Nintendo Co., Ltd., together with its subsidiaries, develops, manufactures, and sells home entertainment products in Japan, the Americas, Europe, and internationally. It also offers video game platforms, playing cards, Karuta, and other products; and handheld and home console hardware systems and related software. The company was formerly known as Nintendo Playing Card Co., Ltd. and changed its name to Nintendo Co., Ltd. in 1963. Nintendo Co., Ltd. was founded in 1889 and is headquartered in Kyoto, Japan.

NINTENDO CO LTD UNSP/ADR

Key Points
President Trump announced 15% tariffs on Japan last week.
Nintendo responded by warning of a price increase on its Nintendo Switch products Friday.
On Monday, the price change took effect.
Nintendo (OTC: NTDOY) stock jumped in Monday trading, rising 7.1% through 11:20 a.m. ET in response to a press release the Japanese video game company put out just before the weekend began.
Pricing for the company's various Nintendo Switch gaming consoles and related products will change in the United States "based on market conditions," said the company, "effective August 3, 2025." And by "market conditions" it seems the company means President Trump's tariffs on Japanese imports.
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What's changing at Nintendo
Nintendo clarified that Nintendo Switch 2 prices and prices for physical and digital Switch and Switch 2 games "will remain unchanged at this time," although the company gave no guarantee that prices won't change in the future in response to U.S. tariff policy on Japanese imports.
What may change are prices for:
Nintendo Switch
Nintendo Switch (OLED Model)
Nintendo Switch Lite
Select Nintendo Switch and Switch 2 accessories
Is this good or bad news for Nintendo?
When we compare current product prices to those from Monday of last week, the effect becomes clear. A Nintendo Switch Lite unit that cost $199.99 a week ago now costs $229.99 (up 15%). The OLED Model, which cost $349.99 last week, now costs $399.99 (up a bit more than 14%). The ordinary Nintendo Switch, which cost $299.99 last week, costs $339.99 today (up 13%).
All these price changes resemble the 15% tariff on Japanese imports announced by President Trump July 31 just a bit too closely for it to be a coincidence. It seems pretty clear that Nintendo is passing the cost of higher tariffs directly to consumers, preserving its profit margin in the process.
This might hurt sales a bit, but so long as profit margins remain intact, investors seem happy today.
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Rich Smith has no position in any of the stocks mentioned. The Motley Fool recommends Nintendo. The Motley Fool has a disclosure policy.
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Why Nintendo Stock Popped on Monday

Motley Fool Co-Founder David Gardner Reviews Stock Picks

Wall Street can be very slow to give companies their due reward with a higher stock price, and that's to the advantage of an investor who keeps a long-term mindset. If you understand the opportunities ahead for a business, you're in a position to profit off the stock.
Here are two solid companies experiencing growing demand for their services that could spell outstanding returns for patient investors.
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1. Carnival
Demand trends and the long-term outlook for the leading cruise operator look solid. Carnival (NYSE: CCL) continues to report strong financial results in 2025, showing that it is benefiting from higher ticket prices and robust demand. Carnival reported another record quarter, with fiscal Q2 revenue reaching $6.3 billion. This brings its trailing-12-month revenue to $25.4 billion, which surpasses its pre-pandemic level of $20.8 billion in fiscal 2019.
The stock price has more than doubled over the past three years, but Carnival could support more shareholder returns through improving margins. The shares currently trade at a forward price-to-earnings multiple of just 12.5, which is very cheap considering the strong growth it is reporting.
Carnival's adjusted net income exceeded the company's guidance, reaching $470 million, or $0.35 per share. Strong pricing power and lower costs are expected to push adjusted net income to $2.7 billion for the full year, up from last year's $1.9 billion.
Importantly, the upcoming launch of Celebration Key as a cruise destination point could drive profitable growth for the business that isn't reflected in the stock's modest earnings multiple. This exclusive destination in the Bahamas is strategically located close to the company's ports and is intended to lower fuel costs and generate healthy profits. Key attractions like water slides, entertainment, and restaurants should be a guest magnet, driving further upside to ticket prices and margins.
Wall Street is significantly underestimating this opportunity. Carnival is not just a cruise company anymore. Investments in exclusive destinations like Celebration Key can distinguish the Carnival brand and drive attractive returns for shareholders.
2. Nintendo
Nintendo's (OTC: NTDOY) (OTC: NTDO.F) stock has had its ups and downs in recent years, but if you had bought shares at the end of 2016, a few months before the Nintendo Switch launched, your investment would currently be up 338% -- outperforming the 172% return of the S&P 500.
The video game industry is valued at $180 billion and has been growing for 50 years. Nintendo owns some of the most valuable intellectual property with exclusive franchises like Mario Bros and Zelda. Its Switch video game console has sold 152 million units, making it the most successful console in the company's history.
Nintendo Switch 2 just launched and sold more than 3.5 million units in the first four days after the June 5 release, breaking previous records.
Investors should note that consoles are low-margin sales. The real money is made on selling games, which carry higher profit margins. Nintendo forecasts 15 million unit sales for Switch 2 in the current fiscal year ending in March. But it expects to sell more games for Switch 2 than the original Switch sold in the first 10 months after launch.
Investors should expect to see Nintendo's profits decline in the near term, given the higher percentage of sales coming from hardware sales. However, the strong sales of Switch 2 set up a great run of software sales over the next few years, which should fuel strong earnings growth over the next few years.
The average price target among Wall Street analysts is currently $34.90, implying upside of 52% over the current $23 share price. These targets are usually estimates of where analysts believe the stock can trade in the next 12 months or so. With sales expected to double this year, this top gaming stock offers attractive upside potential over the next few years.
Should you invest $1,000 in Carnival Corp. right now?
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

