Marriott International, Inc. engages in operating, franchising, and licensing hotel, residential, timeshare, and other lodging properties worldwide. It operates its properties under the JW Marriott, The Ritz-Carlton, The Luxury Collection, W Hotels, St. Regis, EDITION, Bvlgari, Marriott Hotels, Sheraton, Westin, Autograph Collection, Renaissance Hotels, Le Méridien, Delta Hotels by Marriott, Tribute Portfolio, Gaylord Hotels, Design Hotels, Marriott Executive Apartments, Apartments by Marriott Bonvoy, Courtyard by Marriott, Fairfield by Marriott, Residence Inn by Marriott, SpringHill Suites by Marriott, Four Points by Sheraton, TownePlace Suites by Marriott, Aloft Hotels, AC Hotels by Marriott, Moxy Hotels, Element Hotels, Protea Hotels by Marriott, and City Express by Marriott brand names, as well as operates residences, timeshares, and yachts. The company was founded in 1927 and is headquartered in Bethesda, Maryland.

Анализ фундаментальных показателей Marriott International показывает смешанную картину. С одной стороны, компания демонстрирует высокие показатели прибыли на акцию (EPS) и прогнозируемой прибыли, значительно превышающие медиану отрасли, что свидетельствует о ее высокой рентабельности. Однако, несмотря на это, коэффициент P/E остается значительно выше медианы, что может указывать на переоцененность акций. Долговая нагрузка также вызывает опасения, так как долг компании растет, что негативно сказывается на ее финансовом состоянии. С другой стороны, компания показывает здоровые темпы роста выручки и чистой прибыли, что является положительным фактором. Тем не менее, низкие значения текущего и быстрого коэффициентов свидетельствуют о потенциальных рисках ликвидности. В целом, сильные финансовые показатели и высокая рентабельность служат поддержкой для акций, однако высокие мультипликаторы и долговая нагрузка могут ограничить потенциал роста цены акций в краткосрочной перспективе.

Marriott International

It has been about a month since the last earnings report for Marriott International (MAR). Shares have lost about 9% in that time frame, underperforming the S&P 500.
Will the recent negative trend continue leading up to its next earnings release, or is Marriott due for a breakout? Well, first let's take a quick look at its latest earnings report in order to get a better handle on the recent catalysts for Marriott International, Inc. before we dive into how investors and analysts have reacted as of late.
Marriott Q4 Earnings Lag Estimates, Revenues Top, RevPAR Rises Y/Y
Marriott reported fourth-quarter 2025 results, with adjusted earnings missing the Zacks Consensus Estimate and revenues beating the same. The top and bottom lines increased on a year-over-year basis.
Marriott delivered steady performance, supported by resilient rooms’ growth, pricing strength and continued development momentum. Global RevPAR posted modest growth, led by stronger international markets, while luxury properties continued to outperform on the back of healthy demand and favorable rates. Despite relatively stable performance in the United States & Canada, the company maintained a RevPAR premium versus peers, reflecting the strength of its diversified brand portfolio and asset-light business model.
Marriott reported robust development activity, with solid organic room signings expanding the global pipeline and conversions accounting for a meaningful share of additions. Portfolio enhancements and strong loyalty engagement further supported growth, with member stays representing a significant portion of global room nights. With disciplined execution and sustained travel demand, the company remains well-positioned to deliver healthy net rooms’ growth and long-term shareholder value.
MAR’s Q4 Earnings & Revenue Discussion
Marriott’s adjusted earnings per share (EPS) of $2.58 missed the Zacks Consensus Estimate of $2.64. It reported adjusted earnings of $2.45 per share in the prior-year quarter.
Quarterly revenues of $6.69 billion beat the consensus mark of $6.68 billion. The top line moved up 4.1% on a year-over-year basis.
Revenues from Base management and Franchise fees were $343 million and $795 million, up 3% and 6% year over year, respectively. Increased RevPAR, higher co-branded credit card fees and unit growth backed this uptick.
Incentive management fees were $239 million, reflecting a rise of 16% from $206 million reported in the prior-year quarter. We projected the metric to be $208.4 million.
MAR’s RevPAR & Margins
RevPAR for worldwide comparable system-wide properties rose 1.9% (in constant dollars) year over year. This upside was backed by a 2.5% increase in average daily rate (“ADR”), offset by a 0.4% fall in occupancy year over year.
Comparable system-wide RevPAR in the Asia Pacific (excluding China) increased 8.8% (in constant dollars) year over year. Occupancy moved up 1% year over year, while ADR rose 7.3%. Comparable system-wide RevPAR in Greater China increased 3.4% year over year.
On a constant-dollar basis, international comparable system-wide RevPAR increased 6.1% year over year. Occupancy and ADR gained 1% and 4.5%, respectively, year over year. Comparable system-wide RevPAR in Europe gained 3.4% year over year. RevPAR in the Caribbean & Latin America and the Middle East & Africa rose 2.1% and 12.8%, respectively, year over year.
