Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides online travel reservation services, as well as consumers hotel, flight, activity, rental car reservation, vacation packages, cruises, and hotel distribution services. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and activities reservation services. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants; and Rentalcars.com. Further, it offers travel-related insurance products and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.

Booking Holdings appears to be a very profitable but already mature and not particularly cheap business: the operating margin of 32.9% and net margin of 25.5% are noticeably above industry benchmarks, while ROA of 25.0% and ROI of 78.8% confirm highly efficient use of assets and capital. At the same time, the P/S ratio of 4.33 is significantly above the industry median, which limits re-rating potential and calls for caution in valuation. The P/E ratio of 16.99 is around the industry median, meaning the market already largely recognizes the quality of earnings. P/FCF of 12.58 also looks more fair than cheap, so the strong fundamentals are already partly reflected in the price. The company’s balance sheet is mixed: the cash position is very strong, with cash on hand of $17.2 billion, but short-term liquidity is weak, with a current ratio of only 1.09 and a quick ratio that is effectively zero, indicating dependence on working capital structure. Long-term debt of $18.2 billion and total liabilities of $40.5 billion remain significant, and negative equity makes the price/book ratio largely uninformative and increases caution regarding balance sheet valuation. Earnings and operating income trends are generally positive: net income is $1.95 billion, operating income is $2.5 billion, and EBITDA is $2.63 billion, while profitability remains high and stable year over year. Revenue at $7.35 billion looks resilient, but the historical series shows fluctuations, so the growth rate cannot be considered linear or risk-free. The dividend yield of 0.24% is very low, meaning the investment case is built almost entirely on growth and business quality rather than cash returns to shareholders. Overall, the fundamentals support the company as a high-quality industry leader, but the high valuation relative to revenue and the presence of balance sheet risks do not allow for an aggressive increase in the target price. For an investor, this is more a story of stable operating efficiency and strong cash flow than of obvious undervaluation.

Booking Holdings Inc. Common Stock

Сильный индекс, значительно упал. Оптимистичный взгляд на свои позиции резко сменился на неуверенность.

Strong index, significantly down. An optimistic view of his position suddenly changed to uncertainty.

Сильный индекс, без изменений. Рынок не поддерживает быков.

Strong index, flat. The market does not support the bulls.

Сильный индекс, без изменений. Отток средств из лонгов на высоком уровне.

Strong index, flat. Outflow of funds from longs at a high level.

BKNG has strong margins and high efficiency, but its revenue valuation is expensive, liquidity is weak, and debt plus negative equity limit revaluation potential.

Wall Street watches a company's quarterly report closely to understand as much as possible about its recent performance and what to expect going forward. Of course, one figure often stands out among the rest: earnings.
We know earnings results are vital, but how a company performs compared to bottom line expectations can be even more important when it comes to stock prices, especially in the near-term. This means that investors might want to take advantage of these earnings surprises.
Hunting for 'earnings whispers' or companies poised to beat their quarterly earnings estimates is a somewhat common practice. But that doesn't make it easy. One way that has been proven to work is by using the Zacks Earnings ESP tool.
The Zacks Earnings ESP, Explained
The Zacks Expected Surprise Prediction, or ESP, works by locking in on the most up-to-date analyst earnings revisions because they can be more accurate than estimates from weeks or even months before the actual release date. The thinking is pretty straightforward: analysts who provide earnings estimates closer to the report are likely to have more information.
Now that we understand the basic idea, let's look at how the Expected Surprise Prediction works. The ESP is calculated by comparing the Most Accurate Estimate to the Zacks Consensus Estimate, with the percentage difference between the two giving us the Zacks ESP figure.
Bringing together a positive earnings ESP alongside a Zacks Rank #3 (Hold) or better has helped stocks report a positive earnings surprise 70% of the time. Furthermore, by using these parameters, investors have seen 28.3% annual returns on average, according to our 10 year backtest.
Most stocks, about 60%, fall into the #3 (Hold) category, and they are expected to perform in-line with the broader market. Stocks with a #2 (Buy) and #1 (Strong Buy) rating, or the top 15% and top 5% of stocks, respectively, should outperform the market, with Strong Buy stocks outperforming more than any other rank.
Should You Consider Carvana?
The final step today is to look at a stock that meets our ESP qualifications. Carvana (CVNA) earns a #1 (Strong Buy) five days from its next quarterly earnings release on October 30, 2024, and its Most Accurate Estimate comes in at $0.45 a share.
Carvana's Earnings ESP sits at +88.81%, which, as explained above, is calculated by taking the percentage difference between the $0.45 Most Accurate Estimate and the Zacks Consensus Estimate of $0.24. CVNA is also part of a large group of stocks that boast a positive ESP. Make sure to utilize our Earnings ESP Filter to uncover the best stocks to buy or sell before they've reported.
CVNA is one of just a large database of Retail and Wholesale stocks with positive ESPs. Another solid-looking stock is Cava Group (CAVA).
Cava Group, which is readying to report earnings on November 12, 2024, sits at a Zacks Rank #1 (Strong Buy) right now. It's Most Accurate Estimate is currently $0.12 a share, and CAVA is 18 days out from its next earnings report.
For Cava Group, the percentage difference between its Most Accurate Estimate and its Zacks Consensus Estimate of $0.11 is +3.38%.
CVNA and CAVA's positive ESP metrics may signal that a positive earnings surprise for both stocks is on the horizon.
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Why Investors Need to Take Advantage of These 2 Retail and Wholesale Stocks Now

