't actually work as effectively as it was said to. Shares tumbled on the news.
It's quite telling, however, that the stock has since more than reclaimed that lost ground.
3. Snap
When Snapchat parent Snap (NYSE: SNAP) went public in 2017, investors were understandably hesitant. Twitter (now X) and Meta Platforms' Facebook were well-entrenched by then, and still growing. The last thing the world seemed to need at the time was yet another social media platform. Investors needed an unprofitable one even less.
A funny thing's happened in the meantime. Snapchat's continued to make forward progress in terms of revenue, profitability, and user headcount. Its first-quarter daily user tally of 460 million extends a slow and steady growth streak to another new record. Sales growth and progress toward consistent profitability remain equally impressive, firmed up by the company's willingness to consistently try new things, and learn from its failures as well as its successes.
What gives? It's arguably an underappreciated theory, but it's possible that more and more people are finding Facebook and X to be a bit too toxic, and increasingly so. It's easier for users to shield themselves from this noise with the Snapchat app.
4. MercadoLibre
There's a good chance you've never heard of MercadoLibre (NASDAQ: MELI). Don't let that deter you. It's a fantastic growth opportunity.
MercadoLibre is often referred to as the Amazon of Latin America, by virtue of its e-commerce platform that serves the entire region. From payment processing to delivery logistics to technological tools for brick-and-mortar retailers, MercadoLibre is a turnkey solution for a bunch of South American consumer-facing businesses. Last year, its tech facilitated the sale of $51.5 billion worth of goods and services, and it also served as the intermediary for nearly $200 billion in digital payments. Both were well up from year-earlier comparisons.
This still only scratches the surface of its opportunity.
In many ways, Latin America's telecom landscape is where North America's was 25 years ago, when Amazon first began growing into a powerhouse. Research outfit Canalys reports that smartphone shipments to Latin America reached a record-breaking 137 million units just last year, in step with the region's now-rapid growth of wired and wireless broadband.
As was the case in North America, this access is driving strong interest in online shopping. A forecast from Payments and Commerce Market Intelligence predicts that the Latin American e-commerce market is set to double in size between 2023 and 2027.MercadoLibre is perfectly positioned to capture more than its fair share of this growth.
5. Alibaba
Last but not least, I'm adding Alibaba (NYSE: BABA) to my list of favorite stocks to buy right now.
Alibaba is parent to China's powerhouse e-commerce platforms Taobao and Tmall, which collectively control about half of China's online shopping market. Its e-commerce sites AliExpress and Alibaba.com -- largely aimed at customers outside of China -- don't boast the same sort of reach, but they're still respectable presences in their own right.
The company is much more than e-commerce. It operates a digital entertainment arm, a logistics service, and a cloud computing business that's developed a powerful AI-powered chat tool called Qwen that can be used -- and monetized -- in several different ways.
What about the tariff standoff that's part of a much bigger trade war being fought between the world's two economic superpowers? It may not matter nearly as much as you might think it should.
China (in general) and Alibaba (in particular) largely operate within silos that don't outright require superstrong relations with top trade partners. As evidence of this argument, after Alibaba's first-quarter top-line growth of 6%, China reported that its retail spending improved 4.8% in June, following May's 6.4% increase. Industrial output remained firm as well.
This isn't to suggest that China wouldn't love to have better trade relations with the U.S. It's simply to point out that the country -- and this company -- can still thrive despite the trade impasses.
Should you invest $1,000 in MercadoLibre right now?
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Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool's board of directors. John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. James Brumley has positions in Coca-Cola. The Motley Fool has positions in and recommends Amazon, AppLovin, MercadoLibre, and Meta Platforms. The Motley Fool recommends Alibaba Group. The Motley Fool has a disclosure policy.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

My 5 Favorite Stocks to Buy Right Now

MercadoLibre MELI has built its largest and most crucial market in Brazil, which now accounts for more than 50% of its total revenues. However, Trump’s 50% tariff on Brazilian imports has raised concerns. If the country’s economy takes a hit or the currency weakens, shoppers may cut back on spending, hurting MELI’s e-commerce and fintech growth in the region.
