Marriott International, Inc. engages in operating, franchising, and licensing hotel, residential, timeshare, and other lodging properties worldwide. It operates its properties under the JW Marriott, The Ritz-Carlton, The Luxury Collection, W Hotels, St. Regis, EDITION, Bvlgari, Marriott Hotels, Sheraton, Westin, Autograph Collection, Renaissance Hotels, Le Méridien, Delta Hotels by Marriott, Tribute Portfolio, Gaylord Hotels, Design Hotels, Marriott Executive Apartments, Apartments by Marriott Bonvoy, Courtyard by Marriott, Fairfield by Marriott, Residence Inn by Marriott, SpringHill Suites by Marriott, Four Points by Sheraton, TownePlace Suites by Marriott, Aloft Hotels, AC Hotels by Marriott, Moxy Hotels, Element Hotels, Protea Hotels by Marriott, and City Express by Marriott brand names, as well as operates residences, timeshares, and yachts. The company was founded in 1927 and is headquartered in Bethesda, Maryland.

Marriott appears to be a high-quality but already expensive business with strong operating profitability and notable balance sheet pressure. Revenue, EBITDA, operating profit, and net income are all at high levels and generally holding up better than a typical industry peer, which supports the valuation. Operating margin and net margin look strong and resilient, and ROA and ROI are also above industry benchmarks, indicating good quality in the current operating model. At the same time, P/E, P/S, P/FCF, and especially P/B are materially above the sector median, meaning the market has already priced in a significant portion of the positive scenario. Low current liquidity, a weak current ratio, and an almost zero quick ratio point to limited financial flexibility. Long-term debt and total liabilities remain high, and negative equity makes the balance sheet structure vulnerable and limits rerating potential. Dividend yield is modest and has declined compared with last year, so the dividend factor does not add a strong argument for a higher valuation. On the other hand, revenue and earnings by year generally do not show deterioration, and EBITDA and operating profit remain stable, which reduces the risk of a sharp downward revision. Gross margin looks weaker than the industry median, although the absolute profit and operating efficiency figures partially offset this. Overall, the fundamentals more likely support the current valuation, but due to expensive multiples and balance sheet risks, the potential for further target price upside is limited. For an investor, this is a story of stable cash flow and a strong operating model, but without much valuation cushion. Therefore, the adjustment should be moderately negative and conservative.

Marriott International

Сильный индекс, значительно упал. Быки в растерянности.

Strong index, significantly down. The bulls are confused.

Средний индекс, значительно вырос. Рынок не поддерживает быков.

Medium index, significantly up. The market does not support the bulls.

Средний индекс, незначительно вырос. Отток средств из лонгов снизился, но остается значительным.

Medium index, slightly up. The outflow of funds from longs has decreased, but remains significant.

Marriott’s strong operating profitability is combined with expensive multiples and weak liquidity, so the target valuation requires a moderate downward adjustment.