Total expenses during the fourth quarter came in at $5.91 billion compared with $5.68 billion reported in the prior-year quarter.
Adjusted EBITDA amounted to $1.4 billion compared with $1.29 billion reported in the prior-year quarter.
Balance Sheet of MAR
At the fourth-quarter end, Marriott's total debt totaled $16.2 billion compared with $14.4 reported in the prior quarter. Cash and cash equivalents, as of Dec. 31, 2025, were $0.4 billion, flat year over year.
Year to date (through Feb. 6, 2026), the company repurchased 1.1 million shares worth $350 million.
MAR’s Unit Developments
At the end of the fourth quarter, Marriott's worldwide development pipeline totaled 4,056 hotels. As of the quarter's end, about 1,648 properties with nearly 265,000 rooms were under construction.
MAR’s 2025 Highlights
Total revenues in 2025 came in at $26.2 billion compared with $25.1 billion in 2024.
Adjusted EBITDA in 2025 came in at $5.38 billion compared with $4.98 billion in 2024.
In 2025, adjusted diluted EPS came in at $10.02 compared with $9.33 reported in the previous year.
Marriott’s Q1 & 2026 Outlook
For the first quarter, management anticipates gross fee revenues in the range of $1.37-$1.38 billion. Adjusted EBITDA is expected to be between $1.31 billion and $1.33 billion. MAR estimates first-quarter adjusted diluted EPS to be between $2.50 and $2.55.
The company projects worldwide system-wide RevPAR to increase 1.5-2.5% year over year in 2026.
For 2026, Marriott reduced its gross fee revenue expectations to $5.90-$5.96 billion. General and administrative expenses are projected in the range of $875-$895 million.
Adjusted EBITDA is expected to be between $5.84 billion and $5.93 billion. The company envisions 2026 adjusted diluted EPS in the band of $11.32-$11.57.
How Have Estimates Been Moving Since Then?
In the past month, investors have witnessed a upward trend in estimates review.
VGM Scores
Currently, Marriott has a subpar Growth Score of D, however its Momentum Score is doing a bit better with a C. Following the exact same course, the stock has a grade of C on the value side, putting it in the middle 20% for value investors.
Overall, the stock has an aggregate VGM Score of D. If you aren't focused on one strategy, this score is the one you should be interested in.
Outlook
Estimates have been broadly trending upward for the stock, and the magnitude of these revisions looks promising. Interestingly, Marriott has a Zacks Rank #3 (Hold). We expect an in-line return from the stock in the next few months.
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Marriott (MAR) Down 9% Since Last Earnings Report: Can It Rebound?

In early trading on Friday, shares of Marvell Technology topped the list of the day's best performing components of the Nasdaq 100 index, trading up 15.2%. Year to date, Marvell Technology registers a 2.6% gain.
And the worst performing Nasdaq 100 component thus far on the day is Old Dominion Freight Line, trading down 5.1%. Old Dominion Freight Line is showing a gain of 27.5% looking at the year to date performance.
Two other components making moves today are Marriott International, trading down 4.7%, and Axon Enterprise, trading up 1.2% on the day.
VIDEO: Nasdaq 100 Movers: ODFL, MRVL
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Nasdaq 100 Movers: ODFL, MRVL

Looking today at week-over-week shares outstanding changes among the universe of ETFs covered at ETF Channel, one standout is the State Street Consumer Discretionary Select Sector SPDR ETF (Symbol: XLY) where we have detected an approximate $343.1 million dollar inflow -- that's a 1.6% increase week over week in outstanding units (from 191,706,504 to 194,706,504). Among the largest underlying components of XLY, in trading today Booking Holdings Inc (Symbol: BKNG) is up about 1.6%, O'Reilly Automotive, Inc. (Symbol: ORLY) is down about 0.3%, and Marriott International, Inc. (Symbol: MAR) is higher by about 0.1%. For a complete list of holdings, visit the XLY Holdings page » The chart below shows the one year price performance of XLY, versus its 200 day moving average:
Looking at the chart above, XLY's low point in its 52 week range is $86.55 per share, with $125.01 as the 52 week high point — that compares with a last trade of $116.59. Comparing the most recent share price to the 200 day moving average can also be a useful technical analysis technique -- learn more about the 200 day moving average ».
Exchange traded funds (ETFs) trade just like stocks, but instead of ''shares'' investors are actually buying and selling ''units''. These ''units'' can be traded back and forth just like stocks, but can also be created or destroyed to accommodate investor demand. Each week we monitor the week-over-week change in shares outstanding data, to keep a lookout for those ETFs experiencing notable inflows (many new units created) or outflows (many old units destroyed). Creation of new units will mean the underlying holdings of the ETF need to be purchased, while destruction of units involves selling underlying holdings, so large flows can also impact the individual components held within ETFs.
Also see:
Railroads Dividend Stocks
PBIB Split History
CMK Historical Stock Prices
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Notable ETF Inflow Detected - XLY, BKNG, ORLY, MAR

Norwegian Cruise Line Holdings Ltd. NCLH reported fourth-quarter 2025 results, with earnings meeting the Zacks Consensus Estimate, and revenues missing the same. The top and bottom lines increased on a year-over-year basis.