There’s also a chance Brazil could respond with its trade actions, which might raise costs or cause delays in deliveries. Since MELI relies on fast and efficient logistics, even small disruptions can impact its service and profits. The 50% tariff threat has added uncertainty, making investors question the stock’s short-term direction.
However, everything is not gloom and doom. S&P Global Ratings upgraded MercadoLibre to an investment-grade BBB rating, highlighting its strong business performance, improving profitability and careful financial management. It was noted that the company’s debt levels are expected to stay comfortably within safe limits. With the recent developments, investors may be wondering how to play the stock. Let’s delve deeper to know whether to buy, sell or hold the stock.
MELI Faces Stiff Competition Across All Segments
In fintech, MercadoLibre is facing rising pressure from Nubank NU, which hit nearly 100 million monthly active users in the first quarter of 2025. Nubank’s growth is fueled by low-cost digital banking and AI-driven credit models. With stronger user engagement and bundled services, Nubank is directly challenging MELI’s hold on payments and lending across Latin America.
In e-commerce and ads, Amazon AMZN and Sea Limited’s SE Shopee are expanding fast. Amazon is boosting its reach in Brazil and Mexico, strengthening logistics and ad tools for sellers. Shopee, backed by Sea Limited, is growing in Brazil with mobile-first, low-cost ad options. Both Amazon and Sea Limited are putting pressure on MELI’s dominance.
MELI Stock is Overvalued
MELI is trading at a premium compared to the broader Zacks Internet – Commerce industry. As of the latest data, MELI’s forward 12-month Price/Earnings ratio hovers around 40.79X, above the industry’s 25.86X.
The Value Score of D further reinforces an unattractive valuation for the stock at the moment.
MELI’s P/E F12M Ratio Depicts Premium Valuation
Image Source: Zacks Investment Research
MELI’s Share Price Movement
MELI shares have returned 13.2% over the past three months, underperforming the Zacks Retail-Wholesale sector and the Zacks Internet-Commerce industry’s growth of 14.3% and 26.4%, respectively.
The rise in MELI’s share price reflects its consistent financial performance and strong management, which have helped boost investor confidence. Backed by a solid liquidity position, the company continues to innovate and expand across its core segments. As of March 31, 2025, cash and cash equivalents were $2.98 billion and short-term investments were $741 million. Yet, the stock has lagged behind the broader industry and sector, reflecting investor wariness driven by mounting geopolitical risks and economic uncertainty in Brazil, its most critical market.
MELI’s 3 Months Price Performance
Image Source: Zacks Investment Research
MELI’s Earnings Estimate Revisions Show Steady Trend
The Zacks Consensus Estimate for 2025 earnings is pegged at $47.75 per share, which has remained unchanged over the past 30 days, indicating 26.69% year-over-year growth.
The consensus mark for 2025 revenues is pegged at $27.35 billion, suggesting 31.66% year-over-year growth.
MercadoLibre’s earnings beat the Zacks Consensus Estimate in three of the trailing four quarters and missed once, with the average surprise of 22.59%.
MercadoLibre, Inc. Price and Consensus
Mercado Ads Poised to Power MELI’s Next Phase
MercadoLibre is doubling down on digital advertising, aiming to make Mercado Ads a major growth engine. The platform helps sellers and brands reach millions using first-party data across Product, Brand, Display and Video Ads. With new features like automated creative tools and enhanced analytics, ad adoption is expected to rise.
The launch of Mercado Play, MELI’s free streaming app on more than 70 million smart TVs, adds a powerful video layer to its ad ecosystem. By tapping into Latin America’s large base of non-paying streamers, MELI is unlocking fresh ad inventory and deepening engagement beyond commerce. These efforts are set to boost engagement, attract more ad spend and drive long-term revenue growth for MELI.