In the latest trading session, Booking Holdings (BKNG) closed at $164.22, marking a -2.55% move from the previous day. Meanwhile, the Dow lost 0.36%, and the Nasdaq, a tech-heavy index, added 0.45%.
Heading into today, shares of the online booking service had lost 21.02% over the past month, lagging the Retail-Wholesale sector's loss of 3.54% and the S&P 500's gain of 1.27%.
The upcoming earnings release of Booking Holdings will be of great interest to investors. The company is predicted to post an EPS of $4.49, indicating a 12.81% growth compared to the equivalent quarter last year. Meanwhile, the Zacks Consensus Estimate for revenue is projecting net sales of $9.57 billion, up 6.27% from the year-ago period.
For the annual period, the Zacks Consensus Estimates anticipate earnings of $10.5 per share and a revenue of $29.28 billion, signifying shifts of +15.13% and +8.78%, respectively, from the last year.
Investors should also note any recent changes to analyst estimates for Booking Holdings. These recent revisions tend to reflect the evolving nature of short-term business trends. Consequently, upward revisions in estimates express analysts' positivity towards the business operations and its ability to generate profits.
Our research shows that these estimate changes are directly correlated with near-term stock prices. To benefit from this, we have developed the Zacks Rank, a proprietary model which takes these estimate changes into account and provides an actionable rating system.
The Zacks Rank system, spanning from #1 (Strong Buy) to #5 (Strong Sell), boasts an impressive track record of outperformance, audited externally, with #1 ranked stocks yielding an average annual return of +25% since 1988. Over the past month, the Zacks Consensus EPS estimate has shifted 0.11% upward. As of now, Booking Holdings holds a Zacks Rank of #3 (Hold).
In the context of valuation, Booking Holdings is at present trading with a Forward P/E ratio of 16.05. This denotes a discount relative to the industry average Forward P/E of 16.42.
Investors should also note that BKNG has a PEG ratio of 1.04 right now. This popular metric is similar to the widely-known P/E ratio, with the difference being that the PEG ratio also takes into account the company's expected earnings growth rate. BKNG's industry had an average PEG ratio of 1.22 as of yesterday's close.
The Internet - Commerce industry is part of the Retail-Wholesale sector. With its current Zacks Industry Rank of 153, this industry ranks in the bottom 38% of all industries, numbering over 250.
The strength of our individual industry groups is measured by the Zacks Industry Rank, which is calculated based on the average Zacks Rank of the individual stocks within these groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.
Ensure to harness Zacks.com to stay updated with all these stock-shifting metrics, among others, in the next trading sessions.
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Booking Holdings (BKNG) Stock Moves -2.55%: What You Should Know

