Beyond Meat, Inc., a plant-based meat company, develops, manufactures, markets, and sells plant-based meat products in the United States and internationally. The company sells a range of plant-based meat products across the platforms of beef, pork, and poultry. It sells its products through grocery, mass merchandiser, club stores, and natural retailer channels, as well as various food-away-from-home channels, including restaurants, foodservice outlets, and schools. The company was formerly known as Savage River, Inc. and changed its name to Beyond Meat, Inc. in September 2018. Beyond Meat, Inc. was incorporated in 2008 and is headquartered in El Segundo, California.

Beyond Meat, Inc.

Сильный индекс, значительно упал. Оптимистичный взгляд на свои позиции резко сменился на неуверенность.

Strong index, significantly down. An optimistic view of his position suddenly changed to uncertainty.

Сильный индекс, без изменений. Рынок не поддерживает быков.

Strong index, flat. The market does not support the bulls.

Сильный индекс, незначительно вырос. Отток средств из лонгов на высоком уровне.

Strong index, slightly up. Outflow of funds from longs at a high level.

Key Points
Dutch Bros continues its aggressive expansion with over 1,130 locations and double-digit revenue growth.
Beyond Meat is diversifying into the beverage market while restructuring its core plant-based meat operations.
Which of these consumer-focused stocks is the better addition to your portfolio in 2026?
As investors look for growth opportunities in 2026, the contrast between a rapidly expanding coffee chain and a plant-based pioneer undergoing a deep restructuring offers a unique choice between Dutch Bros (NYSE:BROS) and Beyond Meat (NASDAQ:BYND).
Dutch Bros is a high-growth beverage company focused on drive-thru convenience and a cult-like culture, while Beyond Meat produces plant-based protein alternatives for global markets. They are compared here as two different paths within the evolving consumer landscape.
The case for Dutch Bros
Dutch Bros operates over 1,136 shops as of Dec. 31, 2025, specializing in hand-crafted hot and cold beverages like its proprietary Rebel energy drinks. It focuses on a high-growth drive-thru model that has quickly gained traction among retail stocks in the competitive quick-service space. Expansion is currently a major priority, highlighted by the 2026 acquisition of the Phoenix East Valley franchise and the purchase of Clutch Coffee for conversion into new locations.
In FY 2025, revenue reached nearly $1.6 billion, representing growth of roughly 28% compared to the previous year. The company reported net income of approximately $117.3 million, which was a significant increase from the $66.5 million reported in 2024. This growth trend reflects the company's ability to scale its shop count while maintaining a net margin of close of 7.2%.
As of its December 2025 balance sheet, the debt-to-equity ratio was roughly 1.6x. This ratio measures total debt against shareholder equity, indicating the company uses a mix of debt and equity to fund its growth. The current ratio, which measures the ability to pay short-term obligations, was nearly 1.5x. Free cash flow, or cash from operations minus capital expenditures, was approximately $54.4 million for the year.
The case for Beyond Meat
Beyond Meat produces plant-based meat products available in more than 80 countries through both retail and foodservice channels. In early 2026, the company partnered with Big Geyser to distribute its new functional beverage line, marking a strategic expansion beyond its traditional protein focus. The company has also streamlined its operations by exiting the Chinese market and consolidating its manufacturing footprint to reduce costs.
In FY 2025, revenue was nearly $275.5 million, representing a decline of roughly 15.6% year-over-year as the plant-based meat category faced headwinds. Despite the lower revenue, the company reported net income of approximately $219.9 million, resulting in a net margin of close to 79.8%. This high net income figure was influenced by a $548.7 million non-cash gain on debt restructuring.
As of December 2025, the company operated with a significant shareholder deficit, meaning total liabilities exceeded total assets. The current ratio, measuring short-term liquidity, was approximately 4.6x, indicating a strong position to meet immediate liabilities. Free cash flow, which is cash from operations minus capital expenditures, was nearly negative $172.8 million as the company continued to invest in its business turnaround.
Risk profile comparison
Dutch Bros faces risks related to commodity volatility, as its profitability depends heavily on the price of coffee, dairy, and syrups. It also faces intense competition from established giants like Starbucks and McDonald's for both customer traffic and prime real estate. Furthermore, with roughly 65% of its shops in the Western U.S., the company is vulnerable to regional economic shifts or extreme weather events.
Beyond Meat deals with a persistent decline in consumer demand for plant-based meat as some shoppers return to animal-based proteins. The business relies on a limited number of suppliers for key ingredients like pea protein and avocado oil, making it sensitive to supply chain disruptions. Additionally, the company faces stiff competition from large food conglomerates such as Tyson Foods and Nestle, which have significant distribution advantages.
Valuation comparison
Dutch Bros carries a higher sales multiple reflecting its rapid growth, while Beyond Meat trades at a lower valuation following several years of declining revenue and restructuring.
Metric
Dutch Bros
Beyond Meat
Forward P/E
70.6x
N/A
P/S ratio
6.8x
1.0x
Valuation metrics sourced from Financial Modeling Prep (FMP) and may differ from other data providers.
Which stock would I buy in 2026?
I'd go with Dutch Bros, and this one isn't close. Beyond Meat is fighting for its life right now. Revenue has been shrinking for several quarters and the stock has traded near delisting territory. The company is in the middle of a painful restructuring that includes massive layoffs and a retreat from international markets. The pivot into protein beverages might eventually find an audience, but right now this is a company in survival mode, not growth mode.
This is a really exciting time for Dutch Bros. Revenue is surging and same-store sales are climbing. Management raised its full-year outlook after a strong first quarter. The company is opening new shops at an aggressive pace, rolling out a food program, and expanding into markets across the country that have never had a Dutch Bros location. I love that the brand has a loyal following that keeps driving traffic higher.
Dutch Bros has the brand momentum, the growth trajectory, and the financial footing to be a solid long-term hold. Beyond Meat needs to prove it can survive before it can think about thriving.
Should you buy stock in Dutch Bros right now?
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Sara Appino has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Beyond Meat, Dutch Bros, and Starbucks. The Motley Fool recommends Nestlé and recommends the following options: long January 2028 $320 calls on McDonald's and short January 2028 $340 calls on McDonald's. The Motley Fool has a disclosure policy.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Dutch Bros vs. Beyond Meat: Which Consumer Stock Is a Better Buy in 2026?