MELI Applies for Banking License in Argentina
Mercado Pago, MELI’s financial arm, has announced plans to apply for a banking license from Argentina’s Central Bank as part of its broader push to expand digital banking services across Latin America. Already active in Brazil and Mexico, this move supports its mission to build the region’s largest digital bank.
The license will help offer more products, improve user experience and maintain its 100% digital model. Mercado Pago has already transformed financial access in Argentina, enabling millions to save, pay, invest and get credit. The license is expected to boost top-line growth through expanded services.
MELI Stock: Buy, Sell or Hold?
Given the mixed signals, a hold stance for MELI stock appears prudent for now. While near-term risks like tariff uncertainty and rising competition may weigh on sentiment, MercadoLibre’s long-term story remains strong. The company is expanding into digital banking and advertising, both of which offer meaningful growth potential. Its solid credit rating and focus on innovation suggest resilience. Valuation is stretched, but steady revenue and profit growth projections offer support. Investors may want to wait for a better entry point while keeping an eye on macro developments in Brazil and execution across new verticals.
MELI currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Should You Buy, Sell or Hold MELI Stock After Trump's Tariff Pledge?

Key Points
Stock splits are common among companies in the Dow Jones Industrial Average.
Most companies tend to split their stock when the share price exceeds approximately $1,000.
Stock splits are less common than they used to be, as fractional shares have negated their effect. However, fractional shares aren't available to every investor, especially outside the U.S. Still, stock splits have their uses, namely for employee compensation.
Stock splits can still be exciting for investors and may sometimes cause a stock to surge. With a few potential splits expected next year, now may be a great time to acquire these stocks that are ripe for a split.
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Microsoft
Microsoft (NASDAQ: MSFT) may not appear to be a top stock-split candidate, but it might be compelled to split its stock. Although its share price is roughly $500, which isn't at a level you'd expect from a stock split, it is a member of the Dow Jones Industrial Average, a price-weighted index.
This means that the index is weighted by a stock's price rather than by the company's size. Currently, Microsoft is the second most expensive stock in the index, and it may be forced to split its stock to stay in the index. Otherwise, it could throw the index out of balance.
As a result, investors shouldn't be surprised if Microsoft splits its stock next year.
Goldman Sachs
Goldman Sachs (NYSE: GS) is also a member of the Dow Jones Industrial Average, but it holds the title of the most expensive stock in the index, trading for more than $700. Like Microsoft, it may split its stock next year, making it a smaller component of the widely used index.
Meta Platforms (NASDAQ: META) could be vying for a position within the Dow as the index transitions from older manufacturing companies to newer AI-focused ones. This represents the broader shift in the American economy, so the inclusion of a company like Meta makes sense.
With the stock currently trading at around $725 per share, it's a stock that could potentially undergo a split next year.
Berkshire Hathaway
It's unlikely that you'll see a Berkshire Hathaway (NYSE: BRK.A) (NYSE: BRK.B) Class A share split, given that the stock price is currently more than $700,000 per share. However, Warren Buffett is retiring at the end of the year, and with a new CEO at the helm, you never know what might happen.
The B-class shares, which are significantly more affordable at $477 per share, could be a candidate for a stock split next year. Berkshire Hathaway is a world-renowned company, and maintaining affordable access to its shares is likely a key point for management.
Costco
Costco Wholesale (NASDAQ: COST) experienced an impressive stock run over the past decade, with its stock price exceeding $1,000 per share, although it's currently slightly below that mark. Once a company reaches $1,000 per share, it lands on investors' radar as a stock-split candidate, so don't be surprised if you see Costco announce a stock split sometime in 2026.
Netflix
Netflix (NASDAQ: NFLX) is in a similar boat to Costco but at an even more expensive level. Its shares trade for around $1,250, which is quite expensive for a tech stock. Many tech companies use stock options to compensate employees, which would be a very expensive bonus to hand out from Netflix, given the high price of their stock.