2 Top Stocks That Could Soar in 2025 and Beyond

Roblox (NYSE: RBLX) is one of the surprise breakout stocks of 2025. This top gaming stock has nearly doubled since the beginning of April and recently was sitting close to a 52-week high.
The company has posted more than 20% quarterly revenue growth on a year-over-year basis for seven consecutive quarters. It seems well positioned to keep the momentum going based on the popularity of a new game, Grow a Garden, that is trending on the platform right now.
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Roblox is the best video game stock to hold for the long term. While its run this year has lifted the valuation to expensive-looking multiples of sales and free cash flow, the company's growth prospects make the stock a compelling buy.
Why the stock is soaring in 2025
Roblox has been growing revenue much faster than the big video game companies like Nintendo, Electronic Arts, and Take-Two Interactive. Roblox also has a much different business model than these companies, which explains why it's growing faster.
What makes Roblox such a powerful platform for growth is its user-created content strategy. This is a lower-risk strategy than that of big game publishers like Take-Two, which take on the risk of spending millions of dollars to make a game.
Roblox pays earnings (developer exchange fees) to the creators with the most engaging content. This makes up around a quarter of the company's revenue. This isn't an expense as much as an investment in content production, similar to how Netflix spends billions on content every year and attracts a large audience. Over the last four quarters, Roblox spent $1 billion in developer exchange fees while generating $3.8 billion in revenue.
More content attracts more users. Roblox's daily active users grew 26% year over year to 97.8 million in the first quarter. What's interesting is that the platform is starting to attract older kids. In the first quarter, 62% of daily active users were older than 13, and this percentage has been trending higher in recent years. This broadens Roblox's addressable market and increases its growth opportunity.
A growth machine
The success of Grow a Garden, which currently has more than 2 million players spending time with the game every day, shows why Roblox could be a compelling growth stock to hold for the long term. Its large pool of content creators can release an engaging new experience like this at any time that attracts more players and drives upside to revenue.
Management is targeting more than 20% compound annual growth in revenue through at least 2027. It believes it can capture 10% of the $180 billion annually spent on video games over the long term.
One trend supporting favorable long-term prospects is the video game industry's historical growth with technological advancement. For example, Roblox could benefit from innovation in virtual reality, artificial intelligence, and continued improvement in graphics technology.
Why the stock is a long-term buy
The biggest risk for the stock in 2025 is its high valuation. The stock currently trades at a high price-to-sales ratio of 17.5. Even taking into account its growing free cash flow, the stock trades at a valuation of 76 times trailing free cash flow. At these high multiples, investors should be prepared for a pullback, especially after hitting a milestone $100 share price, which could serve as an excuse for traders on Wall Street to take profits.
Any dip in the share price in the near term is a buying opportunity for long-term investors. Roblox still has other growth catalysts on the horizon, such as digital ads. It just announced a partnership with Alphabet's Google Ads to launch video ad formats on the platform, which bolsters Roblox's opportunity in the $700 billion digital ad market.
Roblox brings together two powerful growth drivers on a single platform -- growing demand for interactive entertainment and social media. Many players like Roblox because they get to socially connect with others while engaging in fun experiences. This dynamic could carry the company a long way.
Should you invest $1,000 in Roblox right now?
Before you buy stock in Roblox, consider this:
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Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $664,089!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $881,731!*
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Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. John Ballard has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Alphabet, Netflix, Roblox, and Take-Two Interactive Software. The Motley Fool recommends Electronic Arts and Nintendo. The Motley Fool has a disclosure policy.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
Founded in 1993 in Alexandria, VA., by brothers David and Tom Gardner, The Motley Fool is a multimedia financial-services company dedicated to building the world's greatest investment community. Reaching millions of people each month through its website, books, newspaper column, radio show, television appearances, and subscription newsletter services, The Motley Fool champions shareholder values and advocates tirelessly for the individual investor. The company's name was taken from Shakespeare, whose wise fools both instructed and amused, and could speak the truth to the king -- without getting their heads lopped off.