Following the results, the company’s shares declined 7.3% in the pre-market trading session. Negative investor sentiments were witnessed on account of macro concerns tied to rising oil prices amid Middle East tensions. Also, soft bookings, stemming from execution missteps in aligning its commercial strategy with deployment, added to the downside.
NCLH’s Q4 Earnings & Revenues
Norwegian Cruise reported an adjusted earnings per share (EPS) of 28 cents, in line with the Zacks Consensus Estimate. In the prior-year quarter, the company reported an adjusted EPS of 19 cents.
Norwegian Cruise Line Holdings Ltd. Price, Consensus and EPS Surprise
Norwegian Cruise Line Holdings Ltd. price-consensus-eps-surprise-chart | Norwegian Cruise Line Holdings Ltd. Quote
Quarterly revenues of $2.24 billion missed the consensus mark of $2.35 billion. The metric increased 6.4% year over year.
Passenger ticket revenues were $1.51 billion compared with $1.4 billion reported in the prior-year quarter. Our model anticipated passenger ticket revenues to be $1.66 billion.
Onboard and other revenues increased to $734.4 million from $700.6 million reported in the prior-year quarter. We expected onboard and other revenues to be $674.8 million.
NCLH’s Expenses & Operating Results
Total cruise operating expenses in the fourth quarter increased 1.2% year over year to $1.32 billion. Our model anticipated total cruise operating expenses to be $1.41 billion.
During the fourth quarter, gross cruise costs per Capacity Day were $272 compared with $286 reported in the prior-year period. Adjusted net cruise costs (excluding fuel) per Capacity Day amounted to about $159, up 0.9% year over year on a reported basis.
Net interest expenses were $170 million, down from $175.4 million reported in the year-ago quarter.
NCLH’s Balance Sheet
As of Dec. 31, 2025, the company had cash and cash equivalents of $209.9 million, down from $190.8 million at the end of 2024. Long-term debt was $13.7 billion compared with $11.8 billion as of 2024-end.
2025 Highlights
Total revenues in 2025 came in at $9.83 billion compared with $9.48 billion reported in 2024.
Adjusted EBITDA in 2025 came in at $2.73 billion compared with $2.45 million reported in 2024.
In 2025, adjusted earnings per share came in at $2.11 compared with $1.77 reported in the previous year.
Booking Update of NCLH
The company heads into 2026 facing a somewhat pressured environment, with bookings trending slightly below its optimal range following execution gaps in aligning commercial strategy with deployment plans. Fourth-quarter results reflect the impact of a meaningful capacity increase in the Caribbean, even as longer-term demand fundamentals remain supportive. Deployment adjustments are beginning to yield results, driving improved load factors. Fourth-quarter occupancy reached 101.8%, up 100 basis points year over year.
Demand has been especially resilient across the company’s luxury portfolio, supported by longer booking curves. Notably, Oceania Cruises achieved record bookings upon opening sales for its newest ship, Oceania Sonata, scheduled to debut in August 2027. Meanwhile, Regent Seven Seas Cruises posted the strongest booking month in its history in January, underscoring continued momentum in the high-end segment.
Q1 & 2026 Guidance by NCLH
For first-quarter 2026, NCLH anticipates occupancy to be approximately 104.2% and Capacity Days to be about 6.39 million. For the quarter, interest expenses are expected to be approximately $170 million, while depreciation and amortization are anticipated to be about $260 million. Adjusted EBITDA is expected to be about $515 million. Adjusted EPS is predicted to be 16 cents.
For 2026, the company anticipates occupancy to be approximately 105.7% and Capacity Days to be about 26.25 million. During the year, interest expenses are expected to be approximately $708 million. Depreciation and amortization are anticipated at nearly $1.09 billion. Adjusted EBITDA during the year is expected to be nearly $2.95 billion. For 2026, NCLH expects adjusted EPS of $2.38.
NCLH’s Zacks Rank & Recent Consumer Discretionary Releases
Norwegian Cruise currently has a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Hilton Worldwide Holdings Inc. HLT reported fourth-quarter 2025 results, wherein earnings and revenues surpassed the Zacks Consensus Estimate. The top and bottom lines increased on a year-over-year basis.
Hilton’s fourth-quarter 2025 results were supported by steady demand trends, year-over-year RevPAR growth and continued expansion of its global footprint. The company added new hotels during the quarter and delivered strong net unit growth while maintaining a robust development pipeline that provides solid long-term visibility. Continued expansion of its luxury and lifestyle portfolio, along with new brand launches such as the Apartment Collection by Hilton, also contributed positively to overall performance.
Marriott International, Inc. MAR reported fourth-quarter 2025 results, with adjusted earnings missing the Zacks Consensus Estimate and revenues beating the same. The top and bottom lines increased on a year-over-year basis.