Beyond Meat, Inc. BYND is expanding the retail availability of Beyond Steak Filet, with the product set to roll out at Meijer stores this month. The launch builds on recent availability at Wegmans and H-E-B, marking another step in the company’s effort to widen access to one of its newer premium plant-based offerings.
The move is important because Beyond Steak Filet has already gained traction through the company’s direct-to-consumer platform, where it became the top-selling product after its late-2025 debut. Made with mycelium and avocado oil, the whole-cut filet is positioned around taste, texture and nutrition, offering high plant protein, fiber and low saturated fat while supporting Beyond Meat’s clean-label messaging.
The rollout also fits with the company’s broader strategy discussed in its first-quarter 2026 earnings call. Beyond Meat is working to stabilize its core retail business through distribution gains, product renovation and innovation while emphasizing products with simpler ingredients, strong nutrition profiles and broader consumer appeal. The company has also expanded other parts of its portfolio, including new chicken and breakfast sausage offerings, as it looks to refresh demand in a difficult plant-based meat category.
Beyond Meat’s first-quarter results showed that the turnaround is still in progress. Revenues declined amid weak category demand and distribution pressures, but gross margin improved year over year, operating expenses decreased, and quarterly cash use fell meaningfully. These trends suggest that cost actions and restructuring efforts are beginning to help, even as top-line recovery remains a concern.
The Meijer launch highlights Beyond Meat’s attempt to use product innovation and broader distribution to support its core business. If consumer response remains strong as availability expands, Beyond Steak Filet could help the Zacks Rank #3 (Hold) company rebuild momentum in retail.
BYND Stock Price Performance, Valuation & Estimates
Shares of BYND have risen 18.4% over the past three months against the industry’s decline of 10.1%.
BYND Price Performance Versus Industry
Image Source: Zacks Investment Research
From a valuation standpoint, BYND trades at a forward price-to-sales ratio of 1.47, higher than the industry’s average of 0.58.
BYND Valuation Compared to Industry
Image Source: Zacks Investment Research
The Zacks Consensus Estimate for BYND’s current and next fiscal-year earnings per share implies year-over-year growth of 92.4% and 11.4%, respectively.
Better-Ranked Stocks to Consider
United Natural Foods, Inc. UNFI, a major food wholesaler serving grocery retailers, currently sports a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.
The Zacks Consensus Estimate for United Natural’s current and next fiscal-year earnings per share suggests a year-over-year increase of 254.9% and 21.4%, respectively. UNFI delivered a trailing four-quarter earnings surprise of 29.9%, on average.
Hormel Foods Corporation HRL, a global branded food company offering meat, protein and packaged food products, carries a Zacks Rank #2 (Buy).
The Zacks Consensus Estimate for Hormel Foods’ current and next fiscal-year EPS calls for a year-over-year jump of 9.5% and 3.5%, respectively.
Mama's Creations, Inc. MAMA, a maker of refrigerated prepared foods for retail and foodservice, carries a Zacks Rank #2 at present.
The Zacks Consensus Estimate for Mama's Creations’ current and next fiscal-year EPS suggests growth of 73.3% and 46.2%, respectively, from the prior-year reported levels. MAMA delivered a trailing four-quarter earnings surprise of 129.2%, on average.
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Beyond Meat Expands Steak Filet Reach as Turnaround Efforts Continue