The U.S. economy is in the grip of “funflation,” and consumers are responding by spending more, not less, on the things they love. Evidently, Bank of America card data shows hobby spending jumped 7.9% year over year in August 2026 — more than double the 3.4% growth in transaction volume.
The beneficiaries span consumer discretionary heavyweights like Amazon AMZN to specialized entertainment and music companies riding on the hobby economy wave. As these companies outperform, exchange-traded funds (ETFs) holding them are capturing the upside.
Before identifying these funds, it is crucial to understand what “funflation” means, how it differs from the inflationary environment witnessed during the pandemic, and which stocks are affected by it.
What Is Funflation, and How Is This Cycle Different?
Funflation refers to the rising cost of leisure and entertainment — a phenomenon where consumers absorb higher prices for experiences they value.
What distinguishes this cycle from the post-COVID reopening surge is its durability and its roots in the “hobby economy.”
The 2021-2022 experience economy boom was fueled by pent-up demand after lockdowns.
Today’s funflation is more structural and has transitioned into a steady rise in digital subscriptions, at-home leisure, and localized hobbies as consumers adjust to higher prices they've been seeing for quite some time now.
As a result, sales at sporting goods, hobby, musical instrument, and book stores rose 10.7% in the 12 months through August, outpacing the 6% increase in total U.S. retail and food-services sales over the same period, according to the U.S. Census Bureau’s Advance Monthly Retail Trade Report.
Stocks Riding on the Hobby Economy Wave
The funflation trend is supporting a broad range of companies.
For instance, Live Nation Entertainment LYV, the world’s largest live entertainment company, sits at the intersection of concerts, festivals and premium experiences. It reported solid year-over-year sales growth of 9% in the second quarter of 2026, while its shares have gained 15% over the past six months.
Spotify Technology SPOT has been benefiting from the audio streaming boom driven by music discovery and fandom engagement. Its second-quarter 2026 sales rose 15% year over year, while the stock has rallied 7.4% over the past six months.
In travel and experiences, Expedia Group EXPE and Airbnb ABNB have also been benefiting from the wave of consumers redirecting budgets toward domestic and experience-focused getaways even as international travel costs rise. Expedia generated a 14% year-over-year revenue increase in the second quarter, while Airbnb experienced 17% top-line growth. EXPE has risen 16.6%, while ABNB has surged 27.9% over the past six months.
Traditional consumer discretionary stalwarts also booked in solid revenue growth and share price performance lately. For example, Marriott International MAR, the hotel giant, saw 4.8% revenue growth in the second quarter, while its stock moved up 10.3% over the past six months.
ETFs Riding the Funflation Wave
The recreation index, which includes video and audio, pets and pet services, sporting goods, photography, and recreational reading, rose 2.7% in the 12 months through August (as per the latest Bureau of Labor Statistics' Consumer Price Index data).
That captures the price side of funflation: consumers are paying more for the leisure categories they value and absorbing those costs rather than cutting back. Higher prices on steady volumes mean higher revenues for the companies exposed to these categories — the same names held by the ETFs below.
Against that backdrop, the following ETFs have been rising in the recent past:
Consumer Discretionary Select Sector SPDR Fund XLY
This fund, with assets under management (AUM) worth $21.76 billion, offers exposure to 47 companies in specialty retail; broadline retail; hotels, restaurants and leisure; textiles, apparel and luxury goods; household durables; automobiles; automobile components; distributors; leisure products; and diversified consumer services. AMZN holds the first spot in this fund, with 23.11% weightage, while MAR holds the 10th position with 2.07% weightage.
XLY has gained 4.6% over the past six months and charges 8 basis points (bps) in fees.
MUSQ Global Music Industry Index ETF MUSQ
This fund, with net assets worth $20.8 million, tracks 25 companies with a core business interest in the global music industry. SPOT holds the first position in this fund, with 9.60% weightage, while LYV holds the second position with 8.75% weightage.
MUSQ has rallied 7.5% over the past six months and charges 76 bps in fees.
Invesco Leisure and Entertainment ETF PEJ
This fund, with a market value of $356.1 million, offers exposure to 31 U.S. leisure and entertainment companies that are principally engaged in the design, production or distribution of goods or services in the leisure and entertainment industries. Delta Airlines holds the first position in this fund, with 5.57% weightage, while LYV holds the fourth position with 5.02% weightage. ABNB holds the seventh position in this fund, with 4.53% weightage, while EXPE holds the eighth position with 4.28% weightage.
PEJ has soared 11.4% over the past six months and charges 58 bps in fees.
Amplify Travel Tech ETF AWAY
This fund, with net assets worth $22.7 million, includes 29 technology-focused companies within the global travel and tourism industry. Sabre Corp holds the first position in this fund, with 4.71% weightage, while EXPE holds the sixth position with 4.36% weightage. ABNB holds the eighth position with 4.25% weightage.
AWAY has risen 8.7% over the past six months and charges 75 bps in fees.
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Forget Inflation: Funflation Is Here and These ETFs Are Riding on It