Marriott delivered steady performance, supported by resilient rooms’ growth, pricing strength and continued development momentum. Global RevPAR posted modest growth, led by stronger international markets, while luxury properties continued to outperform on the back of healthy demand and favorable rates. Despite relatively stable performance in the United States & Canada, Marriott maintained a premium RevPAR compared with peers, reflecting the strength of its diversified brand portfolio and asset-light business model.
Hasbro, Inc. HAS reported fourth-quarter fiscal 2025 results, with earnings and revenues beating the Zacks Consensus Estimate. The top and bottom lines increased year over year.
Hasbro’s management highlighted a strong 2025, with it returning to growth on the back of disciplined execution and the “Playing to Win” strategy. Leadership emphasized broader fan engagement, new partnerships and meaningful progress toward becoming a more digital and IP-focused business, setting a confident tone for Hasbro for 2026.
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Norwegian Cruise Q4 Earnings Meet Estimates, Revenues Lag, Stock Down

The Week When Growth Wasn't Enough for Wall Street

For Immediate Release
Chicago, IL – February 27, 2026 – Today, Zacks Equity Research discusses Marriott International, Inc. MAR, Hilton Worldwide Holdings Inc. HLT and Hyatt Hotels Corp. H.
Industry: Hotels & Motels
Link: https://www.zacks.com/commentary/2875573/3-hotel-stocks-to-watch-for-now-as-industry-headwinds-persist
The Zacks Hotels and Motels industry is facing pressure from a mix of cost, demand and competitive challenges. Sticky inflation has pushed up labor, utilities and maintenance expenses, squeezing margins just as pricing power begins to cool. However, industry participants are focusing on growth strategies, including expanding their portfolios, converting properties, forming partnerships and enhancing loyalty programs. Industry players, such as Marriott International, Inc., Hilton Worldwide Holdings Inc. and Hyatt Hotels Corp. are likely to benefit from the factors mentioned above.
Industry Description
The Zacks Hotels and Motels industry comprises companies that own, lease, manage, develop and franchise hotels. Some vacation ownership and exchange firms are also part of the industry. Several participants own, construct and operate resorts. Some companies develop lodges and mobile accommodations, including modular, skid-mounted ones and central amenities that provide long-term and temporary workforce accommodations.
Some industry players develop, market, sell and manage vacation ownership and associated products. A few hoteliers also offer studios, one-bedroom suites and accommodations to mid-market business and personal travelers.
4 Trends Shaping the Future of the Hotels & Motels Industry
Margin Pressure From Elevated Cost Structures: Operating costs continue to weigh heavily on hotel and motel profitability. Labor remains the largest challenge, with staffing gaps forcing operators to pay higher wages, rely on overtime or use third-party staffing services. These measures raise fixed costs and reduce operating leverage.
Beyond labor, hotels are facing higher expenses for property upkeep, insurance premiums and energy costs. With demand normalizing, pricing power has weakened, restricting the industry's ability to offset rising costs through higher room rates. As a result, margins are under pressure, especially for smaller and mid-scale properties.
Economic Uncertainty & Slowing Growth: The broader U.S. economy remains a headwind for hotels, with inflation, high interest rates and softening consumer confidence curbing discretionary spending. Leisure demand has cooled from its post-pandemic highs, while corporate travel budgets remain cautious. Many companies are trimming travel-related expenses, leading to weaker bookings in both urban and convention-heavy markets.
Gradual Improvement Expected From 2026 Onward: CoStar and Tourism Economics expect U.S. hotel performance to stabilize and slowly improve starting in 2026. Average daily rates are forecasted to rise about 1% from the prior year, while occupancy is projected to slip slightly to 62.1%. Even with marginally lower occupancy, revenue per available room is still expected to post a modest 0.6% increase in 2026.
This outlook follows a challenging 2025, when both occupancy and RevPAR declined year over year for the first time since 2020. Looking ahead, the firms anticipate stronger and more broad-based growth in 2027, driven by a steadier travel backdrop and healthier consumer spending patterns.
Digitalization to Drive Growth: Hotel owners are focused on maintaining the balance between maximizing hotel profitability and driving guest satisfaction. To this end, hoteliers have leveraged mobile and web check-in and mobile key technologies. These hoteliers also increased the use of digital tools to strengthen infrastructure, grow online package sales, enable self-service bookings, make real-time offerings and enhance the overall customer experience. This, along with the emphasis on pricing optimization and merchandising capabilities, is likely to help hoteliers capture additional market share.
Zacks Industry Rank Indicates Dull Prospects
The Zacks Hotels and Motels industry is grouped within the broader sector.
The group's Zacks Industry Rank, which is the average of the Zacks Rank of all the member stocks, indicates dull near-term prospects. The Zacks Hotels and Motels industry currently carries a Zacks Industry Rank #179, which places it in the bottom 26% of the 243 Zacks industries. Our research shows that the top 50% of the Zacks-ranked industries outperform the bottom 50% by a factor of more than two to one.