Key Points
Beyond Meat is diversifying its product lineup and distribution methods.
The provider of meat alternatives wants to give people more ways to eat steak.
Shares of Beyond Meat (NASDAQ: BYND) rallied on Tuesday after the plant protein company announced the launch of a popular product at Wegmans and H-E-B.
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Plant-based steak could be coming to a supermarket near you
The Beyond Steak Filet is now available for the first time at grocery stores. With 28 grams of plant protein and only 1 gram of saturated fat per serving, the tasty alternative meat meal has earned "overwhelmingly positive feedback" and is the top-selling product on Beyond Meat's e-commerce site.
"I believe Beyond Steak Filet is our most compelling center-of-the-plate innovation since the Beyond Burger," CEO Ethan Brown said in a press release.
H-E-B has more than 455 stores in Texas and Mexico. Wegmans operates 114 stores along the Eastern U.S.
Beyond Meat's business could use a boost
Amid slumping sales, Beyond Meat is attempting to diversify its product lineup.
The company launched a line of plant protein-infused drinks with fiber, antioxidants, and electrolytes in January, marking its entrance into the high-growth functional beverage market. In April, Beyond Meat struck a distribution deal with Big Geyser to help bring those drinks to over 26,000 retail outlets.
Investors are hoping that these moves will help to stem the decline in Beyond Meat's sales. The company's revenue fell 15% year over year to $58 million in the first quarter.
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Joe Tenebruso has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Beyond Meat. The Motley Fool has a disclosure policy.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Why Beyond Meat Stock Is Up Today

Beyond Meat, Inc. BYND continues to expand the availability of the plant-based products while strengthening its retail presence. The company has launched Beyond Steak Filet at Wegmans and H-E-B, marking the product's first retail availability following a successful direct-to-consumer debut.
The rollout follows the product's launch on Beyond Meat's direct-to-consumer platform in October 2025, where it quickly became the site's top-selling product, following a strong consumer response. Made with mycelium and avocado oil, the whole-cut plant-based steak is designed to deliver the taste and texture of conventional steak while offering a high-protein, lower-saturated-fat alternative. The product is also Clean Label Project Certified and Non-GMO Project Verified.
Management described Beyond Steak Filet as one of the company's most significant center-of-the-plate innovations since the Beyond Burger. The product introduces mycelium to Beyond Meat's portfolio while highlighting a nutritional profile designed to differentiate it from traditional steak and other plant-based alternatives.
The retail launch supports Beyond Meat's broader strategy of expanding distribution and strengthening its product portfolio. During the first-quarter 2026earnings call management identified retail distribution as a key growth priority, citing recent launches across its chicken and breakfast sausage portfolio. Management also noted that Beyond Steak Filet had generated encouraging consumer response through the company's direct-to-consumer platform and would expand into retail as production increased.
The availability of Beyond Steak Filet at Wegmans and H-E-B marks another step in executing that strategy, bringing one of Beyond Meat's newest products to additional retail channels.
Beyond Meat’s Share Price Performance
Shares of this Zacks Rank #3 (Hold) company have lost 8.6% over the past month, underperforming the industry and the broader Consumer Staples sector, which gained 1.6% and 4.6%, respectively. The stock also lagged the S&P 500, which declined 3.7% during the same period.
BYND Stock's Past Month Performance
Image Source: Zacks Investment Research
Is Beyond Meat a Value Play Stock?
Beyond Meat currently trades at a forward 12-month P/S ratio of 1.47 compared with the industry average of 0.6. This valuation places the stock at a premium relative to peers, indicating broader market expectations around its business stability and ability to navigate current cost and demand dynamics.
Image Source: Zacks Investment Research
Stocks to Consider
Darling Ingredients Inc. DAR develops, produces and sells sustainable natural ingredients from edible and inedible bio-nutrients. It currently flaunts a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.
The Zacks Consensus Estimate for Darling Ingredients’ current fiscal-year sales and earnings indicates growth of 12.3% and 575%, respectively, from the prior-year reported levels. Darling Ingredients delivered a trailing four-quarter earnings surprise of 16.1%, on average.
Tyson Foods, Inc. TSN operates as a food company worldwide. It operates through four segments: Beef, Pork, Chicken and Prepared Foods. TSN currently carries a Zacks Rank of 2 (Buy). Tyson Foods delivered a trailing four-quarter earnings surprise of 18.1%, on average.
The Zacks Consensus Estimate for Tyson Foods’ current fiscal-year sales and earnings indicates growth of 4.4% and 1%, respectively, from the year-ago reported numbers.
Mama's Creations, Inc. MAMA manufactures and markets fresh deli-prepared foods in the United States. At present, MAMA holds a Zacks Rank of 2. Mama's Creations delivered a trailing four-quarter earnings surprise of 129.2%, on average.
The consensus estimate for Mama's Creations’ current fiscal-year sales and earnings implies growth of 30% and 73.3%, respectively, from the year-ago figures.
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How Is Beyond Meat Expanding Its Retail Distribution Strategy?