As a result, I think it could split its stock in 2026.
ASML (NASDAQ: ASML) currently trades for approximately $800, but its 52-week high was over $1,100. This critical semiconductor manufacturing equipment supplier is poised for strong growth over the next few years as chip production capacity increases, and the company may consider splitting its stock in anticipation of further market run-up.
ServiceNow
ServiceNow (NYSE: NOW) trades for around $1,000 and is benefiting from the integration of AI into business. The stock has been on a remarkable run over the past few years, and it could see its shares rise even further, making it a potential candidate for a stock split.
Fair Isaac Corporation
Fair Isaac Corporation (NYSE: FICO), better known as FICO, is the company behind credit card scores. Its stock has been a stellar performer, crushing the market on its way up to more than $1,600 per share. However, it decreased significantly from its 52-week high of $2,400.
Still, given the stock's high price, don't be surprised if it announces a split next year.
MercadoLibre
MercadoLibre (NASDAQ: MELI) is a Latin American e-commerce and fintech giant. It has built a massive empire in Latin America and continues to expand rapidly. Its run has taken it to a $2,400 per share stock price, and it could be a company that's ripe for a stock split in 2026.
Even if none of the companies on this list fail to split their stock, some of them appear to be strong investment candidates. Although an impending stock split could be a part of the investment thesis, there should be a compelling investment case for each company beyond a stock split.
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Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool's board of directors. Keithen Drury has positions in ASML, MercadoLibre, and Meta Platforms. The Motley Fool has positions in and recommends ASML, Berkshire Hathaway, Costco Wholesale, Goldman Sachs Group, MercadoLibre, Meta Platforms, Microsoft, Netflix, and ServiceNow. The Motley Fool recommends Fair Isaac and recommends the following options: long January 2026 $395 calls on Microsoft and short January 2026 $405 calls on Microsoft. The Motley Fool has a disclosure policy.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

10 Stock Splits Investors Could See Happen in 2026

MercadoLibre MELI remains firmly rooted in Brazil, which currently contributes more than 50% of its revenues. Strong growth across commerce and fintech, rising brand preference and new Mercado Pago branding have made Brazil its most important and established market.
However, President Trump’s 50% tariff on Brazilian imports has raised concerns. MercadoLibre stock was down more than 3% in Thursday trading after Trump’s announcement. While it targets geopolitical tensions more than trade flows, the resulting pressure on Brazil’s economy could indirectly affect MercadoLibre. A weaker currency and slower GDP growth may squeeze consumer spending, impacting e-commerce demand. Potential retaliatory moves from Brazil may also disrupt supply chains or raise logistics costs, adding to the uncertainty.
In the first quarter of 2025, MercadoLibre generated $3.08 billion in net revenues from Brazil, up 20% year over year in USD terms. The Zacks Consensus Estimate for 2025 revenues from Brazil is pegged at $14.3 billion. However, any retaliation from Brazil or further escalation in tariffs could add pressure to MercadoLibre’s operations in its biggest market, which investors should monitor closely.
MELI is ramping up its commitment to Brazil with a record 34 billion reais ($5.8 billion) investment planned for 2025, a 48% jump from last year. The spending will support logistics, technology, marketing, entertainment, hiring and loyalty programs across both commerce and fintech. With Brazil contributing over half of MELI’s revenues, this move highlights its focus on strengthening operations in its most important market.
MELI Faces Stiff Competition in Brazil
MercadoLibre faces rising competition in e-commerce from Amazon AMZN and Sea Limited SE, which are expanding their operations in Brazil.
Amazon offers customers more than 100 million products across 50 categories in the country. Amazon's logistics network in Brazil includes 10 fulfillment centers and 22 delivery stations throughout the country.