Looking today at week-over-week shares outstanding changes among the universe of ETFs covered at ETF Channel, one standout is the Vanguard Growth ETF (Symbol: VUG) where we have detected an approximate $325.6 million dollar outflow -- that's a 0.1% decrease week over week (from 2,576,462,970 to 2,572,799,837). Among the largest underlying components of VUG, in trading today Applovin Corp (Symbol: APP) is up about 0.2%, Equinix Inc (Symbol: EQIX) is trading flat, and Marriott International, Inc. (Symbol: MAR) is up by about 0.2%. For a complete list of holdings, visit the VUG Holdings page » The chart below shows the one year price performance of VUG, versus its 200 day moving average:
Looking at the chart above, VUG's low point in its 52 week range is $69.6333 per share, with $90.60 as the 52 week high point — that compares with a last trade of $88.62. Comparing the most recent share price to the 200 day moving average can also be a useful technical analysis technique -- learn more about the 200 day moving average ».
Exchange traded funds (ETFs) trade just like stocks, but instead of ''shares'' investors are actually buying and selling ''units''. These ''units'' can be traded back and forth just like stocks, but can also be created or destroyed to accommodate investor demand. Each week we monitor the week-over-week change in shares outstanding data, to keep a lookout for those ETFs experiencing notable inflows (many new units created) or outflows (many old units destroyed). Creation of new units will mean the underlying holdings of the ETF need to be purchased, while destruction of units involves selling underlying holdings, so large flows can also impact the individual components held within ETFs.
Further VUG Research:

Notable ETF Outflow Detected - VUG, APP, EQIX, MAR

Fintel reports that on September 2, 2026, Wolfe Research initiated coverage of Marriott International (NASDAQGS:MAR) with a Peer Perform recommendation.
Analyst Price Forecast Suggests 15.71% Upside
As of August 28, 2026, the average one-year price target for Marriott International is $387.10/share. The forecasts range from a low of $282.80 to a high of $446.25. The average price target represents an increase of 15.71% from its latest reported closing price of $334.55 / share.
See our leaderboard of companies with the largest price target upside.
The projected annual revenue for Marriott International is 24,822MM, an increase of 236.11%. The projected annual non-GAAP EPS is 11.39.
What is the Fund Sentiment?
There are 2,630 funds or institutions reporting positions in Marriott International. This is an increase of 963 owner(s) or 57.77% in the last quarter. Average portfolio weight of all funds dedicated to MAR is 0.29%, an increase of%. Total shares owned by institutions increased in the last three months by 19.84% to 214,994K shares. The put/call ratio of is 0.79, indicating a bullish outlook.
What are Other Shareholders Doing?
Vanguard Capital Management holds 14,041K shares representing 5.38% ownership of the company. In its prior filing, the firm reported owning 14,035K shares , representing an increase of 0.04%. The firm decreased its portfolio allocation in MAR by 3.22% over the last quarter.
Invesco holds 9,637K shares representing 3.70% ownership of the company. In its prior filing, the firm reported owning 5,561K shares , representing an increase of 42.29%. The firm decreased its portfolio allocation in MAR by 42.43% over the last quarter.
VTSMX - Vanguard Total Stock Market Index Fund Investor Shares holds 6,730K shares representing 2.58% ownership of the company. In its prior filing, the firm reported owning 6,746K shares , representing a decrease of 0.23%. The firm increased its portfolio allocation in MAR by 8.68% over the last quarter.
VFINX - Vanguard 500 Index Fund Investor Shares holds 5,588K shares representing 2.14% ownership of the company. In its prior filing, the firm reported owning 5,617K shares , representing a decrease of 0.52%. The firm increased its portfolio allocation in MAR by 8.84% over the last quarter.
QQQ - Invesco QQQ Trust, Series 1 holds 5,582K shares representing 2.14% ownership of the company. In its prior filing, the firm reported owning 6,021K shares , representing a decrease of 7.86%. The firm increased its portfolio allocation in MAR by 6.97% over the last quarter.
Fintel is one of the most comprehensive investing research platforms available to individual investors, traders, financial advisors, and small hedge funds.
Our data covers the world, and includes fundamentals, analyst reports, ownership data and fund sentiment, options sentiment, insider trading, options flow, unusual options trades, and much more. Additionally, our exclusive stock picks are powered by advanced, backtested quantitative models for improved profits.
This story originally appeared on Fintel.