An updated edition of the April 23, 2026 article.
The health and fitness industry has grown well beyond its former niche status to become a powerfulglobal market supported by a broad shift toward healthier lifestyles. Consumers are no longer satisfied with occasional exercise alone. They are placing greater emphasis on balanced nutrition, consistent workout routines and more holistic wellness solutions. Demand continues to rise across gyms, supplements and personalized programs, while technological innovation has made managing health easier and more interactive. Wearables, fitness apps and virtual coaching platforms now offer real-time insights, tailored plans and ongoing encouragement. Meanwhile, growing awareness around obesity, chronic illnesses and mental well-being has strengthened the focus on preventive care as part of everyday life.
Major technology companies are helping accelerate this transformation. Apple AAPL, with its Apple Watch ecosystem and Fitness+ service, integrates activity monitoring with guided fitness experiences. Amazon AMZN is deepening its presence in healthcare through One Medical, pairing AI-enabled tools with virtual care to enhance accessibility and convenience. These efforts are changing the way consumers approach wellness, bringing together fitness, healthcare and daily habits, while simultaneously supporting the industry’s long-term expansion.
Market forecasts underscore the scale of this opportunity. The global health and wellness market is projected to reach $7.76 trillion by 2035, at a steady CAGR of 4.94% from 2026. Preventive healthcare initiatives, workplace wellness programs and favorable policy support continue to fuel demand. At the same time, niche offerings such as boutique fitness studios and premium wellness clubs point to a more integrated view of physical, nutritional and mental health. This changing landscape is creating fresh growth opportunities for companies such as Columbia Sportswear Company COLM, Beyond Meat BYND and Life Time Group Holdings LTH.
For investors, the takeaway is straightforward: wellness remains a durable long-term trend. As people continue to make health a priority, demand for fitness, nutrition and digital health solutions is likely to remain resilient. This Health & Fitness Screen highlights key companies in the space — including the names mentioned above — helping investors identify opportunities in a market positioned for continued growth.
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3 Health & Fitness Stocks to Buy Now
Columbia Sportswear Company’s health and fitness-related business is built around outdoor, active and lifestyle products across apparel, footwear, accessories and equipment. Its portfolio spans Columbia, SOREL, Mountain Hardwear and prAna, giving the company exposure to everyday activity as well as more demanding outdoor pursuits. Columbia serves hikers, trail runners, snow-sport consumers, anglers, hunters and people looking for daily outdoor essentials. Mountain Hardwear focuses on technical apparel, accessories and equipment for climbers, mountaineers, skiers, snowboarders and trail athletes. prAna adds a softer active-lifestyle angle, combining versatile apparel and accessories with movement, mindfulness and personal style.
Over time, the business has moved from functional outdoor utility toward a broader wellness-and-active-living platform. Columbia began in 1938 as a regional hat distributor and has grown into a global designer, marketer and distributor of products meant to help people stay active outdoors. The Zacks Rank #1 (Strong Buy) company’s offerings are not positioned as gym equipment or medical wellness products; rather, its connection to health and fitness comes through enabling movement, recreation and comfort in outdoor settings. Product design has remained central to this evolution, with the company emphasizing innovation, fit, construction, technical performance, quality, value, versatility and style. You can see the complete list of today’s Zacks #1 Rank stocks here.
More recently, Columbia has tried to sharpen this active positioning through its ACCELERATE Growth Strategy. Announced in 2024, the strategy is aimed at bringing younger, more active consumers into the Columbia brand while retaining existing value-oriented shoppers. In 2025, the company marked progress by launching the “Engineered for Whatever” brand platform, introducing products designed for a younger active consumer and refreshing Columbia.com with stronger features and photography. The strategy also calls for more focused demand creation, elevated omni-channel brand experiences, fewer and clearer product collections, and continued delivery of durable, high-value outdoor essentials.
Beyond Meat offers plant-based meats and newer plant-based food and beverage products built around beef, pork and poultry platforms. Its portfolio includes Beyond Burger, Beyond Beef, Beyond Sausage, Beyond Breakfast Sausage, Beyond Chicken, Beyond Steak, Beyond Sun Sausage, value-added meals such as Beyond Bakes, Beyond Skillet Meals and Beyond Bowls, and the newer Beyond Ground, Beyond Steak Filet and Beyond Chicken Pieces. These products are designed to give consumers the taste, texture and everyday use of animal-based meat while using plant-derived proteins and ingredients.
The Zacks Rank #2 (Buy) company’s intent of health and fitness has become more direct over time. Its mission ties plant-based eating to human health, while its product work focuses on nutrition, macronutrients and simpler ingredients. In 2024, Beyond Burger IV, Beyond Beef IV and Beyond Sausage IV moved to avocado oil, simplified ingredient lists, 0 mg cholesterol, no added antibiotics or hormones and no GMOs. Beyond Steak also became the first plant-based meat product to meet the nutritional guidelines of the American Diabetes Association’s Better Choices for Life program. Beyond Sun Sausage followed with similar nutrition-focused positioning, while the value-added meals line extended Beyond Meat protein into convenient, ready-to-heat formats.
By 2025 and early 2026, the business had evolved beyond meat analogues into broader plant-based protein. Beyond Ground was launched as a four-ingredient, unseasoned protein base, while Beyond Steak Filet and Beyond Chicken Pieces added more center-of-plate options with avocado oil and plant proteins. The clearest step into fitness-oriented adjacencies was Beyond Immerse, a protein drink combining plant protein, fiber, antioxidants and electrolytes through the Beyond Test Kitchen direct-to-consumer platform.
This shift reflects a company trying to respond to weaker plant-based meat demand by improving health perception, working with nutrition and medical organizations, and broadening into products built around protein, fiber and other functional macronutrients.
Life Time Group Holdings is a provider of premium health, fitness and wellness experiences through resort-like athletic country clubs, supported by a broader physical and digital ecosystem. Its centers typically include large fitness floors with high-end equipment, locker rooms, group fitness studios, recovery areas, indoor and outdoor pools, bistros, tennis and pickleball courts, basketball courts, LifeSpa, LifeCafe, childcare and Kids Academy spaces. The company serves nearly 1.6 million individual members, representing about 873,000 memberships as of December 31, 2025, across more than 185 centers in the United States and Canada. Its offerings are delivered by more than 44,000 team members, including over 11,100 certified fitness professionals.
Life Time’s business has evolved from a traditional fitness-center concept into what it describes as a “Healthy Way of Life” lifestyle and leisure brand. Over more than 30 years, the company has built a model that combines fitness, wellness, community and country club-style amenities. Member engagement is central to this model. Life Time offers services and activities for different age groups and needs, including Dynamic Personal Training, Dynamic Stretch, small group training, swim lessons, sport-specific coaching, nutrition coaching, ARORA for older adults, MIORA performance and longevity health services, athletic events, kids’ programs and social events. In 2025, it also organized about 51,800 events, reinforcing its role as a community hub.
The #2 Ranked company has continued to broaden the health and fitness theme through new services, digital tools and adjacent lifestyle offerings. Recent initiatives include pickleball expansion, LT Games, broader sales of LTH nutritional products and an integrated digital app with live fitness classes, remote personal training, nutrition and weight-loss support, wellness content and the L•AI•C personal companion. Life Time has also extended its ecosystem into healthy work and living environments through Life Time Work and Life Time Living, helping members connect health and wellness with daily routines beyond the club.
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Best Health & Fitness Stocks Investors Should Buy Today