Shopee, backed by Sea Limited, is expanding in Brazil with aggressive pricing, mobile-first engagement and incentives for sellers. Sea Limited’s Shopee opened its first fulfillment distribution center in the Sao Paulo metro area late last year, designed to store products from Brazilian sellers and speed up last-mile delivery in the region.
MELI’s Share Price Performance, Valuation and Estimates
MELI shares have gained 41.7% in the year-to-date (YTD) period, outperforming the Zacks Internet – Commerce industry and the Zacks Retail-Wholesale sector’s growth of 6.8% and 4.5%, respectively.
MELI’s YTD Price Performance
Image Source: Zacks Investment Research
From a valuation standpoint, MELI stock is currently trading at a forward 12-month Price/Sales ratio of 3.91X compared with the industry’s 2.17X. MELI has a Value Score of D.
MELI Valuation
Image Source: Zacks Investment Research
The Zacks Consensus Estimate for second-quarter 2025 earnings is pegged at $12.01 per share, which has remained steady over the past 30 days, indicating 14.60% year-over-year growth.
MercadoLibre, Inc. Price and Consensus
MercadoLibre currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
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Tariffs Hit Brazil: Can MELI Maintain Momentum in its Biggest Market?

Motley Fool Co-Founder David Gardner Reviews Stock Picks

Is the shine coming off of Apple stock? It's a question I've been asking for years, and, so far this year, Apple is leaving investors disappointed. Its shares have fallen by nearly 20%. That makes it one of the two worst-performing stocks -- along with Tesla -- among the "Magnificent Seven" (Apple, Alphabet, Amazon, Microsoft, Nvidia, Meta Platforms, and Tesla).
So, has the time come for investors to shunt Apple to the side in favor of some new stocks? I think so, and here are two companies I would consider.
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MercadoLibre
What's appealing about MercadoLibre is its solid financial performance and the secular tailwinds that could power its growth for years.
MercadoLibre operates the largest e-commerce network in Latin America and has generated $22.4 billion in revenue over the last 12 months. Overall revenue increased at a blistering 37% in its most recent quarter (for the three months ending on March 31, 2025), while net income surged by 44%. Gross merchandise value (GMV) increased 17% overall, while GMV in Argentina alone skyrocketed by 126%.
In addition to its strong e-commerce results, the company's fintech arm, Mercado Pago, continues to grow rapidly. Monthly active users (MAUs) hit 64 million, an increase of 31% from the same quarter last year, showing that the company is rapidly scaling this lucrative business that provides financing options for customers.
Finally, it is important to note that e-commerce in Latin America remains in its early stages, as much of the region is still building out the infrastructure needed to support an e-commerce economy. MercadoLibre is at the forefront, and is rapidly expanding its logistics network to lower its fulfillment costs and expand free shipping wherever possible.
All this said, MercadoLibre stock does carry some risk. Most notably, Latin American economies tend to be volatile. Any economic downturn could quickly cut into MercadoLibre's rapid growth.
Therefore, investors should exercise caution. While MercadoLibre's long-term prospects remain bright, one should be prepared for volatility in the short term.
Rocket Lab USA
The company provides small satellite launches using reusable rockets, a similar business model to one of its chief competitors, SpaceX -- although on a much smaller scale. Last year, Rocket Lab launched 16 missions, while SpaceX launched 138.
Nevertheless, there is a growing demand for space launches due to the ever-increasing amount of space-based infrastructure. Consider all the familiar tools that rely on space equipment: meteorological satellites, navigational aides, mapping and reconnaissance equipment, and communication links. As the demand for these tools increases down on Earth, there is a need to deploy more -- and improved -- equipment in space.
Furthermore, there is also a pressing need for military and intelligence equipment in space. As such, Rocket Lab has partnered with the U.S. Department of Defense, Space Force, and various defense contractors.
Turning to the company's stock, Rocket Lab's performance has been excellent. Its stock has advanced by nearly 600% over the last 12 months. The main driver has been its strong revenue growth. Trailing-12-month revenue has increased from $327 million to $466 million, an increase of 43%.