The industry's position in the bottom 50% of the Zacks-ranked industries results from a negative earnings outlook for the constituent companies in aggregate. Looking at the aggregate earnings estimate revisions, analysts are gradually losing confidence in this group's earnings growth potential.
Before we present a few stocks that you may want to keep an eye on, let us look at the industry's recent stock-market performance and valuation picture.
Industry Underperforms the S&P 500
In the past year, the Zacks Hotels and Motels industry has underperformed the S&P 500. However, over this period, the industry has gained 1.9% against the sector's decrease of 6.9%. Meanwhile, the Zacks S&P 500 composite has rallied 18.5%.
Hotels & Motels Industry's Valuation
Based on the trailing 12-month EV/EBITDA, which is a commonly used multiple for valuing Hotels and Motels stocks, the industry is currently trading at 16.81X compared with the S&P 500's 17.58X. The sector's trailing 12-month EV/EBITDA ratio stands at 10.55X.
Over the past five years, the industry has traded as high as 89.66X and as low as 13.38X, the median being 16.56X.
3 Hotels & Motels Stocks to Watch
Marriott: The company is benefiting from higher RevPAR, solid rooms growth and continued development momentum. Global revenue per available room improved 1.9% year over year, led by strength in international markets. Also, luxury properties continued to outperform on the back of healthy demand and favorable rates. Strategic growth through conversions, new unit openings and an expanding development pipeline remains central to its long-term plan.
MAR currently carries a Zacks Rank #3 (Hold). The Zacks Consensus Estimate for Marriott's 2026 bottom line indicates a surge of 16.4% from the year-ago period's actual. MAR's shares have risen 25.4% in the past year.
Hilton: The company is benefiting from strong net unit growth, steady demand trends, year-over-year RevPAR growth and continued expansion of its global footprint. Management expects continued momentum across key international markets, forecasting low single-digit RevPAR growth in the EMEA region. Also, its focus on a capital-light model and disciplined capital return strategy bodes well.
HLT presently has a Zacks Rank #3. The Zacks Consensus Estimate for Hilton's 2026 EPS implies growth of 12.5% from the year-ago period's actual. HLT's shares have gained 21% in the past year.
Hyatt: The company is benefiting from strong leisure travel demand and RevPAR gains in luxury and all-inclusive segments. A focus on unit expansion, strategic acquisitions and asset-light models bodes well. Additionally, emphasis on AI-Enabled operating Model and the ongoing expansion of the World of Hyatt loyalty program enhance the company's competitive positioning.
H currently carries a Zacks Rank #3. The company's 2026 bottom line is likely to witness year-over-year growth of 47.5%. H's shares have gained 20.8% in the past year.
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Past performance is no guarantee of future results. Inherent in any investment is the potential for loss. This material is being provided for informational purposes only and nothing herein constitutes investment, legal, accounting or tax advice, or a recommendation to buy, sell or hold a security. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. It should not be assumed that any investments in securities, companies, sectors or markets identified and described were or will be profitable. All information is current as of the date of herein and is subject to change without notice. Any views or opinions expressed may not reflect those of the firm as a whole. Zacks Investment Research does not engage in investment banking, market making or asset management activities of any securities. These returns are from hypothetical portfolios consisting of stocks with Zacks Rank = 1 that were rebalanced monthly with zero transaction costs. These are not the returns of actual portfolios of stocks. The S&P 500 is an unmanaged index. Visit https://www.zacks.com/performance for information about the performance numbers displayed in this press release.
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Zacks Industry Outlook Highlights Marriott International, Hilton Worldwide and Hyatt Hotels

The Zacks Hotels and Motels industry is facing pressure from a mix of cost, demand and competitive challenges. Sticky inflation has pushed up labor, utilities and maintenance expenses, squeezing margins just as pricing power begins to cool. However, industry participants are focusing on growth strategies, including expanding their portfolios, converting properties, forming partnerships and enhancing loyalty programs. Industry players, such as Marriott International, Inc. MAR, Hilton Worldwide Holdings Inc. HLT and Hyatt Hotels Corporation H are likely to benefit from the factors mentioned above.
Industry Description
The Zacks Hotels and Motels industry comprises companies that own, lease, manage, develop and franchise hotels. Some vacation ownership and exchange firms are also part of the industry. Several participants own, construct and operate resorts. Some companies develop lodges and mobile accommodations, including modular, skid-mounted ones and central amenities that provide long-term and temporary workforce accommodations. Some industry players develop, market, sell and manage vacation ownership and associated products. A few hoteliers also offer studios, one-bedroom suites and accommodations to mid-market business and personal travelers.
4 Trends Shaping the Future of the Hotels & Motels Industry
Margin Pressure From Elevated Cost Structures: Operating costs continue to weigh heavily on hotel and motel profitability. Labor remains the largest challenge, with staffing gaps forcing operators to pay higher wages, rely on overtime or use third-party staffing services. These measures raise fixed costs and reduce operating leverage.
Beyond labor, hotels are facing higher expenses for property upkeep, insurance premiums and energy costs. With demand normalizing, pricing power has weakened, restricting the industry’s ability to offset rising costs through higher room rates. As a result, margins are under pressure, especially for smaller and mid-scale properties.