Key Points
All of its sales channels saw drops during the period.
Bullish investors are currently hoping the company's recently introduced beverages will help right the ship.
Beyond Meat (NASDAQ: BYND) stock obeyed gravity in May, dropping by almost 20% after an April that saw it gain more than 40%. The low-priced -- and therefore frequently volatile -- company was particularly affected by the latest in a string of disappointing quarterly earnings reports.
Not a very tasty month
Beyond Meat unwrapped its first-quarter results on May 6, and some of those numbers sparked justified concern in the market. The company's net revenue sank by 15% year over year to just over $58 million. On a brighter note, it narrowed its net loss; however, it was still deeply in the red. That shortfall, not under generally accepted accounting principles (GAAP), was $46.8 million ($0.10 per share) compared to first quarter 2025's $59 million deficit.
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Both headline results missed the consensus analyst estimates. Prognosticators tracking Beyond Meat were, as a group, modeling $59.6 million for revenue, and a narrower non-GAAP (adjusted) net loss of $0.07 per share.
Breaking down its sales by weight, Beyond Meat reported that its net revenue per pound rose by more than 5% over the one-year stretch. That, however, didn't come close to mitigating the nearly 20% slide in volume of products sold, a key metric for the food company. Worse, in its two sales channels -- retail and food service -- the company booked declines, both in this country and in international markets.
One admirable aspect of Beyond Meat's operations is that it's recently, well, gone beyond meat (or, to be exact, imitative plant-based meat products). In January, it announced Beyond Immerse, a line of sparkling protein drinks made with plant-based ingredients. These beverages, which also contain healthy amounts of fiber, are now available in seven flavors, including cherry berry and strawberry lemonade.
Determined competition
The major, and continuing, problem for Beyond Meat is that it's now one of a crowd of businesses producing alt-meat products. And its competitors include hungry upstarts, such as the privately held Impossible Foods, and well-capitalized sector incumbents, such as Hormel Foods. While I wouldn't go so far as to say that fake meat products are commoditized, they aren't rare items either in this day and age.
Investors welcomed the pivot into beverages, but this isn't a market bursting with opportunity. There are a vast number of drink brands already on store shelves and restaurant menus, and among these are many health-friendly options. Beyond Immerse, then, is a late arrival in a space that's already well crowded.
I think there is much to be concerned about with Beyond Meat's legacy business, and I'm not seeing immense potential in the new liquid line. Combined, these factors would keep me well away from the company's stock.
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Before you buy stock in Beyond Meat, consider this:
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Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $443,191!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,258,838!*
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Eric Volkman has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Beyond Meat. The Motley Fool has a disclosure policy.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Why Investors Bailed on Beyond Meat Last Month