Wolfe Research Initiates Coverage of Marriott International (MAR) with Peer Perform Recommendation

(RTTNews) - LG Electronics (066570.KS) and Marriott International (MAR) announced a long-term strategic collaboration on Tuesday to enhance hotel guest experiences through a new cloud-based guest room entertainment and technology platform.
The platform, initially being piloted at 40 Marriott hotels in the U.S. and Canada, combines LG's connected-device capabilities with Marriott's hospitality and enterprise technology infrastructure. The companies said the initiative could eventually expand globally across participating properties.
The technology is designed to turn hotel TVs into part of a connected guest room experience, supporting entertainment, hotel content and room functions through a unified system. It supports linear TV, streaming and FAST channels, including more than 40 OTT applications and 250 channels.
The platform also provides Marriott with centralized management of in-room technology, allowing hotel teams to monitor device health and performance across individual rooms, properties, brands and groups of hotels. The system is expected to help improve issue identification and simplify content and application updates.

LG Electronics, Marriott Launch New Guest Room Technology Platform

In the latest look at the underlying components of the S&P 500 ordered by largest market capitalization, Marriott International, Inc. (Symbol: MAR) has taken over the #148 spot from Mondelez International Inc (Symbol: MDLZ), according to The Online Investor.
Market capitalization is an important data point for investors to keep an eye on, for various reasons. The most basic reason is that it gives a true comparison of the value attributed by the stock market to a given company's stock. Many beginning investors look at one stock trading at $10 and another trading at $20 and mistakenly think the latter company is worth twice as much — that of course is a completely meaningless comparison without knowing how many shares of each company exist. But comparing market capitalization (factoring in those share counts) creates a true "apples-to-apples" comparison of the value of two stocks. In the case of Marriott International, Inc. (Symbol: MAR), the market cap is now $94.91 billion, versus Mondelez International Inc (Symbol: MDLZ) at $81.89 billion.
Below is a chart of Marriott International, Inc. versus Mondelez International Inc plotting their respective size rank within the S&P 500 over time (MAR plotted in blue; MDLZ plotted in green):
Below is a three month price history chart comparing the stock performance of MAR vs. MDLZ:
Another reason market capitalization is important is where it places a company in terms of its size tier in relation to peers — much like the way a mid-size sedan is typically compared to other mid-size sedans (and not SUV's). This can have a direct impact on which mutual funds and ETFs are willing to own the stock. For instance, a mutual fund that is focused solely on Large Cap stocks may for example only be interested in those companies sized $10 billion or larger. Another illustrative example is the S&P MidCap index which essentially takes the S&P 500 index and "tosses out" the biggest 100 companies so as to focus solely on the 400 smaller "up-and-comers" (which in the right environment can outperform their larger rivals). So a company's market cap, especially in relation to other companies, carries great importance, and for this reason we at The Online Investor find value to putting together these rankings daily.
Examine the full MAR market cap history vs. the full MDLZ market cap history.
At the closing bell, MAR is down about 0.7%, while MDLZ is trading flat on the day Thursday.
Further MAR Research:

Marriott International Moves Up In Market Cap Rank, Passing Mondelez International

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Marriott (MAR) Q2 2026 Earnings Call Transcript

Chemed announced today that the Board of Directors has declared a quarterly cash dividend of 70-cents per share on the Company's capital stock, payable on September 3, 2026, to shareholders of record as of August 17, 2026. This is a 10-cent, or 17%, increase over the 60-cent dividend paid in June 2026. This represents the 221st consecutive quarterly dividend paid by Chemed in its 55 years as a public company.
The board of directors of Ecolab today declared a regular quarterly cash dividend of $0.73 per common share, to be paid October 15, 2026, to shareholders of record at the close of business on September 15, 2026. Ecolab has paid cash dividends on its common stock for 89 consecutive years.
Marriott International today announced that its board of directors declared a quarterly cash dividend of 73 cents per share of common stock. The dividend is payable on September 30, 2026, to shareholders of record as of the close of business on August 20, 2026.
Public Storage announced today that on August 4, 2026, our Board of Trustees declared a regular quarterly common dividend of $3.00 per common share. The Board also declared dividends with respect to our various series of preferred shares. The common dividends are payable on October 6, 2026 and the preferred dividends are payable on September 30, 2026, in each case to shareholders of record as of September 15, 2026.
The Board of Directors of Eastman Chemical has declared a quarterly cash dividend of $0.84 per share on the company's common stock. The dividend is payable October 7, 2026, to stockholders of record as of September 15, 2026.
The Board of Directors of Tyson Foods at a meeting on August 6, 2026, declared a quarterly dividend of $0.51 per share on Class A common stock and $0.459 per share on Class B common stock, payable on December 15, 2026, to shareholders of record at the close of business on December 1, 2026.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Daily Dividend Report: CHE,ECL,MAR,PSA,EMN,TSN