However, the company's lack of profits and negative free cash flow will rule this stock out for some investors. In addition, while the space economy is a new field, it doesn't lack competition. Specifically, SpaceX and Blue Origin -- backed by their deep-pocketed founders of Elon Musk and Jeff Bezos, respectively -- are fierce challengers in this sector.
Notwithstanding these risks, Rocket Lab does present an opportunity for investors who are bullish on the space economy. There will be no shortage of demand for space launches going forward, and if Rocket Lab can continue to deliver successful missions, the company's key metrics -- and stock price -- should continue to soar as well.
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Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $722,181!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $968,402!*
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Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool's board of directors. John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Jake Lerch has positions in Alphabet, Amazon, MercadoLibre, Nvidia, Rocket Lab, and Tesla and has the following options: long July 2025 $425 puts on Microsoft. The Motley Fool has positions in and recommends Alphabet, Amazon, Apple, MercadoLibre, Meta Platforms, Microsoft, Nvidia, Rocket Lab, and Tesla. The Motley Fool recommends the following options: long January 2026 $395 calls on Microsoft and short January 2026 $405 calls on Microsoft. The Motley Fool has a disclosure policy.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Should You Forget Apple and Buy These 2 Millionaire-Maker Stocks Instead?

Nu Holdings Ltd. NU is quietly rewriting the digital banking playbook in Latin America, and its ARPAC (Average Revenue Per Active Customer) is proof. At $11.20 per month, NU’s ARPAC might seem modest next to U.S. fintech giants, but context is everything. This figure is not just growing, it’s accelerating in a cost-efficient operating model that’s difficult to match.
NU’s ultra-low cost to serve means that even relatively low per-user revenue can scale into strong margins. More importantly, that $11.20 is only an average; legacy users are already generating $25+ monthly. That’s the key: NU isn’t just acquiring users; it’s converting them into fully engaged, multi-product customers.
What starts as a simple digital banking relationship — maybe just a credit card or savings account — often grows into something deeper. As customers begin to trust the platform, they adopt more services: personal loans, investment products and even insurance. This cross-sell dynamic is where the magic happens.
The growth in ARPAC isn’t just about charging more; it’s about customers voluntarily deepening their financial relationship with NU. And that makes the business model highly sticky. Each additional product increases customer lifetime value, reduces churn risk, and enhances profitability without ballooning service costs.
In short, NU’s ARPAC evolution isn’t just a metric — it’s a window into the company’s ability to turn low-income, first-time digital banking customers into loyal, high-value users. That compounding effect is a long-term investor’s dream, and it signals NU is not only gaining traction but building durable financial habits across a previously underserved population.
Peers: XYZ and MercadoLibre Riding the Fintech Wave
Block, Inc. XYZ is a standout in digital finance, driven by the strength of its Cash App ecosystem. Like NU, Block is focused on deepening user engagement across payments, investing, and even Bitcoin services. With increasing monetization per user, Block is building long-term financial relationships efficiently.
MercadoLibre MELI, Latin America’s e-commerce and fintech giant, continues to scale its Mercado Pago offering. The company is growing digital payments and consumer credit across the region — a trajectory similar to NU.
Both XYZ and MercadoLibre reflect NU’s peer set of high-growth, ecosystem-centric fintech disruptors.
NU’s Price Performance, Valuation, Estimates
The stock has surged 28% year to date, significantly underperforming the industry’s 26% growth.
Image Source: Zacks Investment Research
From a valuation standpoint, NU trades at a forward price-to-earnings ratio of 20.21, which is well above the industry’s 9.36. It carries a Value Score of D.
Image Source: Zacks Investment Research
The Zacks Consensus Estimate for NU’s second-quarter 2025 earnings has declined over the past 60 days.
Image Source: Zacks Investment Research
NU stock currently carries a Zacks Rank #3 (Hold).