Key Points
The protein drink industry is growing at high single-digit levels, according to one research company.
The company introduced the Beyond Immerse line of protein drinks as a "limited-time" offer.
Beyond Meat has to compete with beverage and health industry giants to succeed.
Beyond Meat (NASDAQ: BYND) has faced an uncertain future for some time. As sales of its plant-based meat products have plummeted, the stock has lost more than 99% of its value as consumers and investors alike lost confidence in the company.
Now, Beyond Meat has attempted to pivot into the protein drink market. Amid that move, the question for investors is whether that strategic pivot changes the investment thesis for Beyond Meat or merely delays an inevitable decline.
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Beyond Meat and protein drinks
Beyond Meat began 2026 facing serious financial and business challenges. In 2025, its net revenue of $275 million had fallen 16% from year-ago levels as both domestic and international customers showed less interest in its plant-based meat products.
Additionally, the 2025 operating losses of $333 million more than doubled from 2024 levels as the cost of goods sold alone nearly matched revenue levels. The only reason it turned a $178 million profit for the year is that it received a $549 million benefit from its debt restructuring.
It was under these challenging conditions that the company launched its Beyond Immerse line of protein drinks in January. According to Maximize Market Research, the $35 billion protein drink market should grow at a 9.4% compound annual growth rate (CAGR) through 2032, presumably signaling an opportunity in this area.
Unfortunately for Beyond Meat, it has not proven that protein drinks are the turnaround catalyst the stock needs. That will be difficult, as it has to compete with corporate titans in the beverage and health industries. This includes PepsiCo's Muscle Milk, Coca-Cola's Fairlife, and drinks like Ensure and Glucerna, both developed by Abbott Laboratories.
Moreover, Beyond Meat does not seem clearly committed to this product line. It rolled out this product for a "limited time" from its Beyond Test Kitchen, which is unlikely to boost investor confidence in the stock.
Furthermore, although it may be premature to look for financial improvements, none have yet appeared in the company's financial results. In the first quarter of 2026, net revenue of $58 million fell 15% year over year. Also, its net losses have resumed, though the $28 million loss improved from the $61 million loss in the year-ago quarter amid aggressive cost-cutting.
Indeed, sales could improve in Q2 once investors can see a full quarter of sales results. Nonetheless, investors will have to see what, if anything, changes with the company's performance.
Stay on the sidelines with Beyond Meat stock
Beyond Meat began the year as a financially troubled company, and investors have no indications that its line of protein drinks has changed the company's investment thesis.
Admittedly, protein drinks have become increasingly popular, and the company probably needs more time to show whether the Beyond Immerse product line can turn the company around.
Unfortunately, Beyond Meat remains financially troubled, and it is too early to tell whether a move into protein drinks can succeed, or even whether the beverages will be more than a "limited-time" offering. Additionally, since it has to compete with numerous industry heavyweights, the prospects for success appear grim.
Amid its challenges and revenue declines, investors should probably avoid this consumer staples stock unless its protein drinks start gaining traction with consumers.
Should you buy stock in Beyond Meat right now?
Before you buy stock in Beyond Meat, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Beyond Meat wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $443,191!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,258,838!*
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Will Healy has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Abbott Laboratories and Beyond Meat. The Motley Fool has a disclosure policy.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Can Beyond Meat's Pivot to Protein Drinks Change the Investment Thesis?