Should You Buy Roblox Stock After Its Surge to $100?

The latest video game console from Nintendo (OTC: NTDOY) is now out. The Switch 2 is a newer version of the company's original Switch device, and the early indications are that it is a big hit thus far.
With shares of Nintendo already up more than 40% this year (returns as of June 13), could this send this stock to even higher levels in the weeks and months ahead? Here's a closer look at what the early numbers are for the Switch 2, and whether Nintendo's stock is a no-brainer buy at this point.
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Switch 2 hits record sales
The Switch 2 officially launched on June 5. Through just the first four days after its launch, there were more than 3.5 million units sold, making it the fastest-selling Nintendo console. The original Switch device didn't even hit 3 million units sold by the end of its first month.
The new console also hit a record for U.S. sales during its launch week, with more than 1.1 million units sold. For the fiscal year, which ends in March, Nintendo forecasts that it will end up selling 15 million units, and it looks to have a terrific start already. This is particularly impressive given that the new Switch console is priced $150 higher than the original Switch (launched in 2017), and $100 higher than the Switch OLED version (launched in 2021).
Is Nintendo due for a banner year?
Nintendo recently wrapped up a tough fiscal year, which ended on March 31. Its sales fell by more than 30% to 1.2 trillion yen ($8 billion) as hardware sales plummeted more than 31%, with consumers eagerly awaiting the launch of the new Switch 2 console and holding off on new purchases. Profits also fell by 43% to 279 billion yen ($1.9 billion).
However, a strong performance by the Switch 2 could turn those fortunes around. The company is expecting sales for the current fiscal year to top 1.9 trillion yen ($13.1 billion), which would translate into a growth rate of around 63%. It would, however, be just a 14% improvement from fiscal 2024.
Should you buy Nintendo's stock today?
Nintendo's stock has been a raging-hot buy in recent months. The danger, however, is that with such a strong run, it may be difficult for investors to generate strong returns at an inflated price. Currently, Nintendo's stock trades at around 50 times its trailing earnings. Even based on analyst forecasts, it's at a forward price-to-earnings multiple of 46.
Those are high earnings multiples to be paying for Nintendo's stock. While the company has some terrific, iconic brands and intellectual property in its portfolio, its growth may not necessarily be strong enough to justify such a high premium. More than 60% revenue growth this year is impressive, but given the steep drop-off it experienced in the most recent fiscal year, a 14% growth rate over a two-year window looks far less impressive.
Another risk to factor in is a possible slowdown in global economies, especially as tariffs weigh on countries all over the world. While Switch 2 sales were impressive out of the gate, longer-term question marks remain about how well demand will hold up over the entire year, and whether software sales will also be strong.
Nintendo is a great company, but I wouldn't invest in it at its current valuation. A lot would have to go right for the gaming stock to continue rallying much higher than where it is today.
Should you invest $1,000 in Nintendo right now?
Before you buy stock in Nintendo, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Nintendo wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $658,297!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $883,386!*
Now, it’s worth noting Stock Advisor’s total average return is 992% — a market-crushing outperformance compared to 172% for the S&P 500. Don’t miss out on the latest top 10 list, available when you join Stock Advisor.
See the 10 stocks »
*Stock Advisor returns as of June 9, 2025
David Jagielski has no position in any of the stocks mentioned. The Motley Fool recommends Nintendo. The Motley Fool has a disclosure policy.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
Founded in 1993 in Alexandria, VA., by brothers David and Tom Gardner, The Motley Fool is a multimedia financial-services company dedicated to building the world's greatest investment community. Reaching millions of people each month through its website, books, newspaper column, radio show, television appearances, and subscription newsletter services, The Motley Fool champions shareholder values and advocates tirelessly for the individual investor. The company's name was taken from Shakespeare, whose wise fools both instructed and amused, and could speak the truth to the king -- without getting their heads lopped off.

Will the Switch 2 Send Nintendo's Stock to the Next Level?