Economic Uncertainty & Slowing Growth: The broader U.S. economy remains a headwind for hotels, with inflation, high interest rates and softening consumer confidence curbing discretionary spending. Leisure demand has cooled from its post-pandemic highs, while corporate travel budgets remain cautious. Many companies are trimming travel-related expenses, leading to weaker bookings in both urban and convention-heavy markets.
Gradual Improvement Expected From 2026 Onward: CoStar and Tourism Economics expect U.S. hotel performance to stabilize and slowly improve starting in 2026. Average daily rates are forecasted to rise about 1% from the prior year, while occupancy is projected to slip slightly to 62.1%. Even with marginally lower occupancy, revenue per available room is still expected to post a modest 0.6% increase in 2026.
This outlook follows a challenging 2025, when both occupancy and RevPAR declined year over year for the first time since 2020. Looking ahead, the firms anticipate stronger and more broad-based growth in 2027, driven by a steadier travel backdrop and healthier consumer spending patterns.
Digitalization to Drive Growth: Hotel owners are focused on maintaining the balance between maximizing hotel profitability and driving guest satisfaction. To this end, hoteliers have leveraged mobile and web check-in and mobile key technologies. These hoteliers also increased the use of digital tools to strengthen infrastructure, grow online package sales, enable self-service bookings, make real-time offerings and enhance the overall customer experience. This, along with the emphasis on pricing optimization and merchandising capabilities, is likely to help hoteliers capture additional market share.
Zacks Industry Rank Indicates Dull Prospects
The Zacks Hotels and Motels industry is grouped within the broader sector.
The group's Zacks Industry Rank, which is the average of the Zacks Rank of all the member stocks, indicates dull near-term prospects. The Zacks Hotels and Motels industry currently carries a Zacks Industry Rank #179, which places it in the bottom 26% of the 243 Zacks industries. Our research shows that the top 50% of the Zacks-ranked industries outperform the bottom 50% by a factor of more than two to one.
The industry's position in the bottom 50% of the Zacks-ranked industries results from a negative earnings outlook for the constituent companies in aggregate. Looking at the aggregate earnings estimate revisions, analysts are gradually losing confidence in this group's earnings growth potential.
Before we present a few stocks that you may want to keep an eye on, let us look at the industry's recent stock-market performance and valuation picture.
Industry Underperforms the S&P 500
In the past year, the Zacks Hotels and Motels industry has underperformed the S&P 500. However, over this period, the industry has gained 1.9% against the sector's decrease of 6.9%. Meanwhile, the Zacks S&P 500 composite has rallied 18.5%.
Price Performance
Hotels & Motels Industry's Valuation
Based on the trailing 12-month EV/EBITDA, which is a commonly used multiple for valuing Hotels and Motels stocks, the industry is currently trading at 16.81X compared with the S&P 500's 17.58X. The sector's trailing 12-month EV/EBITDA ratio stands at 10.55X.
Over the past five years, the industry has traded as high as 89.66X and as low as 13.38X, the median being 16.56X, as the chart shows.
3 Hotels & Motels Stocks to Watch
Marriott: The company is benefiting from higher RevPAR, solid rooms growth and continued development momentum. Global revenue per available room improved 1.9% year over year, led by strength in international markets. Also, luxury properties continued to outperform on the back of healthy demand and favorable rates. Strategic growth through conversions, new unit openings and an expanding development pipeline remains central to its long-term plan.
MAR currently carries a Zacks Rank #3 (Hold). The Zacks Consensus Estimate for Marriott’s 2026 bottom line indicates a surge of 16.4% from the year-ago period’s actual. MAR’s shares have risen 25.4% in the past year.
You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Price & Consensus: MAR
Hilton: The company is benefiting from strong net unit growth, steady demand trends, year-over-year RevPAR growth and continued expansion of its global footprint. Management expects continued momentum across key international markets, forecasting low single-digit RevPAR growth in the EMEA region. Also, its focus on a capital-light model and disciplined capital return strategy bodes well.
HLT presently has a Zacks Rank #3. The Zacks Consensus Estimate for Hilton’s 2026 EPS implies growth of 12.5% from the year-ago period’s actual. HLT’s shares have gained 21% in the past year.
Price & Consensus: HLT
Hyatt: The company is benefiting from strong leisure travel demand and RevPAR gains in luxury and all-inclusive segments. A focus on unit expansion, strategic acquisitions and asset-light models bodes well. Additionally, emphasis on AI-Enabled operating Model and the ongoing expansion of the World of Hyatt loyalty program enhance the company’s competitive positioning.
H currently carries a Zacks Rank #3. The company’s 2026 bottom line is likely to witness year-over-year growth of 47.5%. H’s shares have gained 20.8% in the past year.