Looking today at week-over-week shares outstanding changes among the universe of ETFs covered at ETF Channel, one standout is the State Street Consumer Discretionary Select Sector SPDR ETF (Symbol: XLY) where we have detected an approximate $656.4 million dollar inflow -- that's a 3.1% increase week over week in outstanding units (from 190,256,504 to 196,106,504). Among the largest underlying components of XLY, in trading today Home Depot Inc (Symbol: HD) is up about 1.4%, McDonald's Corp (Symbol: MCD) is up about 1.4%, and Booking Holdings Inc (Symbol: BKNG) is lower by about 1.8%. For a complete list of holdings, visit the XLY Holdings page » The chart below shows the one year price performance of XLY, versus its 200 day moving average:
Looking at the chart above, XLY's low point in its 52 week range is $105.19 per share, with $125.01 as the 52 week high point — that compares with a last trade of $112.80. Comparing the most recent share price to the 200 day moving average can also be a useful technical analysis technique -- learn more about the 200 day moving average ».
Exchange traded funds (ETFs) trade just like stocks, but instead of ''shares'' investors are actually buying and selling ''units''. These ''units'' can be traded back and forth just like stocks, but can also be created or destroyed to accommodate investor demand. Each week we monitor the week-over-week change in shares outstanding data, to keep a lookout for those ETFs experiencing notable inflows (many new units created) or outflows (many old units destroyed). Creation of new units will mean the underlying holdings of the ETF need to be purchased, while destruction of units involves selling underlying holdings, so large flows can also impact the individual components held within ETFs.
Further XLY Research:

XLY, HD, MCD, BKNG: Large Inflows Detected at ETF

Looking today at week-over-week shares outstanding changes among the universe of ETFs covered at ETF Channel, one standout is the Neos Nasdaq-100 High Income ETF (Symbol: QQQI) where we have detected an approximate $215.0 million dollar inflow -- that's a 1.5% increase week over week in outstanding units (from 261,490,000 to 265,430,000). Among the largest underlying components of QQQI, in trading today Netflix Inc (Symbol: NFLX) is up about 3.3%, Qualcomm Inc (Symbol: QCOM) is down about 1.8%, and Booking Holdings Inc (Symbol: BKNG) is up by about 1.5%. For a complete list of holdings, visit the QQQI Holdings page » The chart below shows the one year price performance of QQQI, versus its 200 day moving average:
Looking at the chart above, QQQI's low point in its 52 week range is $47.87 per share, with $57.84 as the 52 week high point — that compares with a last trade of $53.97. Comparing the most recent share price to the 200 day moving average can also be a useful technical analysis technique -- learn more about the 200 day moving average ».
Exchange traded funds (ETFs) trade just like stocks, but instead of ''shares'' investors are actually buying and selling ''units''. These ''units'' can be traded back and forth just like stocks, but can also be created or destroyed to accommodate investor demand. Each week we monitor the week-over-week change in shares outstanding data, to keep a lookout for those ETFs experiencing notable inflows (many new units created) or outflows (many old units destroyed). Creation of new units will mean the underlying holdings of the ETF need to be purchased, while destruction of units involves selling underlying holdings, so large flows can also impact the individual components held within ETFs.
Further QQQI Research:

QQQI, NFLX, QCOM, BKNG: ETF Inflow Alert

In early trading on Wednesday, shares of Honeywell International topped the list of the day's best performing components of the Nasdaq 100 index, trading up 7.5%. Year to date, Honeywell International registers a 42.2% gain.
And the worst performing Nasdaq 100 component thus far on the day is Booking Holdings, trading down 4.6%. Booking Holdings is lower by about 19.7% looking at the year to date performance.
Two other components making moves today are MercadoLibre, trading down 3.6%, and Meta Platforms, trading up 5.2% on the day.

Nasdaq 100 Movers: BKNG, HONIV

Consumer demand for travel remains resilient despite multiple ongoing wars and a slowing macroeconomy.
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*Stock prices used were the afternoon prices of Sept. 5, 2026. The video was published on Sept. 7, 2026.
Should you buy stock in Booking Holdings right now?
Before you buy stock in Booking Holdings, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Booking Holdings wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
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Parkev Tatevosian, CFA has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Booking Holdings. The Motley Fool has a disclosure policy. Parkev Tatevosian is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through his link, he will earn some extra money that supports his channel. His opinions remain his own and are unaffected by The Motley Fool.