Nintendo (OTC: NTDOY) stock saw another day of big gains in Wednesday's trading. The company's share price gained 6.1% in the daily session and is now up 56.5% across 2025.
Nintendo's gains today were driven by indications that demand for its recently released Switch 2 gaming console remains quite high. The Switch 2 quickly became the fastest-selling gaming platform in history following its release earlier this month, and the new system is powering a strong rally for Nintendo stock.
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Switch 2 continues to push Nintendo stock higher
Nintendo released its Switch 2 platform on June 5, and the new console has gotten off to a fantastic start. The console, which launched at a $449 price point, sold more than 1.1 million units in the U.S. within its first week on store shelves. The performance was good enough to make it the most successful video game platform launch in history.
On a worldwide basis, the Switch 2 managed to sell 3.5 million units in just four days -- a performance that also set a new sales record. Now, new shipments from Nintendo mean that retailers are restocking the red-hot console -- and reports suggest that the platform is continuing to quickly sell out.
What's next for Nintendo?
Nintendo appears to have a big hit on its hands with the Switch 2. Unlike some other console launches, the company did a commendable job ensuring that it had a lot of units produced -- but demand still appears to be significantly exceeding supply at some point. While there is some risk for investors that front-loaded demand for the new console may not provide a great indicator as to the platform's long-term performance outlook, the launch has clearly gone very well.
Should you invest $1,000 in Nintendo right now?
Before you buy stock in Nintendo, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Nintendo wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $658,297!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $883,386!*
Now, it’s worth noting Stock Advisor’s total average return is 992% — a market-crushing outperformance compared to 172% for the S&P 500. Don’t miss out on the latest top 10 list, available when you join Stock Advisor.
See the 10 stocks »
*Stock Advisor returns as of June 9, 2025
Keith Noonan has no position in any of the stocks mentioned. The Motley Fool recommends Nintendo. The Motley Fool has a disclosure policy.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
Founded in 1993 in Alexandria, VA., by brothers David and Tom Gardner, The Motley Fool is a multimedia financial-services company dedicated to building the world's greatest investment community. Reaching millions of people each month through its website, books, newspaper column, radio show, television appearances, and subscription newsletter services, The Motley Fool champions shareholder values and advocates tirelessly for the individual investor. The company's name was taken from Shakespeare, whose wise fools both instructed and amused, and could speak the truth to the king -- without getting their heads lopped off.