Zacks Names #1 Semiconductor Stock
It's only 1/9,000th the size of NVIDIA which skyrocketed more than +800% since we recommended it. NVIDIA is still strong, but our new top chip stock has much more room to boom.
With strong earnings growth and an expanding customer base, it's positioned to feed the rampant demand for Artificial Intelligence, Machine Learning, and Internet of Things. Global semiconductor manufacturing is projected to explode from $452 billion in 2021 to $803 billion by 2028.
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

NU's ARPAC Shows Compounding Power of Customer Stickiness

Looking today at week-over-week shares outstanding changes among the universe of ETFs covered at ETF Channel, one standout is the JPMorgan Nasdaq Equity Premium Income ETF (Symbol: JEPQ) where we have detected an approximate $191.3 million dollar inflow -- that's a 0.7% increase week over week in outstanding units (from 503,600,000 to 507,125,000). Among the largest underlying components of JEPQ, in trading today Comcast Corp (Symbol: CMCSA) is up about 0.9%, Vertex Pharmaceuticals, Inc. (Symbol: VRTX) is up about 0.4%, and MercadoLibre Inc (Symbol: MELI) is up by about 1.1%. For a complete list of holdings, visit the JEPQ Holdings page » The chart below shows the one year price performance of JEPQ, versus its 200 day moving average:
Looking at the chart above, JEPQ's low point in its 52 week range is $44.311 per share, with $58.54 as the 52 week high point — that compares with a last trade of $54.33. Comparing the most recent share price to the 200 day moving average can also be a useful technical analysis technique -- learn more about the 200 day moving average ».
Exchange traded funds (ETFs) trade just like stocks, but instead of ''shares'' investors are actually buying and selling ''units''. These ''units'' can be traded back and forth just like stocks, but can also be created or destroyed to accommodate investor demand. Each week we monitor the week-over-week change in shares outstanding data, to keep a lookout for those ETFs experiencing notable inflows (many new units created) or outflows (many old units destroyed). Creation of new units will mean the underlying holdings of the ETF need to be purchased, while destruction of units involves selling underlying holdings, so large flows can also impact the individual components held within ETFs.
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Notable ETF Inflow Detected - JEPQ, CMCSA, VRTX, MELI

Below is Validea's guru fundamental report for MERCADOLIBRE INC (MELI). Of the 22 guru strategies we follow, MELI rates highest using our P/B Growth Investor model based on the published strategy of Partha Mohanram. This growth model looks for low book-to-market stocks that exhibit characteristics associated with sustained future growth.
MERCADOLIBRE INC (MELI) is a large-cap growth stock in the Retail (Specialty) industry. The rating using this strategy is 88% based on the firm’s underlying fundamentals and the stock’s valuation. A score of 80% or above typically indicates that the strategy has some interest in the stock and a score above 90% typically indicates strong interest.
The following table summarizes whether the stock meets each of this strategy's tests. Not all criteria in the below table receive equal weighting or are independent, but the table provides a brief overview of the strong and weak points of the security in the context of the strategy's criteria.
Detailed Analysis of MERCADOLIBRE INC
More Information on Partha Mohanram
About Partha Mohanram: Sometimes the best investing strategies don't come from the world of investing. Sometimes research that changes the investing world can come from the halls of academia. Partha Mohanram is a great example of this. While academic research has shown that value investing works over time, it has found the opposite for growth investing. Mohanram turned that research on its head by developing a growth model that produced significant market outperformance. His research paper "Separating Winners from Losers among Low Book-to-Market Stocks using Financial Statement Analysis" looked at the criteria that can be used to separate growth stocks that continue their upward trajectory from those that don't. Mohanram is currently the John H. Watson Chair in Value Investing at the University of Toronto and was previously an Associate Professor at the Columbia Business School.