Booking Holdings Stock: A Travel Stock to Buy Right Now?

Snowflake SNOW) shares surged 16% in Thursday’s trading session after the cloud-data leader crushed its Q2 expectations yesterday evening and raised its full-year outlook.
More importantly, Snowflake’s growth is accelerating as artificial intelligence drives greater usage of its AI Data Cloud platform, giving investors plenty to like despite the stock’s increasingly lofty valuation.
Image Source: Zacks Investment Research
Snowflake Crushes Q2 Expectations
Snowflake posted Q2 adjusted EPS of $0.62, handily topping expectations of $0.45 and rising from $0.35 per share in the prior year quarter. Revenue rose 35% year over year to $1.54 billion, also surpassing estimates of $1.47 billion.
Even more encouraging was product revenue, which climbed 37% to $1.49 billion, marking Snowflake’s third consecutive quarter of accelerating product-revenue growth.
Remaining performance obligations (RPO), representing contracted future revenue, increased 30% YoY to $9 billion, while the number of customers generating more than $1 million in trailing-12-month product revenue jumped 27% to 828.
Notably, Snowflake has surpassed top-line estimates in every quarter since it went public in 2020 and has exceeded earnings expectations for nine consecutive quarters, with an average EPS surprise of 22.77% in its last four quarterly reports.
AI Momentum & Raised Guidance
AI is becoming a meaningful growth catalyst rather than simply a long-term opportunity, with management indicating that AI products accounted for roughly half of Snowflake’s recent growth acceleration.
Adoption of its AI coding agent CoCo surpassed 9,100 accounts after adding more than 2,000 during Q2, while CoWork, Snowflake’s agentic workplace offering, reached 5,800 accounts. The company also added 692 net new customers during the quarter.
Reflecting this momentum, Snowflake raised its full-year product-revenue forecast to $6.07 billion, or 36% growth, from $5.84 billion and 31% growth previously.
For Q3, product revenue is projected between $1.588 billion and $1.593 billion, representing another impressive 37%-38% increase. Snowflake also lifted its full-year non-GAAP operating-margin outlook to 14.5% from 13.5%, showing improving profitability alongside accelerating growth.
It's noteworthy that Snowflake's growing enterprise footprint is supported by strategic partnerships with Amazon AMZN), Microsoft MSFT), Alphabet GOOGL), and Nvidia NVDA), helping enterprises deploy increasingly sophisticated data and AI workloads across its platform.
Prominent customers have included Capital One COF), Thomson Reuters TRI), Booking Holdings' BKNG) Booking.com, and DraftKings DKNG).
Snowflake's Premium Valuation
The biggest reason investors may be hesitant to chase today's rally is valuation.
Even before the Q2 post-earnings surge, SNOW was trading at more than 15X forward sales with a forward P/E multiple above 150X.
Those marks are significantly above its Zacks Internet-Software industry averages of around 4X forward sales and 20X forward earnings, respectively.
Today's 16% jump only expands that premium on a static-estimate basis, although higher revenue and EPS projections following the strong report should help offset some of the valuation expansion.
Image Source: Zacks Investment Research
Bottom Line
Snowflake’s Q2 results appear strong enough to justify investors' enthusiasm. Accelerating product-revenue growth, rapidly increasing AI adoption, a $9 billion backlog, and raised growth and profitability guidance suggest the company’s fundamental story is getting stronger.
While SNOW's premium valuation could make additional near-term upside more difficult following today's sharp rally, investors with a longer-term horizon may still have reason to remain bullish, especially if AI keeps driving faster platform consumption.
Supporting that outlook, Snowflake stock currently sports a Zacks Rank #2 (Buy), as upward earnings estimate revisions following such an impressive beat-and-raise quarter could further strengthen its investment case.
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Snowflake (SNOW) Stock Soars 16% After Q2 Earnings: Is It Still a Buy?