Key Points
Beyond Meat is positioning its line of protein drinks as a central pillar in its turnaround strategy.
The company has been posting declining sales and poor gross margins, and it needs wins in new product categories.
The beverages push looks like a solid move, but Beyond needs a lot of help.
Beyond Meat (NASDAQ: BYND) is in a tough spot. In the first quarter, its sales fell roughly 15.3% year over year to land at $58.2 million. While rapidly declining sales are a big issue for the company, its margin picture is arguably even more concerning.
Beyond's gross margin came in at 3.4% in Q1, which was actually a substantial improvement over the negative 10.1% gross margin it recorded in the prior-year period. However, a margin on that level essentially leaves no way for the company to shift into delivering profitability.
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Now it's looking toward clear protein drinks as a new product category that could help it reenergize sales and begin to change its margins. Could protein drinks supercharge a turnaround for Beyond Meat?
Beyond Meat is betting big on its new beverage line
Beyond Immerse is a line of protein drinks that has had a very limited test launch and will have an expanded rollout this summer. Last month, Beyond announced a partnership with Big Geyser, a beverage distributor that serves more than 26,000 locations in the New York metropolitan area.
Beyond lost $41.1 million last quarter, which works out to an operating margin of negative 70.6%. In other words, the company lost roughly $0.71 for every dollar in revenue it generated. If Beyond is to be a viable business over the long term, it clearly needs to find success in new product categories. Demand for the company's plant-based meat alternatives has been weakening, and the outlook for enough economies of scale being realized to allow for big gross-margin improvements is dim.
Positioning protein drinks at the center of its new product strategies looks like a reasonably well-founded move. Getting easy protein is a good hook for health-conscious consumers, and it's not an accident that "protein" receives such a high degree of focus in many food-industry marketing campaigns. It's a proven marketing winner.
On the other hand, the Beyond Immerse beverage line will have to carve out a foothold and find success in a product category that already has a substantial degree of saturation. The beverage business is a challenging, highly competitive industry -- and securing lasting shelf space and support from consumers is no easy task. Beyond's distribution deal with Big Geyser has the makings of a substantial and encouraging first step, but there's still a lot of uncertainty on the consumer-demand front.
With Beyond Meat's stock down roughly 99% over the past five years, even modest indicators of success for the Immerse beverage line could be enough to power substantial valuation gains in the near term. On the other hand, betting on the company's push into clear protein beverages to deliver a sustained turnaround looks like a risky proposition.
Should you buy stock in Beyond Meat right now?
Before you buy stock in Beyond Meat, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Beyond Meat wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $483,476!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,362,941!*
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*Stock Advisor returns as of May 19, 2026.
Keith Noonan has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Beyond Meat. The Motley Fool has a disclosure policy.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Are Protein Drinks the Turnaround Catalyst That Beyond Meat Stock Needs?