Price & Consensus: H
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3 Hotel Stocks to Watch for Now as Industry Headwinds Persist

Looking at options trading activity among components of the Russell 3000 index, there is noteworthy activity today in Marriott International, Inc. (Symbol: MAR), where a total volume of 11,759 contracts has been traded thus far today, a contract volume which is representative of approximately 1.2 million underlying shares (given that every 1 contract represents 100 underlying shares). That number works out to 65.6% of MAR's average daily trading volume over the past month, of 1.8 million shares. Particularly high volume was seen for the $340 strike call option expiring June 18, 2026, with 10,007 contracts trading so far today, representing approximately 1.0 million underlying shares of MAR. Below is a chart showing MAR's trailing twelve month trading history, with the $340 strike highlighted in orange:
Zoom Communications Inc (Symbol: ZM) saw options trading volume of 26,371 contracts, representing approximately 2.6 million underlying shares or approximately 62.9% of ZM's average daily trading volume over the past month, of 4.2 million shares. Particularly high volume was seen for the $77 strike put option expiring February 27, 2026, with 3,567 contracts trading so far today, representing approximately 356,700 underlying shares of ZM. Below is a chart showing ZM's trailing twelve month trading history, with the $77 strike highlighted in orange:
And Intuitive Machines Inc (Symbol: LUNR) options are showing a volume of 57,544 contracts thus far today. That number of contracts represents approximately 5.8 million underlying shares, working out to a sizeable 62.6% of LUNR's average daily trading volume over the past month, of 9.2 million shares. Especially high volume was seen for the $17 strike call option expiring February 27, 2026, with 9,578 contracts trading so far today, representing approximately 957,800 underlying shares of LUNR. Below is a chart showing LUNR's trailing twelve month trading history, with the $17 strike highlighted in orange:
For the various different available expirations for MAR options, ZM options, or LUNR options, visit StockOptionsChannel.com.
Also see:
PRM Historical Stock Prices
DBL Average Annual Return
Funds Holding HPY
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Noteworthy Wednesday Option Activity: MAR, ZM, LUNR

Looking at the universe of stocks we cover at Dividend Channel, on 2/26/26, Marriott International, Inc. (Symbol: MAR), Cathay General Bancorp (Symbol: CATY), and Enact Holdings Inc (Symbol: ACT) will all trade ex-dividend for their respective upcoming dividends. Marriott International, Inc. will pay its quarterly dividend of $0.67 on 3/31/26, Cathay General Bancorp will pay its quarterly dividend of $0.38 on 3/9/26, and Enact Holdings Inc will pay its quarterly dividend of $0.21 on 3/19/26. As a percentage of MAR's recent stock price of $342.62, this dividend works out to approximately 0.20%, so look for shares of Marriott International, Inc. to trade 0.20% lower — all else being equal — when MAR shares open for trading on 2/26/26. Similarly, investors should look for CATY to open 0.74% lower in price and for ACT to open 0.51% lower, all else being equal.
Below are dividend history charts for MAR, CATY, and ACT, showing historical dividends prior to the most recent ones declared.
Marriott International, Inc. (Symbol: MAR):
Cathay General Bancorp (Symbol: CATY):
Enact Holdings Inc (Symbol: ACT):
In general, dividends are not always predictable, following the ups and downs of company profits over time. Therefore, a good first due diligence step in forming an expectation of annual yield going forward, is looking at the history above, for a sense of stability over time. This can help in judging whether the most recent dividends from these companies are likely to continue. If they do continue, the current estimated yields on annualized basis would be 0.78% for Marriott International, Inc., 2.96% for Cathay General Bancorp, and 2.04% for Enact Holdings Inc.
In Tuesday trading, Marriott International, Inc. shares are currently down about 1.5%, Cathay General Bancorp shares are down about 4.2%, and Enact Holdings Inc shares are off about 0.7% on the day.
Click here to learn which 25 S.A.F.E. dividend stocks should be on your radar screen »
Also see:
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Ex-Dividend Reminder: Marriott International, Cathay General Bancorp and Enact Holdings

Live Nation Entertainment, Inc. LYV reported fourth-quarter 2025 results, with earnings and revenues beating the Zacks Consensus Estimate. The top line increased year over year, while the bottom line declined from the prior-year quarter’s figure.
Live Nation reported steady performance, supported by strong global touring demand, rising fan engagement and expanding venue infrastructure. Management stated that strengthening connections between artists and global audiences, alongside expansion into international markets, underpinned another year of strong performance. It emphasized that targeted investments in premium venues and production capabilities are enhancing artist experiences while supporting long-term earnings visibility.
Following the results, the company's shares gained 3.5% in the after-hours trading session yesterday.
LYV’s Q4 Earnings & Revenues
The company reported an adjusted loss per share of $1.06, narrower than the Zacks Consensus Estimate of a loss of $1.08. In the year-ago quarter, it reported an adjusted earnings per share of 56 cents.
Live Nation Entertainment, Inc. Price, Consensus and EPS Surprise
Revenues of $6.31 billion beat the consensus mark of $6.07 billion. The top line increased 11% year over year on a reported basis.