Key Points
Booking Holdings' dividend recently yielded 0.84%.
That's not a large yield, but the company has been growing its dividend.
Booking Holdings (NASDAQ: BKNG) has become an online travel powerhouse, with a recent market value of $147 billion. Its platforms include familiar names such as Booking.com, Priceline, Agoda, and OpenTable. It's also a dividend-paying stock, with its payout recently yielding 0.84%.
That may seem like a rather anemic yield, but note that management has been increasing the dividend. In 2024, Booking Holdings paid out a total of $1.40 per share, and it's now paying $1.68 per share annually. Assuming its policy of payout hikes continues, those who buy into the stock now will collect increasing sums from the stock over time, with the effective yield rising.
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Better still, Booking Holdings' total yield, which factors in share buybacks, was recently a hefty 7.85%, suggesting plenty of shareholder rewards beyond that 0.84%.
If you're looking for, say, $1,000 in annual income from a position in Booking Holdings, how many shares would you need to buy? A little simple math will tell you: Divide $1,000 by the current annual dividend of $1.68, and you get 595 shares. At a recent stock price of $195, that would cost you about $116,000.
But should you invest in Booking Holdings? There are some solid reasons to. It's a big player in the online travel world, and consumers are increasingly turning to apps to conduct all kinds of transactions, and Booking Holdings is ready to help them book flights, hotel rooms, restaurant reservations, and more. As more people enter the middle class globally, that will help the company grow further. There are some risks, though. For example, another pandemic could curtail travel for an extended period.
Meanwhile, the stock seems roughly fairly valued. Its recent forward price-to-earnings (P/E) ratio of 19 was on par with its five-year average.
Note, too, that there are plenty of other investments that also offer significant dividend income. A good dividend-focused ETF, for example, will offer both regular payouts and diversification.
Should you buy stock in Booking Holdings right now?
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The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Booking Holdings wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
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Selena Maranjian has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Booking Holdings. The Motley Fool has a disclosure policy.

Here's How Many Shares of Booking Holdings (BKNG) Stock You'd Need for $1,000 in Yearly Dividends

Key Points
Axon Enterprise currently demonstrates a more consistent pattern of sequential revenue expansion across recent reporting periods, although Booking continuously generates a much larger total volume of absolute sales.
Over the last eight quarters, Axon Enterprise recorded steady quarter-over-quarter revenue growth, whereas Booking exhibited a distinct cyclical pattern characterized by recurring peaks and subsequent sequential declines.
Investors evaluating these historical revenue patterns should watch whether the wide absolute dollar gap between the two companies continues to hold steady, or if differing levels of volatility begin to close that distance in upcoming quarters.
Axon Enterprise: Generating a Consistent Upward Revenue Trajectory
Axon Enterprise (NASDAQ:AXON) primarily generates revenue by manufacturing conducted energy devices under its signature brand and providing connected hardware alongside cloud-based digital evidence management software for domestic and international law enforcement agencies.
While it finalized two nine-figure contracts with major municipalities and advanced its integration of radar technology into public safety drone systems, it reported an approximately 6% operating margin for the quarter ended June 30, 2026.
Booking Holdings: Navigating Cyclical Quarterly Revenue Fluctuations
Booking Holdings (NASDAQ:BKNG) primarily generates revenue by operating a global network of digital platforms that connect everyday consumers with travel service providers for online accommodation bookings, flight reservations, vehicle rentals, and restaurant dining arrangements.
It faced ongoing regulatory scrutiny as a designated gatekeeper under European Union regulations and expanded software partnerships for its restaurant reservation platforms. At the same time, it recorded an operating margin of approximately 34% for the quarter ended June 30, 2026.
Why Tracking Revenue Matters for Individual Investors
Revenue here refers to the standardized income statement revenue line item, and evaluating this baseline metric provides everyday retail investors with an unfiltered view of the total sales volume flowing into the enterprise before any operating costs, administrative expenses, or taxes are deducted.
Quarterly Revenue Data for Axon Enterprise and Booking
Calendar quarter
Axon Enterprise Revenue
Booking Revenue
Q3 2024
$544.3 million (quarter ended Sept. 30, 2024)
$8.0 billion (quarter ended Sept. 30, 2024)
Q4 2024
$575.1 million (quarter ended Dec. 31, 2024)
$5.5 billion (quarter ended Dec. 31, 2024)
Q1 2025
$603.6 million (quarter ended March 31, 2025)
$4.8 billion (quarter ended March 31, 2025)
Q2 2025
$668.5 million (quarter ended June 30, 2025)
$6.8 billion (quarter ended June 30, 2025)
Q3 2025
$710.6 million (quarter ended Sept. 30, 2025)
$9.0 billion (quarter ended Sept. 30, 2025)
Q4 2025
$796.7 million (quarter ended Dec. 31, 2025)
$6.3 billion (quarter ended Dec. 31, 2025)
Q1 2026
$807.3 million (quarter ended March 31, 2026)
$5.5 billion (quarter ended March 31, 2026)
Q2 2026
$904.4 million (quarter ended June 30, 2026)
$7.4 billion (quarter ended June 30, 2026)
Data source: Company filings. Data as of Aug. 21, 2026.
Foolish Take
These are completely different businesses operating at different scales. Still, the market is awarding a much higher price-to-earnings ratio for Axon Enterprise due to its industry leadership in supplying must-have technology for law enforcement. On the other hand, Booking trades at a lower valuation due to slower growth and a more competitive travel reservation market.
Much of Axon's past revenue has come from selling hardware (e.g., TASER), but its software services are expanding rapidly. As cloud-based software services become a greater contributor to the top line, margins could expand.
Booking could see much higher revenue as it expands its platform to include flights, car rentals, and other travel-related services. But it's unclear whether these add-on services will accelerate its revenue growth rate or merely extend its current trend.
Investors should watch whether Booking can continue delivering stronger growth as it executes its "Connected Trip" strategy, or whether Axon can maintain high revenue growth and gradually narrow the gap with the travel reservation leader.
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John Ballard has positions in Axon Enterprise. The Motley Fool has positions in and recommends Axon Enterprise and Booking Holdings. The Motley Fool has a disclosure policy.