Key Points
Operating margin was negative in the first quarter, and sales were down across all categories.
The company is launching new products sold at major U.S. supermarkets.
It's entering new categories and launching a plant-based protein drink.
Beyond Meat (NASDAQ: BYND) has been struggling for years now, and its stock is down 97% from its first-day closing price. As of this writing, it trades for less than $1. That puts it in prime meme stock territory, and while it did enjoy a jump a few weeks ago, it's already come back down.
Is there any hope left for the company, and an opportunity to buy into a recovery? Or is it a major value trap?
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An idea ahead of its time?
Plant-based foods seemed to be having a long moment when Beyond Meat first went public. There were several players in plant-based meats and other foods, and sales were soaring. But that moment has passed, and while some competitors have disappeared from the scene, Beyond Meat's sales have been declining since they reached a high in 2022. Revenue was down 15% year over year in the 2026 first quarter.
Profitability has also been pressured, and there have been some quarters where even gross margin was negative. It was 3.4% in the first quarter, but Beyond Meat's operating margin was negative 70.6%.
The declines were across the board, which makes it hard to see how Beyond Meat can stage a comeback. It has a retail division as well as a fast-food service category, and it partners with restaurant chains like TGI Fridays, BurgerFi, and Boa Steakhouse. Both of these categories, as well as the international segment, had lower year-over-year sales in the first quarter. Some retail outlets have stopped carrying the brand, and some partner restaurant chains, like McDonald's, never took off.
There have been many positive updates over the past few years, including an expanded deal with Walmart last year that briefly sent the stock higher, and it continues to launch new products, such as plant-based breakfast sausage and spicy buffalo chicken pieces. It's sold by major national supermarkets like Kroger and Amazon's Whole Foods.
Has the time finally come?
CEO Ethan Brown remains confident about the future, and said that he believes the core business "will deliver substantial long-term value."
One interesting new direction the company is taking is in the "functional food and beverage" category. It's launching a protein drink called Beyond Immerse that offers plant-based protein as a beverage, and it fits nicely into the trend of protein shakes and coffees popular today. However, it's a new and small piece of the whole, and it's uncertain whether the product is going to take off.
Moving into new categories that work with its existing mission and branding could be an important part of its recovery efforts, and I wouldn't say Beyond Meat is beyond saving. But considering where the company is today, it's still too early to buy into any recovery.
Should you buy stock in Beyond Meat right now?
Before you buy stock in Beyond Meat, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Beyond Meat wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $460,826!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,345,285!*
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*Stock Advisor returns as of May 12, 2026.
Jennifer Saibil has positions in Walmart. The Motley Fool has positions in and recommends Amazon, Beyond Meat, and Walmart. The Motley Fool recommends Kroger and recommends the following options: long January 2028 $320 calls on McDonald's and short January 2028 $340 calls on McDonald's. The Motley Fool has a disclosure policy.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Is Beyond Meat Beyond Saving?

Key Points
Beyond Meat stock soared last month thanks to broader-market trends and meme-stock momentum.
The company's share price also got a boost from new product and partnership announcements.
The stock has seen a big pullback following the company's first-quarter report in May.
Beyond Meat (NASDAQ: BYND) stock enjoyed a month of roaring gains in April's trading, with the company's share price gaining 40.3% across the period. The stock's incredible rally was at least partially facilitated by strong bullish momentum for the broader market, with the S&P 500 rising 10.4% in the month and the Nasdaq Composite rising 15.3%.
The broader market saw an exceptionally strong run last month, with investors buying back into stocks after sell-offs in February and March in response to some better-than-expected macroeconomic data and de-escalation in the U.S. and Israel's war with Iran. In addition to the positive market backdrop, Beyond Meat saw big valuation gains in response to new product announcements, a distribution partnership, and meme-stock momentum.
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Beyond Meat stock posted a big rally in April
Down roughly 99% over the last five years, Beyond Meat stock is in meme stock territory. It's also a penny stock that has frequently traded below $1 per share in recent months. On the other hand, these qualities can sometimes pave the way for the company's share price to see outsized gains on relatively little news -- especially when the broader market is roaring higher like we saw last month.
Meme stocks will tend to fare much better when the market is in a bullish mode, but the company also made some announcements last month. For example, the food-and-beverage specialist announced on April 13 that it was launching its new lineup of plant-based breakfast sausages. The company followed that news up with a press release on April 16 announcing that it had signed a distribution agreement with beverage distributor Big Geyser to distribute its new Beyond Immerse protein drinks in the New York region. The company also announced on April 23 that it had launched its new plant-based Beyond Chicken Pieces nationwide at over 2,000 Kroger stores.
Beyond Meat stock has seen a big pullback in May
Bullish momentum for the broader market has continued in May, with the S&P rising roughly 2.6% in the month's trading so far as of this writing and the Nasdaq Composite up roughly 5.3%. Despite the favorable backdrop, Beyond stock has seen a big valuation pullback.
Beyond published its first-quarter results on May 6, and performance for the period and forward guidance were disappointing. Sales for the period came in at $58.2 million, and the business recorded an operating loss of $41.1 million. Beyond's gross margin improved to 3.4% in the quarter, up from -10.1% in the prior-year quarter, but it still came in at a concerningly low level.
Looking ahead, Beyond Meat guided for Q2 sales to be between $60 million and $65 million. While that suggests a meaningful improvement on a sequential quarterly basis, the company also cautioned that it was facing a high level of uncertainty and operational volatility. Beyond may still have some avenues to energize its performance, but the outlook appears very challenging right now.
Should you buy stock in Beyond Meat right now?
Before you buy stock in Beyond Meat, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Beyond Meat wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $475,926!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,296,608!*
Now, it’s worth noting Stock Advisor’s total average return is 981% — a market-crushing outperformance compared to 205% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.
*Stock Advisor returns as of May 8, 2026.
Keith Noonan has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Beyond Meat. The Motley Fool recommends Kroger. The Motley Fool has a disclosure policy.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.