Looking today at week-over-week shares outstanding changes among the universe of ETFs covered at ETF Channel, one standout is the Vanguard Consumer Discretionary ETF (Symbol: VCR) where we have detected an approximate $150.2 million dollar outflow -- that's a 2.4% decrease week over week (from 15,707,816 to 15,333,316). Among the largest underlying components of VCR, in trading today Starbucks Corp. (Symbol: SBUX) is down about 1.8%, Marriott International, Inc. (Symbol: MAR) is down about 0.7%, and O'Reilly Automotive, Inc. (Symbol: ORLY) is lower by about 0.2%. For a complete list of holdings, visit the VCR Holdings page » The chart below shows the one year price performance of VCR, versus its 200 day moving average:
Looking at the chart above, VCR's low point in its 52 week range is $346.48 per share, with $414.28 as the 52 week high point — that compares with a last trade of $398.94. Comparing the most recent share price to the 200 day moving average can also be a useful technical analysis technique -- learn more about the 200 day moving average ».
Exchange traded funds (ETFs) trade just like stocks, but instead of ''shares'' investors are actually buying and selling ''units''. These ''units'' can be traded back and forth just like stocks, but can also be created or destroyed to accommodate investor demand. Each week we monitor the week-over-week change in shares outstanding data, to keep a lookout for those ETFs experiencing notable inflows (many new units created) or outflows (many old units destroyed). Creation of new units will mean the underlying holdings of the ETF need to be purchased, while destruction of units involves selling underlying holdings, so large flows can also impact the individual components held within ETFs.
Further VCR Research:
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Noteworthy ETF Outflows: VCR, SBUX, MAR, ORLY

Hyatt Hotels Corporation H delivered a second-quarter earnings beat, faster fee growth and a higher revenue per available room outlook. Those results strengthened the case for continued operating gains in 2026.
The investment question is whether momentum in premium travel, group demand and the fee business can offset weaker conditions in the Middle East, Mexico and vacation distribution.
Hyatt’s Q2 Results Beat Expectations
Adjusted earnings reached $1.12 per share, topping the Zacks Consensus Estimate of 90 cents by 24.4%. Earnings increased 64.7% from 68 cents per share in the prior-year quarter.
Revenues of $1.829 billion surpassed the consensus mark of $1.815 billion by 0.8% and increased 1.2% year over year. Gross fee growth and higher comparable system-wide hotel revenue per available room, or RevPAR, supported the performance.
Hyatt Hotels Corporation Price and Consensus
RevPAR Growth Lifts Hyatt’s Outlook
Comparable system-wide hotel RevPAR increased 5.9% year over year. U.S. RevPAR advanced 6.7%, Greater China rose 7.2%, Asia Pacific excluding Greater China gained 10.3% and the Americas outside the United States increased 9.5%.
Leisure transient and group RevPAR each recorded solid gains, while business transient RevPAR grew in the low-single-digit range. Management raised its full-year system-wide hotel RevPAR growth forecast to 3.5%-4.5%, reflecting stronger second-quarter performance and continued premium demand.
Fee Expansion Supports H’s Earnings
Gross fees increased 7.8% to $324 million. Base management fees rose 10.2%, incentive management fees increased 2.6% and franchise and other fees advanced 8.1%.
Hyatt maintained its 2026 gross-fee forecast of $1.305-$1.335 billion, representing growth of 9%-11%. Adjusted EBITDA guidance also remained at $1.155-$1.205 billion, supported by the core fee business despite pressure in selected markets.
Hyatt’s Pipeline Extends the Runway
Hyatt ended the quarter with a record development pipeline of approximately 154,000 rooms, up 10% year over year. World of Hyatt membership reached roughly 69 million, an increase of 17%, expanding the company’s potential base for direct bookings and loyalty engagement.
Large peers are also competing aggressively for hotel owners and guests. Marriott International, Inc. MAR reported a development pipeline of nearly 610,000 rooms at the end of the second quarter, while Hilton Worldwide Holdings Inc. HLT added 21,600 net rooms during the period and posted net unit growth of 6.1%. Hyatt’s pipeline supports its fee-growth runway, though execution remains important in a competitive development market.
Regional Weakness Clouds H’s Guidance
Middle East RevPAR declined sharply because of regional conflict, reducing overall RevPAR growth by about 110 basis points. Hyatt expects the weakness to lower full-year fees by approximately $10 million.
Comparable system-wide all-inclusive resort Net Package RevPAR declined 1.2%, reflecting softer demand in Mexico and lower airlift into certain destinations. Distribution adjusted EBITDA fell to $27 million from $43 million, and management expects a roughly $25 million full-year decline in that segment compared with 2025.
How H’s Rank and Scores Frame the Event
The quarter showed that Hyatt’s fee-led model can generate growth despite regional disruption. Still, the earnings beat and higher RevPAR outlook do not eliminate the risks tied to Mexico, the Middle East, Distribution performance and opening timelines.
H currently carries a Zacks Rank #3 (Hold). The stock has a Growth Score of B, Momentum Score of A and VGM Score of B, which support its operating and price-momentum profile. Its Value Score of D indicates that investors should weigh how much of the improvement is already reflected in the share price before taking a more aggressive position.
Research Chief Names "Single Best Pick to Double"
From thousands of stocks, 5 Zacks experts each have chosen their favorite to skyrocket +100% or more in months to come. From those 5, Director of Research Sheraz Mian hand-picks one to have the most explosive upside of all.
This company targets millennial and Gen Z audiences, generating nearly $1 billion in revenue last quarter alone. A recent pullback makes now an ideal time to jump aboard. Of course, all our elite picks aren’t winners but this one could far surpass earlier Zacks’ Stocks Set to Double like Nano-X Imaging which shot up +129.6% in little more than 9 months.
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Hyatt's Q2 Beat and Raised RevPAR Outlook Put Fee Growth in Focus