Why Nintendo Stock Surged Today

Nintendo's Big Release

The last couple weeks of springtime have seen the market itself spring to life. There are investing opportunities in both stocks that have fallen out of favor and some popular growth stocks.
Some of my favorite stocks right now are Sirius XM Holdings (NASDAQ: SIRI), Nintendo (OTC: NTDOY), and Roku (NASDAQ: ROKU). They are well positioned to keep rising from here, armed with some obvious and some not-so-obvious bullish catalysts. Let's take a look.
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1. Sirius XM Holdings
Don't let the weak stock chart facade dissuade you from taking a closer look at the country's satellite radio monopoly. Sirius XM stock was cut in half last year, and it still hasn't bounced back in 2025. There are some solid reasons for the media stock's meandering ways, but there are also a compelling valuation, chunky yield, and potential tailwinds to consider.
Let's start with the negatives. It's been more than a decade since Sirius XM posted double-digit top-line growth, and revenue is now declining slightly for the third year in a row. Auto sales are the funnel that leads to new subscriptions, and that market has been weak. Young drivers are also turning to streaming smartphone apps for in-car entertainment, bypassing Sirius XM's premium offering. If this looks pretty bleak, turn the corner. Sirius XM may be about to do exactly that a lot sooner than the market thinks.
It was easy to see why Sirius XM was struggling coming out of the pandemic. Folks were working from home, so it was easy to justify sidestepping in-car subscriptions for a product that eases daily commutes. This is starting to change, with more and more companies calling employees back to the office. Gas prices are low, down 12% across the country over the past year and 22% lower than they were three years ago. This should be an incentive to get folks driving more, increasing the value proposition of coast-to-coast coverage of Sirius XM's premium content. Meanwhile, if financing rates start to ease up and the economic outlook improves, there's going to be a lot of pent-up demand for new vehicle sales with factory-installed Sirius XM satellite receivers.
The valuation is better than you might think for a company on the cusp of turning things around. You can buy Sirius XM stock for less than 8 times this year's projected earnings. If the recovery takes some time, it literally pays to be patient. The stock's 4.9% yield is a lot better than both the market average and what sideline sitters are generating in money market yields.
Don't take it from me, though. Berkshire Hathaway (NYSE: BRK.A) (NYSE: BRK.B) has boosted its stake three times since the fall of last year. Warren Buffett's holding company now owns more than a third of Sirius XM. I'm happy to own a much smaller chunk of the company.
2. Nintendo
Let's play a different game with this one. Nintendo isn't out of favor like Sirius XM. Shares of the Japanese video game pioneer hit another all-time high this month. The market is buzzing about next week's rollout of the Switch 2, Nintendo's first new gaming system in more than eight years.
This is a pretty big deal. Revenue and earnings for Nintendo tend to triple if not quadruple in the three to four years after a major new console comes out. The business itself is already well ahead of where Nintendo was when the original Switch hit the market in March of 2017. Nintendo's multigenerational appeal continues to widen. Nintendo has successfully jump-started its presence as a theatrical property, and it now has a presence with a dedicated land in three of the world's largest theme parks. Nintendo is richly priced based on recent financials, but the future is what is fueling renewed interest here. With demand for Switch 2 outstripping supply, the next couple of years should treat investors to stellar growth.
3. Roku
There's no sugarcoating the ugly multiyear stock chart here. Roku shares are trading 85% lower than their peak in the summer of 2021. That doesn't mean that Roku isn't in a much better place now. The company behind North America's leading operating system for TV streaming has never entertained an audience this large with engagement levels perpetually rising.
The 16% revenue growth it posted in its latest results extends its streak of double-digit gains to eight quarters. Losses continue to narrow, and Roku is forecasting a return to profitability in the second half of this year. With time spent on the platform having risen 16% over the past year, it has a firm hold on its viewers, who spend hours a day channeling their TV consumption through Roku's landing page. Its guidance for the second quarter did come in a bit light, but it's still stretched its streak of double-digit revenue growth to nine quarters.
Should you invest $1,000 in Sirius XM right now?
Before you buy stock in Sirius XM, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Sirius XM wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $653,389!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $830,492!*
Now, it’s worth noting Stock Advisor’s total average return is 982% — a market-crushing outperformance compared to 171% for the S&P 500. Don’t miss out on the latest top 10 list, available when you join Stock Advisor.
See the 10 stocks »
*Stock Advisor returns as of May 19, 2025
Rick Munarriz has positions in Nintendo, Roku, and Sirius XM. The Motley Fool has positions in and recommends Berkshire Hathaway and Roku. The Motley Fool recommends Nintendo. The Motley Fool has a disclosure policy.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

My 3 Favorite Stocks to Buy Right Now

Market players were eager to push the start button on Nintendo (OTC: NTDOY) stock as the trading week drew to a close. Shares of the storied Japanese video game company finished Friday up by more than 5% thanks in no small part to an analyst's price-target increase. That rise was in contrast to the S&P 500's dip of 0.4%.
A bull gets more bullish
Before market open that day, JPMorgan Chase's Junko Yamamura lifted her fair value assessment on Nintendo's Japan-listed stock to 15,300 yen ($106.52) per share, up from her previous level of 13,400 yen ($93.29). In doing so, she maintained her overweight (buy, in other words) recommendation on the video game maker.
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The reasoning behind Yamamura's move wasn't immediately clear. However, it's apparent she's become more bullish over the past few months. In January, she initiated coverage of the stock, at that point flagging it as a buy at only 11,600 yen ($0.76 per share).
The company has certainly been an increasingly hot topic recently among the gaming community. This was entirely expected, as it is now less than two weeks away from the official launch of its long-awaited Switch 2 console. So far, the pre-launch buzz about the product has been generally positive and hopeful, a factor that's likely supporting the stock.
A rising trend
Another plus for the stock is that Yamamura's move isn't unique or isolated; earlier in the week, two of her peers also upped their price targets for Nintendo.
Benchmark's Mike Hickey now feels the shares are worth 13,000 yen ($90.50) apiece, up from his preceding 11,800 yen ($82.15), and they're still a buy. And even though CLSA's Jay Defibaugh continued to rate the stock a sell, he enacted a raise nevertheless; to him it's now worth 8,600 yen ($59.87) from 7,800 yen ($54.30).
Should you invest $1,000 in Nintendo right now?
Before you buy stock in Nintendo, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Nintendo wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $640,662!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $814,127!*
Now, it’s worth noting Stock Advisor’s total average return is 963% — a market-crushing outperformance compared to 168% for the S&P 500. Don’t miss out on the latest top 10 list, available when you join Stock Advisor.
See the 10 stocks »
*Stock Advisor returns as of May 19, 2025
JPMorgan Chase is an advertising partner of Motley Fool Money. Eric Volkman has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends JPMorgan Chase. The Motley Fool recommends Nintendo. The Motley Fool has a disclosure policy.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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