Live Nation’s Q4 Segmental Discussion
Concerts: The segment’s fourth-quarter revenues totaled $5.15 billion, up 12% year over year. Adjusted operating loss came in at $192.3 million, compared with a loss of $213.2 million reported in the prior-year quarter.
Ticketing: Segmental revenues amounted to $846.2 million, up 1% from the prior-year quarter. Adjusted operating income was $305.3 million, down 2% from $311.2 million reported in the prior-year quarter.
Sponsorship & Advertising: Revenues from this segment totaled $329.9 million, up 17% from the year-ago quarter’s figure. Adjusted operating income of $168.6 million was up 24% year over year.
Other Financial Information of LYV
Live Nation's cash and cash equivalents, as of Dec. 31, 2025, totaled $7.09 billion, up from $6.1 billion as of Dec. 31, 2024. At the end of the fourth quarter, goodwill was $2.89 billion compared with $2.62 billion at the end of 2024. Net long-term debt as of Dec. 31, 2025, was $7.61 billion, compared with $6.18 billion as of Dec. 31, 2024.
For the 12 months ended Dec. 31, 2025, net cash provided by operating activities was $1.39 billion compared with $1.73 billion reported in the year-ago period. As of the said time frame, adjusted free cash flow was $1.29 billion, slightly up from $1.15 billion in the year-ago period.
LYV’s 2025 Financial Highlights
In 2025, revenues increased 9% year over year to $25.2 billion, while operating income jumped 52% year over year to $1.3 billion. Adjusted operating income (AOI) rose 10% year over year to $2.4 billion. Concerts remained the primary growth driver, with a record AOI of $687 million and margins reaching 3.3%. Global attendance climbed 5% year over year to 159 million fans, supported by stronger stadium activity and international markets. Sponsorship AOI advanced 11% year over year to $845 million, and ticketing gross transaction value rose 9% year over year to $26 billion.
2026 Outlook by LYV
Looking ahead, Venue Nation is projected to host more than 70 million fans in 2026, representing high-single- to low-double-digit growth year over year. Large venues scheduled to open through construction and acquisitions are expected to add 5 to 7 million incremental fans annually once fully ramped, with more than half located outside the United States. Planned additions include two U.S. amphitheaters, a new stadium in Mexico, and arena acquisitions across Europe and Latin America, including La Défense.
Pre-opening costs for venues currently under development are projected at approximately $50 million in 2026. Properties opening that year are expected to reach run-rate annual AOI levels by 2029, also targeting returns above 20%.
Management expects sponsorship AOI growth in 2026 to be driven largely by continued expansion of the global venue portfolio and rising demand for festival partnerships, supported by brands seeking broader access to live audiences.
Capital expenditures for 2026 are projected to be between $1.1 billion and $1.2 billion, with roughly $800 million to $850 million allocated to venue development and upgrades. Funding support from joint-venture partners, sponsorship agreements and other sources is expected to reduce venue investment cash requirements by about $250 million.
On the cost side, depreciation and amortization expense is forecast to increase about 10%, while net interest expense is expected to total roughly $280 million. Tax expense is projected at 15-20% of AOI, with cash taxes estimated at about 80% of that level due to timing differences and tax benefits across markets. Share count is not expected to change materially from 2025 levels.
LYV’s Zacks Rank & Recent Consumer Discretionary Releases
Live Nation currently carries a Zacks Rank #5 (Strong Sell).
You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Hilton Worldwide Holdings Inc. HLT reported fourth-quarter 2025 results, wherein earnings and revenues surpassed the Zacks Consensus Estimate. The top and bottom lines increased on a year-over-year basis.
Hilton’s fourth-quarter 2025 results were supported by steady demand trends, year-over-year RevPAR growth and continued expansion of its global footprint. The company added new hotels during the quarter and delivered strong net unit growth while maintaining a robust development pipeline that provides solid long-term visibility. Continued expansion of its luxury and lifestyle portfolio, along with new brand launches such as the Apartment Collection by Hilton, also contributed positively to overall performance.
Marriott International, Inc. MAR reported fourth-quarter 2025 results, with adjusted earnings missing the Zacks Consensus Estimate and revenues beating the same. The top and bottom lines increased on a year-over-year basis.
Marriott delivered steady performance, supported by resilient rooms’ growth, pricing strength and continued development momentum. Global RevPAR posted modest growth, led by stronger international markets, while luxury properties continued to outperform on the back of healthy demand and favorable rates. Despite relatively stable performance in the United States & Canada, Marriott maintained a premium RevPAR compared with peers, reflecting the strength of its diversified brand portfolio and asset-light business model.
Hasbro, Inc. HAS reported fourth-quarter fiscal 2025 results, with earnings and revenues beating the Zacks Consensus Estimate. The top and bottom lines increased year over year.
Hasbro’s management highlighted a strong 2025, with it returning to growth on the back of disciplined execution and the “Playing to Win” strategy. Leadership emphasized broader fan engagement, new partnerships and meaningful progress toward becoming a more digital and IP-focused business, setting a confident tone for Hasbro for 2026.
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.