Hyatt Hotels Corporation H combines premium-demand exposure, rising fee revenues and a record development pipeline. Those strengths support a durable growth case, but the stock’s valuation leaves limited room for execution missteps.
The decision is less about whether Hyatt can expand and more about whether that expansion is already reflected in the share price. Regional weakness, project delays and debt add reasons for patience.
Hyatt’s Growth Case Remains Intact
Hyatt expects net rooms growth of approximately 6% in 2026 and continues to target long-term annual organic growth of 6%-8%. Its executed management or franchise contract pipeline reached approximately 154,000 rooms, up 10% year over year.
The company’s portfolio included more than 1,500 hotels and all-inclusive properties in 83 countries as of June 30, 2026. Continued expansion across its luxury, lifestyle, inclusive and essentials brands should widen Hyatt’s fee-generating base over time.
Hyatt Hotels Corporation Price and Consensus
Hyatt competes with larger asset-light lodging companies such as Marriott International, Inc. MAR and Hilton Worldwide Holdings Inc. HLT. That makes consistent pipeline conversion and fee growth important as Hyatt works to expand its system and strengthen its competitive position.
H Trades at a Mixed Valuation
Hyatt trades at roughly 2.2X forward sales, below the Hotels and Motels sub-industry level but above its five-year median. That relative discount is offset by a forward price-to-earnings ratio of about 49.5, which indicates that investors are paying heavily for future profit growth.
The mixed setup reduces the margin of safety. Hyatt’s fee expansion and pipeline can support premium pricing, but a high earnings multiple makes the stock more sensitive to slower openings, weaker demand or downward estimate revisions. Investors comparing H with MAR and HLT should therefore consider not only growth rates but also the valuation assigned to each company’s fee-based earnings.
Fee Growth Strengthens Hyatt’s Earnings
The asset-light model is producing measurable gains. Second-quarter gross fees increased 7.8% to $324 million. Base management fees rose 10.2%, while franchise and other fees advanced 8.1%.
Management maintained 2026 gross-fee guidance of $1.305-$1.335 billion, implying growth of 9%-11%. Continued room additions, long-term management agreements and premium revenue per available room growth should expand recurring fee streams without requiring Hyatt to own every property.
Execution Risks Temper the H Upside
Hyatt reduced its 2026 net rooms growth outlook to approximately 6% because a large share of planned openings is concentrated in the fourth quarter. Permitting, preparation, certification and heavier-than-expected property-improvement plans have already shifted some projects.
Third-party owners and franchisees fund construction and renovations, limiting Hyatt’s control over timing. Middle East weakness, softer all-inclusive demand in Mexico and lower Distribution segment earnings create additional pressure if regional disruptions persist.
Middle East RevPAR declined sharply in the second quarter, while all-inclusive Net Package RevPAR fell 1.2%. Hyatt also expects the Distribution segment’s adjusted EBITDA to decline by approximately $25 million for full-year 2026.
Cash Flow Adds Support for Hyatt
Adjusted free cash flow is projected at $580-$630 million in 2026, up 22%-33% from the adjusted 2025 result. Capital expenditures are expected to decline to approximately $135 million, supporting projected shareholder returns of $325-$375 million.
The balance sheet still warrants attention. Hyatt ended June with $4.3 billion of debt, partly offset by $2.1 billion of liquidity, including $606 million of cash, cash equivalents and short-term investments.
Stronger cash conversion supports buybacks and dividends, but leverage limits the cushion if operating conditions weaken.
Why H’s Signals Favor Patience
Hyatt’s growth engine remains credible, but the current valuation asks investors to assume that pipeline conversion, fee growth and premium demand will stay on track. The operating outlook supports holding the shares, while the valuation argues against chasing them.
The stock currently carries a Zacks Rank #3 (Hold). Its Growth Score of B, Momentum Score of A and VGM Score of B support the growth and trading-momentum cases, while the Value Score of D reflects the richer pricing.
The combination favors patience rather than a clear buy decision. Existing investors may have reasons to hold, but new buyers may prefer stronger earnings-estimate trends or a more attractive entry valuation.
Research Chief Names "Single Best Pick to Double"
From thousands of stocks, 5 Zacks experts each have chosen their favorite to skyrocket +100% or more in months to come. From those 5, Director of Research Sheraz Mian hand-picks one to have the most explosive upside of all.
This company targets millennial and Gen Z audiences, generating nearly $1 billion in revenue last quarter alone. A recent pullback makes now an ideal time to jump aboard. Of course, all our elite picks aren’t winners but this one could far surpass earlier Zacks’ Stocks Set to Double like Nano-X Imaging which shot up +129.6% in little more than 9 months.
Free: See Our Top Stock And 4 Runners Up
Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Indicator	Feb 26	Mar 26	Jun 26	Jul 26	Sep 26	TTM	Median
P/E	35.93	34.11	38.25	—	36.78	36.78	17.39
Price/Sales	3.58	3.33	3.70	—	3.56	3.56	0.66
P/B	0.00	32.64K	—	—	—	32.64K	1.68
P/FCF	—	35.49	34.38	40.13	33.06	33.06	12.74