Axon Enterprise vs. Booking Holdings: Evaluating Absolute Scale and Sequential Volatility in Quarterly Revenue Trends

Key Points
Booking Holdings saw its revenue increase 8% year over year in the second quarter.
It's aggressively buying back shares, and that has improved its per-share earnings.
The economic seas may be choppy at the moment, but that shouldn't stop investors from considering the travel giant Booking Holdings (NASDAQ: BKNG) for their portfolios. The company has made a strong case for itself through durability and capital discipline over the past few years.
Booking is facing headwinds, particularly as travel is affected by geopolitical challenges, rising competition, and inflationary pressures. Yet, there are plenty of reasons for optimism. Booking's second-quarter earnings were largely positive; the company beat estimates on revenue and reported a 15% increase in adjusted earnings per share year over year.
Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »
The company's earnings before interest, taxes, depreciation, and amortization (EBITDA) margin rose to 36% despite turbulence in travel due to the conflict in the Middle East. Booking showed investors that it is a resilient business capable of continued growth through genuinely tough times.
Booking also had $3.6 billion in free cash flow in this latest quarter. The company has been continuously buying back shares, and management raised its cost-savings target. Booking Holdings is demonstrating to investors that it is an efficiently run business.
As far as the stock's valuation is concerned, Booking isn't inexpensive, but it is fairly priced. Both of the trailing and forward P/E ratios sit in the low 20s, while Booking's PEG ratio is slightly below 1. These indicate that its valuation is quite reasonable.
Booking's stock is relatively flat this year and has a dividend yield of approximately 0.8%. The dividend itself isn't anything to write home about, but the $0.42 quarterly cash payout has increased consistently over the past few years. Booking Holdings has built an operationally strong business that long-term investors shouldn't ignore.
Should you buy stock in Booking Holdings right now?
Before you buy stock in Booking Holdings, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Booking Holdings wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $443,461!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,307,633!*
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*Stock Advisor returns as of August 26, 2026.
Catie Hogan has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Booking Holdings. The Motley Fool has a disclosure policy.
Founded in 1993 in Alexandria, VA., by brothers David and Tom Gardner, The Motley Fool is a multimedia financial-services company dedicated to building the world's greatest investment community. Reaching millions of people each month through its website, books, newspaper column, radio show, television appearances, and subscription newsletter services, The Motley Fool champions shareholder values and advocates tirelessly for the individual investor. The company's name was taken from Shakespeare, whose wise fools both instructed and amused, and could speak the truth to the king -- without getting their heads lopped off.

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