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About Validea: Validea is aninvestment researchservice that follows the published strategies of investment legends. Validea offers both stock analysis and model portfolios based on gurus who have outperformed the market over the long-term, including Warren Buffett, Benjamin Graham, Peter Lynch and Martin Zweig. For more information about Validea, click here
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Validea Detailed Fundamental Analysis - MELI

Most growth stocks delivered sizzling performances in 2023 and 2024. However, the uncertainty created by the threats of steep tariffs caused the sizzle to fizzle for many in the first half of this year.
There are some exceptions, though, that have continued to soar despite the overall market volatility. Several of them remain great picks for long-term investors. Here are three red-hot growth stocks to buy in 2025.
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1. MercadoLibre
MercadoLibre (NASDAQ: MELI) is often called the "Amazon of Latin America." That's a pretty good description. Like Amazon, MercadoLibre operates a huge e-commerce platform, an advertising platform, and logistics services. The company is also a leading fintech services provider in Latin America.
The stock has skyrocketed more than 50% year to date. This impressive performance comes on the heels of a doubling of MercadoLibre's share price between the beginning of 2023 and the end of 2024.
MercadoLibre's booming business is driving those gains. In the first quarter of 2025, revenue increased 37% year over year. Advertising revenue soared 50% on a constant-currency basis. The company's fintech credit portfolio grew a whopping 75% to $7.8 billion.
I think MercadoLibre is only scratching the surface of its potential, though. Despite its stellar growth, the company still has less than 5% of the total retail market in Latin America. Its fintech business has a tremendous opportunity to disrupt the region's banking industry.
2. Alibaba Group
Another company is sometimes referred to as the "Amazon of China" -- Alibaba Group (NYSE: BABA). Alibaba operates a huge e-commerce platform. It's a leading cloud services provider in Asia. The company has a large digital media and entertainment business.
Unlike many growth stocks, Alibaba didn't take off in spectacular fashion in 2023 and 2024. However, it's been a different story this year. The Chinese tech stock is up close to 35% so far in 2025. Before President Trump announced steep tariffs in early April, Alibaba's share price had skyrocketed as much as 69% year to date.
Strong demand for artificial intelligence (AI) has been the key to Alibaba's recent success. The company's cloud unit revenue jumped 18% year over year in Q1. AI-related product revenue for the business grew by triple digits for the seventh consecutive quarter.
I predict that AI will continue to serve as a major tailwind for Alibaba, especially with the rise of Chinese AI models such as DeepSeek's R1. I also view the stock's valuation as a big plus. Alibaba's shares trade at only 11.7 times forward earnings. Its price-to-earnings-to-growth (PEG) ratio, which is based on the five-year earnings growth projections of analysts surveyed by LSEG, is 0.91. Any PEG ratio below 1.0 is considered to be an attractive valuation.
3. Intuit
Intuit (NASDAQ: INTU) is probably a more familiar name to many U.S. investors than MercadoLibre or Alibaba. Around 100 million customers use its TurboTax, Credit Karma, QuickBooks, and Mailchimp software applications.
2025 didn't start so great for Intuit. Its share price fell by a double-digit percentage during the first few months of the year. However, the stock has been on a tear since early April and is now up close to 25% year to date.
That kind of rebound isn't surprising, considering how well Intuit's business is doing across the board. Total revenue jumped 15% year over year in the company's fiscal third quarter, which ended April 30. Diluted earnings per share soared 19%. Intuit's consumer group revenue rose 11%. Its global business solutions group revenue vaulted 19% higher. Credit Karma was the brightest star of all, with revenue up 31% year over year.
I think Intuit's platforms are ideally suited for integrating AI. That's exactly what the company is doing, including developing AI agents to automate more tasks. I expect Intuit's profitability will continue to impre significantly over the next decade and beyond, thanks to AI.
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John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Keith Speights has positions in Amazon and MercadoLibre. The Motley Fool has positions in and recommends Amazon, Intuit, and MercadoLibre. The Motley Fool recommends Alibaba Group. The Motley Fool has a disclosure policy.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.