Indicator	Feb 26	Mar 26	Jun 26	Jul 26	Sep 26	TTM	Median
ROE	—	0.00	0.00	—	—	0.00	15.36
ROA	—	9.35	9.30	—	—	9.30	4.97
ROI	—	22.79	—	—	—	22.79	8.47
Net Worth	93.50	87.09	—	98.27	—	98.27	0.82
Quick Ratio	—	0.00	0.00	—	—	0.00	0.85
Current Ratio	—	0.46	0.54	—	—	0.54	1.38

Indicator	Feb 26	Mar 26	Jun 26	Jul 26	Sep 26	TTM	Median
Net Profit Margin	—	9.72	9.62	—	—	9.62	5.79
Operating Margin	—	16.02	15.80	—	—	15.80	8.36
Gross Margin	—	20.15	20.08	—	—	20.08	39.57
Return on tangible equity	—	0.00	0.00	—	—	0.00	22.12

Marriott International

Recent quarterly and TTM performance

Valuation

Debts

Efficiency

Other ratios

Revenue

Indicator	Feb 26	Mar 26	Jun 26	Jul 26	Sep 26	TTM	Median
EPS	2.45	—	—	—	—	2.45	0.52
EPS Forecast	2.64	—	—	—	—	2.64	0.51
Revenue	—	6.65B	7.07B	—	—	7.07B	193.00M
Gross Profit	—	1.34B	1.55B	—	—	1.55B	—
EBITDA	—	1.23B	1.45B	—	—	1.45B	—